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	<title>Nutrition Archives - NorthPoint Pets &amp; Company</title>
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		<title>If a Food Fixed Allergies, It Would Be the Standard of Care</title>
		<link>https://www.northpointpets.com/dog-food-doesnt-fix-allergies/</link>
		
		<dc:creator><![CDATA[Nicole R. Cammack]]></dc:creator>
		<pubDate>Tue, 21 Jul 2026 21:26:23 +0000</pubDate>
				<category><![CDATA[Allergies]]></category>
		<category><![CDATA[Food & Toppers]]></category>
		<category><![CDATA[Health Concerns]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Nutrition]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[Seasonal Care]]></category>
		<category><![CDATA[Skin & Coat]]></category>
		<category><![CDATA[allergic dermatitis]]></category>
		<category><![CDATA[elimination diet]]></category>
		<category><![CDATA[food allergies in dogs]]></category>
		<category><![CDATA[pet food marketing]]></category>
		<guid isPermaLink="false">https://www.northpointpets.com/?p=17329</guid>

					<description><![CDATA[<p>A pet food company forwarded us a Forbes 'best dog food for allergies' list as proof their product works. It's not proof of anything. Food allergies are rare, and the only real test is an elimination diet, not a headline.</p>
<p>The post <a href="https://www.northpointpets.com/dog-food-doesnt-fix-allergies/">If a Food Fixed Allergies, It Would Be the Standard of Care</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
]]></description>
										<content:encoded><![CDATA[<section  class='av_textblock_section av-4rzb0p3-fe51059d00a1ecbf2d438c49c6a27d9b '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><h1><span style="color: #ba6128;">If a Food Fixed Allergies, It Would Be the Standard of Care</span></h1>
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<div  id="npp_post_date"  class='av-post-metadata-container av-mmt4s3fg-de74997e509cda50330db660773c3d16 av-metadata-container-align-left  avia-builder-el-1  el_after_av_textblock  el_before_av_image  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class="av-post-metadata-content av-post-metadata-meta-content"><span class="av-post-metadata-content av-post-metadata-published"><span class="av-post-metadata-published-date" >July 21, 2026</span></span></span></div></div>

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<div  id="npp_post_author"  class='av-post-metadata-container av-mmnux6t4-594b3114cc8a5cb8881401195e4b3d1a av-metadata-container-align-left  avia-builder-el-5  avia-builder-el-no-sibling  av-metadata-container-2'><div class='av-post-metadata-container-inner'><span class="av-post-metadata-content av-post-metadata-meta-content"><span class="av-post-metadata-content av-post-metadata-author"  itemprop="author" ><span class="av-metadata-before av-metadata-before-author">By</span><span class="av-post-metadata-author-link" ><a href="https://www.northpointpets.com/author/nicole-cammack/"  rel="author">Nicole R. Cammack</a></span></span></span></div></div></div>
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<section  class='av_textblock_section av-mm496sew-3b5e8b62a60d97ca9f973bcc093afda0 '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><p><b><i>Spoiler alert, no food does. Some foods may help, but the one for your dog (or cat) is unlikely to come from a magazine article or a ‘best of’ list. </i></b></p>
<hr />
<p class="s5"><span class="s6">There&#8217;s a lot of disingenuous marketing in the pet industry. </span><span class="s6">Many b</span><span class="s6">rands claim </span><span class="s6">their product(s) </span><span class="s6">have the fix</span><span class="s6"> to whatever ails your pet</span><span class="s6">. </span><span class="s6">However, and I want you to </span><span class="s4">read</span><span class="s6"> this: if, indeed</span><span class="s6">,</span><span class="s6"> any one product was the antidote to a specific issue, or disease,</span><span class="s6"> it would be the standard of care</span><span class="s6">. In fact, if it was really that good, and improved the situation so dramatically then that company would file a </span><span class="s6">patent, and</span><span class="s6"> have invested large sums of money into clinical trials with the goal of having that product approved as a drug. </span></p>
<p class="s5"><span class="s6">Now think about this: we don’t see pet food or supplement companies doing that, right?  No, we do not. Because we don’t see them doing this, they are also unable to make claims that their product ‘cures’, ‘treats’, ‘mitigates’, or ‘prevents’ disease. They are also not allowed to imply this, and doing so makes the folks over at the FDA and FTC cranky. </span></p>
<p class="s5"><span class="s6">I’ve been in this industry about 15 years now, and it saddens me to report that m</span><span class="s6">ost </span><span class="s6">pet food and supplement companies </span><span class="s6">spend more </span><span class="s6">money </span><span class="s6">on marketing than </span><span class="s6">they invest into</span><span class="s6"> research and safety. </span><span class="s6">So</span><span class="s6"> when a &#8220;Best Dog Food for Allergies&#8221; </span><span class="s6">or </span><span class="s6">a &#8220;Best Overa</span><span class="s6">ll” food you see on social media from a ‘news’ outlet I want you to think twice. </span></p>
<p class="s5"><span class="s6">A company could NOT say this about their own product without triggering regulatory compliance violations. So, a loophole becomes getting that product positioned in a ‘best of’ list by a journalist, in one form or another.</span></p>
<p class="s5"><span class="s6">As a pet parent, y</span><span class="s6">ou already do the work &#8211; </span><span class="s6">much more than you would probably like to admit</span><span class="s6">. You read the labels</span><span class="s6">, articles, dove way deeper to a place on Reddit than you wish you knew existed</span><span class="s6">. You&#8217;ve probably switched foods two or three times this year chasing an itch</span><span class="s6">, or </span><span class="s6">smell, or </span><span class="s6">stomach that won&#8217;t settle, and </span><span class="s6">we know it’s not</span><span class="s6"> cheap. </span><span class="s6">So</span><span class="s6"> for some a</span><span class="s6"> headline </span><span class="s6">or top ten list </span><span class="s6">that </span><span class="s6">seemingly did research </span><span class="s6">feels like relief. </span><span class="s6">But for pets </span><span class="s6">with a </span><span class="s6">longstanding </span><span class="s6">issues</span><span class="s6"> it can just be another lap around the same block.</span></p>
<div id="attachment_17331" style="width: 1010px" class="wp-caption alignnone"><img decoding="async" aria-describedby="caption-attachment-17331" class="wp-image-17331 size-full" src="https://www.northpointpets.com/wp-content/uploads/2026/07/Screenshot-2026-07-21-at-5.05.44-PM.png" alt="" width="1000" height="426" srcset="https://www.northpointpets.com/wp-content/uploads/2026/07/Screenshot-2026-07-21-at-5.05.44-PM.png 1000w, https://www.northpointpets.com/wp-content/uploads/2026/07/Screenshot-2026-07-21-at-5.05.44-PM-300x128.png 300w, https://www.northpointpets.com/wp-content/uploads/2026/07/Screenshot-2026-07-21-at-5.05.44-PM-768x327.png 768w, https://www.northpointpets.com/wp-content/uploads/2026/07/Screenshot-2026-07-21-at-5.05.44-PM-705x300.png 705w" sizes="(max-width: 1000px) 100vw, 1000px" /><p id="caption-attachment-17331" class="wp-caption-text">Screenshot of email received June 21, 2026</p></div>
<p class="p1">A rep for a pet food company (that we don’t carry) recently and rather enthusiastically emailed me a recent Forbes article asserting that this particular brand was &#8220;Best Dog Food for Allergies Overall.&#8221; Now aside from the blatant loophole of avoiding making drug claims, they further stepped in it by saying ‘this type of third-party validation can be a powerful tool for your staff when helping customers find the right food for sensitive dogs.”</p>
<div id="attachment_17332" style="width: 1162px" class="wp-caption alignnone"><img decoding="async" aria-describedby="caption-attachment-17332" class="size-full wp-image-17332" src="https://www.northpointpets.com/wp-content/uploads/2026/07/Screenshot-2026-07-21-at-5.08.15-PM.png" alt="" width="1152" height="370" srcset="https://www.northpointpets.com/wp-content/uploads/2026/07/Screenshot-2026-07-21-at-5.08.15-PM.png 1152w, https://www.northpointpets.com/wp-content/uploads/2026/07/Screenshot-2026-07-21-at-5.08.15-PM-300x96.png 300w, https://www.northpointpets.com/wp-content/uploads/2026/07/Screenshot-2026-07-21-at-5.08.15-PM-1030x331.png 1030w, https://www.northpointpets.com/wp-content/uploads/2026/07/Screenshot-2026-07-21-at-5.08.15-PM-768x247.png 768w, https://www.northpointpets.com/wp-content/uploads/2026/07/Screenshot-2026-07-21-at-5.08.15-PM-705x226.png 705w" sizes="(max-width: 1152px) 100vw, 1152px" /><p id="caption-attachment-17332" class="wp-caption-text">Screenshot of article published on June 12, 2026. Date retrieved July 21, 2026. https://www.forbes.com/sites/forbes-personal-shopper/article/best-dog-food-for-allergies/</p></div>
<p class="p1">Now, aside from the fact that my team or I would NEVER use a news article to help a customer pick a food, there is a lot to unpack in such a short email. It is my opinion that marketing this food as “best for allergies” even if the company did not make the claim themselves, borders on making a drug claim because they are implying that the food treats a disease (allergies). Not great. Also claiming that a newspaper article is ‘third-party validation’ is an extreme overreach. As a scientist third-party mean that the information is unbiased and scientific – and this article is neither considering the journalist is speaking from her personal experience with the food and her pet.</p>
<p class="p1">Inevitably I also got this forwarded to me by several friends and customers, with something to the effect of &#8220;is this legit?&#8221;. Fair question for the average pet owner. Infuriating question for someone like me, and the team at NPP.</p>
<h4 class="p1"><b>What does the list mean?</b></h4>
<p class="p1">For someone like me, I usually just roll past these headlines and roll my eyes. However, I think it’s a great example for me to highlight how these come to exist. If you scroll past the initial headline and hero imagery, Forbes tells you how they constructed this newest article. It’s a combination of staff picks, general vet commentary about limited-ingredient diets (which has no legal definition by the way), ingredient considerations, and customer feedback. As mentioned, the top pick leans on one writer feeding it to her own dog and having a great experience. I’m genuinely happy for her, however, if you know anything about me you’ll have heard me say what works for one dog will not always work for the next.</p>
<p class="p1">At the end of the day, this article is providing recommendations based on opinion and popularity. It&#8217;s not a scientific test. No lab work. There is no validation. No feeding trial on dogs with confirmed allergies. No laboratory tests that measure any health biomarkers. No head-to-head comparison against other foods on the market – or anything you could measure and repeat. And it certainly doesn&#8217;t tell you what worked for a dog like yours…that my friends is by design.</p>
<h4 class="p1"><b>&#8220;Third-party validation&#8221; is a real thing. This isn&#8217;t it.</b></h4>
<p class="p1">I already mentioned this, but it’s worth repeating. Validation has rules. The people validating in a situation like this should be independent from the brand. The method used should not only be written down, but transparently shared so someone else can repeat the workflow and see if they get the same results. Repeating the test, and getting the same (or highly similar) results would be true validation.</p>
<p class="p1">In other words, product vetting should be measured against a known and meaningful standard. Then, other experts should be double checking the work again before it&#8217;s published (this is called peer review).</p>
<p class="p1">So to be clear, a &#8220;best of&#8221; article clears none of that. Lifestyle writers from any media outlet, personal preferences, lists without standards, or those lacking outside review shouldn’t ever be a benchmark for picking a pets food, supplement (or yours for that matter).</p>
<h4 class="p1"><b>Somebody gets paid, usually&#8230;</b></h4>
<p class="p1">In most cases, but maybe not all, articles often earn the publisher a commission when you click and buy. The FTC regulates those links because they bend recommendations. No brand paid for the coverage, but this model still rewards big, easy-to-link brands, which describes every product on this particular list. In others, products may be part of ‘best of’ lists in one form or another in the form of what we like to call ‘Advertorials’. Advertorials are when brands pay journalists to write about their product in a positive light. These are really just long form ads made out to look like genuine journal articles, but are not. Take that for what you will.</p>
<p class="p1">For the record, we don&#8217;t take money from brands to write about products. We also don’t rank brands from this angle since there is no product that is best for every pet, and doing so would be disingenuous. We hold that line because the alternative is the exact thing this article is about.</p>
<h4 class="p1"><b>Your dog&#8217;s allergies are a disease</b></h4>
<p class="p1">Food reactions in dogs are a clinical condition, and the research on them is boring in the way good evidence usually is.</p>
<p class="p1">Among dogs seen by a vet for any reason, food-related skin reactions run about 1 to 2 percent. In other words: food allergies are RARE. The most common culprit are environmental allergens. Things like pollens, mites, fleas, and dander from other pets (it’s true – pets can even be allergic to human dander)!</p>
<p class="p1">Food can help dogs and cats that suffer from environmental allergies, however it’s not a magic bullet. These dogs usually require lifelong management, medicated shampoos, gut health consideration (probiotics, digestive enzymes), Omega 3’s (at the right dose), medicated baths (remove the allergens &amp; kill yeast overgrowth), and a combination of prescription drugs in addition to special diet consideration. Allergic dermatitis is incredibly itchy, and can be painful when not well managed.</p>
<p class="p1">Most articles also ignore the fact that the only proven way to confirm a food allergy is an elimination diet. This means feeding one novel or hydrolyzed protein for eight to twelve weeks, then reintroduce the old food and watch for the signs to come back (Gaschen &amp; Merchant, 2011). These can’t be determined or figured out by reading an ingredient panels. Even blood or saliva &#8220;allergy testing,” doesn&#8217;t reliably diagnose food allergies. And a lot of dogs that look like food-allergy dogs have environmental allergies instead. More common. Completely different plan.</p>
<h4 class="p1"><b>How do you know if a food is good for allergies?</b></h4>
<p class="p1">Peer-reviewed studies that run the elimination-then-rechallenge feeding protocol on defined groups of dogs would earn the right for a company to say their food is ‘good for allergies’. However, in today&#8217;s marketplace I don’t think that is even necessary. I would be happy with a company completing third party testing to ensure that their foods at least meet minimum nutrient requirements, are free of pathogens and contaminants and that they do not release their product into the marketplace until they receive that third party validation back… (see what I did there?) None of that built the Forbes list. That&#8217;s not a shot at the writer, it’s just the fact of the matter.</p>
<h4 class="p1"><b>Dose of reality…</b></h4>
<p class="p1">You don&#8217;t have to become a nutrition researcher to feed your dog well. That&#8217;s our job. Our team includes veterinary technicians with real clinical experience, and our guidance is grounded in research-level training and the actual studies, not the press release.</p>
<p class="p1">Food isn&#8217;t just food, it&#8217;s a tool you can use alongside many other tools. But it’s important to individualize the approach to the animal in front of you. Two dogs the same size (or even same litter) can need different things.</p>
<p class="p1"><em>We don&#8217;t diagnose, treat, or replace veterinary care. We provide nutrition education and product guidance, and we work with your vet, especially when a true elimination trial is on the table.</em></p>
<hr />
<p class="p1"><b>References</b><b></b></p>
<ol class="ol1">
<li class="li1">Forbes Vetted. &#8220;Best Dog Food For Allergies 2026.&#8221; https://www.forbes.com/sites/forbes-personal-shopper/article/best-dog-food-for-allergies/</li>
<li class="li1">Olivry T, Mueller RS. Critically appraised topic on adverse food reactions of companion animals (3): prevalence of cutaneous adverse food reactions in dogs and cats. <i>BMC Vet Res.</i> 2017;13:51. PMID 28202060. https://doi.org/10.1186/s12917-017-0973-z</li>
<li class="li1">Mueller RS, Olivry T, Prélaud P. Critically appraised topic on adverse food reactions of companion animals (2): common food allergen sources in dogs and cats. <i>BMC Vet Res.</i> 2016;12:9. PMID 26753610. https://doi.org/10.1186/s12917-016-0633-8</li>
<li class="li1">Mueller RS, Olivry T. Critically appraised topic on adverse food reactions of companion animals (6): prevalence of noncutaneous manifestations of adverse food reactions in dogs and cats. <i>BMC Vet Res.</i> 2018;14:341. PMID 30419909. https://doi.org/10.1186/s12917-018-1656-0</li>
<li class="li1">Gaschen FP, Merchant SR. Adverse food reactions in dogs and cats. <i>Vet Clin North Am Small Anim Pract.</i> 2011;41(2):361-79. PMID 21486641. https://doi.org/10.1016/j.cvsm.2011.02.005</li>
<li class="li1">Freeman L, Becvarova I, Cave N, et al. WSAVA Nutritional Assessment Guidelines. <i>J Small Anim Pract.</i> 2011;52(7):385-96. PMID 21649660. https://doi.org/10.1111/j.1748-5827.2011.01079.x</li>
<li class="li1">WSAVA Global Nutrition Committee. Global Nutrition Guidelines. https://wsava.org/global-guidelines/global-nutrition-guidelines/</li>
<li class="li1">Pet Nutrition Alliance. Manufacturer transparency resources. https://petnutritionalliance.org/</li>
<li class="li1">Federal Trade Commission. Disclosures 101 for Social Media Influencers. https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers</li>
</ol>
</div></section>
<p>The post <a href="https://www.northpointpets.com/dog-food-doesnt-fix-allergies/">If a Food Fixed Allergies, It Would Be the Standard of Care</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
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		<item>
		<title>Why We’re Misjudging Dog &#038; Cat Food Quality</title>
		<link>https://www.northpointpets.com/pet-food-quality-misconceptions/</link>
		
		<dc:creator><![CDATA[Nicole R. Cammack]]></dc:creator>
		<pubDate>Mon, 06 Apr 2026 13:03:32 +0000</pubDate>
				<category><![CDATA[Food & Toppers]]></category>
		<category><![CDATA[Health Concerns]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Nutrition]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[bioavailability pet nutrition]]></category>
		<category><![CDATA[cat food quality]]></category>
		<category><![CDATA[digestibility in pet food]]></category>
		<category><![CDATA[dog food quality]]></category>
		<category><![CDATA[pet food evaluation]]></category>
		<category><![CDATA[pet food formulation]]></category>
		<category><![CDATA[pet food labels]]></category>
		<category><![CDATA[Pet Nutrition Science]]></category>
		<guid isPermaLink="false">https://www.northpointpets.com/?p=17042</guid>

					<description><![CDATA[<p>We’ve been asking the wrong questions about pet food. Ingredient lists dominate the conversation, but they don’t tell us how a food actually performs in the body. This article breaks down what really matters - digestibility, formulation, and measurable outcomes - and why the industry needs to rethink how we define “good” nutrition.</p>
<p>The post <a href="https://www.northpointpets.com/pet-food-quality-misconceptions/">Why We’re Misjudging Dog &#038; Cat Food Quality</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
]]></description>
										<content:encoded><![CDATA[<section  class='av_textblock_section av-4rzb0p3-fe51059d00a1ecbf2d438c49c6a27d9b '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><h1><span style="color: #ba6128;">Why We’re Misjudging Dog &#038; Cat Food Quality</span></h1>
</div></section>
<div  id="npp_post_date"  class='av-post-metadata-container av-mmt4s3fg-de74997e509cda50330db660773c3d16 av-metadata-container-align-left  avia-builder-el-1  el_after_av_textblock  el_before_av_image  av-metadata-container-3'><div class='av-post-metadata-container-inner'><span class="av-post-metadata-content av-post-metadata-meta-content"><span class="av-post-metadata-content av-post-metadata-published"><span class="av-post-metadata-published-date" >April 6, 2026</span></span></span></div></div>

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<div  id="npp_post_author"  class='av-post-metadata-container av-mmnux6t4-594b3114cc8a5cb8881401195e4b3d1a av-metadata-container-align-left  avia-builder-el-5  avia-builder-el-no-sibling  av-metadata-container-4'><div class='av-post-metadata-container-inner'><span class="av-post-metadata-content av-post-metadata-meta-content"><span class="av-post-metadata-content av-post-metadata-author"  itemprop="author" ><span class="av-metadata-before av-metadata-before-author">By</span><span class="av-post-metadata-author-link" ><a href="https://www.northpointpets.com/author/nicole-cammack/"  rel="author">Nicole R. Cammack</a></span></span></span></div></div></div>
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<section  class='av_textblock_section av-mm496sew-3b5e8b62a60d97ca9f973bcc093afda0 '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><p><b><i>Right now, the industry is getting it wrong. </i></b></p>
<hr />
<p><span style="font-weight: 400;">Ingredients matter. Quality matters. That&#8217;s not up for debate. But something has gone seriously off track in how we evaluate dog and cat food, and the people getting it wrong are often the ones who care the most.</span></p>
<p><span style="font-weight: 400;">When a formula changes, what&#8217;s the first question people ask?</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Does it have fillers?</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Are there by-products</span></li>
</ul>
<p>What nobody asks:</p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">What changed in the nutrient profile?</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Did digestibility shift?</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Are there any measurable differences in how dogs are actually doing on the food?</span></li>
</ul>
<p><span style="font-weight: 400;">These questions are missing from every conversation. And that absence is doing real harm.</span></p>
<h4><b>The List of Ingredients</b></h4>
<p><span style="font-weight: 400;">When we&#8217;re talking about kibble or canned diets, we are talking about processed food. Some ingredients are processed multiple times. Processing, which includes grinding, cutting, drying, fractionating, heating, and pressure, changes the structure, digestibility, and nutrient availability of nutrients supplied by ingredients. Sometimes in a positive way, sometimes not. That is not opinion. That is established food science.</span></p>
<p><span style="font-weight: 400;">A kibble is not a list of raw ingredients. It is a formulated, processed diet designed to deliver nutrients in a specific way, and that process is complex and nearly impossible to genuinely simplify. Yet that is exactly what the industry keeps trying to do.</span></p>
<p><span style="font-weight: 400;">Two foods with similar ingredient lists can have markedly different nutrient profiles, digestibility, and biological outcomes depending on formulation, processing, and nutrient balancing. Conversely, foods with very different ingredient lists can deliver nearly identical nutritional profiles. What complicates this further, is the bioavailability of the nutrients supplied by these foods, or in other words if the pet can use those nutrients or not. This is why companion animal nutrition evaluates diets on nutrient composition and performance, not ingredient appearance alone. When we reduce evaluation to labels, we ignore the actual formulation work that determines how a diet functions in the animal.</span></p>
<h4><b>&#8220;Filler&#8221; Is a Marketing Term. Not a Scientific One.</b></h4>
<p><span style="font-weight: 400;">&#8220;Filler&#8221; and &#8220;by-product&#8221; are not scientific or regulatory classifications. They have no legal definitions. They are marketing terms, and they have been so thoroughly adopted by the independent retail channel that we now deploy them as if they constitute clinical evidence of poor nutrition. They do not.</span></p>
<p><span style="font-weight: 400;">Ingredients like starches and fibers that get reflexively dismissed as &#8220;fillers&#8221; are frequently included for defined functional reasons: stool quality, fermentation, energy delivery, and overall gastrointestinal function. In plain language, they help deliver nutrients the body needs, and without them there are health consequences. That doesn&#8217;t automatically make them ideal in every context, but it also doesn&#8217;t make them meaningless, inherently low quality, or a filler.</span></p>
<p><span style="font-weight: 400;">Take beet pulp for example. It is a moderately fermentable fiber used because it reliably supports stool consistency and colonic health. It is well-studied. It has a defined, functional role in processed pet food. The same fiber category shows up in boutique kibbles and raw toppers under names like chicory root, inulin, and pumpkin, where it gets called a prebiotic or a digestive support ingredient. The ingredient optics are just different. Is it the first ingredient I&#8217;d reach for when building a species-appropriate fresh food diet from scratch? No. But calling it a filler is not just imprecise. It is wrong. And communicating ingredients like this to pet parents as nutritional evidence of a food&#8217;s decline is a problem.</span></p>
<p><span style="font-weight: 400;">Ingredient lists also do not reflect dose, proportion, or functional contribution. An ingredient included at a physiologically meaningful level is very different from one included for label appeal, yet both appear identically on a panel. Without understanding inclusion rates and functional intent, it is not possible to determine the role an ingredient is playing in the diet. This is a fundamental limitation of label-based evaluation that is never acknowledged.</span></p>
<h4><b>Facts About Formulation</b></h4>
<p><span style="font-weight: 400;">One of the most overlooked aspects in pet nutrition is that diets are not simply collections of ingredients, but instead formulated systems. Formulation becomes more important as ingredient complexity increases. For example, whole food inclusions can introduce variability in nutrient composition, bioavailability, and balance, particularly after processing. Without careful formulation and post-processing validation, diets can miss targets for essential nutrients despite appearing high quality on paper.</span></p>
<p><span style="font-weight: 400;">This is well recognized in both human and veterinary nutrition, where nutrient adequacy, not ingredient identity, is the standard for evaluating a diet. If these outcomes are not being considered, the evaluation is incomplete regardless of how the ingredient list reads.</span></p>
<h4><b>Ask ‘Un-spin-able’ Questions</b></h4>
<p><span style="font-weight: 400;">If a food has genuinely declined in quality, that is a serious claim. It should be supported by something measurable:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Changes in nutrient adequacy</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Shifts in digestibility</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Safety concerns backed by data</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Clinical outcomes</span></li>
</ul>
<p><span style="font-weight: 400;">Without that, what we have is a store philosophy being communicated as nutritional evidence. Those are not the same thing. Conflating them is where this industry keeps losing the credibility it needs with the veterinarians and scientists who should be its allies.</span></p>
<h4><b>Digestibility: The Forgotten Variable</b></h4>
<p><span style="font-weight: 400;">Not all nutrients that are listed are utilized. Digestibility determines how much of a nutrient is absorbed and available to the animal, and this can vary significantly between ingredients and processing methods.</span></p>
<p><span style="font-weight: 400;">A diet with a cleaner ingredient list but lower digestibility may deliver fewer usable amino acids or available energy than a more processed diet with an optimized formulation. In clinical settings, highly digestible diets are often prioritized for gastrointestinal disease, recovery, and performance, not because of how the ingredient list reads, but because of how efficiently the animal can use the nutrients provided.</span></p>
<p><i><span style="font-weight: 400;">Without considering digestibility, ingredient-based judgments are incomplete.</span></i></p>
<h2><b>The Questions We Should Ask</b></h2>
<p><span style="font-weight: 400;">If we are genuinely concerned about the long-term health impact of processed diets, and there are real reasons to be, there are far more scientifically meaningful questions to be asking than whether an ingredient is labeled a by-product.</span></p>
<p><b>Advanced glycation end products (AGEs).</b><span style="font-weight: 400;"> These compounds form during high-heat processing, including the extrusion process used to produce kibble. Extrusion exposes ingredients to high temperature and pressure, conditions known to drive Maillard reactions and the formation of these compounds. In human nutrition, AGEs have been associated with inflammation and metabolic dysfunction. In dogs, emerging work is beginning to explore similar pathways. Yet these factors are rarely part of how foods are evaluated at the consumer level, despite being a direct consequence of processing itself.</span></p>
<p><b>Acrylamide.</b><span style="font-weight: 400;"> Also formed during high-heat processing, and with established health risks in human nutrition. Likewise, these are rarely discussed in the pet food retail context.</span></p>
<p><b>Antinutritional factors.</b><span style="font-weight: 400;"> Ingredients perceived as clean or whole are not inherently superior if they are not processed appropriately. Legumes and certain grains can contain compounds such as phytates, lectins, and protease inhibitors, which can interfere with mineral absorption and protein digestion if not addressed. In human nutrition, these are well-characterized concerns mitigated through soaking, fermenting, or cooking. In pet food, extrusion reduces some of these compounds, but not always uniformly. This raises a more meaningful question than what is on the label: how were these ingredients processed, and did that processing optimize or limit nutrient availability?</span></p>
<p><span style="font-weight: 400;">These are the questions that would move the needle on long-term pet health outcomes. They are also the questions almost entirely absent from the conversation at the consumer level, the retail level, and in a lot of influencer-driven content that passes itself off as ‘nutrition education’.</span></p>
<h2><b>The Uncomfortable Reality for the Fresh Food Camp</b></h2>
<p><span style="font-weight: 400;">I am in the fresh food camp. But there is a persistent assumption in this space that whole food or minimally processed ingredients inherently lead to better nutrition, and that assumption warrants more examination than it recieves.</span></p>
<p><span style="font-weight: 400;">We&#8217;ve swung from one extreme to another. For years, the mainstream commercial pet food establishment dismissed ingredient quality entirely. The backlash was warranted. Ingredients do matter. But we overcorrected. We started treating the ingredient list as the whole story, layered marketing language on top of it, and then communicated that to pet parents as if it were grounded in nutrition science. We built a framework where whole food automatically means better and by-product automatically means bad, without any serious consideration of food science, processing effects, formulation complexity, or measurable outcomes.</span></p>
<p><span style="font-weight: 400;">And then we used that framework to tell people their pets&#8217; food was no longer good.</span></p>
<p><span style="font-weight: 400;">Flattening that distinction with the word &#8220;filler&#8221; doesn&#8217;t protect pets. It creates confusion, erodes trust, and generates an enormous amount of unnecessary churn for pet parents who are genuinely trying to do right by their animals.</span></p>
<h2><b>Imagine If We Asked Different Questions?</b></h2>
<p><span style="font-weight: 400;">Focusing on ingredient perception ignores one of the most practical and measurable indicators of diet quality: how the animal performs on the food. Stool quality, body condition, coat quality, and gastrointestinal tolerance are not subjective preferences. These are reflections of how well a diet is being digested and utilized.</span></p>
<p><span style="font-weight: 400;">Dogs and cats don&#8217;t respond to ingredient stories and philosophies. They respond to what the diet does in the body and how processing affects that. In clinical and research settings, outcome variables like digestibility, tolerance, metabolic response, and long-term health markers are the standard for evaluating diet performance. If a diet supports stable body condition, consistent stool quality, and overall health, that reflects functional adequacy regardless of whether the ingredient list aligns with a particular narrative.</span></p>
<p><span style="font-weight: 400;">Without incorporating outcomes, diet evaluation remains theoretical rather than physiological.</span></p>
<h2><b>My View:</b></h2>
<p><span style="font-weight: 400;">I am not a champion of ultra-processed food. The evidence for minimally processed and fresh diets, when properly formulated, is compelling and growing. I think we should be moving pet parents in that direction when we can and meeting them where they are when we can&#8217;t.</span></p>
<p><span style="font-weight: 400;">But I am not going to tell a pet parent their dog&#8217;s food is no longer good without evidence. I am not going to call beet pulp a filler because it makes for a cleaner story. And I am not going to let this industry keep making pet parents feel guilty or confused about feeding their dogs a properly formulated, nutrient-adequate processed diet because we decided that an ingredient list is more important than actual nutritional outcomes.</span></p>
<p><span style="font-weight: 400;">None of this is an argument against caring about ingredients. It is an argument for using them correctly. Ingredients are part of the picture. But in processed diets, they are not the whole picture, and in many cases, they are not the most informative part.</span></p>
<p><span style="font-weight: 400;">The question has to shift from </span><i><span style="font-weight: 400;">what&#8217;s in the food?</span></i><span style="font-weight: 400;"> to </span><i><span style="font-weight: 400;">what does the food do?</span></i><span style="font-weight: 400;"> Until it does, we will keep generating confusion, eroding trust, and sending pet parents on an endless loop of switching foods based on rhetoric instead of evidence.</span></p>
<p><span style="font-weight: 400;">That is not advocacy. That is the opposite of it.</span></p>
</div></section>
<p>The post <a href="https://www.northpointpets.com/pet-food-quality-misconceptions/">Why We’re Misjudging Dog &#038; Cat Food Quality</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
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			</item>
		<item>
		<title>Grain-Free Dog Food and Heart Disease: What the Data Says (Part Two)</title>
		<link>https://www.northpointpets.com/grain-free-dog-food-dcm-data-part-2/</link>
		
		<dc:creator><![CDATA[Nicole R. Cammack]]></dc:creator>
		<pubDate>Fri, 20 Mar 2026 14:05:10 +0000</pubDate>
				<category><![CDATA[Health Concerns]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Nutrition]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[DCM]]></category>
		<category><![CDATA[diets pet nutrition]]></category>
		<category><![CDATA[dilated cardiomyopathy]]></category>
		<category><![CDATA[dog food]]></category>
		<category><![CDATA[dog food investigation]]></category>
		<category><![CDATA[dog heart disease]]></category>
		<category><![CDATA[FDA]]></category>
		<category><![CDATA[grain free]]></category>
		<category><![CDATA[pet food science]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[veterinary nutrition]]></category>
		<guid isPermaLink="false">https://www.northpointpets.com/?p=17016</guid>

					<description><![CDATA[<p>Grain-free dog food and heart disease headlines don’t tell the full story. Here’s what the research actually shows—and why the answer is more complex than “add grains.”</p>
<p>The post <a href="https://www.northpointpets.com/grain-free-dog-food-dcm-data-part-2/">Grain-Free Dog Food and Heart Disease: What the Data Says (Part Two)</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
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										<content:encoded><![CDATA[<section  class='av_textblock_section av-4rzb0p3-fe51059d00a1ecbf2d438c49c6a27d9b '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><h1><span style="color: #ba6128;">Grain-Free Dog Food and Heart Disease: What the Data Says (Part Two)</span></h1>
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<div  id="npp_post_date"  class='av-post-metadata-container av-mmt4s3fg-de74997e509cda50330db660773c3d16 av-metadata-container-align-left  avia-builder-el-1  el_after_av_textblock  el_before_av_image  av-metadata-container-5'><div class='av-post-metadata-container-inner'><span class="av-post-metadata-content av-post-metadata-meta-content"><span class="av-post-metadata-content av-post-metadata-published"><span class="av-post-metadata-published-date" >March 20, 2026</span></span></span></div></div>

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<section  class='av_textblock_section av-mm496sew-3b5e8b62a60d97ca9f973bcc093afda0 '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><p><em><b>This is Part 2 of a two-part series. </b><span style="font-weight: 400;"><a href="https://www.northpointpets.com/grain-free-dog-food-heart-disease-narrative/">Part 1</a> covered how the diet-DCM narrative was built: the FDA investigation, the data quality problems, the reporting bias, and the Hill’s lawsuit. This article covers what the peer-reviewed science shows, why the “switch back to grains” recommendation has its own problems, and what all of this means for how you feed your dog.</span></em></p>
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<h2><b>What the Peer-Reviewed Literature Says</b></h2>
<p><span style="font-weight: 400;">The research base on DCM and diet is real, contested, and far more nuanced than either camp acknowledges. Here is a fair accounting of where it stands.</span></p>
<p><b>The ‘Golden Retriever’ Studies</b></p>
<p><span style="font-weight: 400;">Golden Retrievers became a focal point of the grain-free diet and diet-associated cardiomyopathy (DCM) investigation for a specific reason. That is they have a documented predisposition to taurine-deficient DCM, which notably has been recognized in the veterinary literature since at least the mid-1990s (Kramer, Kittleson et al. 1995). In one report from 2005, a reversible taurine-deficient dilated cardiomyopathy was described in five related Goldens, with marked improvement after taurine supplementation. This was not the typical course for hereditary (primary) DCM (Bélanger, Ouellet et al. 2005). Subsequently, this finding deservingly attracted more research attention. Work following initial investigations demonstrated that Goldens are over-represented in taurine-deficient DCM case series and that many affected dogs improve when diet is changed and taurine is supplemented (Kaplan, Stern et al. 2018). This is a notable difference from the primary hereditary DCM seen in breeds like Dobermans, Great Danes, or Irish Wolfhounds, where disease does not improve with taurine supplementation (O&#8217;Grady and O&#8217;Sullivan 2004).</span></p>
<p><span style="font-weight: 400;">In 2018, Kaplan and colleagues published a multicenter prospective observational study describing 24 Golden Retrievers with taurine-deficient DCM and 52 healthy Goldens (Kaplan, Stern et al. 2018). Certain diets and diet characteristics were associated with taurine deficiency, and most affected dogs showed echocardiographic and clinical improvement after a combination of interventions: diet change, taurine and L-carnitine supplementation, and standard heart-failure medications. This strengthened the case that Goldens can develop taurine-responsive DCM linked to diet. However,</span><i><span style="font-weight: 400;"> because multiple treatments were introduced simultaneously, the study cannot isolate the specific contribution of diet change from taurine supplementation and cardiac drugs.</span></i></p>
<p><span style="font-weight: 400;">In 2020, the same group published a higher-profile study in PLOS ONE evaluating 86 apparently healthy Golden Retrievers fed “traditional” (grain-inclusive, large-manufacturer) versus “non-traditional” (grain-free, legume-heavy, small-manufacturer) diets (Ontiveros, Whelchel et al. 2020). Dogs in the non-traditional group had, on average, lower taurine concentrations and more frequent echocardiographic changes consistent with subclinical DCM.</span></p>
<p><span style="font-weight: 400;">Later that year, in September 2020, PLOS ONE issued an ‘Expression of Concern’ for this paper (Ontiveros, Whelchel et al. 2020), citing undisclosed conflicts of interest. The conflicts of interest included co-authors’ ties to a commercial amino acid laboratory that captured data for the study, in addition to substantial heterogeneity between diet groups in factors independently associated with DCM risk. After review by an independent statistical expert, the journal issued a formal correction in August 2023. </span><i><span style="font-weight: 400;">Those editors concluded that between-group heterogeneity was a “substantial concern” and that conclusions linking diet group to echocardiographic abnormalities were “not well-supported” given the study design.</span></i><span style="font-weight: 400;"> Consequently, the authors corrected article, substantially softening its original claims.</span></p>
<p><span style="font-weight: 400;">Before the ‘Expression of Concern’ and correction, this paper was frequently cited as strong prospective evidence of a grain-free/taurine/DCM link. The more appropriate interpretation of this study that it is hypothesis-generating &#8211; at best. This is because it is a notably confounded observational study that raises legitimate questions but is not a reliable standalone basis for definitive clinical recommendations.</span></p>
<h4><b>The 18-Month Randomized, Double-Blind Trial</b></h4>
<p><span style="font-weight: 400;">On the other end of the evidence spectrum is an 18-month randomized, parallel-group, double-blind study published in the Journal of Animal Science (JAS) evaluating 60 healthy adult dogs being fed four diets with different ingredient profiles (Morris, Stiers et al. 2025). Diets included grain-free with potatoes and peas, grain-inclusive with peas and pea fiber, grain-inclusive without peas or potatoes, and grain-free with potatoes only. Researchers assessed echocardiographic parameters, whole blood and plasma taurine, urinary taurine, and cardiac biomarkers (troponin-I, NT-proBNP) at 6, 12, and 18 months.</span></p>
<p><span style="font-weight: 400;">The study found no clinically significant changes or between-group differences in cardiac biomarkers, and whole blood and plasma taurine remained within normal ranges and were unaffected by diet assignment (Morris, Stiers et al. 2025). This is as close to a controlled experiment as can be ethically conducted in healthy dogs. It stands as one of the strongest pieces of evidence that properly formulated grain-free diets (even those containing peas/potatoes) do not predictably induce DCM or meaningful cardiac biomarker changes over 18 months. On the other hand, it does not exonerate every commercial grain-free product, nor does it address dogs with pre-existing cardiac or metabolic risk factors, nor does it answer questions beyond an 18 month period. But it directly challenges the blanket clinical narrative that grain-free diets are inherently cardiotoxic.</span></p>
<h4><b>The Irish Wolfhound Study (Coppinger et al. 2024)</b></h4>
<p><span style="font-weight: 400;">In a 2024 retrospective study of 97 apparently healthy Irish Wolfhounds (Coppinger, Freeman et al. 2024). This breed is documented to have a well-recognized hereditary cardiomyopathy. Coppinger and colleagues compared dogs eating high-pulse diets to those eating low-pulse diets. Results showed no significant differences in echocardiographic measurements between groups, but dogs in the high-pulse group had a significantly higher prevalence of ventricular premature complexes (VPCs) on a 1-minute ECG strip (17% versus 2%). VPCs are a potential early marker of cardiac electrical instability and can precede more serious arrhythmias in some breeds.</span></p>
<p><span style="font-weight: 400;">The finding is noteable as it involves apparently healthy dogs in a genetically predisposed breed, focused on an arrhythmic endpoint that may precede overt DCM. At the same time, the study is retrospective, limited to one predisposed breed, and based on short ECG strips rather than confirmed cardiomyopathy. It is not a straight line from “legumes cause heart failure,” but a signal that justifies prospective, breed-stratified research. It is also worth noting that senior authors include Drs. Freeman and Rush, who are named defendants in the KetoNatural v. Hill’s litigation; readers can weigh that conflict of interest accordingly.</span></p>
<h4><b>Owens et al. (2023) Cross-Sectional Study</b></h4>
<p><span style="font-weight: 400;">A 2023 prospective cross-sectional study of 46 healthy client-owned dogs compared those eating traditional grain-inclusive diets to those eating nontraditional, legume-heavy diets (Owens, LeBlanc et al. 2023). Dogs in the nontraditional group had lower indices of systolic function and larger left ventricular volumes, although the authors emphasized these values generally remained within established reference intervals. There were no significant differences in cardiac biomarkers (NT-proBNP or cardiac troponin I) or whole blood/plasma taurine between groups. </span></p>
<p><span style="font-weight: 400;">These results may provide some evidence that legume-heavy diets may be associated with subtle subclinical echocardiographic differences in some dogs. However, the small sample size, cross-sectional design, and absence of biomarker differences limit how far those findings can be taken in clinical decision-making. This means, these results from 46 dogs cannot and should not be extrapolated across the entire canine population.</span></p>
<h4><b>The 2020 BSM Partners Literature Review</b></h4>
<p><span style="font-weight: 400;">A June 2020 review in the Journal of Animal Science examined more than 150 published studies on canine DCM and its potential causes (McCauley, Clark et al. 2020). The authors concluded that the available literature did not support a definitive causal link between grain-free or legume-rich diets and DCM, arguing that the BEG framework lacked scientific rigor and that FDA case data were too incomplete and biased to support firm conclusions.</span></p>
<p><span style="font-weight: 400;">This review does not function as proof that the dietary DCM issue was fabricated. It’s important to emphasize that many of the limitations it highlights in case-series data are real, and that the issue is very real for a subset of dogs. Nevertheless, this study should be weighed with the same critical scrutiny applied to any industry-funded work.</span></p>
<p><span style="font-weight: 400;">Not surprisingly, the review attracted criticism from some veterinary commentators who argue that it selectively emphasizes methodological flaws in studies supporting a diet association and may understate the clinical significance of reported improvement following diet change and supplementation (SkeptVet 2021). A conflict-of-interest concern also arose in this study as well. BSM Partners, which funded and conducted the work, provides formulation and consulting services to pet food companies including one or more brands that appeared on the FDA’s most-reported list. Nonetheless, the journal issued a clarification regarding the authors’ employment and BSM’s industry role.</span></p>
<p><span style="font-weight: 400;">It is worth noting that BSM Partners is one company in the pet food industry, among others, that provides formulation and technical support that many smaller boutique companies choose not to use. These smaller companies sometimes underestimate or dismiss the need for formal nutrition expertise, robust validation, and true transparency. In that sense, BSM is attempting to solve the very problem that the DCM investigation indirectly highlighted: the lack of rigorous formulation and published nutritional data behind many commercial diets.</span></p>
<h4><b>Two 2025 Narrative Reviews with Different Conclusions</b></h4>
<p><span style="font-weight: 400;">A broad 2025 review examined grain-free diets across multiple health dimensions including DCM, allergies, glycemic response, and mycotoxin exposure (Zhang, Ji et al. 2025). For DCM specifically, the evidence was characterized as mixed: FDA data and case series suggest a possible association, but several studies including controlled trials found no association. The overall conclusion was that nutritional adequacy, balance, and individualized assessment matter more than the presence or absence of grain. This is the more measured of the two reviews.</span></p>
<p><span style="font-weight: 400;">A second 2025 narrative review focused narrowly on diet as a predisposing factor for DCM (Mornard, Brasileiro et al. 2025). It characterizes the cumulative findings as suggesting a strong link between nontraditional, legume-rich diets and DCM, It noted larger left ventricular diameters, reduced systolic function, and more frequent ventricular premature complexes in dogs on such diets. Importantly, this review does not prominently address the methodological criticisms of the case-series literature or the null findings from controlled trials.</span></p>
<p><span style="font-weight: 400;">The fact that two peer-reviewed narrative reviews published in the same year, drawing on largely the same underlying literature, reached different characterizations reflects a larger point. It highlights a genuine divide in how researchers are currently weighing this evidence, and is exactly why a single headline or a single study citation cannot give you the full picture.</span></p>
<h2><b>Taurine: The Leading Hypothesis and Its Limits</b></h2>
<p><span style="font-weight: 400;">Taurine deficiency has been a nutritionally established cause of DCM in cats since at least the 1980s (Hayes 1982, Pion, Kittleson et al. 1987, Pion, Kittleson et al. 1992). In cats, taurine is an essential amino acid that must be obtained from diet. At the time, this was a breakthrough that led to mandatory taurine supplementation of commercial cat food and largely eliminated the problem in that species (Pion, Kittleson et al. 1992). The hypothesis that a parallel mechanism might operate in some dog breeds is plausible and supported by evidence in specific contexts, particularly Golden Retrievers, who have a documented predisposition to taurine-deficient DCM.</span></p>
<p><span style="font-weight: 400;">Dogs can synthesize their own taurine from methionine and cysteine, and therefore taurine was not historically considered essential or required at a minimum level in commercial pet foods (Hand, Thatcher et al. 2010). Since the most abundant dietary source of taurine is muscle meat, the assumption was that commercial foods with animal protein would supply enough (Spitze, Wong et al. 2003). However, breed-specific differences, genetic factors, and health status mean that some dogs may require dietary taurine. Inflammatory states are also relevant here: taurine plays a role in immune cell function and modulating oxidative stress, and chronic inflammation can increase taurine demand and utilization. A dog with underlying gut inflammation, systemic inflammatory burden, or dysbiosis may have elevated taurine requirements that dietary intake alone does not meet, independent of diet type. As a result, taurine should be considered conditionally essential in canine nutrition multiple studies demonstrate several factors that may render endogenous synthesis insufficient, leading to taurine</span><span style="font-weight: 400;">‑</span><span style="font-weight: 400;">deficient DCM in some dogs (Li and Wu 2023), regardless of diet type.</span></p>
<p><span style="font-weight: 400;">What taurine deficiency does not explain is that many dogs reported to have diet-associated DCM have normal blood taurine concentrations (McCauley, Clark et al. 2020). This finding has been replicated across multiple studies and is not contested. If simple systemic taurine depletion were the primary driver, we would expect to see deficiency consistently. We do not. The current mechanistic thinking is considerably more complex: interactions between dietary fiber fractions, bile acid cycling, sulfur amino acid bioavailability, gut microbiota composition, and breed-specific metabolic differences may all contribute to functional taurine insufficiency at the tissue level even when blood taurine appears normal (Ko, Backus et al. 2007, Ko and Fascetti 2016, Donadelli, Pezzali et al. 2020, Quilliam, Ren et al. 2021).</span></p>
<p><span style="font-weight: 400;">This means taurine status is not a single number to measure once and interpret in isolation. It is a dynamic metabolic state influenced by diet composition, body condition, gut function, and breed genetics. Assessing whether any given dog is “taurine sufficient” is considerably more complicated than a single blood draw suggests. The leap from “some affected dogs have low taurine” to “grain-free diets cause taurine deficiency” happened much faster than the underlying science justified.</span></p>
<h4><b>Why Taurine Measurement Is More Complicated Than a Blood Draw</b></h4>
<p><span style="font-weight: 400;">The finding that many dogs with diet-associated DCM had normal blood taurine concentrations has been interpreted in two directions: by some as evidence that taurine is not involved, and by others as evidence that the measurement is inadequate. The second interpretation is better supported by what we know about taurine physiology.</span></p>
<p><span style="font-weight: 400;">Both whole blood and plasma taurine concentrations reflect recent dietary intake and short-term metabolic flux more than they reflect tissue taurine stores (Tôrres, Biourge et al. 2022). The relationship between circulating taurine concentrations and cardiac muscle taurine concentrations in dogs is poorly characterized, and the data are limited. A dog can have circulating taurine within the laboratory reference interval while having suboptimal taurine availability at the tissue level, particularly under conditions of increased biosynthetic demand or impaired recycling. Studies reporting normal blood taurine in affected dogs are not exonerating taurine as a mechanistic contributor, but rather this is exposure of a measurement gap. Reference interval-based blood taurine testing was developed in a different clinical context and was not validated as a tool for ruling out functional taurine insufficiency in the context of a complex dietary exposure question. Using it as though it has shaped the interpretation of a substantial portion of this literature.</span></p>
<h2><b>“Grain-Free” Is a Marketing Category, Not a Nutritional Mechanism</b></h2>
<p><i><span style="font-weight: 400;">This is a point that gets lost in almost every public discussion of this topic.</span></i></p>
<p><span style="font-weight: 400;">&#8220;Grain-free&#8221; is a marketing designation, not a nutrient profile. Two products can carry the same label and have nothing else in common. One may be formulated by a board-certified veterinary nutritionist and/or PhD/MS nutritionist, with documented amino acid (protein) bioavailability, third-party AAFCO nutrient profile verification, and published feeding trial data. Another may come from a company with no in-house nutrition expertise, legume fractions dominating the first five ingredients, no feeding trial history, and no published data on sulfur amino acid adequacy. The label tells you what is not in the bag. It also tells you nothing about whether the formulation is sound, whether protein quality has been characterized and verified, or whether the amino acid profile supporting taurine synthesis has ever been measured.</span></p>
<p><span style="font-weight: 400;">The BEG framework was coined to describe a cluster of characteristics that often appeared together in implicated products. These were small manufacturers, novel proteins, high legume inclusion, and absence of AAFCO feeding trial data. It bundles multiple independent variables under one label. &#8220;Grain-free&#8221; was the most marketable part of that label, so it became the shorthand. The mechanism, to the extent one exists, almost certainly has nothing to do with the absence of grain and everything to do with specific ingredient composition, processing quality, level of processing, and nutritional completeness.</span></p>
<p><span style="font-weight: 400;">Grain-inclusive diets are not automatically safe or well-formulated. The ironic part to this entire story is that the real transparency gap is not limited to small or boutique manufacturers. Some veterinary brands, including Hill&#8217;s, Purina, and Royal Canin, do not have (or at least won’t provide) AAFCO feeding trial substantiation for every formula in their lineup. More concerning, none of these brands publicly provide a full analyzed AAFCO nutrient profile for their products when asked, even on the veterinary level. They publish guaranteed minimums and maximums which are the floor and ceiling required by law. These are not the real analyzed values that would allow a nutritionist, veterinarian, or informed consumer to evaluate what a dog is actually consuming. A guaranteed minimum for crude protein tells you nothing about amino acid profile, sulfur amino acid (taurine) bioavailability, or whether the formulation has ever been assessed for taurine precursor adequacy. That information usually does exist internally. It is simply not shared under the guise of ‘proprietary or intellectual’ reasoning.</span></p>
<p><span style="font-weight: 400;">This matters because the entire premise of the &#8220;reputable company&#8221; qualifier embedded in the Tufts reporting protocol, and implied throughout the BEG framework, rested on the assumption that major brands represent a nutritionally characterized, validated, and verifiable baseline. That assumption is false. As of this writing, the only companies willing to provide that level of data transparency would themselves be classified as BEG, which may just be the most ironic part about this whole story. Regardless, the DCM investigation, whatever its methodological limitations, was never a legitimate basis for treating grain inclusion or brand size as proxies for nutritional rigor. Those are marketing variables. The relevant variable is data transparency. It is not brand recognition, not ingredient composition, and not market share.</span></p>
<h2><b>What the “Switch Back to Grains” Narrative Gets Wrong</b></h2>
<p><span style="font-weight: 400;">The diet-associated DCM narrative that grain-inclusive diets are the safer default, rests on a framing assumption that has gone largely unexamined. That is conventional grain-inclusive dry dog food represents a well-characterized, safe baseline against which grain-free diets should be evaluated. That assumption was never tested, and therefore has not been proven.</span></p>
<h4><b>Agricultural Contaminants: The Risk That Doesn’t Get Discussed</b></h4>
<p><span style="font-weight: 400;">Grains are agricultural commodities, and they carry the contamination profile of agricultural commodities. Mycotoxins which include aflatoxins, deoxynivalenol, and fumonisins  are produced by mold species that colonize corn, wheat, and other grain crops both in the field and in storage (Macías-Montes, Rial-Berriel et al. 2020). Aflatoxin contamination in corn-based pet foods has caused documented mass fatality events in dogs, with multiple FDA-reported outbreaks over the past two decades (PFI 2011, FDA 2021). Pesticide and herbicide residues represent an additional consideration, particularly for crops with well-established high agricultural chemical exposure profiles (Macías-Montes, Luzardo et al. 2025). These are regulatory-documented, recurring risks associated with specific grain ingredients. Risks that were never meaningfully incorporated into the diet-DCM narrative as a plausible contributing factor or alternative health concern. That omission is not a minor oversight. It reflects a framework that treated grain inclusion as inherently protective while leaving its actual contamination burden unexamined.</span></p>
<h4><b>Digestibility, Bile Acid Cycling, and What We Don’t Yet Know</b></h4>
<p><span style="font-weight: 400;">Not all grains are equivalent in how dogs process them, and this matters for the taurine hypothesis specifically. Certain grain fractions, particularly insoluble fiber components, are poorly fermented or digested in the canine gastrointestinal tract (Sunvold, Fahey et al. 1995, de Godoy, Kerr et al. 2013). Impaired digestibility has implications for bile acid cycling: when bile acids are excreted in feces rather than recirculated, the body’s demand for taurine synthesis increases (Donadelli, Pezzali et al. 2020). If specific grain fiber fractions are contributing to bile acid loss, then a grain-inclusive diet is not categorically protective in the way the clinical messaging implied.</span></p>
<p><span style="font-weight: 400;">This is not a settled question. The literature characterizing the bile acid and taurine metabolic effects of specific grain fractions in dogs is thin. Recommending a return to grain-inclusive diets as the evidence-based safer choice requires evidence that those diets are, in fact, safer along this specific metabolic pathway. That evidence does not robustly exist.</span></p>
<h4><b>After Extrusion, the Label Tells You Less Than You Think</b></h4>
<p><span style="font-weight: 400;">When starch-based ingredients are processed through high-temperature, high-pressure extrusion, which is how most dry pet food is manufactured, starch granules gelatinize (Perry, Valach et al. 2022). The degree of gelatinization, and consequently the glycemic and digestive behavior of the finished product, is driven substantially by processing conditions rather than the identity of the starch source. A well-formulated kibble built on rice or oatmeal and a well-formulated kibble built on potato or peas are not nutritionally equivalent in every respect, but the structural differences between them at the point of canine digestion are considerably smaller than ingredient list comparisons suggest. The name on the label identifies the source; it does not fully describe what the dog’s gastrointestinal tract encounters.</span></p>
<h4><b>Adding Grains to a Complete Diet Is Not a Solution</b></h4>
<p><span style="font-weight: 400;">Some owners have reported their veterinarian advising them to add cooked grains such as rice or pasta to a grain</span><span style="font-weight: 400;">‑</span><span style="font-weight: 400;">free diet as a way to reduce perceived diet</span><span style="font-weight: 400;">‑</span><span style="font-weight: 400;">associated DCM risk, rather than changing the underlying formulation (Annonymous 2025). This deserves direct challenge. A complete and balanced commercial diet is formulated to deliver specific macronutrient ratios, amino acid profiles, and micronutrient targets per calorie consumed. Adding calorie-dense, low-protein carbohydrate sources dilutes protein density, distorts the amino acid balance, which includes the sulfur-containing amino acid precursors relevant to taurine synthesis, and contributes to caloric excess without proportional nutritional return. If impaired taurine recycling is the mechanism of concern, reducing the dietary protein fraction and increasing carbohydrate load is not consistent with addressing that mechanism. It is the kind of reductive clinical translation that occurs when a hypothesis moves into practice faster than the evidence justifies.</span></p>
<h2><b>Pet Food Processing Chemistry Questions</b></h2>
<p><span style="font-weight: 400;">The diet-associated DCM investigation focused narrowly on ingredient category as the variable of concern. It did not ask what happens to food during manufacturing, or more specifically the thermal processing of pet food. The thermal processing conditions required to produce dry pet food at commercial scale generate a predictable suite of bioactive compounds with documented physiological consequences (van Rooijen, Bosch et al. 2014, Oba, Hwisa et al. 2022, Bridglalsingh, Archer-Hartmann et al. 2024, Xiong, Li et al. 2024). The only question is not what goes into the bag. Other questions about byproducts of the manufacturing process, and what lifetime exposure to those outputs does to the animal consuming them are also important.</span></p>
<p><span style="font-weight: 400;">One of these byproducts, advanced glycation end products (AGEs) are formed when reducing sugars react non-enzymatically with proteins, lipids, or nucleic acids under heat. The reaction pathway is the Maillard reaction, and it is not incidental to pet food manufacturing, rather it is intrinsic to it. High-temperature extrusion generates well-characterized AGE species including Nε-carboxymethyllysine (CML) and Nε-carboxyethyllysine (CEL) at concentrations that substantially exceed what is found in minimally processed food. This is not a grain-free problem or a grain-inclusive problem. It is a processed food problem.</span></p>
<p><span style="font-weight: 400;">AGEs are not inert. They cross-link collagen and elastin, reducing tissue compliance in load-bearing structures including the myocardium (Wasim, Mahmood et al. 2022). They activate the receptor RAGE, triggering inflammatory signaling, oxidative stress, and endothelial dysfunction. Chronic RAGE activation has been associated with fibrosis, impaired cardiac contractility, and vascular stiffening in human and animal models (Hooshiar, Esmaili et al. 2022). The cardiac implications of lifetime AGE exposure in dogs have not been studied. That is the point.</span></p>
<p><span style="font-weight: 400;">AGEs are not the only concern. Acrylamide is a probable human carcinogen whose metabolite glycidamide is genotoxic (Perera, Hewavitharana et al. 2021). It forms predictably from asparagine and reducing sugars above 120°C, meaning starchy kibble of any formulation is a reliable source. High-temperature protein processing generates heterocyclic amines. Lipid oxidation produces malondialdehyde and 4-hydroxynonenal, both of which modify proteins and DNA and compound the AGE burden. Furans and oxidized lipid polymers accumulate in rendered fat fractions and persist in the finished product. None of these are manufacturing defects. They are predictable outputs of the thermal conditions required to produce pet food at commercial scale.</span></p>
<p><span style="font-weight: 400;">None of these compounds appeared in the FDA’s diet-associated DCM investigation. None were weighed against the speculative legume association when veterinary organizations recommended returning to conventional grain-inclusive kibble. The processing chemistry of conventional dry pet food escaped scrutiny not because it was demonstrated safe, but because it was the historical norm. Historical norm is not the same as demonstrated safety. That asymmetry is a scientific problem this field has not yet addressed.</span></p>
<h2><b>What Adequate Evidence Would Actually Look Like</b></h2>
<p><span style="font-weight: 400;">The diet-associated DCM literature has generated substantial noise. It has not generated a study that could settle the question it raised. It is worth being honest about why. The answer is because the study that would actually answer this question is not merely difficult. It may be practically and ethically impossible to execute.</span></p>
<p><span style="font-weight: 400;">A properly designed interventional study would require, at minimum:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Randomized diet assignment with standardized formulations and fully documented ingredient sourcing.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Cardiologist-confirmed echocardiographic endpoints, evaluated blinded to diet group, across follow-up periods long enough to capture a disease that typically develops over years, not weeks or months.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Whole blood taurine measured alongside tissue-level assessment, because circulating taurine and cardiac muscle taurine do not reliably correlate.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Pharmaceutical and supplementation interventions withheld or rigorously controlled, which is where the ethical problem becomes unavoidable. If a dog develops echocardiographic changes consistent with DCM during the study period, withholding pimobendan or other medications known to improve outcomes is not ethically defensible.</span></li>
</ul>
<p><span style="font-weight: 400;">The study design that would generate clean causal data cannot be run in dogs with any reasonable ethical framework.</span></p>
<p><span style="font-weight: 400;">Sample size requirements compound the problem. DCM occurs in under 0.5% of non-predisposed dogs. Detecting a dietary effect on a condition with that background prevalence requires enrollment numbers that no single institution can feasibly support. And the breed question adds another layer:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">A study powered to detect an effect in the general dog population would almost certainly miss breed-specific metabolic vulnerabilities.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">A breed-specific study cannot be generalized to the broader population.</span></li>
</ul>
<p><span style="font-weight: 400;">These are not the same question, and they cannot be answered by the same study. What this means in practice is that the evidentiary standard used to reshape clinical guidelines and consumer behavior in 2018, a voluntary case series filtered through a biased reporting protocol, was not a temporary gap waiting to be filled by better research. It reflects a genuine structural constraint on what this field can produce. The question was raised with epidemiological tools that cannot establish causation. The study design that could establish causation faces ethical and logistical barriers that have not been resolved. That is the honest state of the science, and the public deserves to have it described plainly.</span></p>
<h2><b>What the Evidence Supports and Doesn’t</b></h2>
<h4><b>What Appears to Be Real</b></h4>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Some dogs diagnosed with DCM have been eating certain grain-free, legume-rich diets at the time of diagnosis. A subset of those dogs have shown echocardiographic and clinical improvement after a combination of interventions that usually includes diet change, taurine and L-carnitine supplementation, and standard cardiac medications. The clinical cases and improvements are real; what is not clear is how much of that improvement is specifically attributable to diet.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">In breeds with an existing genetic predisposition to cardiomyopathy, including Irish Wolfhounds and possibly Golden Retrievers, high-pulse or nontraditional dietary patterns are associated with measurable differences in cardiac risk markers such as ventricular premature complexes and subtle changes in systolic function in some cross-sectional studies, although most values often remain within reference intervals and causality has not been established.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Taurine status is a meaningful variable in at least some dogs, particularly Golden Retrievers and certain spaniels, and can interact with diet composition in ways that affect risk of taurine-responsive DCM. However, many suspected diet-associated DCM cases have normal circulating taurine, so taurine deficiency cannot explain all of them.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Reversal or improvement of cardiac changes following intervention is documented in a subset of dogs with suspected diet-associated or taurine-deficient DCM. That pattern of improvement is more consistent with a nutritional or secondary process than with classic hereditary DCM. However, because diet, supplementation, and medications are typically changed together, the specific contribution of diet alone remains uncertain.</span></li>
</ul>
<h4><b>What Is Not Established</b></h4>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">A definitive causal mechanism. Taurine deficiency explains some cases; it does not explain all of them. The alternative hypotheses which is that fiber-mediated bile acid interference with taurine recycling, antinutritional factors in legumes, compromised amino acid bioavailability, microbiome-mediated effects remain speculative, with some having more plausibility than others.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">That “grain-free” as a category increases DCM risk compared to all other properly formulated, tested diets. The 18-month RCT did not find this. The FDA did not conclude this. The best reading of the literature is that specific formulation profiles in some grain-free products, but not grain-free itself, may be risk-modifying in susceptible dogs.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">That the initial FDA case database was representative of the true population of DCM cases in grain-free-fed dogs, given the documented reporting protocol at Tufts and the surge in reports following public announcement.</span></li>
</ul>
<h2><b>How NorthPoint Pets Approaches This</b></h2>
<p><span style="font-weight: 400;">NPP sells raw diets, fresh diets, freeze-dried diets, and grain-free kibble alongside grain-inclusive options. We also work closely with veterinarians across a range of diet and health conversations. We have some financial stake in how this question is answered, but truthfully, we carry products on both sides of this debate and our business doesn&#8217;t hinge on the outcome. What we do have a stake in is giving clients an accurate read on the evidence, because that&#8217;s the foundation the rest of what we do is built on. So rather than a position statement, what follows is an honest accounting of what the science shows and where it genuinely falls short.</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">We do not tell clients that grain-free diets cause DCM. The evidence does not justify that level of certainty.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">We do not tell clients that grain-free diets are automatically safe. Formulation quality, ingredient sourcing, amino acid bioavailability, and batch consistency vary enormously across grain-free products, as they do across all commercial pet foods.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">We evaluate products on evidence of nutritional competence: AAFCO data, manufacturer transparency about analyzed nutrient levels, amino acid profile data, company nutrition expertise, and track record. These criteria apply regardless of whether a food contains grain.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">For high-risk breeds like Dobermans, Great Danes, Irish Wolfhounds, Golden Retrievers we recommend discussing targeted monitoring with your veterinarian: taurine assessment (ideally with breed-specific reference intervals), baseline echocardiography, and awareness of early DCM symptoms. The diet question is part of that conversation, not a substitute for clinical assessment.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">We don’t manage diet choices based on marketing labels. “Grain-free,” “ancient grains,” “ancestral,” “wild-inspired” because none of these terms carry nutritional meaning that can be evaluated without looking at the actual analyzed nutrient data behind them.</span></li>
</ul>
<p><b>Bottom line for your dog:</b><span style="font-weight: 400;"> DCM is real. Diet-related DCM is real in a subset of dogs. The evidence for “grain-free as a category causes DCM” is not strong, and the data collection that drove the public narrative had documented methodological problems. The honest answer, which no one in this conversation has commercial incentive to give you, is that we don’t fully understand the mechanism yet, the risk is real but narrower than headlines suggested, and diet quality is a more meaningful variable than the presence or absence of grain.</span></p>
<p><strong>If you want to work through your dog’s specific diet, risk factors, and what monitoring might be appropriate, that’s exactly the kind of conversation we’re built for at NorthPoint Pets.</strong></p>
<hr />
<p><em>The information in this article is for educational and informational purposes only and is not a substitute for individualized veterinary medical advice, diagnosis, or treatment. Always consult your veterinarian or a board- </em><em>certified specialist regarding your pet&#8217;s specific health needs, diagnostic testing, and dietary recommendations. Never disregard professional veterinary advice or delay seeking it because of something you have read here.</em></p>
<hr />
<h3>REFERENCES:</h3>
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<p><span style="font-weight: 400;">Bélanger, M. C., M. Ouellet, G. Queney and M. Moreau (2005). &#8220;Taurine-deficient dilated cardiomyopathy in a family of golden retrievers.&#8221; </span><span style="font-weight: 400;">J Am Anim Hosp Assoc</span> <b>41</b><span style="font-weight: 400;">(5): 284-291.</span></p>
<p><span style="font-weight: 400;">Bridglalsingh, S., S. Archer-Hartmann, P. Azadi, C. Barbier de La Serre, R. L. Remillard, G. D. Sunvold and J. W. Bartges (2024). &#8220;Association of four differently processed diets with plasma and urine advanced glycation end products and serum soluble receptor for advanced glycation end products concentration in healthy dogs.&#8221; </span><span style="font-weight: 400;">J Anim Physiol Anim Nutr (Berl)</span> <b>108</b><span style="font-weight: 400;">(3): 735-751.</span></p>
<p><span style="font-weight: 400;">Coppinger, L. M., L. M. Freeman, W. D. Tyrrell Jr, S. L. Rosenthal, M. E. Dentino, F. L. Abrams and J. E. Rush (2024). &#8220;Echocardiographic and electrocardiographic findings in Irish Wolfhounds eating high-pulse or low-pulse diets.&#8221; </span><span style="font-weight: 400;">Journal of Veterinary Internal Medicine</span> <b>38</b><span style="font-weight: 400;">(3): 1300-1304.</span></p>
<p><span style="font-weight: 400;">de Godoy, M. R., K. R. Kerr and G. C. Fahey, Jr. (2013). &#8220;Alternative dietary fiber sources in companion animal nutrition.&#8221; </span><span style="font-weight: 400;">Nutrients</span> <b>5</b><span style="font-weight: 400;">(8): 3099-3117.</span></p>
<p><span style="font-weight: 400;">Donadelli, R. A., J. G. Pezzali, P. M. Oba, K. S. Swanson, C. Coon, J. Varney, C. Pendlebury and A. K. Shoveller (2020). &#8220;A commercial grain-free diet does not decrease plasma amino acids and taurine status but increases bile acid excretion when fed to Labrador Retrievers.&#8221; </span><span style="font-weight: 400;">Transl Anim Sci</span> <b>4</b><span style="font-weight: 400;">(3): txaa141.</span></p>
<p><span style="font-weight: 400;">FDA. (2021, January 11, 2021). &#8220;U.S. Food &amp; Drug Administration (FDA) Midwestern Pet Foods Voluntarily Expands Recall of Pet Food for Aflatoxin Health Risk | FDA.&#8221;   Retrieved January 11, 2021, 2021, from </span><a href="https://www.fda.gov/safety/recalls-market-withdrawals-safety-alerts/midwestern-pet-foods-voluntarily-expands-recall-pet-food-aflatoxin-health-risk"><span style="font-weight: 400;">https://www.fda.gov/safety/recalls-market-withdrawals-safety-alerts/midwestern-pet-foods-voluntarily-expands-recall-pet-food-aflatoxin-health-risk</span></a><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">Hand, M. S., C. D. Thatcher, R. L. Remillard, P. Roudebush, B. J. Novtony and L. D. Lewis (2010). </span><span style="font-weight: 400;">Small animal clinical nutrition</span><span style="font-weight: 400;">. Topeka, Kan, Mark Morris Institute.</span></p>
<p><span style="font-weight: 400;">Hayes, K. C. (1982). &#8220;Nutritional problems in cats: taurine deficiency and vitamin A excess.&#8221; </span><span style="font-weight: 400;">Can Vet J</span> <b>23</b><span style="font-weight: 400;">(1): 2-5.</span></p>
<p><span style="font-weight: 400;">Hooshiar, S. H., H. Esmaili, A. Taherian and S. Jafarnejad (2022). &#8220;Exercise, Advanced Glycation End Products, and Their Effects on Cardiovascular Disorders: A Narrative Review.&#8221; </span><span style="font-weight: 400;">Heart and Mind</span> <b>6</b><span style="font-weight: 400;">(3): 139-150.</span></p>
<p><span style="font-weight: 400;">Kaplan, J. L., J. A. Stern, A. J. Fascetti, J. A. Larsen, H. Skolnik, G. D. Peddle, R. D. Kienle, A. Waxman, M. Cocchiaro, C. T. Gunther-Harrington, T. Klose, K. LaFauci, B. Lefbom, M. Machen Lamy, R. Malakoff, S. Nishimura, M. Oldach, S. Rosenthal, C. Stauthammer, L. O&#8217;Sullivan, L. C. Visser, R. Williams and E. Ontiveros (2018). &#8220;Taurine deficiency and dilated cardiomyopathy in golden retrievers fed commercial diets.&#8221; </span><span style="font-weight: 400;">PLoS One</span> <b>13</b><span style="font-weight: 400;">(12): e0209112.</span></p>
<p><span style="font-weight: 400;">Ko, K. S., R. C. Backus, J. R. Berg, M. W. Lame and Q. R. Rogers (2007). &#8220;Differences in taurine synthesis rate among dogs relate to differences in their maintenance energy requirement.&#8221; </span><span style="font-weight: 400;">J Nutr</span> <b>137</b><span style="font-weight: 400;">(5): 1171-1175.</span></p>
<p><span style="font-weight: 400;">Ko, K. S. and A. J. Fascetti (2016). &#8220;Dietary beet pulp decreases taurine status in dogs fed low protein diet.&#8221; </span><span style="font-weight: 400;">J Anim Sci Technol</span> <b>58</b><span style="font-weight: 400;">: 29.</span></p>
<p><span style="font-weight: 400;">Kramer, G. A., M. D. Kittleson, P. R. Fox, J. Lewis and P. D. Pion (1995). &#8220;Plasma taurine concentrations in normal dogs and in dogs with heart disease.&#8221; </span><span style="font-weight: 400;">Journal of veterinary internal medicine</span> <b>9</b><span style="font-weight: 400;">(4): 253-258.</span></p>
<p><span style="font-weight: 400;">Li, P. and G. Wu (2023). &#8220;Amino acid nutrition and metabolism in domestic cats and dogs.&#8221; </span><span style="font-weight: 400;">J Anim Sci Biotechnol</span> <b>14</b><span style="font-weight: 400;">(1): 19.</span></p>
<p><span style="font-weight: 400;">Macías-Montes, A., O. P. Luzardo, A. Zaccaroni and A. Acosta-Dacal (2025). &#8220;Pesticides residues in pet food: A market-based study on prevalence and toxicological implications.&#8221; </span><span style="font-weight: 400;">Environmental Pollution</span> <b>376</b><span style="font-weight: 400;">: 126399.</span></p>
<p><span style="font-weight: 400;">Macías-Montes, A., C. Rial-Berriel, A. Acosta-Dacal, L. A. Henríquez-Hernández, M. Almeida-González, Á. Rodríguez-Hernández, M. Zumbado, L. D. Boada, A. Zaccaroni and O. P. Luzardo (2020). &#8220;Risk assessment of the exposure to mycotoxins in dogs and cats through the consumption of commercial dry food.&#8221; </span><span style="font-weight: 400;">Science of The Total Environment</span> <b>708</b><span style="font-weight: 400;">: 134592.</span></p>
<p><span style="font-weight: 400;">McCauley, S. R., S. D. Clark, B. W. Quest, R. M. Streeter and E. M. Oxford (2020). &#8220;Review of canine dilated cardiomyopathy in the wake of diet-associated concerns.&#8221; </span><span style="font-weight: 400;">J Anim Sci</span> <b>98</b><span style="font-weight: 400;">(6): skaa155.</span></p>
<p><span style="font-weight: 400;">Mornard, L., A. C. M. Brasileiro and M. Marcondes-Santos (2025). &#8220;Role of Diet as a Predisposing Factor for Dilated Cardiomyopathy in Dogs: A Narrative Review.&#8221; </span><span style="font-weight: 400;">Vet Sci</span> <b>12</b><span style="font-weight: 400;">(11).</span></p>
<p><span style="font-weight: 400;">Morris, E. M., C. A. Stiers, L. B. Hancock and K. L. Gross (2025). &#8220;Different carbohydrate sources in dog foods supported overall health and cardiac function: an 18-mo prospective study in healthy adult dogs.&#8221; </span><span style="font-weight: 400;">J Anim Sci</span> <b>103</b><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">O&#8217;Grady, M. R. and M. L. O&#8217;Sullivan (2004). &#8220;Dilated cardiomyopathy: an update.&#8221; </span><span style="font-weight: 400;">Veterinary Clinics: Small Animal Practice</span> <b>34</b><span style="font-weight: 400;">(5): 1187-1207.</span></p>
<p><span style="font-weight: 400;">Oba, P. M., N. Hwisa, X. Huang, K. R. Cadwallader and K. S. Swanson (2022). &#8220;Nutrient and Maillard reaction product concentrations of commercially available pet foods and treats.&#8221; </span><span style="font-weight: 400;">J Anim Sci</span> <b>100</b><span style="font-weight: 400;">(11): skac305.</span></p>
<p><span style="font-weight: 400;">Ontiveros, E. S., B. D. Whelchel, J. Yu, J. L. Kaplan, A. N. Sharpe, S. L. Fousse, A. E. Crofton, A. J. Fascetti and J. A. Stern (2020). &#8220;Development of plasma and whole blood taurine reference ranges and identification of dietary features associated with taurine deficiency and dilated cardiomyopathy in golden retrievers: A prospective, observational study.&#8221; </span><span style="font-weight: 400;">PLOS ONE</span> <b>15</b><span style="font-weight: 400;">(5): e0233206.</span></p>
<p><span style="font-weight: 400;">Owens, E. J., N. L. LeBlanc, L. M. Freeman and K. F. Scollan (2023). &#8220;Comparison of echocardiographic measurements and cardiac biomarkers in healthy dogs eating nontraditional or traditional diets.&#8221; </span><span style="font-weight: 400;">J Vet Intern Med</span> <b>37</b><span style="font-weight: 400;">(1): 37-46.</span></p>
<p><span style="font-weight: 400;">Perera, D. N., G. G. Hewavitharana and S. B. Navaratne (2021). &#8220;Comprehensive Study on the Acrylamide Content of High Thermally Processed Foods.&#8221; </span><span style="font-weight: 400;">Biomed Res Int</span> <b>2021</b><span style="font-weight: 400;">(1): 6258508.</span></p>
<p><span style="font-weight: 400;">Perry, E. B., A. A. Valach, J. M. Fenton and G. E. Moore (2022). &#8220;An Assessment of Starch Content and Gelatinization in Traditional and Non-Traditional Dog Food Formulations.&#8221; </span><span style="font-weight: 400;">Animals (Basel)</span> <b>12</b><span style="font-weight: 400;">(23).</span></p>
<p><span style="font-weight: 400;">PFI. (2011, December 29, 2011). &#8220;US FDA issues two more aflatoxin-related dog food recalls.&#8221; </span><span style="font-weight: 400;">Pet Food Industry (PFI)</span><span style="font-weight: 400;">  Retrieved March 9, 2026, from </span><a href="https://www.petfoodindustry.com/news-newsletters/pet-food-news/article/15456024/us-fda-issues-two-more-aflatoxin-related-dog-food-recalls"><span style="font-weight: 400;">https://www.petfoodindustry.com/news-newsletters/pet-food-news/article/15456024/us-fda-issues-two-more-aflatoxin-related-dog-food-recalls</span></a><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">Pion, P. D., M. D. Kittleson, Q. R. Rogers and J. G. Morris (1987). &#8220;Myocardial failure in cats associated with low plasma taurine: a reversible cardiomyopathy.&#8221; </span><span style="font-weight: 400;">Science</span> <b>237</b><span style="font-weight: 400;">(4816): 764-768.</span></p>
<p><span style="font-weight: 400;">Pion, P. D., M. D. Kittleson, W. P. Thomas, M. L. Skiles and Q. R. Rogers (1992). &#8220;Clinical findings in cats with dilated cardiomyopathy and relationship of findings to taurine deficiency.&#8221; </span><span style="font-weight: 400;">Journal of the American Veterinary Medical Association</span> <b>201</b><span style="font-weight: 400;">(2): 267-274.</span></p>
<p><span style="font-weight: 400;">Quilliam, C., Y. Ren, T. Morris, Y. Ai and L. P. Weber (2021). &#8220;The Effects of 7 Days of Feeding Pulse-Based Diets on Digestibility, Glycemic Response and Taurine Levels in Domestic Dogs.&#8221; </span><span style="font-weight: 400;">Frontiers in Veterinary Science</span> <b>Volume 8 &#8211; 2021</b><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">SkeptVet (2021).  </span><a href="https://skeptvet.com/2021/01/diet-associated-dilated-cardiomyopathy-dcm-in-dogs-what-do-we-know-so-far/"><span style="font-weight: 400;">https://skeptvet.com/2021/01/diet-associated-dilated-cardiomyopathy-dcm-in-dogs-what-do-we-know-so-far/</span></a><span style="font-weight: 400;"> Accessed March 8, 2026 2026.</span></p>
<p><span style="font-weight: 400;">Spitze, A., D. Wong, Q. Rogers and A. Fascetti (2003). &#8220;Taurine concentrations in animal feed ingredients; cooking influences taurine content.&#8221; </span><span style="font-weight: 400;">Journal of Animal Physiology and Animal Nutrition</span> <b>87</b><span style="font-weight: 400;">(7‐8): 251-262.</span></p>
<p><span style="font-weight: 400;">Sunvold, G. D., G. C. Fahey, Jr., N. R. Merchen, E. C. Titgemeyer, L. D. Bourquin, L. L. Bauer and G. A. Reinhart (1995). &#8220;Dietary fiber for dogs: IV. In vitro fermentation of selected fiber sources by dog fecal inoculum and in vivo digestion and metabolism of fiber-supplemented diets.&#8221; </span><span style="font-weight: 400;">J Anim Sci</span> <b>73</b><span style="font-weight: 400;">(4): 1099-1109.</span></p>
<p><span style="font-weight: 400;">Tôrres, C. L., V. C. Biourge and R. C. Backus (2022). &#8220;Plasma and Whole Blood Taurine Concentrations in Dogs May Not Be Sensitive Indicators of Taurine Deficiency When Dietary Sulfur Amino Acid Content Is Reduced.&#8221; </span><span style="font-weight: 400;">Front Vet Sci</span> <b>9</b><span style="font-weight: 400;">: 873460.</span></p>
<p><span style="font-weight: 400;">van Rooijen, C., G. Bosch, A. F. van der Poel, P. A. Wierenga, L. Alexander and W. H. Hendriks (2014). &#8220;Quantitation of Maillard reaction products in commercially available pet foods.&#8221; </span><span style="font-weight: 400;">J Agric Food Chem</span> <b>62</b><span style="font-weight: 400;">(35): 8883-8891.</span></p>
<p><span style="font-weight: 400;">Wasim, R., T. Mahmood, M. H. Siddiqui, F. Ahsan, A. Shamim, A. Singh, M. Shariq and S. Parveen (2022). &#8220;Aftermath of AGE-RAGE Cascade in the pathophysiology of cardiovascular ailments.&#8221; </span><span style="font-weight: 400;">Life Sci</span> <b>307</b><span style="font-weight: 400;">: 120860.</span></p>
<p><span style="font-weight: 400;">Xiong, K., M. M. Li, Y. Q. Chen, Y. M. Hu and W. Jin (2024). &#8220;Formation and Reduction of Toxic Compounds Derived from the Maillard Reaction During the Thermal Processing of Different Food Matrices.&#8221; </span><span style="font-weight: 400;">J Food Prot</span> <b>87</b><span style="font-weight: 400;">(9): 100338.</span></p>
<p><span style="font-weight: 400;">Zhang, J., Y. Ji, Y. Yang and Z. Wu (2025). &#8220;Grain-Free Diets for Dogs and Cats: An Updated Review Focusing on Nutritional Effects and Health Considerations.&#8221; Animals (Basel) <b>15</b>(14).</span></p>
</div></section>
<p>The post <a href="https://www.northpointpets.com/grain-free-dog-food-dcm-data-part-2/">Grain-Free Dog Food and Heart Disease: What the Data Says (Part Two)</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Forever Chemicals in Pet Food: What the Data Says</title>
		<link>https://www.northpointpets.com/pfas-in-pet-food-data-2026/</link>
		
		<dc:creator><![CDATA[Nicole R. Cammack]]></dc:creator>
		<pubDate>Thu, 19 Mar 2026 18:22:21 +0000</pubDate>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Nutrition]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[cat nutrition]]></category>
		<category><![CDATA[dog nutrition]]></category>
		<category><![CDATA[Environmental Toxins]]></category>
		<category><![CDATA[Fish-Based Pet Food]]></category>
		<category><![CDATA[forever Chemicals]]></category>
		<category><![CDATA[NorthPoint Pets]]></category>
		<category><![CDATA[pet food safety]]></category>
		<category><![CDATA[pet health research]]></category>
		<category><![CDATA[Pet wellness]]></category>
		<category><![CDATA[PFAS]]></category>
		<guid isPermaLink="false">https://www.northpointpets.com/?p=17010</guid>

					<description><![CDATA[<p>Concerned about PFAS in pet food? This data-driven breakdown explains what “forever chemicals” are, where exposure really comes from, and what actually matters.</p>
<p>The post <a href="https://www.northpointpets.com/pfas-in-pet-food-data-2026/">Forever Chemicals in Pet Food: What the Data Says</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
]]></description>
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<section  class='av_textblock_section av-mm496sew-3b5e8b62a60d97ca9f973bcc093afda0 '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><p><i><span style="font-weight: 400;">A federal class action against major pet food brands was certified in January 2026. A new peer-reviewed study on PFAS contamination in pet food in February of 2026. Seven states have new chemical restrictions taking effect this year. Your social feed is probably full of alarming headlines.</span></i></p>
<p><i><span style="font-weight: 400;">Before you overhaul your pet&#8217;s diet, read this.</span></i></p>
<hr />
<p><span style="font-weight: 400;">You may have heard the term &#8220;forever chemicals&#8221;, referring to a broad family of synthetic compounds that don&#8217;t break down in the environment or in the body. The name likely sounds familiar because these chemicals are genuinely everywhere. Teflon, or PTFE, used in non-stick cookware. PFOS, the active compound in Scotchgard and firefighting foam. Fluorotelomer sulfonates in floor coatings, cleaning products, and waxes. Related compounds in stain-resistant rugs and fabrics, food packaging, clothing, makeup, dental floss. Because they are so pervasive in our homes and daily lives, they are also in our water supply, our food supply, and, as a growing body of research now confirms, in our pets. The concern is legitimate, the science is real and developing, and the media coverage is making it nearly impossible to respond to any of it proportionately. That&#8217;s what this piece is for.</span></p>
<h2><b>What Are PFAS? A Brief, Precise Overview</b></h2>
<p><span style="font-weight: 400;">PFAS stands for per- and polyfluoroalkyl substances (1). This is not one chemical, but a family of more than 12,000 synthetic compounds that share a common structural feature: a carbon-fluorine (C-F) bond (2). The C-F bond is one of the strongest in organic chemistry. That strength is exactly why PFAS were so commercially useful since it gives them the ability to resist heat, oil, water, and grease. However, this is also the reason why they are so environmentally persistent. They do not break down under ordinary environmental conditions. Hence being termed &#8220;forever chemicals.&#8221;</span></p>
<p><span style="font-weight: 400;">PFAS were first developed in the 1940s and found their way into an enormous range of applications: non-stick cookware coatings, waterproof fabrics, firefighting foam (AFFF), food packaging grease-proofing, carpet and furniture stain treatments, dental floss coatings, and industrial processes across dozens of sectors. Their ubiquity means that by now, detectable PFAS concentrations have been found in virtually every corner of the global environment including Arctic ice cores, remote mountain lakes, rainwater, topsoil, wildlife on every continent, and the blood of nearly every person tested.</span></p>
<p><span style="font-weight: 400;">Within the PFAS family, the most studied, and the most concerning, are two specific long-chain compounds:</span></p>
<ol>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">PFOA (perfluorooctanoic acid) was the primary ingredient in Teflon manufacturing for decades and was central to the 3M and DuPont contamination cases that shaped the modern regulatory landscape. It is classified as a Group 1 human carcinogen by the International Agency for Research on Cancer (IARC).</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">PFOS (perfluorooctane sulfonic acid) was the active compound in Scotchgard and in AFFF firefighting foam. It is one of the most persistent PFAS known, has been detected in blood samples globally, and is regulated under the Stockholm Convention on persistent organic pollutants.</span></li>
</ol>
<p><span style="font-weight: 400;">Both PFOA and PFOS have been phased out of production by U.S. manufacturers. PFOA largely by 2015, PFOS by 2002, however because they do not degrade, legacy contamination persists in soil, water, wildlife, and human and animal tissues. Many manufacturers replaced these long-chain compounds with shorter-chain variants or alternative fluorinated chemicals. Although, this may not negate risk of their predecessors since it’s possible they also carry their own concerns and are far less studied (2).</span></p>
<h2><b>Where PFAS Come From: It&#8217;s Not Just the Food Bowl</b></h2>
<p><span style="font-weight: 400;">This is the single most important context point to establish before any discussion of PFAS in pet food, and it is the one most consistently omitted from consumer-facing coverage.</span></p>
<p><span style="font-weight: 400;">Pets, particularly indoor dogs and cats, are exposed to PFAS from multiple simultaneous routes (3). Food is one of them. It is not the only one, and in many household environments it may not even be the primary one.</span></p>
<h4><b>Indoor Environments</b></h4>
<p><span style="font-weight: 400;">Stain-resistant carpeting and upholstered furniture treated with PFAS-based products shed these chemicals into household dust. Dogs are in close contact with flooring surfaces for most of their waking hours and ingest house dust at higher rates than humans through grooming and floor-sniffing behavior. Research published in the American Journal of Veterinary Research found that serum PFAS profiles in companion dogs closely mirror those of their human owners, suggesting shared indoor exposure routes including water, dust, and PFAS-treated textiles are primary contributors (3).</span></p>
<h4><b>Drinking Water</b></h4>
<p><span style="font-weight: 400;">PFAS contamination in municipal and private well water is widespread, particularly in areas near military bases, industrial sites, or locations where AFFF foam was historically used. The EPA established Maximum Contaminant Levels for six PFAS in drinking water in April 2024. Pets drink from the same water sources as their owners, often at higher volume relative to body weight.</span></p>
<h4><b>Household Products</b></h4>
<p><span style="font-weight: 400;">Non-stick cookware, waterproof outerwear stored in the home, treated textiles, certain dental floss products, and some cleaning agents contribute to the ambient PFAS load in indoor environments. Dogs exposed to homes with high levels of treated textiles or flooring show correspondingly higher serum PFAS concentrations than dogs in less-treated environments.</span></p>
<h4><b>Food Packaging</b></h4>
<p><span style="font-weight: 400;">Grease-resistant food packaging which has historically been a major dietary PFAS exposure route for humans has been a focus of both regulatory action and litigation. The FDA announced in February 2024 that PFAS-based grease-proofing agents for paper and paperboard food packaging are no longer being sold for food-contact use in the United States and reaffirmed this again in January 2025 (4). This action was intended to eliminate the primary authorized dietary exposure source from food contact surfaces. The key word is &#8220;authorized&#8221; legacy packaging, imported products, and non-paper packaging materials operate under different frameworks.</span></p>
<p><span style="font-weight: 400;">The relevance to pet food: the active litigation is about packaging migration is a contested scientific question about whether PFAS from bag coatings migrates into the kibble or wet food inside. It is not about PFAS inherently present in the ingredients themselves. That distinction matters enormously and will be revisited in the litigation section below.</span></p>
<h2><b>Why Fish-Based Diets Test Higher And What The Headline Is Missing</b></h2>
<h4><b>Breeds with Inherited Copper‑Handling Defects</b></h4>
<p><span style="font-weight: 400;">In February 2026, a peer-reviewed study from Ehime University&#8217;s Center for Marine Environmental Studies was published in Environmental Pollution (5). Researchers analyzed 100 commercial pet foods sold in Japan. The study included 48 dog foods, and 52 cat foods, measuring concentrations of 34 PFAS compounds. The study found PFAS were detectable across many products, with fish-based pet foods consistently showing higher concentrations of long-chain PFAS, particularly PFOS, perfluoroundecanoic acid (PFUnDA), and perfluorotridecanoic acid (PFTrDA).</span></p>
<p><i><span style="font-weight: 400;">This result is not surprising to anyone with a working knowledge of environmental contaminant chemistry. It is a direct consequence of biomagnification.</span></i></p>
<h4><b>How PFAS Accumulate in Aquatic Food Chains</b></h4>
<p><span style="font-weight: 400;">PFAS are proteinophilic. This just simply means they bind to proteins, particularly albumin and fatty acid-binding proteins. Unlike many lipophilic environmental contaminants that concentrate in fat tissue, PFAS concentrate in blood and protein-rich tissues. In aquatic environments, PFAS enter the food chain through contaminated water and sediment, are taken up by plankton and small invertebrates, and increase in concentration at each successive trophic level. This process is called biomagnification. By the time a predatory fish like tuna or salmon has accumulated PFAS across its lifespan, it carries substantially higher concentrations than the water it swims in.</span></p>
<p><span style="font-weight: 400;">&#8220;The ocean often acts as a final sink for many synthetic chemicals,&#8221; the lead researcher Kei Nomiyama noted in commentary accompanying the study (5). &#8220;PFAS can move and concentrate in aquatic food webs.&#8221; Fish used as ingredients are a significant source of PFAS exposure, and this pattern is consistent with what has been observed in human seafood consumption studies as well.</span></p>
<h4><b>The Critical Caveat: Human Reference Values Applied to Pets</b></h4>
<p><span style="font-weight: 400;">This is where the coverage loses the thread, and where the science requires precision.</span></p>
<p><span style="font-weight: 400;">The Nomiyama study calculated hazard quotients (HQs) for dogs and cats using the European Food Safety Authority&#8217;s (EFSA) tolerable weekly intake thresholds established for humans (5). Several products showed average HQs exceeding 1, which is the threshold that signals potential concern. This is the number the headlines ran with.</span></p>
<p><span style="font-weight: 400;">What the headlines omitted: EFSA itself, when asked to comment on the study, explicitly stated that its human reference values should not be applied as-is to risk assessments in other species. The researchers agree, and the authors state clearly that &#8220;due to the lack of species-specific toxicokinetic information for dogs and cats, the EFSA-based risk characterization presented here should be interpreted as a preliminary assessment.&#8221;</span></p>
<p><span style="font-weight: 400;">No reference doses for PFAS have been established for dogs or cats. The HQ calculations in this study are the best available approximation given current data. This is genuinely useful as a signal that the topic warrants further investigation and species-specific toxicological work. What they are not is a confirmed finding of harm. </span></p>
<p><span style="font-weight: 400;">The study also found that while dry foods had higher PFAS concentrations per gram, estimated daily exposure was greater from wet foods due to higher serving volumes. Meat-based products generally showed lower PFAS than fish-based products. Some brands tested at or near non-detectable levels.</span></p>
<h2><b>Physiology of PFAS Accumulation: How These Chemicals Behave in the Body</b></h2>
<p><span style="font-weight: 400;">PFAS do not behave like most toxicants. They do not accumulate in fat. They bind to albumin and liver fatty acid-binding proteins, concentrating in blood, liver, and kidneys. This protein affinity has several important physiological consequences:</span></p>
<p><b>Half-life differences between species.</b><span style="font-weight: 400;"> In humans, some PFAS persist in serum for years. For instance, PFOS has an estimated half-life in humans of roughly 4 years; PFOA approximately 3.5 years. In dogs, data we do have suggests that PFAS are cleared far more quickly. Research presented at the 2023 AVMA Convention by Dr. Heather Brake of Michigan State University found that exposed dogs may clear PFAS from the body within eight days to a couple of months, compared to years in humans (3). This species difference is critical when interpreting studies that measure serum PFAS levels in pets as proxies for cumulative dietary or environmental exposure.</span></p>
<p><b>Hepatic effects.</b><span style="font-weight: 400;"> PFAS exposure is associated with increased liver weight and elevated liver enzymes, including ALT, AST, and GGT, in both rodent models and companion animals. A study by You et al. (2022) analyzed PFAS levels and blood chemistry in police dogs and beagles, finding that specific PFAS compounds were significantly associated with changes in hepatic biomarkers, though the directionality and magnitude varied by PFAS type (6).</span></p>
<p><b>Thyroid disruption.</b><span style="font-weight: 400;"> Among the most consistent findings in companion animal research is a possible association between long-chain PFAS, particularly PFOS and PFNA, and thyroid function, especially in cats. A 2018 study by Wang et al. examining serum PFAS in Northern California cats found significantly higher concentrations of long-chain perfluorinated carboxylic acids in hyperthyroid cats compared to euthyroid controls, and elevated PFOS levels in hyperthyroid animals specifically (7). Feline hyperthyroidism is among the most common endocrine disorders in older cats. Whether PFAS exposure is a contributor, a correlate, or unrelated to the disease&#8217;s prevalence increase over recent decades remains an open research question, certainly not a settled one.</span></p>
<p><b>Kidney function.</b><span style="font-weight: 400;"> Significant associations between PFAS exposure and kidney function markers have been documented in both dogs and cats. Given that the kidneys are a primary excretion route for PFAS, this is biologically plausible. Causation has not been established.</span></p>
<p><b>Maternal transfer.</b><span style="font-weight: 400;"> PFAS cross the placenta and are present in milk in both humans and animals. This means developmental and neonatal exposure occurs before any direct dietary exposure, and cumulative lifetime burden begins at conception. For breeding animals, this is a particularly important consideration.</span></p>
<p><b>Immunological effects.</b><span style="font-weight: 400;"> Decreased vaccine response is among the more consistently documented effects of PFAS in human research, including in children. Whether this translates to clinically meaningful immune suppression in companion animals at typical exposure levels has not been adequately studied.</span></p>
<h2><b>What the Litigation Actually Found</b></h2>
<p><span style="font-weight: 400;">The legal landscape around PFAS in pet food has moved fast. Understanding what the lawsuits claim, and what courts have and have not established, is essential context.</span></p>
<h4><b>Jeruchim v. The J.M. Smucker Co. (N.D. Cal., No. 22-cv-6913)</b></h4>
<p><span style="font-weight: 400;">This is the case that generated most of the headlines. In January 2026, U.S. District Judge William H. Orrick certified a class action against J.M. Smucker, covering California consumers who purchased 9Lives, Kibbles &#8216;n Bits, or Meow Mix between November 2018 and December 2022, over allegations that PFAS in the packaging were not disclosed despite health-based marketing claims like &#8220;100% healthy&#8221; (8).</span></p>
<p><span style="font-weight: 400;">Certification is a procedural threshold, not a verdict. It means the case can proceed as a class rather than as individual suits. It is not a finding that PFAS migrated into the food, that any pet was harmed, or that Smucker violated the law. Those questions go to trial, currently scheduled for October 27, 2026 in San Francisco, with summary judgment motions this summer that could narrow or end the case before it gets there.</span></p>
<p><span style="font-weight: 400;">What the court did find is narrower: that consumers plausibly alleged economic harm, overpayment based on an omission. A reasonable consumer, the court concluded, would not expect a product labeled &#8220;100% healthy&#8221; to contain packaging with PFAS. That is a consumer protection theory. It is a meaningful legal development. It is not proof of harm.</span></p>
<p><span style="font-weight: 400;">The plaintiffs&#8217; operative theory that &#8220;any prolonged exposure to PFAS is harmful to animals&#8221; is a litigation posture designed to establish a class wide common question. It is not a scientific consensus statement, and it cannot be, because the data doesn&#8217;t exist to support one. There are no established reference doses for PFAS in dogs or cats. There are no regulatory limits for PFAS in pet food. The same evidentiary gap that makes this a legitimate scientific concern also makes it nearly impossible to prove, or disprove, specific harm in a courtroom. That tension is exactly what the merits trial will have to navigate.</span></p>
<p><span style="font-weight: 400;">Judge Orrick has been here before. He drew explicitly on his 2021 ruling in Zeiger v. WellPet, where he certified a class over arsenic, lead, and bisphenol in dog food on the same logic: that &#8220;any exposure could be harmful&#8221; functions as a class wide question even without individualized exposure data. The PFAS case rests on the same legal scaffold. A parallel class action against Nestle Purina over Cat Chow packaging is pending in the same court.</span></p>
<h4><b>Broader PFAS Packaging Litigation</b></h4>
<p><span style="font-weight: 400;">The Smucker case is part of a broader wave. Nestle Purina faces a similar class action alleging PFAS in Cat Chow packaging, also filed in the Northern District of California. Similar suits have been filed against fast food packaging, microwave popcorn manufacturers, and other food brands. Many of these cases have struggled or been dismissed due to standing challenges, lack of product-specific testing, and the difficulty of proving migration. The Smucker certification is notable precisely because most comparable cases failed at this stage.</span></p>
<p><span style="font-weight: 400;">The litigation&#8217;s central premise, that PFAS in packaging poses a risk through migration into food, is scientifically plausible but unproven. FDA&#8217;s January 2025 determination that grease-proofing PFAS are no longer being sold for food contact uses eliminates the primary authorized source going forward. It does not retroactively address legacy packaging or clarify what concentrations, if any, historically migrated into packaged food.</span></p>
<h2><b>The Regulatory Gap</b></h2>
<p><span style="font-weight: 400;">Federal oversight of PFAS in pet food is essentially nonexistent, and this is not unlike many other contaminants found in commercial pet food. The FDA regulates PFAS in food contact materials for human food, but there are no established maximum contaminant levels for PFAS in pet food ingredients or finished products. AAFCO nutrient profiles, the standard framework for pet food nutritional adequacy, do not address contaminants at all. They are designed to define minimum nutrient requirements, not to set toxicological limits for environmental contaminants. As always, AAFCO compliance is a floor, not a ceiling, and in this case the floor says nothing about PFAS.</span></p>
<p><span style="font-weight: 400;">At the state level, as of 2026, seven states have new consumer product PFAS restrictions taking effect, covering food packaging, cookware, cosmetics, and other product categories (9). Fourteen states have enacted food packaging PFAS laws of varying scope. Minnesota&#8217;s Amara&#8217;s Law is among the most comprehensive, with reporting requirements that took effect in 2025 and a phased ban on all consumer products with intentionally added PFAS by 2032. Connecticut, where NorthPoint Pets operates, banned intentionally added PFAS in packaging beginning in 2023. These are meaningful steps, but their reach is narrower than the headlines suggest. They target deliberate use of PFAS in packaging materials. They do not address PFAS entering the food supply through contaminated ingredients, environmental bioaccumulation, or imported products. And without systematic independent testing for compliance, these laws create legal accountability on paper without consistently delivering it in practice. The regulatory infrastructure is catching up to the science, but slowly and unevenly.</span></p>
<p><span style="font-weight: 400;">Internationally, EFSA has established tolerable weekly intakes for PFAS in humans. Japan&#8217;s Pet Food Safety Act, enacted in 2008, does not currently regulate PFAS in pet food. No national regulatory body has established species-specific PFAS reference doses for companion animals.</span></p>
<h2><b>Where Does This Leave Us? Practical Guidance Without Panic</b></h2>
<p><span style="font-weight: 400;">The honest answer to &#8220;what should I do?&#8221; is: apply proportionate concern and make targeted adjustments where the evidence is strong enough to act on.</span></p>
<h4><b>What the evidence supports</b></h4>
<p><b>Reducing fish-heavy diets</b><span style="font-weight: 400;"> as a primary protein source is a reasonable precautionary step given what is known about PFAS bioaccumulation in aquatic food chains, especially for cats consuming fish-based wet food as the bulk of their diet. This does not mean fish is never appropriate or that a fish topper ruins an otherwise varied diet. It means fish-centric feeding patterns carry a higher PFAS load than meat-based alternatives, and that is consistent with the literature.</span></p>
<p><b>Addressing water quality matters.</b><span style="font-weight: 400;"> If your municipal water supply or well water has known PFAS contamination, this is a significant exposure route for your pet. Filtered water, using activated carbon or reverse osmosis, meaningfully reduces PFAS in drinking water. </span><i><span style="font-weight: 400;">This is one of the highest-leverage interventions available.</span></i></p>
<p><b>Consider indoor exposure.</b><span style="font-weight: 400;"> PFAS-treated carpeting, upholstered furniture, and stain-resistant products are meaningful contributors to household PFAS burden for indoor animals. When replacing flooring or furniture, PFAS-free alternatives exist. Regular wet mopping (which removes dust more effectively than dry vacuuming) reduces the settled dust load.</span></p>
<p><b>Monitor routine blood work.</b><span style="font-weight: 400;"> Given the association between PFAS exposure and hepatic and thyroid biomarkers, routine monitoring of liver enzymes, kidney values, and thyroid function in older cats and dogs is sound preventive medicine regardless of PFAS concerns. If values are trending in the wrong direction, PFAS exposure is one factor worth investigating alongside others.</span></p>
<h4><b>What the evidence does not support</b></h4>
<p><span style="font-weight: 400;">Complete elimination of all fish from the diet based on current data is disproportionate. A varied diet with occasional fish-based components does not create the same exposure profile as daily fish-centric feeding.</span></p>
<p><span style="font-weight: 400;">The assumption that &#8220;your pet&#8217;s food is making them sick right now.&#8221; The research establishes that PFAS are detectable in pet food, that some products show levels that would exceed human reference thresholds, and that PFAS are associated with certain health markers in companion animals. It does not establish that typical commercial pet food, at typical feeding volumes, is causing clinical disease in otherwise healthy animals eating a varied diet.</span></p>
<p><span style="font-weight: 400;">Switching to homemade or raw diets based on PFAS concerns alone. This introduces a separate set of nutritional risks that are far better documented than the PFAS risks being avoided. Ingredient sourcing matters in homemade diets too, meat from animals raised in contaminated areas carries its own PFAS burden.</span></p>
<h2><b>The NorthPoint Pets Position</b></h2>
<p><span style="font-weight: 400;">PFAS are a legitimate environmental health concern that deserves serious scientific attention. The coverage they are currently receiving is not serious scientific attention but rather fear-based content that strips away context, misapplies human reference thresholds to animals without noting the species limitation, and buries the packaging-versus-ingredient distinction that is central to the entire legal and scientific debate.</span></p>
<p><span style="font-weight: 400;">Companion animals are, in the words of PFAS researchers, &#8220;sentinels&#8221;, as they share our environments, eat from the same ingredient supply chains, and are exposed to the same indoor contamination sources we are (10). That makes them valuable early-warning systems. It also means that PFAS in a pet&#8217;s body is usually a reflection of the household environment broadly, not just the food bowl.</span></p>
<p><span style="font-weight: 400;">There are no PFAS-free diet options for pets. There are no PFAS-free environments. The goal is not zero exposure, that is not achievable. The goal is proportionate reduction of avoidable exposures while keeping nutritional adequacy, digestibility, and overall health optimization at the center of every feeding decision.</span></p>
<p><span style="font-weight: 400;">AAFCO compliance tells you a diet meets minimum nutrient thresholds. It tells you nothing about contaminant load, ingredient quality, bioavailability, or how a specific animal with specific genetics and history will respond. Individual assessment, actual health monitoring, diet diversity, and relationship with a veterinarian who knows your animal remains the most protective intervention available regardless of what the next alarming headline says.</span></p>
<p><span style="font-weight: 400;">We will continue tracking this research as it develops. The 2026 Nomiyama study is the first of what will be many. Nonetheless, species-specific toxicokinetic data are urgently needed, regulatory frameworks are lagging, and the litigation will push disclosure requirements forward. When the science moves, we will move with it.</span></p>
<p><em><strong>Not sure what’s right for your dog? </strong><strong>Our team at NorthPoint Pets specializes in personalized nutrition guidance based on your dog’s unique needs—not trends or fear-based marketing. Stop in or talk with us today.</strong></em></p>
<hr />
<h4>REFERENCES</h4>
<ol>
<li><span style="font-weight: 400;">Buck RC, Franklin J, Berger U, Conder JM, Cousins IT, de Voogt P, et al. Perfluoroalkyl and polyfluoroalkyl substances in the environment: Terminology, classification, and origins. Integrated Environmental Assessment and Management. 2011;7(4):513-41.</span></li>
<li><span style="font-weight: 400;">Kwiatkowski CF, Andrews DQ, Birnbaum LS, Bruton TA, DeWitt JC, Knappe DRU, et al. Scientific Basis for Managing PFAS as a Chemical Class. Environ Sci Technol Lett. 2020;7(8):532-43.</span></li>
<li><span style="font-weight: 400;">Brake HD, Wilkins MJ, Kaneene JB. Per- and polyfluoroalkyl substances: using comparative medicine to understand exposure and adverse health outcomes in people and their pets. Am J Vet Res. 2023;84(7).</span></li>
<li><span style="font-weight: 400;">Administration USFaD. Per- and Polyfluoroalkyl Substances (PFAS) 19 December 2025 [Available from: </span><a href="https://www.fda.gov/food/environmental-contaminants-food/and-polyfluoroalkyl-substances-pfas"><span style="font-weight: 400;">https://www.fda.gov/food/environmental-contaminants-food/and-polyfluoroalkyl-substances-pfas</span></a><span style="font-weight: 400;">.</span></li>
<li><span style="font-weight: 400;">Nomiyama K, Sato A, Tanoue R, Saeki K, Ikenaka Y, Mizukawa H. Widespread PFAS contamination in pet food: Dietary sources and health risks to companion animals. Environ Pollut. 2026;395:127779.</span></li>
<li><span style="font-weight: 400;">You D, Chang X, Guo L, Xie W, Huang S, Li X, et al. Per- and polyfluoroalkyl substances (PFASs) in the blood of police and Beagle dogs from Harbin, China: Concentrations and associations with hematological parameters. Chemosphere. 2022;299:134367.</span></li>
<li><span style="font-weight: 400;">Wang M, Guo W, Gardner S, Petreas M, Park JS. Per- and polyfluoroalkyl substances in Northern California cats: Temporal comparison and a possible link to cat hyperthyroidism. Environ Toxicol Chem. 2018;37(10):2523-9.</span></li>
<li><span style="font-weight: 400;">Atkins D. Smucker Pet Food Buyers Win Cert. In PFAS Disclosure Fight. Law360. 2026 January 22.</span></li>
<li><span style="font-weight: 400;">Tomlinson H, Giambrone B. States Continue to Address PFAS in U.S. Food and Water Supply 2025 [updated July 25, 2025. Available from: </span><a href="https://www.astho.org/communications/blog/2025/states-continue-addressing-pfas-in-food-and-water/"><span style="font-weight: 400;">https://www.astho.org/communications/blog/2025/states-continue-addressing-pfas-in-food-and-water/</span></a><span style="font-weight: 400;">.</span></li>
<li><span style="font-weight: 400;">Rock KD, Polera ME, Guillette TC, Starnes HM, Dean K, Watters M, et al. Domestic Dogs and Horses as Sentinels of Per- and Polyfluoroalkyl Substance Exposure and Associated Health Biomarkers in Gray&#8217;s Creek North Carolina. Environ Sci Technol. 2023;57(26):9567-79.</span></li>
</ol>
</div></section>
<p>The post <a href="https://www.northpointpets.com/pfas-in-pet-food-data-2026/">Forever Chemicals in Pet Food: What the Data Says</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
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		<item>
		<title>Copper in Dog Food: Why It’s More Complicated Than You Think</title>
		<link>https://www.northpointpets.com/copper-in-dog-food-explained/</link>
		
		<dc:creator><![CDATA[Nicole R. Cammack]]></dc:creator>
		<pubDate>Wed, 18 Mar 2026 22:16:40 +0000</pubDate>
				<category><![CDATA[Health Concerns]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Nutrition]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[copper]]></category>
		<category><![CDATA[copper in dog food]]></category>
		<category><![CDATA[dog food]]></category>
		<category><![CDATA[dog food ingredients]]></category>
		<category><![CDATA[dog food safety]]></category>
		<category><![CDATA[dog nutrition]]></category>
		<category><![CDATA[how to choose dog food]]></category>
		<category><![CDATA[pet food myths]]></category>
		<category><![CDATA[Pet Nutrition Science]]></category>
		<guid isPermaLink="false">https://www.northpointpets.com/?p=17004</guid>

					<description><![CDATA[<p>A deep dive into the grain-free dog food and DCM controversy, the FDA investigation, reporting bias, and the lawsuit reshaping the debate.</p>
<p>The post <a href="https://www.northpointpets.com/copper-in-dog-food-explained/">Copper in Dog Food: Why It’s More Complicated Than You Think</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
]]></description>
										<content:encoded><![CDATA[<section  class='av_textblock_section av-4rzb0p3-fe51059d00a1ecbf2d438c49c6a27d9b '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><h1><span style="color: #ba6128;">Copper in Dog Food: Why It’s More Complicated Than You Think</span></h1>
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<section  class='av_textblock_section av-mm496sew-3b5e8b62a60d97ca9f973bcc093afda0 '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><p><i><span style="font-weight: 400;">Recent social media posts warn that “millions of dogs are in imminent danger” from copper in commercial pet food. Those posts are tapping into a real scientific debate, but they often miss critical nuance: copper is essential, some dogs are clearly being harmed by excess copper, and at the same time we genuinely do not know the optimal copper range for every dog.  Here we will walk through what we do know from peer‑reviewed research, where the uncertainty lies, and how pet owners can make informed decisions without the panic and fear‑mongering driven by social media.</span></i></p>
<hr />
<h2><b>1. Copper Is Essential and a “Goldilocks” Nutrient</b></h2>
<p><span style="font-weight: 400;">Copper is an essential trace mineral involved in many everyday body functions: using iron to make healthy red blood cells, building strong bones and joints, keeping the immune system working, and protecting cells from damage. Dogs cannot synthesize copper on their own, so they must obtain it from food. Too little copper can lead to anemia, weak bones and connective tissue, poor growth, and changes in coat color or quality. A key point is that trying to avoid copper altogether is not a solution. Fortunately, true copper deficiency is rare in dogs eating “complete and balanced” diets that meet basic nutritional standards.</span></p>
<p><span style="font-weight: 400;">Copper works by enabling many enzymatic “worker proteins” to function properly. It acts like a key that turns certain enzymes “on,” supporting energy production, iron utilization, healthy connective tissues, normal pigmentation, and antioxidant protection. When copper is insufficient, these systems begin to struggle; when it is excessive, the liver can become overwhelmed by stored copper.</span></p>
<p><span style="font-weight: 400;">Copper is also a redox‑active metal, meaning that at high concentrations it can drive oxidative injury, inflammation, scarring (fibrosis), and eventually cirrhosis. In dogs, cirrhosis is an end‑stage liver change that can result from many chronic liver diseases; one important subset involves copper‑associated hepatopathy (CAH), also called copper‑associated chronic hepatitis.</span></p>
<p><span style="font-weight: 400;">Because too little is problematic and too much can be damaging, copper is best thought of as a “Goldilocks nutrient”: not too little, not too much, but a just‑right amount for that individual dog. Genetics, liver health, and the rest of the diet can all shift where that “just right” range falls. This factor is one of the many reasons nutrition is far more nuanced than “more is always better” or “less is always safer.” This complexity also explains why setting a single strict upper limit for copper that fits every breed and every dog is genuinely difficult. The fact is that some individuals may need more copper to support essential body processes, while others with copper‑handling defects can be harmed by amounts that are perfectly safe for most dogs.</span></p>
<h2><b>2. What the Research Actually Shows</b></h2>
<h4><b>Rising Hepatic Copper Over Time</b></h4>
<p><span style="font-weight: 400;">Over the past 30–40 years, multiple biopsy‑based studies have documented a clear upward trend in liver copper concentrations in dogs. Critically, this is not limited to breeds historically considered at risk for CAH; it is a broader, population‑level finding confirmed across several peer‑reviewed publications:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">In a 546‑dog archive spanning 1982–2015, median hepatic copper concentrations roughly doubled between the 1980s and the late 2000s. In the same study, the proportion of dogs with markedly increased copper (&gt;1,000 μg/g dry weight) increased approximately threefold (1).</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">A large pathology series of 4,559 dogs published in 2022 found that half of all liver samples had copper concentrations above 400 ppm (the upper end of many reference ranges), and 19% exceeded 1,000 ppm. Higher copper was associated with more severe inflammation and necrosis, and with certain breeds (Doberman Pinscher, Labrador Retriever, West Highland White Terrier) (2).</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">A 2025 comparative review linking canine CAH to human Wilson disease highlighted that copper accumulation is now recognized across a broader range of breeds than the classic Bedlington Terrier — underscoring both genetic and environmental (dietary) contributors (3).</span></li>
</ul>
<p><span style="font-weight: 400;">These are not fringe findings. They come from multiple institutions and journals and consistently show that more dogs have higher hepatic copper than in past decades.</span></p>
<h4><b>Limitations of the Biopsy Data</b></h4>
<p><span style="font-weight: 400;">That said, (warning, this is a little technical, but important) the biopsy data we have come primarily from referral hospitals and pathology archives. This means samples are biased toward dogs sick enough to be biopsied and not a random sampling of the general pet dog population. </span></p>
<p><span style="font-weight: 400;">Additional technical factors matter too. For example, copper distribution across the liver tissue is often uneven (e.g., centrilobular vs. periportal). This means that the site and size of the biopsy can affect the measured concentration. The method of which the copper is measured can also give varied results. For example, histologic stains such as rhodanine are useful for semi‑quantitative (not exact measurements) screening but can under‑ or over‑estimate copper compared with other methods with true quantitative assays (AAS/ICP‑MS). </span></p>
<p><span style="font-weight: 400;">Together, these factors show just how complicated this problem is, but that investigating it is also complicated, and nuance. We do know that the documented rise in hepatic copper is a real signal, but it does not directly tell us the true prevalence of copper‑associated disease in the general dog population.</span></p>
<h2><b>3. Breed‑Specific and Individual Risk</b></h2>
<h4><b>Breeds with Inherited Copper‑Handling Defects</b></h4>
<p><span style="font-weight: 400;">Several breeds carry a markedly increased risk of CAH due to inherited defects in hepatocellular (liver) copper handling and biliary excretion. Bedlington Terriers are the classic example: an autosomal recessive deletion in the COMMD1 gene impairs copper excretion, leading to extreme hepatic copper accumulation (often &gt;10,000 μg/g dry weight) and progressive hepatitis and cirrhosis if untreated. Even within this breed, genetic testing and selective breeding have reduced but not eliminated disease prevalence, and additional ATP7B variants have been described in some affected dogs.</span></p>
<p><span style="font-weight: 400;">Other breeds showing a strong association with abnormally high hepatic copper and copper‑associated chronic hepatitis include:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Labrador Retrievers</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Doberman Pinschers</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">West Highland White Terriers</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Dalmatians</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Welsh Corgis</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Cavalier King Charles Spaniels</span></li>
</ul>
<p><span style="font-weight: 400;">In Labradors and Dobermans, familial clustering and centrilobular copper accumulation patterns support a heritable defect in copper metabolism, likely involving variants in copper transporters such as ATP7A/ATP7B or related regulators which interact with environmental (dietary) copper exposure. Notably, some breeds such as Bloodhounds may have lower‑than‑expected hepatic copper, emphasizing that both genetic susceptibility and diet shape individual risk (5)</span></p>
<h4><b>Why One Cutoff Doesn’t Fit All Breeds</b></h4>
<p><span style="font-weight: 400;">Historical and more recent data both show that median “normal” hepatic copper is not identical across breeds. Studies have reported significantly different mean liver copper concentrations in Doberman Pinschers, Cocker Spaniels, Keeshonds, and West Highland White Terriers compared with mixed‑breed dogs; West Highland White Terriers in particular show a very wide, continuous range of values. This has led investigators to question whether a single numeric upper limit of normal (e.g., 400 ppm or 1,000 ppm dry weight) is appropriate for all breeds, versus moving toward risk‑stratified thresholds that consider breed, age, lesion pattern, and clinical context. Current cutoffs are pragmatic rather than biologically universal.</span></p>
<h2><b>4. Primary vs. Secondary Copper Accumulation</b></h2>
<p><span style="font-weight: 400;">Copper‑associated hepatopathy is classically described as a primary storage disease in which copper itself is the main driver of hepatocellular injury, inflammation, and fibrosis. However, excess hepatic copper can also accumulate secondarily in many chronic liver diseases that impair bile flow or hepatocellular function, including cholestatic disorders and chronic hepatitis of other causes. In such cases, copper may exacerbate damage but is not necessarily the initiating cause.</span></p>
<p><span style="font-weight: 400;">Distinguishing primary CAH from secondary copper accumulation based on a single biopsy can be challenging. This is why most hepatologists emphasize integrating quantitative copper measurements, lesion pattern and distribution, clinical history, and when available genetic information before labeling a case as “primary copper‑associated hepatopathy.”</span></p>
<h2><b>5. Diagnosis Requires More Than a Blood Panel</b></h2>
<p><span style="font-weight: 400;">Serum ALT, ALP, bile acids, and ultrasound can suggest liver disease, but they cannot reliably distinguish copper‑associated hepatopathy from other hepatopathies, nor can they quantify hepatic copper burden. The current diagnostic gold standard for CAH is histopathologic evaluation of a liver biopsy combined with quantitative measurement of hepatic copper on a separate sample from the same liver.</span></p>
<p><span style="font-weight: 400;">Rhodanine staining on biopsy or cytology can screen for increased copper and correlates moderately with quantitative values, but it does not replace a true numerical copper concentration when treatment decisions (such as chelation therapy and strict dietary restriction) are being made. Repeat biopsies with quantitative copper can be useful to monitor treatment response in severely affected dogs, because serum liver enzymes alone may lag or incompletely reflect changes in hepatic copper stores.</span></p>
<h2><b>6. Is Diet to Blame? What We Know and Don’t Know</b></h2>
<h4><b>Evidence Supporting a Dietary Contribution</b></h4>
<p><span style="font-weight: 400;">Several lines of evidence implicate diet as a contributing factor. The temporal increase in hepatic copper coincides with regulatory and formulation changes that increased dietary copper and its bioavailability (for example, greater use of highly bioavailable copper chelates and supplements, and reduction of dietary antagonists such as certain fibers and minerals) (4). In dogs with copper‑associated liver disease, low‑copper diets and copper chelation can reduce hepatic copper and improve clinical outcomes, implying that ongoing dietary intake is driving the accumulation. A 2021 JAVMA viewpoint by Center et al. argued that copper content in many commercial dog foods appears to exceed biological requirements for some dogs and may surpass tolerance in copper‑sensitive individuals, and called for AAFCO to re‑establish a maximum copper concentration in its nutrient profiles (4).</span></p>
<h4><b>What We Still Don’t Know</b></h4>
<p><span style="font-weight: 400;">These data are not “smoking gun” controlled trials in which normal dogs are fed different copper levels for years and prospectively tracked for liver disease. This is because those studies do not exist. Other variables influence risk: genetics, nutrient interactions, copper in the water source, environmental exposures, chronic hepatitis of other causes, and overall liver health. In many dogs, copper accumulation may be one important piece of a multifactorial puzzle rather than the sole cause of disease. It is more accurate to say that diet is a plausible and likely contributor, but not the only one. Focusing on a single cause risks oversimplifying a genuinely complex disease process.</span></p>
<div id="attachment_17007" style="width: 652px" class="wp-caption aligncenter"><img decoding="async" aria-describedby="caption-attachment-17007" class="wp-image-17007 size-full" src="https://www.northpointpets.com/wp-content/uploads/2026/03/Screenshot-2026-03-18-at-4.35.35-PM.png" alt="" width="642" height="864" srcset="https://www.northpointpets.com/wp-content/uploads/2026/03/Screenshot-2026-03-18-at-4.35.35-PM.png 642w, https://www.northpointpets.com/wp-content/uploads/2026/03/Screenshot-2026-03-18-at-4.35.35-PM-223x300.png 223w, https://www.northpointpets.com/wp-content/uploads/2026/03/Screenshot-2026-03-18-at-4.35.35-PM-524x705.png 524w" sizes="(max-width: 642px) 100vw, 642px" /><p id="caption-attachment-17007" class="wp-caption-text">Image retrieved February 25, 2026 via @happytrailswagntails Instagram feed. It should be noted that this account has paid partnerships and/or affiliate links with multiple pet food brands that do not third‑party test for copper prior to releasing each lot into the marketplace, and do not provide those reports publicly.</p></div>
<h2><b>7. AAFCO, Copper, and the Limits of Minimum Standards</b></h2>
<p><span style="font-weight: 400;">As we emphasize consistently at NorthPoint, AAFCO nutrient profiles are designed to define minimum levels to prevent overt deficiency. These profiles are not designed to define optimal intake for every nutrient, breed, or life stage. Copper is a textbook example of that gap.</span></p>
<p><span style="font-weight: 400;">AAFCO’s Dog Food Nutrient Profiles currently specify minimum copper requirements but do not include a numeric maximum for adult maintenance diets. In their 2021 paper, Center et al. proposed a range of 0.9–1.1 mg Cu per 1,000 kcal and urged AAFCO to re‑establish a maximum and restrict supplemental sources to copper oxide (4). In response, AAFCO convened an expert panel to review the literature; the panel acknowledged the rising hepatic copper data but concluded there were insufficient controlled toxicity data to set a scientifically defensible maximum that would apply to all dogs.</span></p>
<p><span style="font-weight: 400;">The panel’s review of older toxicity studies suggested that the no‑observed‑adverse‑effect level could fall somewhere between roughly 28–31 mg and 112–124 mg Cu per 1,000 kcal. It’s important to emphasize that this is an </span><i><span style="font-weight: 400;">extremely wide range reflecting limited data</span></i><span style="font-weight: 400;">. The panel argued that selecting a single number would be somewhat arbitrary and might falsely reassure consumers that any diet below that value is “safe” for all dogs.</span></p>
<p><span style="font-weight: 400;">In parallel, the AAFCO Copper Claim Workgroup reviewed whether to allow label claims about copper content and concluded that “low copper” wording could easily mislead consumers into thinking a food is below minimum requirements or inherently safer for all dogs. The workgroup explored a voluntary “controlled copper” claim tied to specific upper limits (e.g., 15 mg/kg dry matter and 3.75 mg/1,000 kcal), but even this was contentious. Some members and industry groups argued these values are not proven to benefit dogs with or at risk for CAH, and raised concerns that manufacturers might cluster around the new target range in ways that are not ideal for all life stages.</span></p>
<p><span style="font-weight: 400;">For comparison, the European body FEDIAF does set a maximum of approximately 28 mg/kg dry matter. However, notably this limit is driven largely by </span><i><span style="font-weight: 400;">environmental concerns about copper excretion rather than canine health endpoints.</span></i></p>
<p><i><span style="font-weight: 400;">These regulatory decisions highlight how much of the nutritional conversation is built on incomplete evidence and differing priorities. Copper illustrates why “AAFCO‑compliant” should be viewed as a baseline, not a guarantee of optimal or ideal nutrition for every individual dog.</span></i></p>
<h2><b>8. How Serious Is the Risk for the Average Dog?</b></h2>
<p><span style="font-weight: 400;">The social media claim that “millions of dogs are in imminent danger” goes beyond what the available evidence supports. Pathology archives do show more dogs with higher hepatic copper, but CAH represents a subset of all liver disease cases. Importantly, not every dog with elevated liver copper develops clinical disease.</span></p>
<p><span style="font-weight: 400;">As one large study suggested, roughly one‑third of dogs with chronic hepatitis have copper‑associated disease. While this is significant, it not universal (2). The remaining two‑thirds have other variables at play that appear to be larger drivers in that subset. This underscores the need for more research to understand those factors and how to mitigate individual risks. Many dogs with high hepatic copper are clinically normal at the time of biopsy; some may never progress, while others may decompensate later.</span></p>
<p><span style="font-weight: 400;">The concern is real, especially for at‑risk breeds and dogs with unexplained liver enzyme elevations. However, this is more accurately described as a growing, under‑recognized chronic liver disease problem rather than an acute poisoning crisis for every dog eating commercial food. Individual assessment and management are far more valuable than mass alarm.</span></p>
<h2><b>9. Practical Take‑Home Points</b></h2>
<p><b>Copper is essential, but a “Goldilocks” nutrient.</b><span style="font-weight: 400;"> Too little is harmful; too much over time can damage the liver in susceptible dogs.</span></p>
<p><b>Liver copper levels in dogs have increased over recent decades.</b><span style="font-weight: 400;"> Histopathology archives document higher median hepatic copper and more dogs with very high levels compared with the 1980s.</span></p>
<p><b>Diet is likely one contributor, but not the only one.</b><span style="font-weight: 400;"> Genetics, overall liver health, nutrient interactions, and copper bioavailability all play roles.</span></p>
<p><b>AAFCO profiles protect against overt deficiency, not necessarily against long‑term, low‑grade excess in every dog.</b><span style="font-weight: 400;"> There is currently no AAFCO maximum for copper in dog food, and experts disagree on where that maximum should be.</span></p>
<p><b>We still lack high‑quality data on optimal copper levels for different dogs and life stages.</b><span style="font-weight: 400;"> That uncertainty is exactly why some specialists are calling for more conservative targets and greater transparency about copper content and sources in commercial diets.</span></p>
<h4><b>What Pet Parents Can Do Right Now</b></h4>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Work with a veterinarian to monitor liver enzymes in at‑risk breeds (e.g., Labs, Dobermans, Westies) or dogs with chronic GI or hepatic signs.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">If copper‑associated disease is diagnosed or strongly suspected, use diets formulated to be lower in copper alongside appropriate medical management — or work with a Board‑Certified Veterinary Nutritionist to formulate a homemade diet tailored to individual needs.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Avoid assuming that “more copper” or “more of any trace mineral” is better simply because a label exceeds AAFCO minimums.</span></li>
</ul>
<p><i><span style="font-weight: 400;">For us at NorthPoint, this topic is a powerful illustration of why “complete and balanced” based on AAFCO minimums is the bare minimum benchmark and not the finish line. We simply do not have definitive, long‑term data defining optimal levels for many nutrients across diverse dog populations living modern lifestyles and eating a wide variety of commercial diets. This means nutrition must be approached individually rather than by seeking the “perfect” or “best” product. Individual needs change over time, and as pet parents, acknowledging our pets’ unique risks and needs helps us avoid the many fear‑based marketing tactics that exist in today’s marketplace.</span></i></p>
<p><strong>Not sure what’s right for your dog?</strong><br data-start="4700" data-end="4703" /><strong>Our team at NorthPoint Pets specializes in personalized nutrition guidance based on your dog’s unique needs—not trends or fear-based marketing. Stop in or talk with us today.</strong></p>
<hr />
<h4>REFERENCES</h4>
<ol>
<li><span style="font-weight: 400;">Strickland JM, Buchweitz JP, Smedley RC, Olstad KJ, Schultz RS, Oliver NB, et al. Hepatic copper concentrations in 546 dogs (1982–2015). J Vet Intern Med. 2018;32(6):1943–50.</span></li>
<li><b> </b><span style="font-weight: 400;">Ullal TV, Lakin S, Gallagher B, Sbardellati N, Abdo Z, Twedt DC. Demographic and histopathologic features of dogs with abnormally high concentrations of hepatic copper. Journal of Veterinary Internal Medicine. 2022;36(6):2016–27.</span></li>
<li><b> </b><span style="font-weight: 400;">Ullal T, Choi EA, Gui D, Medici V. Comparative review of copper‑associated chronic hepatitis in dogs and Wilson disease in humans. Frontiers in Veterinary Science. 2025;Volume 12.</span></li>
<li><b> </b><span style="font-weight: 400;">Center SA, Richter KP, Twedt DC, Wakshlag JJ, Watson PJ, Webster CRL. Is it time to reconsider current guidelines for copper content in commercial dog foods? J Am Vet Med Assoc. 2021;258(4):357–64.</span></li>
<li>Dirksen K, Fieten H. Canine Copper‑Associated Hepatitis. Vet Clin North Am Small Anim Pract. 2017;47(3):631–44.</li>
</ol>
</div></section>
<p>The post <a href="https://www.northpointpets.com/copper-in-dog-food-explained/">Copper in Dog Food: Why It’s More Complicated Than You Think</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
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		<item>
		<title>Grain-Free Dog Food and Heart Disease: How the Narrative Was Built (Part One)</title>
		<link>https://www.northpointpets.com/grain-free-dog-food-heart-disease-narrative/</link>
		
		<dc:creator><![CDATA[Nicole R. Cammack]]></dc:creator>
		<pubDate>Fri, 13 Mar 2026 19:22:14 +0000</pubDate>
				<category><![CDATA[Health Concerns]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Nutrition]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[BEG]]></category>
		<category><![CDATA[DCM]]></category>
		<category><![CDATA[diets pet nutrition]]></category>
		<category><![CDATA[dilated cardiomyopathy]]></category>
		<category><![CDATA[dog food]]></category>
		<category><![CDATA[dog food investigation]]></category>
		<category><![CDATA[dog heart disease]]></category>
		<category><![CDATA[FDA]]></category>
		<category><![CDATA[grain free]]></category>
		<category><![CDATA[pet food science]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[veterinary nutrition]]></category>
		<guid isPermaLink="false">https://www.northpointpets.com/?p=16986</guid>

					<description><![CDATA[<p>A deep dive into the grain-free dog food and DCM controversy, the FDA investigation, reporting bias, and the lawsuit reshaping the debate.</p>
<p>The post <a href="https://www.northpointpets.com/grain-free-dog-food-heart-disease-narrative/">Grain-Free Dog Food and Heart Disease: How the Narrative Was Built (Part One)</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
]]></description>
										<content:encoded><![CDATA[<section  class='av_textblock_section av-4rzb0p3-fe51059d00a1ecbf2d438c49c6a27d9b '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><h1><span style="color: #ba6128;">Grain-Free Dog Food and Heart Disease: How the Narrative Was Built (Part One)</span></h1>
</div></section>
<div  id="npp_post_date"  class='av-post-metadata-container av-mmt4s3fg-de74997e509cda50330db660773c3d16 av-metadata-container-align-left  avia-builder-el-1  el_after_av_textblock  el_before_av_image  av-metadata-container-11'><div class='av-post-metadata-container-inner'><span class="av-post-metadata-content av-post-metadata-meta-content"><span class="av-post-metadata-content av-post-metadata-published"><span class="av-post-metadata-published-date" >March 13, 2026</span></span></span></div></div>

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<div  id="npp_post_author"  class='av-post-metadata-container av-mmnux6t4-594b3114cc8a5cb8881401195e4b3d1a av-metadata-container-align-left  avia-builder-el-5  avia-builder-el-no-sibling  av-metadata-container-12'><div class='av-post-metadata-container-inner'><span class="av-post-metadata-content av-post-metadata-meta-content"><span class="av-post-metadata-content av-post-metadata-author"  itemprop="author" ><span class="av-metadata-before av-metadata-before-author">By</span><span class="av-post-metadata-author-link" ><a href="https://www.northpointpets.com/author/nicole-cammack/"  rel="author">Nicole R. Cammack</a></span></span></span></div></div></div>
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<section  class='av_textblock_section av-mm496sew-3b5e8b62a60d97ca9f973bcc093afda0 '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><h4 data-start="326" data-end="541"><em><strong>THE SHORT VERSION:</strong></em></h4>
<p><em>&#8220;Grain-free food causes heart disease in dogs&#8221; became a clinical talking</em><br />
<em>point. It was never what the data showed. Seven years later, the FDA closed its</em><br />
<em>investigation without establishing causality, a $2.6 billion lawsuit has raised serious </em><em>questions about how that investigation was triggered, and the peer-reviewed literature remains genuinely contested. This article covers how the narrative was built: the investigation, the data quality problems, and the legal aftermath. Part 2 covers what the peer-reviewed science actually shows and what it means for your dog.</em></p>
<hr />
<p>In June 2018, before the FDA’s first public alert, Dr. Lisa Freeman published a Petfoodology blog post titled “A broken heart: Risk of heart disease in boutique or grain-free diets and exotic ingredients.” This post warned about a possible connection between grain-free diets and dilated cardiomyopathy (DCM) (Freeman 2018) . In the prior year, a small group of academic veterinarians had begun reporting a trend they felt warranted further investigation. Cardiologist Joshua Stern at UC Davis was seeing an apparent cluster of Golden Retrievers with DCM, low taurine, and similar grain-free diets, while Lisa Freeman and colleagues at Tufts were observing DCM in dogs eating BEG diets (Wood 2018).</p>
<p>Between January and July 2018, prior to formal announcement of an investigation, the FDA received 25 case reports of DCM that mentioned a possible diet link. Of those 25 reports, seven came from Freeman’s group at Tufts. Internally, Tufts had circulated guidance instructing its clinicians to report DCM cases to the FDA only if the dog was eating a BEG or non-“reputable” diet. This means that grain-inclusive diets from major brands were not reported by design, even though cases existed.</p>
<p>In July 2018, the FDA announced it was investigating a potential link between certain dog food diets and DCM (Adminstration 2018) . Within months, the story had simplified dramatically: veterinarians warned clients off grain-free diets, brands lost market share by the hundreds of millions of dollars, and a generation of dog owners began associating peas and lentils with cardiac death.</p>
<p>That narrative was reinforced on December 1, 2018, when a commentary article by Freeman and colleagues titled “Diet-associated dilated cardiomyopathy in dogs: what do we know?” was published in the Journal of the American Veterinary Medical Association (JAVMA) (Freeman, Stern et al. 2018) . This was published as a viewpoint piece, not a peer-reviewed original study, but was frequently cited and shared as though it were primary evidence.</p>
<p>In a November 2018 Petfoodology update titled “It’s Not Just Grain‑Free: An Update on Diet Associated Dilated Cardiomyopathy,” Freeman re‑framed the concern around boutique, exotic, grain‑free (BEG) diets, argued that most diet‑associated DCM cases in her hospital were eating such diets (Freeman 2018) . She recommended that owners switch to diets from large, “well‑established” manufacturers using common ingredients including grains, despite acknowledging that the underlying cause of diet‑associated DCM was still unknown.</p>
<p>Combined with the Petfoodology blogs and the FDA alert, the JAVMA and Petfoodology blogs effectively functioned as a de facto position statement for the veterinary profession. This narrative ballooned and solidified quickly, spreading far beyond what the underlying evidence could support. This article walks through what the data and investigation record actually show. This included the parts obscured by both the alarm camp and the grain-free advocacy camp, neither of which has given pet owners the complete picture.</p>
<p>Then in June 2019, the FDA took the unusual step of publishing the names of 16 pet food brands that appeared most frequently in its adverse-event reports, while still stating that it had not established causation (Administration 2022) . Naming brands at this early signal-detection stage implied a level of certainty the data did not support, and media coverage amplified the brand list while largely stripping away the caveats.</p>
<h2>What Is DCM?</h2>
<p>DCM is a disease in which the heart muscle weakens and the chambers enlarge, reducing the heart’s ability to pump blood effectively (Tidholm and Jönsson 2005) . Over time, untreated DCM can progress to congestive heart failure, arrhythmia, or sudden death. It is the second most common form of heart disease in dogs (McCauley, Clark et al. 2020) . DCM has two clinically distinct categories. Primary or hereditary DCM is genetically driven and disproportionately affects certain large and giant breeds (e.g. Doberman Pinschers, Great Danes, Boxers, Irish Wolfhounds and Golden Retrievers). Athough it’s important to know that DCM has not been widely studied across most breeds (O&#8217;Grady and O&#8217;Sullivan 2004) . In fact, the natural history of the disease has been described in greatest detail in Doberman Pinschers, where longitudinal and genetic studies show a very high lifetime prevalence and a well-defined progression from occult disease to heart failure. For most other affected breeds, available data on true incidence, age of onset, and typical progression are much more limited and thus extrapolated at least in part from Doberman Pincher data.</p>
<p>Secondary DCM, the kind at the center of this debate, develops because of something else. This could be an infection, a medication, a toxin, a nutritional problem, a combination of these, or even another factor we are not aware of. What separates secondary DCM from primary DCM is that can improve or resolve when the underlying cause is corrected; hereditary DCM does not. This is clinically important and tends to get lost in public discussions. When someone says “we<br />
see lots of heart disease in dogs on grain-free diets,” that could reflect primary hereditary DCM that would have occurred regardless of diet, secondary DCM, or something else entirely. Diet type alone is not a diagnosis.</p>
<p>Clinically, DCM describes how the heart looks and behaves. It does not describe why it ended up that way (O&#8217;Grady and O&#8217;Sullivan 2004) . Multiple different processes can produce the same dilated, poorly contracting heart: inherited myocardial disease, chronic tachycardia, myocarditis, endocrine disease such as hypothyroidism, certain toxins, and in some cases specific nutrient deficiencies like taurine. In many dogs, especially in general practice, the underlying cause is never definitively identified, because the tests required (e.g. myocardial biopsy, extensive infectious and metabolic workups) are rarely performed. That uncertainty is part of why it is so easy to over-attribute DCM to whatever risk factor is most visible at the time.</p>
<h4>How the FDA Investigation Started — and Their Data Quality</h4>
<p>The FDA’s investigation formally launched in July 2018 after an unusual cluster of DCM cases was observed in dog breeds not typically prone to the disease. The common thread reported by the investigating veterinarians: the dogs were eating diets labeled “grain-free,” many of which were high in peas, lentils, or other pulses. The FDA began soliciting reports from veterinary professionals and, by December 2022, had collected 1,382 canine DCM case reports. At first<br />
pass, more than 90% from dogs eating grain-free diets, 93% from dogs eating diets containing peas and/or lentils.</p>
<p><em>That sounds damning. But the data collection methodology has since come under serious scrutiny. Let’s look at why.</em></p>
<h5>The Tufts Reporting Protocol</h5>
<p>Among the earliest and most prominent contributors to the FDA’s diet-associated DCM case pool was Dr. Lisa Freeman of Tufts University’s Cummings School of Veterinary Medicine. FDA adverse-event records obtained under the Freedom of Information Act show that Tufts clinicians submitted 7 of the first 25 diet-linked DCM cases that informed the agency’s initial July 2018 communication (Santoro 2022) . In the same FOIA production, a June 2018 internal protocol from Tufts instructed veterinarians to report DCM cases to the FDA “if patient is eating any diet besides those made by well-known, reputable companies or if eating a BEG diet”. This means that dogs eating grain-inclusive diets from major manufacturers were, by design, not reported from this institution.</p>
<p>What we can say with confidence is that the early data submitted to the FDA were not a representative sample of all dogs with DCM. They were a selected subset, shaped by an internal reporting rule that favored one kind of answer over others.</p>
<h5>The Surge After Public Announcement</h5>
<p>The FDA made its investigation public in July 2018, and case reports surged immediately. Between 2014 and mid-2018, the FDA received only a handful of DCM reports per year (Administration 2022) . However, after the announcement, that number jumped into the hundreds annually, before tapering off. This is a well-described phenomenon in pharmacovigilance: publicizing a suspected link dramatically increases reports of that link, because veterinarians who previously would not have associated diet with DCM began actively looking for and reporting cases that fit the new narrative.</p>
<p>For context, there are an estimated 87 million dogs in the U.S. as of 2025 (Association 2025). Scientific literature sugges that somewhere between 0.05–1.1% of the canine population is living with DCM at any given time (Fioretti and Carri 1988, Sisson, Thomas et al. 1995) .Based on this, simple math estimates approximately 435,000 to 957,000 dogs living with DCM in the U.S. at any given time. And these numbers are before diet enters the picture. Reporting bias does<br />
not mean those dogs were not sick, rather it means the data cannot tell us whether they were sick because of what they ate.</p>
<p>This is why “we see lots of heart disease in dogs on grain-free diets” is not, by itself, evidence that grain-free diets cause that heart disease. Without standardized diagnostics, case definitions, and a proper denominator, it is impossible to separate background hereditary DCM from any true dietary signal.</p>
<h5>The FDA Reports Contextualized</h5>
<p>It’s important to keep the scale of the problem in mind. Using conservative estimates, somewhere between 435,000 to 957,000 dogs with DCM in the U.S. at a given time. Considering this the FDA’s reported case pool of 1,382 canine DCM reports since 2018 represents a fraction of a percent of dogs estimated to have DCM, regardless of diet. A voluntary adverse-event reporting system that captures only a tiny fraction of background disease, and that was further filtered at some institutions to exclude grain-inclusive diets from the outset, does not constitute surveillance data. It constitutes a selected case series and those selected case series cannot establish prevalence, incidence, or causation.</p>
<p>Unlike human medicine, which benefits from centralized public-health surveillance systems such as the CDC that track disease trends across large populations, veterinary medicine has no comparable, comprehensive database for canine heart disease. This absence of systematic surveillance makes it much harder to accurately quantify risk, identify true patterns, or distinguish signal from noise when evaluating potential dietary and disease relationships in dogs.</p>
<p>More importantly, something like this is detected in a small, highly selected subset of cases, it is dangerous to extrapolate that signal to the entire dog population. Overgeneralizing from such data can inflate perceived risk, stigmatize entire categories of diets or ingredients, and misdirect research and clinical resources away from the much larger burden of background DCM and other cardiac disease.</p>
<h5>This Is What Voluntary Reporting Systems Do</h5>
<p>The pattern of the FDA’s DCM reports over time: a low baseline, a sharp surge following the July 2018 announcement, and a subsequent plateau, is not unique to this situation. It closely resembles a well-described artifact of voluntary pharmacovigilance systems known as the Weber effect. This is the tendency for voluntary adverse-event reports to spike after media coverage or regulatory announcements and then taper, regardless of whether the underlying event rate has truly changed. Combined with notoriety bias (the tendency for clinicians and owners to report cases that fit a publicized pattern while overlooking those that do not) and the denominator blindness inherent in a system with no defined reporting population, the shape of the FDA’s DCM data is entirely consistent with a reporting artifact layered on top of a large background burden of disease.</p>
<h5>The Reversibility Argument Does Not Mean What It Is Claimed to Mean</h5>
<p>One of the most frequently cited pieces of evidence for diet causation is that some dogs improved after switching away from grain-free diets. In most reported cases where clinical improvement was documented, dogs were not simply switched to a different diet and observed. They were simultaneously started on standard cardiac medications which are typically pimobendan, ACE inhibitors, or both. These patients also often received taurine and L-carnitine supplementation. In other words, multiple interventions were introduced at once. When a dog improves under those conditions, attributing that improvement specifically to diet change is not scientifically defensible. The reversibility argument, used throughout the diet- association literature as implicit proof of causation, is hypothesis-generating at best, and even that is a reach. Without controlled data that separates these variables, it cannot carry the evidentiary weight placed on it.</p>
<h5>The Diagnosis Problem</h5>
<p>Compounding the data collection bias is a data quality problem that received far less attention: the cases themselves were not uniformly diagnosed to the same standard. Dukes-McEwan and colleagues specifically recommended that a DCM diagnosis require echocardiographic evaluation by a veterinary cardiologist to be considered reliable (Dukes-McEwan, Borgarelli et al. 2003) . What’s problematic in this instance is that a meaningful portion of the FDA’s reported cases were submitted by general practitioners. When echocardiographic data were present (most cases did not have this), they were not standardized across submissions.</p>
<p>In some instances, dogs with soft murmurs, dogs with radiographic cardiomegaly but no documented systolic dysfunction, or even dogs eating grain-free diets without any confirmed structural or functional heart disease were all reported under the umbrella of DCM. As a result, findings that would not meet formal diagnostic criteria in a cardiology referral setting were reported as DCM, and any analysis built on the assumption that all reports represent equivalent DCM diagnoses will overstate the problem, especially when this underlying data is unverified or incomplete.</p>
<h5>The FDA’s Own Conclusion</h5>
<p>On December 23, 2022 which happened to be the Friday before Christmas, the FDA announced that it was ending routine public updates on the investigation (Administration 2022) . The agency’s stated reason: adverse event reports alone do not supply sufficient data to establish a causal relationship. After more than four years and 1,382 case reports, the FDA had not identified a mechanism, had not established causality, had not issued any recalls or dietary prohibitions, and concluded it lacked sufficient scientific basis to take further regulatory action.</p>
<h4>Industry Guidance Was Never Retracted</h4>
<p>In the period following the FDA’s initial July 2018 announcement, major veterinary<br />
organizations and key opinion leaders which included the World Small Animal Veterinary Veterinary Association (WSAVA) Global Nutrition Committee and American Animal Hospital Association (AAHA)-linked nutrition resources began advising clinicians to avoid grain-free/BEG diets in dogs at risk for, or diagnosed with, DCM. However, these were largely applied to all dogs, and even cats and not ‘at risk’ cases. In fact, these recommendations still appear in many current veterinary and client-facing resources, often presented as practical, evidence-based guidance to clients in the clinic rather than clearly labeled as provisional interpretations of an evolving dataset.</p>
<p>These recommendations have not been systematically revisited considering the FDA’s 2022 decision to stop public updates for lack of causal evidence. They continue to shape practitioner conversations and consumer behavior in ways that no longer fully reflect the state of the evidence. This is how preliminary signals become clinical dogma: the announcement travels fast and wide; the quiet closure does not. The asymmetry between how this investigation opened and how it ended is itself part of the story.</p>
<h4>The Hill’s Lawsuit: Allegations and Unanswered Questions</h4>
<p>In February 2024, KetoNatural Pet Foods filed a $2.6 billion Lanham Act lawsuit against Hill’s Pet Nutrition (a Colgate-Palmolive subsidiary), the Morris Animal Foundation, the Mark Morris Institute, and veterinary researchers Drs. Lisa Freeman, Joshua Stern, Darcy Adin, Ryan Fries, and John Rush (2024) . The complaint alleges that Hill’s and several associated researchers made false and misleading marketing claims about grain-free diets and DCM to the economic<br />
detriment of competing pet food brands.</p>
<p>The suit claims that Hill’s, facing substantial market share losses as grain-free competitors grew, orchestrated a coordinated campaign to weaponize the FDA’s reporting system. Specific allegations include:</p>
<ul>
<li>that Hill’s-affiliated veterinarians selectively submitted grain-free-associated DCM cases to the FDA while withholding cases in dogs eating Hill’s-brand and similar grain-inclusive diets;</li>
<li>that the resulting data created a distorted picture of the association;</li>
<li>that Hill’s and its associates then amplified the resulting panic through academic publications, veterinary channel marketing, and social media, allegedly including a private Facebook group used to suppress dissenting perspectives;</li>
<li>and that the financial result was a near-total reversal of Hill’s market decline, with the company becoming arguably the fastest-growing pet food brand in the country in the years following the investigation.</li>
</ul>
<p>The suit is built around the Lanham Act, a U.S. statute governing false advertising and unfair competition. The legal theory is that Hill’s and its associates made false and misleading statements about the scientific evidence surrounding grain-free diets, disseminated through marketing materials and academic papers, thereby harming competitors economically.</p>
<p>As of the date of this article, the case is on appeal. In November 2024, the district court granted Hill’s motion to dismiss on legal grounds, holding that many of the challenged statements were not actionable “commercial speech” under the Lanham Act and that the complaint had not adequately pled its claims. KetoNatural has appealed that decision to the Tenth Circuit.</p>
<p>In plain language, the court’s ruling addressed whether the alleged statements could legally be treated as advertising claims. It did not rule on whether the underlying scientific narrative around grain-free diets and DCM was accurate. These are two different things. A controversy that began as a scientific question about diet and heart disease has, at least so far in the courtroom, been decided on the technicalities of marketing law rather than on a full evaluation of the evidence.</p>
<h4>What the lawsuit means for your interpretation of the science:</h4>
<p>Serious. The FOIA documents describing the Tufts reporting protocol are real. The financial conflicts of interest involving the named researchers and the major grain-inclusive pet food companies (Hill’s, Nestlé Purina, Mars) are documented. The market share data is real.</p>
<p><strong>What it doesn’t mean:</strong> The lawsuit does not establish that no dogs have developed DCM on grain-free diets. Clinical cases of diet-associated DCM are real. Dogs got sick, some improved on diet change, and that signal is meaningful regardless of whether Hill’s manipulated the reporting pool. The lawsuit, if it proceeds, will adjudicate commercial law claims — not definitively resolve whether legume-heavy diets contribute to DCM in some dogs.</p>
<p><strong>The honest answer is:</strong> both things can be true. The investigation may have been shaped by financial conflicts of interest and biased data collection, AND a real but narrower signal may exist in a subset of susceptible dogs on specific high-legume formulations. These are not mutually exclusive.</p>
<p>Ready to dive deeper? Read <a href="https://www.northpointpets.com/grain-free-dog-food-dcm-data-part-2/">Part Two</a> here.</p>
<hr />
<p><em>The information in this article is for educational and informational purposes only and is not a substitute for individualized veterinary medical advice, diagnosis, or treatment. Always consult your veterinarian or a board- </em><em>certified specialist regarding your pet&#8217;s specific health needs, diagnostic testing, and dietary recommendations. Never disregard professional veterinary advice or delay seeking it because of something you have read here.</em></p>
<hr />
<h3>REFERENCES:</h3>
<p><span style="font-weight: 400;">(2024). KetoNatural Pet Foods, Inc. v. Hill’s Pet Nutrition, Inc., et al., United States Distruct Court for the District of Kansas.</span></p>
<p><span style="font-weight: 400;">Association, A. V. M. (2025). &#8220;U.S. Pet Ownership Stats.&#8221;   Retrieved March 9, 2026, 2026, from </span><a href="https://www.avma.org/resources-tools/reports-statistics/us-pet-ownership-statistics"><span style="font-weight: 400;">https://www.avma.org/resources-tools/reports-statistics/us-pet-ownership-statistics</span></a><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">Dukes-McEwan, J., M. Borgarelli, A. Tidholm, A. C. Vollmar and J. Häggström (2003). &#8220;Proposed guidelines for the diagnosis of canine idiopathic dilated cardiomyopathy.&#8221; </span><span style="font-weight: 400;">J Vet Cardiol</span> <b>5</b><span style="font-weight: 400;">(2): 7-19.</span></p>
<p><span style="font-weight: 400;">FDA. (2018, July 12, 2018). &#8220;Food and Drug Administration, CVM,  Investigating Potential Connection Between Diet and Cases of Canine Heart Disease.&#8221;   Retrieved March 9, 2026, 2026, from </span><a href="https://wayback.archive-it.org/7993/20201222194256/https://www.fda.gov/animal-veterinary/cvm-updates/fda-investigating-potential-connection-between-diet-and-cases-canine-heart-disease"><span style="font-weight: 400;">https://wayback.archive-it.org/7993/20201222194256/https://www.fda.gov/animal-veterinary/cvm-updates/fda-investigating-potential-connection-between-diet-and-cases-canine-heart-disease</span></a><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">FDA. (2022, December 23, 2022). &#8220;Food and Drug Administration, CVM, Investigation into Potential Link between Certain Diets and Canine Dilated Cardiomyopathy.&#8221;   Retrieved March 9, 2026, 2026, from </span><a href="https://www.fda.gov/animal-veterinary/outbreaks-and-advisories/fda-investigation-potential-link-between-certain-diets-and-canine-dilated-cardiomyopathy"><span style="font-weight: 400;">https://www.fda.gov/animal-veterinary/outbreaks-and-advisories/fda-investigation-potential-link-between-certain-diets-and-canine-dilated-cardiomyopathy</span></a><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">Fioretti, M. and E. D. Carri (1988). &#8220;Epidemiological survey of dilatative cardiomyopathy in dogs.&#8221;</span></p>
<p><span style="font-weight: 400;">Freeman, L. (2018). &#8220;A broken heart: Risk of heart disease in boutique or grain-free diets and exotic ingredients.&#8221; </span><span style="font-weight: 400;">Petfoodology</span> <a href="https://sites.tufts.edu/petfoodology/2018/06/04/a-broken-heart-risk-of-heart-disease-in-boutique-or-grain-free-diets-and-exotic-ingredients/"><span style="font-weight: 400;">https://sites.tufts.edu/petfoodology/2018/06/04/a-broken-heart-risk-of-heart-disease-in-boutique-or-grain-free-diets-and-exotic-ingredients/</span></a><span style="font-weight: 400;"> 2026.</span></p>
<p><span style="font-weight: 400;">Freeman, L. (2018). &#8220;It’s Not Just Grain-Free: An Update on Diet-Associated Dilated Cardiomyopathy.&#8221; </span><span style="font-weight: 400;">Petfoodology</span> <a href="https://vetnutrition.tufts.edu/2018/11/dcm-update/"><span style="font-weight: 400;">https://vetnutrition.tufts.edu/2018/11/dcm-update/</span></a><span style="font-weight: 400;"> 2021.</span></p>
<p><span style="font-weight: 400;">Freeman, L. M., J. A. Stern, R. Fries, D. B. Adin and J. E. Rush (2018). &#8220;Diet-associated dilated cardiomyopathy in dogs: what do we know?&#8221; </span><span style="font-weight: 400;">J Am Vet Med Assoc</span> <b>253</b><span style="font-weight: 400;">(11): 1390-1394.</span></p>
<p><span style="font-weight: 400;">McCauley, S. R., S. D. Clark, B. W. Quest, R. M. Streeter and E. M. Oxford (2020). &#8220;Review of canine dilated cardiomyopathy in the wake of diet-associated concerns.&#8221; </span><span style="font-weight: 400;">J Anim Sci</span> <b>98</b><span style="font-weight: 400;">(6): skaa155.</span></p>
<p><span style="font-weight: 400;">O&#8217;Grady, M. R. and M. L. O&#8217;Sullivan (2004). &#8220;Dilated cardiomyopathy: an update.&#8221; </span><span style="font-weight: 400;">Veterinary Clinics: Small Animal Practice</span> <b>34</b><span style="font-weight: 400;">(5): 1187-1207.</span></p>
<p><span style="font-weight: 400;">Phillips-Donaldson, D. (2020). U.S. pet food market grows 7% despite grain-free decline. </span><span style="font-weight: 400;">Pet Food Industry</span><span style="font-weight: 400;">, Pet Food Industry.</span></p>
<p><span style="font-weight: 400;">Santoro, H. (2022). &#8220;Did Industry Funding Influence an FDA Investigation into Canine Heart Disease and Grain-Free Dog Food?&#8221;   Retrieved March 9, 2026, 2026, from </span><a href="https://100r.org/2022/07/did-industry-funding-influence-an-fda-investigation-into-canine-heart-disease-and-grain-free-dog-food/"><span style="font-weight: 400;">https://100r.org/2022/07/did-industry-funding-influence-an-fda-investigation-into-canine-heart-disease-and-grain-free-dog-food/</span></a><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">Sisson, D., W. Thomas, S. Ettinger and E. Feldman (1995). Textbook of veterinary internal medicine, WB Saunders, Philadelphia, PA.</span></p>
<p><span style="font-weight: 400;">Soffastaii, M. (2019). &#8220;Dog with heart disease showing improvements after switching from grain-free diet.&#8221;   Retrieved March 8, 2026, 2026, from </span><a href="https://www.wmar2news.com/matterformallory/dog-with-heart-disease-showing-improvements-after-switching-from-grain-free-diet"><span style="font-weight: 400;">https://www.wmar2news.com/matterformallory/dog-with-heart-disease-showing-improvements-after-switching-from-grain-free-diet</span></a><span style="font-weight: 400;">.</span></p>
<p><span style="font-weight: 400;">Tidholm, A. and L. Jönsson (2005). &#8220;Histologic characterization of canine dilated cardiomyopathy.&#8221; </span><span style="font-weight: 400;">Veterinary pathology</span> <b>42</b><span style="font-weight: 400;">(1): 1-8.</span></p>
<p><span style="font-weight: 400;">Wood, T. J. (2018, July 19, 2018). &#8220;UC David Investigates Link Between Dog Diets and Deadly Heart Disease.&#8221;   Retrieved March 9, 2026, 2026, from </span><a href="https://www.vetmed.ucdavis.edu/news/uc-davis-investigates-link-between-dog-diets-and-deadly-heart-disease"><span style="font-weight: 400;">https://www.vetmed.ucdavis.edu/news/uc-davis-investigates-link-between-dog-diets-and-deadly-heart-disease</span></a><span style="font-weight: 400;">.</span></p>
</div></section>
<p>The post <a href="https://www.northpointpets.com/grain-free-dog-food-heart-disease-narrative/">Grain-Free Dog Food and Heart Disease: How the Narrative Was Built (Part One)</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
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		<title>Fleas &#038; Ticks Don’t Take the Winter Off: What We Use</title>
		<link>https://www.northpointpets.com/winter-flea-and-tick-prevention/</link>
		
		<dc:creator><![CDATA[Nicole R. Cammack]]></dc:creator>
		<pubDate>Sat, 01 Nov 2025 19:24:21 +0000</pubDate>
				<category><![CDATA[Cold Weather]]></category>
		<category><![CDATA[How To]]></category>
		<category><![CDATA[Parasites]]></category>
		<category><![CDATA[Seasonal Care]]></category>
		<category><![CDATA[Supplements]]></category>
		<category><![CDATA[Tips & Tricks]]></category>
		<category><![CDATA[Warm Weather]]></category>
		<category><![CDATA[Connecticut pets]]></category>
		<category><![CDATA[dog health]]></category>
		<category><![CDATA[Earth Animal]]></category>
		<category><![CDATA[flea and tick prevention]]></category>
		<category><![CDATA[healthy pets]]></category>
		<category><![CDATA[natural flea and tick remedies]]></category>
		<category><![CDATA[natural pet care]]></category>
		<category><![CDATA[NorthPoint Pets]]></category>
		<category><![CDATA[parasite prevention]]></category>
		<category><![CDATA[Pet Care Tips]]></category>
		<category><![CDATA[pet nutrition]]></category>
		<category><![CDATA[Pet wellness]]></category>
		<category><![CDATA[safe pet products]]></category>
		<category><![CDATA[seasonal pet care]]></category>
		<category><![CDATA[Tick Mitt]]></category>
		<category><![CDATA[winter flea and tick prevention]]></category>
		<category><![CDATA[Wondercide]]></category>
		<category><![CDATA[year-round parasite protection]]></category>
		<guid isPermaLink="false">https://www.northpointpets.com/?p=16541</guid>

					<description><![CDATA[<p>In Connecticut, fleas and ticks don't take the winter off. We share the safe, effective products our team trusts to help keep your pets protected year-round.</p>
<p>The post <a href="https://www.northpointpets.com/winter-flea-and-tick-prevention/">Fleas &#038; Ticks Don’t Take the Winter Off: What We Use</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
]]></description>
										<content:encoded><![CDATA[<section  class='av_textblock_section av-4o9xx0d-3ae16719439369dac8ac27e6c313e8a2 '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><h1><span style="color: #ba6128;">Fleas &#038; Ticks Don’t Take the Winter Off: What We Use</span></h1>
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<div  id="npp_post_date"  class='av-post-metadata-container av-48454nx-01c01c1dfed07b98cadaa872836c83fd av-metadata-container-align-left  avia-builder-el-1  el_after_av_textblock  el_before_av_image  av-metadata-container-13'><div class='av-post-metadata-container-inner'><span class="av-post-metadata-content av-post-metadata-meta-content"><span class="av-post-metadata-content av-post-metadata-published"><span class="av-post-metadata-published-date" >November 1, 2025</span></span></span></div></div>

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<div  class='hr av-upuvrx-5ebde36d9fdf6de9476ab042ea82b1c8 hr-invisible  avia-builder-el-8  el_after_av_two_fifth  el_before_av_textblock '><span class='hr-inner '><span class="hr-inner-style"></span></span></div>
<section  class='av_textblock_section av-mh3sv01o-de5dc0989663c4d3224ca61bc8f27c96 '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><p><span style="font-weight: 400;">In Connecticut, fleas and ticks don’t hibernate — they hide. Leaf piles, low brush, and the edge of your yard stay just warm enough to keep them active through winter. That means every quick walk or backyard play session can still bring a few unwanted hitchhikers home.</span></p>
<p><span style="font-weight: 400;">Our team has been fighting this fight for years, testing everything on our own pets and our clients’ to see what really works. These are the products we trust because they’re safe, effective, and realistic to use year-round. If you prefer prescription preventives, these can even be layered with them for extra protection — safely.</span></p>
<h4><b>Wondercide Flea &amp; Tick Spray</b></h4>
<p><span style="font-weight: 400;">We love <a href="https://shop.northpointpets.com/products/list/?search=Wondercide">Wondercide</a> because it’s plant-powered, smells great, and works when used consistently. That last part matters; if you’re not seeing results, odds are you’re not applying often enough. Apply before every walk or outdoor playtime, and reapply every few days or after swimming or baths.</span></p>
<p><b>NPP Tip:</b><span style="font-weight: 400;"> Lightly mist collars, beds, car seats, doormats, and door thresholds.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"> Favorite scents: </span><a href="https://shop.northpointpets.com/products/northpoint-pets-company/wondercide-natural-flea-tick-control-for-pets-home-peppermint-3/"><b>Peppermint</b></a><span style="font-weight: 400;"> and </span><b><a href="https://shop.northpointpets.com/products/northpoint-pets-company/wondercide-flea-tick-natural-flea-tick-mosquito-control-for-dogs-cats-home-lemongrass-scent-16z-2/">Lemongrass</a>, </b><span style="font-weight: 400;">but </span><b>Cedarwood</b><span style="font-weight: 400;"> and </span><a href="https://shop.northpointpets.com/products/northpoint-pets-company/wondercide-natural-flea-tick-control-for-pets-home-peppermint-3/"><b>Rosemary</b></a><span style="font-weight: 400;"> are also hits.</span></p>
<h4><b>The Tick Mitt</b></h4>
<p><span style="font-weight: 400;">Simple, fast, and indispensable. Keep one near the door or in your car. A quick rub-down after every walk can catch ticks before they attach.</span></p>
<p><b>NPP Tip:</b><span style="font-weight: 400;"> Make it part of your post-walk routine this fall and winter.</span></p>
<h4><b>Earth Animal Internal Powders + Shampoo</b></h4>
<p><span style="font-weight: 400;">Internal protection plus topical care is the best combination. <a href="https://shop.northpointpets.com/products/northpoint-pets-company/wondercide-flea-tick-natural-flea-tick-mosquito-control-for-dogs-cats-home-lemongrass-scent-16z-2/">Earth Animal’s internal powders</a> make your pet less appealing to biting pests, and their <a href="https://shop.northpointpets.com/products/northpoint-pets-company/earth-animal-natures-protection-flea-tick-herbal-shampoo-12-oz/">shampoo</a> adds a layer of natural repellency without drying the coat.</span></p>
<p><b>NPP Tip:</b><span style="font-weight: 400;"> Use the shampoo monthly through winter to keep skin healthy and ticks away, and the powder year-round for consistent internal protection.</span></p>
<h4><b>NPP Team Tricks That Work</b></h4>
<p><span style="font-weight: 400;">Layer protection if your pet seems to attract pests easily: internal, topical, and post-walk checks are a reliable combination. Don’t skip winter. Ticks become active on any day above 35°F and thrive in piles of leaves, mulch, or trail edges.</span><span style="font-weight: 400;"><br />
</span> <b>Bonus: </b><span style="font-weight: 400;"> Wondercide and the Tick Mitt are safe for human use, too. Avoid direct sunlight after applying oils to bare skin, and never spray faces—human or canine.</span></p>
<h4><b>Beyond Products: Why Prevention Starts Inside the Bowl</b></h4>
<p><span style="font-weight: 400;">Parasites don’t thrive on healthy hosts. The best defense starts with nutrition. A well-fed, resilient body is less appealing to parasites of any kind. The foundation of prevention isn’t the priciest food; it’s the most balanced and digestible one.</span></p>
<p><b>What to look for:</b><b><br />
</b><span style="font-weight: 400;"> • Whole meats listed first on the label</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"> • No fillers like corn, wheat, or soy</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"> • No chemical preservatives or dyes</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"> • Avoid sugary, starchy snacks</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"> • Hydrate dry kibble with bone broth, goat milk, or water</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;"> • Add fresh, lightly cooked meats, vegetables, or fruit</span></p>
<p><span style="font-weight: 400;">Feeding well reduces inflammation and strengthens skin, your pet’s first line of defense.</span></p>
<h4><b>Helpful Natural Additions</b></h4>
<p><b>Garlic:</b><span style="font-weight: 400;"> Used correctly, <a href="https://www.northpointpets.com/debunkingthemythsoffeedinggarlictoyourdog/">garlic</a> is one of the oldest, most effective natural repellents. Add a pinch of granulated garlic to meals or use small amounts of fresh chopped garlic (¼ clove for small dogs, ½ for medium to large dogs, 1 for 100+ lbs). It takes two to three weeks to build up in your dog’s system — consistency is key.</span></p>
<p><b>Apple Cider Vinegar:</b><span style="font-weight: 400;"> Adds mild acidity to the bloodstream, making your pet less appealing to biting insects.</span></p>
<p><b>Cedar Oil &amp; Essential Oils:</b><span style="font-weight: 400;"> Customizable, safe options that repel fleas, ticks, and mosquitoes. We trust lines from Earth Animal and Wondercide — herbal collars, sprays, shampoos, and drops all work together for comprehensive protection.</span></p>
<p><b>Diatomaceous Earth:</b><span style="font-weight: 400;"> A simple physical barrier that works outdoors. It damages the exoskeleton of fleas and ticks on contact, dehydrating them. It’s one of the oldest, safest, and most effective preventatives you can use around your home and yard.</span></p>
<p><span style="font-weight: 400;">All of these can be used safely alongside prescription preventives when needed. Always check with your veterinarian before combining new products.</span></p>
<h4><b>Why This Matters: And Why People Learn From Us</b></h4>
<p><span style="font-weight: 400;">Most stores stop at selling products. We go deeper. For 11 years, NorthPoint Pets has done the work others avoid: researching, testing, and helping both pet parents and professionals separate fact from marketing.</span></p>
<p><span style="font-weight: 400;">Our team doesn’t just stock shelves; we educate the industry. Brands call us for feedback. Veterinarians refer their clients. Pet parents tell us they finally understand how to care better.</span></p>
<p><span style="font-weight: 400;">You don’t need to be an expert. You just need a place that actually knows what works. That’s what we do and why it matters.</span></p>
<p><span style="font-weight: 400;">Stop in and talk with our team about your pet’s prevention routine, or grab your favorites online for pickup. Your $10 thank-you coupon is waiting; use it on any flea and tick products this week to start your winter prevention plan right.</span></p>
<p><b>This article is for informational purposes only and is not meant to replace professional veterinary care. For questions about your pet’s health, always consult your veterinarian.</b></p>
</div></section>
<p>The post <a href="https://www.northpointpets.com/winter-flea-and-tick-prevention/">Fleas &#038; Ticks Don’t Take the Winter Off: What We Use</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
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		<item>
		<title>Influencer Approved, Science Denied: Navigating the Pet Industry&#8217;s Marketing Maze</title>
		<link>https://www.northpointpets.com/pet-food-marketing-maze/</link>
		
		<dc:creator><![CDATA[Nicole R. Cammack]]></dc:creator>
		<pubDate>Thu, 09 Oct 2025 16:58:02 +0000</pubDate>
				<category><![CDATA[Nutrition]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[cat nutrition]]></category>
		<category><![CDATA[dog nutrition]]></category>
		<category><![CDATA[influencer marketing]]></category>
		<category><![CDATA[pet food ingredients]]></category>
		<category><![CDATA[pet food marketing]]></category>
		<category><![CDATA[pet food myths]]></category>
		<category><![CDATA[pet food research]]></category>
		<category><![CDATA[pet food science]]></category>
		<category><![CDATA[pet food trends]]></category>
		<category><![CDATA[pet health]]></category>
		<category><![CDATA[pet industry]]></category>
		<category><![CDATA[pet industry tactics]]></category>
		<category><![CDATA[pet nutrition]]></category>
		<category><![CDATA[pet owner education]]></category>
		<category><![CDATA[pet product marketing]]></category>
		<category><![CDATA[premium pet food]]></category>
		<guid isPermaLink="false">https://www.northpointpets.com/?p=15971</guid>

					<description><![CDATA[<p>Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.</p>
<p>The post <a href="https://www.northpointpets.com/pet-food-marketing-maze/">Influencer Approved, Science Denied: Navigating the Pet Industry&#8217;s Marketing Maze</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
]]></description>
										<content:encoded><![CDATA[<section  class='av_textblock_section av-4yp5a03-a8b5b780ab972475217bb78a6aa167a5 '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><h1><span style="color: #ba6128;">Influencer Approved, Science Denied: Navigating the Pet Industry&#8217;s Marketing Maze</span></h1>
</div></section>
<div  id="npp_post_date"  class='av-post-metadata-container av-48qvvj7-ba323ea4e6182e6605a0868888c68f0f av-metadata-container-align-left  avia-builder-el-1  el_after_av_textblock  el_before_av_image  av-metadata-container-15'><div class='av-post-metadata-container-inner'><span class="av-post-metadata-content av-post-metadata-meta-content"><span class="av-post-metadata-content av-post-metadata-published"><span class="av-post-metadata-published-date" >October 9, 2025</span></span></span></div></div>

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<div  id="npp_post_author"  class='av-post-metadata-container av-2pgq7pf-6d272d013c1e546094c70c2749bc8a64 av-metadata-container-align-left  avia-builder-el-5  avia-builder-el-no-sibling  av-metadata-container-16'><div class='av-post-metadata-container-inner'><span class="av-post-metadata-content av-post-metadata-meta-content"><span class="av-post-metadata-content av-post-metadata-author"  itemprop="author" ><span class="av-metadata-before av-metadata-before-author">By</span><span class="av-post-metadata-author-link" ><a href="https://www.northpointpets.com/author/nicole-cammack/"  rel="author">Nicole R. Cammack</a></span></span></span></div></div></div>
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<section  class='av_textblock_section av-m8x4jrzq-d80f492748fa0b8c5234be8816407f8f '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><h4><strong>TL;DR: The Pet Industry&#8217;s &#8220;Innovation&#8221; is Just Marketing Theater</strong></h4>
<p>Think the pet food industry is innovating? Think again. What looks like groundbreaking progress is usually old products with new packaging, influencer hype, and inflated price tags. Brands aren&#8217;t solving real problems—they&#8217;re just trying to keep up with pet food trends and capture more market share.</p>
<p>Here&#8217;s what they don&#8217;t want you to notice:</p>
<ul data-spread="false">
<li>The &#8220;new and improved&#8221; formulas? 90% the same as before—just with a sprinkle of a trendy ingredient and a 30% price hike.</li>
<li>The influencer-approved &#8220;miracle&#8221; foods? Paid sponsorships, staged before-and-after shots, and zero scientific validation.</li>
<li>The boutique brands trashing kibble and selling &#8220;handcrafted&#8221; meals? They never address why their own dogs got sick—nor do they publish real data proving they&#8217;re better.</li>
</ul>
<p>Brands have mastered selling you the illusion of innovation. The reality? There&#8217;s little science, transparency, or accountability.</p>
<p><strong>Want pet food that actually delivers?</strong> Skip the gimmicks. Look for evidence, not marketing. At NorthPoint Pets, we&#8217;ll tell you what&#8217;s actually worth your money—and what&#8217;s just another overpriced trend.</p>
<h4><strong>Overwhelmed by Options, Underwhelmed by Results</strong></h4>
<p>Have you found yourself pausing mid-scroll as yet another perfectly-groomed Golden Retriever with 500,000 followers enthusiastically devours the &#8220;groundbreaking&#8221; pet food that supposedly transformed its coat, energy, and overall health in just two weeks?</p>
<p>Or perhaps you&#8217;ve stood paralyzed in the pet store aisle, staring at twenty different bags of food—all claiming to be &#8220;premium,&#8221; &#8220;natural,&#8221; and &#8220;veterinarian-recommended,&#8221; yet somehow all different prices and packaging?</p>
<p>That familiar feeling of confusion and mild frustration washing over you? Trust your instincts—you&#8217;re not imagining things, you&#8217;re not being overly skeptical, and you&#8217;re definitely not alone.</p>
<h4><strong>The Illusion Behind Pet Food Trends</strong></h4>
<p>What&#8217;s unfolding in today&#8217;s pet industry isn&#8217;t the revolution in animal nutrition that pet food trends would have you believe. It&#8217;s the same fundamental products dressed in increasingly elaborate disguises, promoted by an army of influencers with photogenic pets but often minimal nutritional expertise.</p>
<h4><strong>How Influencers Fuel Pet Food Trends</strong></h4>
<p>While brands funnel millions into crafting the perfect Instagram aesthetic and partnering with social media personalities who can generate the most compelling &#8220;transformation&#8221; stories, they&#8217;re simultaneously investing surprisingly little in what genuinely matters:</p>
<ul data-spread="false">
<li>Rigorous scientific testing</li>
<li>Peer-reviewed research</li>
<li>Clinical feeding trials that validate whether their products actually deliver on those ambitious promises</li>
</ul>
<p>The result? A marketplace where visibility often trumps validity, and where your genuine desire to provide the best for your pet is leveraged against you.</p>
<h4><strong>The Endless Cycle of &#8220;New and Improved&#8221; Pet Food Trends</strong></h4>
<p>Like clockwork, the pet industry unveils its latest &#8220;breakthroughs&#8221; each season.</p>
<p>This month, it&#8217;s cricket protein and mushroom extracts. Last month it was freeze-dried raw coated kibble. Before that, marine collagen and black soldier fly larvae.</p>
<p>The marketing language evolves alongside these launches—words like &#8220;ancestral,&#8221; &#8220;wild-crafted,&#8221; &#8220;bioavailable,&#8221; and &#8220;microbiome-supporting&#8221; pepper the packaging in scientific-sounding gravitas. You&#8217;re promised transformations: shinier coats, perfect digestion, boundless energy, and longer lifespans—all from switching to this newest formulation.</p>
<h4><strong>What’s Actually New—And What’s Not</strong></h4>
<p>But when nutritionists and product experts peel back these layers of buzzwords and examine the actual formulations, a different pattern emerges.</p>
<p>That &#8220;revolutionary&#8221; new formula?</p>
<p>It&#8217;s typically 90% identical to the previous version, with a sprinkle of the trending ingredient added in quantities too minimal to deliver meaningful benefits.</p>
<p>That functional treat &#8220;supporting joint health&#8221;?</p>
<p>It contains the same basic glucosamine levels found in dozens of existing products, just packaged with more compelling graphics and a 30% price increase.</p>
<h4><strong>Why Brands Keep Chasing Pet Food Trends</strong></h4>
<p><span style="font-weight: 400;">This perpetual product churn isn&#8217;t driven by breakthrough discoveries in animal nutrition science. It&#8217;s happening because the pet industry operates on a relentless fear of irrelevance. Brands aren&#8217;t racing to solve unmet needs in pet health—they&#8217;re racing to ensure they&#8217;re not left behind when a competitor launches something that captures consumer attention. Marketing teams monitor social media trends more closely than they follow nutritional research. Product development is guided less by &#8220;What do pets need?&#8221; and more by &#8220;What&#8217;s gaining traction on TikTok?&#8221;</span></p>
<h4><strong>The Hidden Costs of Pet Food Trends</strong></h4>
<p>The fallout from this approach lands squarely on your shoulders as a conscientious pet owner.</p>
<p>Instead of clarity, you get confusion. Instead of confidence in your choices, you get constant doubt about whether you&#8217;re providing the &#8220;best&#8221; for your beloved companion.</p>
<p>When confronted with that newest formula boasting &#8220;now with added selenium yeast and Icelandic algae,&#8221; pause and ask the essential question:</p>
<p>What specific, documented health problem is this actually addressing for my individual pet?</p>
<p>In the overwhelming majority of cases, you&#8217;ll discover it&#8217;s addressing the brand&#8217;s fear of market share decline, not a legitimate nutritional gap in your pet&#8217;s diet.</p>
<h4><strong>Behind the Influencer Curtain</strong></h4>
<p>You&#8217;ve seen it dozens of times: that lovable Bernedoodle with 1.2 million followers suddenly announces they&#8217;ve discovered a &#8220;game-changing&#8221; new food.</p>
<p>The cinematic reel unfolds like a mini-documentary—first showing the pet&#8217;s previous &#8220;dull&#8221; coat and &#8220;low energy,&#8221; followed by a dramatic transformation just eight weeks later. The camera zooms in on a gleaming coat, bright eyes, and playful zoomies, all backed by emotional music and compelling captions about how this one dietary change &#8220;saved my dog&#8217;s life.&#8221;</p>
<p>What the carefully edited content doesn&#8217;t reveal:</p>
<ul data-spread="false">
<li>The $15,000 (or more!) payment that preceded this miraculous conversion</li>
<li>The fact that the dog was already on a rotating diet of premium foods before the partnership</li>
<li>That the &#8220;before&#8221; footage was deliberately shot in poor lighting with a less enthusiastic pet</li>
</ul>
<p>Most telling of all, once the contracted posting period ends, you&#8217;ll never see that &#8220;life-changing&#8221; product appear in their feed again. They&#8217;ve already moved on to the next sponsored miracle.</p>
<h4><strong>Why Emotional Marketing Drives Pet Food Trends</strong></h4>
<p>Brands have mastered the psychology of modern pet owners. They recognize that you trust the seemingly authentic experiences of fellow animal lovers more than traditional advertising—and significantly more than the clinical recommendations of veterinarians who might suggest science-backed diets that lack Instagram appeal.</p>
<p>This insight has triggered a seismic shift in marketing allocation.</p>
<p>Many mid-to-large pet food companies now spend 40-60% of their promotional budgets on influencer partnerships, affiliate programs, and &#8220;ambassador&#8221; relationships.</p>
<h4><strong>Where the Money Isn&#8217;t Going</strong></h4>
<p>What&#8217;s particularly concerning is where this money isn&#8217;t going.</p>
<p>For every million dollars funneled into crafting compelling social media narratives, mere thousands (if any) are allocated to conducting legitimate feeding trials, digestibility studies, or longitudinal research that could scientifically validate whether these products deliver meaningful benefits.</p>
<p>The most followed pet influencers can command $5,000-$25,000 per sponsored post. That&#8217;s enough to fund an entire small-scale preliminary feeding study that could provide actual data.</p>
<h4><strong>Who’s Really Influencing Your Pet Food Choices</strong></h4>
<p>This prioritization has created a profoundly distorted information ecosystem where pet food trends are driven by follower count rather than expertise.</p>
<p>A board-certified veterinary nutritionist who has dedicated 20 years to studying feline metabolism might reach a few thousand people through academic channels and clinical practice.</p>
<p>Meanwhile, a photogenic Maine Coon with an owner skilled in content creation reaches millions with nutrition claims based on personal anecdote rather than scientific understanding.</p>
<p>When you stand in the pet store aisle making your selection, which voice is louder in your memory?</p>
<h4><strong>How Pet Food Trends Drown Out Veterinary Advice</strong></h4>
<p>The ramifications extend beyond consumer confusion. This practice is actively widening the already concerning divide between the pet food industry and veterinary medicine.</p>
<p>Veterinarians, frustrated by having to counter unsubstantiated marketing claims during limited appointment times, become increasingly skeptical of commercial pet foods.</p>
<p>Brands, rather than addressing these legitimate concerns through research, double down on direct-to-consumer emotional marketing that often implies veterinarians are either uninformed or compromised.</p>
<h4><strong>The Gaps in Pet Nutrition Science</strong></h4>
<p>Perhaps most troubling is how this marketing-over-research approach perpetuates significant knowledge gaps in companion animal nutrition. The inconvenient truth is that we have substantial unanswered questions in dog and cat nutrition science:</p>
<ul data-spread="false">
<li>We don&#8217;t thoroughly understand how different forms of nutrients (chelated minerals versus inorganic forms, for instance) impact long-term health outcomes.</li>
<li>We have limited data on how processing methods (extrusion versus fresh cooking versus raw) affect nutrient utilization and disease risk.</li>
<li>We lack consensus on optimal levels for many nutrients across different life stages, breeds, and activity levels.</li>
</ul>
<p>These aren&#8217;t insurmountable research challenges. Many could begin to be addressed with relatively modest investments—the equivalent of a year&#8217;s worth of mid-tier influencer contracts could fund preliminary studies that might genuinely advance our understanding of pet nutrition.</p>
<p>Instead of investing in discovering real breakthroughs that would give them legitimate achievements to advertise, brands continue allocating resources to create the illusion of innovation through carefully crafted content partnerships, leaving both pets and the veterinarians who care for them without the evidence-based answers they deserve.</p>
<h4><strong>Premium Pricing Without Premium Value</strong></h4>
<p>The &#8220;premiumization&#8221; of pet food has reached almost comical extremes.</p>
<p>Today&#8217;s luxury pet products come in packaging that rivals human cosmetics—matte-finish bags with gold foil accents, artistic renderings of wild landscapes, and elegant typography proclaiming attributes like &#8220;small-batch crafted&#8221; and &#8220;artisanal formulation.&#8221;</p>
<p>This aesthetic upgrade comes with corresponding price tags that can leave even dedicated pet parents with sticker shock.</p>
<h4><strong>What Are You Really Paying For?</strong></h4>
<p>But what exactly are you getting for that 30-50% premium? Let&#8217;s examine one of the industry&#8217;s favorite up-charging strategies: the &#8220;kibble plus&#8221; format, where standard dry food is enhanced with visible inclusions—those appealing morsels of freeze-dried raw meat, colorful dried fruits, or glossy omega-rich oil coatings.</p>
<p>Laboratory analysis reveals these premium ingredients typically constitute less than 5% of the total product by weight.</p>
<ul data-spread="false">
<li>That visually striking freeze-dried raw meat sprinkled throughout the kibble? Often it&#8217;s present in quantities too minimal to meaningfully alter the nutritional profile of the base food.</li>
</ul>
<p>We know this because research has demonstrated that 20% fresh food added to a bowl of kibble yields better results than lesser amounts. Yet this minor addition frequently justifies a substantial price increase—turning a $60 bag of food into a $90 product without delivering proportionate nutritional benefits.</p>
<h4><strong>Why You’re Paying More Out of Fear, Not Facts</strong></h4>
<p>The industry has masterfully exploited a cognitive bias that equates price with quality, particularly when it comes to products we buy for loved ones. The psychological mechanism is powerful:</p>
<p>&#8220;I wouldn&#8217;t forgive myself for choosing the cheaper option if something happened to my pet.&#8221;</p>
<p>This emotional leverage works remarkably well even in the complete absence of evidence that the premium product delivers better health outcomes.</p>
<h4><strong>Who Actually Invests in Research?</strong></h4>
<p>What&#8217;s particularly revealing is examining which brands invest in feeding trials and research validation.</p>
<p>Ironically, some of the most scientifically validated pet foods are:</p>
<ul data-spread="false">
<li>Mid-priced options from companies with dedicated research facilities</li>
<li>Brands with veterinary nutritionists on staff</li>
</ul>
<p>Meanwhile, many boutique ultra-premium brands operate without:</p>
<ul data-spread="false">
<li>A single full-time nutritionist</li>
<li>An in-house research program</li>
</ul>
<p>They rely instead on third-party formulation services and contract manufacturing.</p>
<h4><strong>The Hidden Risks of Overfeeding</strong></h4>
<p>The problem extends beyond simple price-to-value disparities.</p>
<p>Many of these premium diets contain serious flaws in their feeding guidelines—an issue with significant consequences for pet health.</p>
<p>Investigations of feeding recommendations across brands reveal a troubling pattern:</p>
<ul data-spread="false">
<li>Premium foods frequently suggest serving sizes that deliver 20-30% more calories than pets require</li>
</ul>
<p>This overfeeding creates a perfect scenario for manufacturers:</p>
<ul data-spread="false">
<li>Your pet consumes more product (increasing your purchase frequency)</li>
<li>Your pet gradually develops obesity</li>
<li>You eventually require specialized—and more expensive—&#8221;weight management&#8221; formulas from the same company</li>
</ul>
<h4><strong>Why &#8220;Complete and Balanced&#8221; Isn&#8217;t Always Enough</strong></h4>
<p>This overfeeding problem is compounded by a little-discussed aspect of pet food formulation: most manufacturers formulate to minimum nutrient requirements rather than optimal levels.</p>
<p>Reducing portion sizes to address calorie concerns might inadvertently restrict essential nutrients below ideal thresholds.</p>
<p>Why do companies take this minimalist approach to nutrition? It&#8217;s simple economics:</p>
<p>Adding just the required minimum of expensive nutrients like omega-3 fatty acids or chelated minerals reduces production costs significantly across millions of units.</p>
<p>The uncomfortable reality is that without established optimal nutrient levels (research the industry has little incentive to fund), manufacturers can claim &#8220;complete and balanced&#8221; status while potentially delivering nutrition that merely prevents deficiency rather than promoting optimal health.</p>
<h4><strong>The Cannibalization Conundrum: How Pet Food Trends Create Confusion</strong></h4>
<p>The scenario plays out with clockwork predictability: You&#8217;ve finally found a pet food that works well—your finicky cat actually eats it, your dog&#8217;s digestive issues have stabilized, and you&#8217;ve settled into a comfortable routine. Then, suddenly, a &#8220;new and improved&#8221; version appears on the shelf right beside your trusted standby, featuring a slightly updated formula with added &#8220;superfoods,&#8221; &#8220;enhanced digestive support,&#8221; or &#8220;advanced antioxidant blend.&#8221;</p>
<p>This product proliferation creates an intentional dilemma for loyal customers. The underlying message is subtle but clear:</p>
<p>&#8220;The product you thought was excellent? It was actually lacking these crucial improvements. Shouldn&#8217;t you want the best for your pet?&#8221;</p>
<p>What makes this practice particularly perplexing is that it contradicts the most basic principle of product improvement. If a company genuinely develops a superior formulation, the logical action would be to replace the inferior product entirely.</p>
<p>Instead, many brands maintain both versions side by side, creating confusion at the point of purchase.</p>
<h4><strong>The Real Strategy: Profits Over Pets</strong></h4>
<p>The strategy behind product proliferation is purely commercial. By maintaining multiple similar products at different price points, companies can:</p>
<ul data-spread="false">
<li>Capture more shelf space (limiting competitor options)</li>
<li>Create artificial price tiers (improving profit margins)</li>
<li>Implement a &#8220;trading up&#8221; strategy where entry-level customers gradually migrate to higher-margin products through subtle psychological pressure</li>
</ul>
<p>This approach isn&#8217;t driven by nutritional necessity or consumer benefit—it&#8217;s a business strategy called &#8220;line extension&#8221; designed to maximize revenue from existing customer bases. <span style="font-weight: 400;">Marketing research confirms it&#8217;s more cost-effective to sell additional or premium products to current customers than to acquire new ones. The product you&#8217;re being urged to switch to often represents minimal actual improvement but significant margin enhancement for the manufacturer.</span></p>
<h4><strong>The Hidden Game Behind Pet Food Packaging</strong></h4>
<p class="" data-start="218" data-end="338">For consumers, this practice adds unnecessary complexity to pet care decisions that could—and should—be straightforward.</p>
<p class="" data-start="340" data-end="524">The cognitive load of evaluating marginally different formulations creates decision fatigue, often resulting in purchases based on marketing claims rather than substantive differences.</p>
<p class="" data-start="526" data-end="685">The result is a marketplace cluttered with redundant options differentiated more by packaging design and buzzwords than by meaningful nutritional distinctions.</p>
<p class="" data-start="687" data-end="802">The most revealing evidence of this strategy&#8217;s true purpose comes from examining what happens inside retail spaces.</p>
<p class="" data-start="804" data-end="963">Store planograms (shelf layouts) for major pet brands frequently show the &#8220;new and improved&#8221; premium versions positioned at eye level with enhanced visibility.</p>
<p class="" data-start="965" data-end="1132">The original formulations gradually migrate to less prominent lower shelves—not because they&#8217;re inferior products, but because they generate less profit per unit sold.</p>
<h4><strong>Cutting Through the Noise: What Really Matters in Pet Nutrition</strong></h4>
<p>At NorthPoint Pets, we&#8217;re seeing firsthand the confusion this product overload creates.</p>
<p>Customers come in overwhelmed, clutching screenshots of influencer recommendations, unsure which of the countless options will actually benefit their companions.</p>
<p>Here&#8217;s what we believe matters more than trendy ingredients or influencer endorsements:</p>
<ul data-spread="false">
<li>Evidence of effectiveness—not anecdotes, but actual data from feeding trials and research</li>
<li>Transparency about sourcing and manufacturing practices</li>
<li>Clear explanation of who specifically benefits from a product and why</li>
<li>Consistency in formulation rather than constant &#8220;improvements&#8221; that force you to readjust your pet&#8217;s diet</li>
</ul>
<p>When brands can&#8217;t provide these basics, it&#8217;s a red flag—regardless of how many social media stars endorse their products.</p>
<h4><strong>The Questions You Should Be Asking</strong></h4>
<p>Before being swayed by the next pet product &#8216;innovation,&#8217; ask:</p>
<ul data-spread="false">
<li>What specific problem does this product solve that existing options don&#8217;t?</li>
<li>What scientific evidence supports its effectiveness—beyond testimonials and influencer endorsements?</li>
<li>How is it meaningfully different from what my pet already eats?</li>
<li>Who specifically benefits from this product, and is my pet in that category?</li>
</ul>
<p>If clear answers to these questions aren&#8217;t readily available, the product likely represents marketing innovation rather than nutritional advancement.</p>
<h4><strong>The Honest Guidance You&#8217;ve Been Looking For</strong></h4>
<p>That feeling of confusion and decision paralysis you experience in the pet food aisle? It&#8217;s not a failure of your research skills or pet parenting abilities—it&#8217;s the predictable outcome of an industry that profits from your uncertainty.</p>
<p>When overwhelmed by choices, consumers default to emotional triggers and marketing promises rather than evidence-based decisions.</p>
<p>At NorthPoint Pets, we reject this approach entirely.</p>
<p>We evaluate products based on:</p>
<ul data-spread="true">
<li>Nutritional merit</li>
<li>Research validation</li>
<li>Real-world results—not social media buzz or marketing budgets</li>
</ul>
<p>We&#8217;ll candidly tell you when a new product offers genuine innovation worth your consideration, and when it&#8217;s merely recycled concepts in fancier packaging with a higher price tag.</p>
<p>Your goal isn&#8217;t to keep pace with every fleeting pet food trend—it&#8217;s to provide consistent, evidence-based nutrition that supports your companion&#8217;s long-term health. This objective is almost always better served by making informed, deliberate choices among proven options rather than chasing the endless parade of marginally different &#8220;innovations.&#8221;</p>
<h4><strong>Finding Your Way Forward</strong></h4>
<p>If you&#8217;re tired of deciphering cryptic ingredient lists, questioning influencer motives, and wondering whether premium prices actually deliver premium results, you&#8217;ve found your solution. Visit NorthPoint Pets for straightforward guidance based on nutritional science and practical experience—not paid endorsements and clever marketing tactics.</p>
<h4><strong>About NorthPoint Pets</strong></h4>
<p><em>NorthPoint Pets &amp; Co. provides pet parents and pets with premium food, and unbiased and honest information regarding the care, feeding, and behavioral drivers of dogs and cats. Our team of experts bring years of experience and education, as well as personality, perspective, and passion to everything we do. Visit the NorthPoint Pets &amp; Co. store in Cheshire, CT—we&#8217;re open seven days a week and can&#8217;t wait to meet you and your pets!</em></p>
</div></section>
<p>The post <a href="https://www.northpointpets.com/pet-food-marketing-maze/">Influencer Approved, Science Denied: Navigating the Pet Industry&#8217;s Marketing Maze</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
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		<item>
		<title>Premium Pet Food Myths: What You&#8217;re Really Paying For</title>
		<link>https://www.northpointpets.com/premium-pet-food-myths/</link>
		
		<dc:creator><![CDATA[Nicole R. Cammack]]></dc:creator>
		<pubDate>Mon, 21 Jul 2025 17:14:06 +0000</pubDate>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Nutrition]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[choosing pet food]]></category>
		<category><![CDATA[evidence-based pet food]]></category>
		<category><![CDATA[honest pet food advice]]></category>
		<category><![CDATA[is premium pet food worth it]]></category>
		<category><![CDATA[misleading pet food labels]]></category>
		<category><![CDATA[NorthPoint Pets]]></category>
		<category><![CDATA[overpriced pet food]]></category>
		<category><![CDATA[pet food confusion]]></category>
		<category><![CDATA[pet food ingredients]]></category>
		<category><![CDATA[pet food marketing]]></category>
		<category><![CDATA[pet food pricing]]></category>
		<category><![CDATA[pet nutrition advice]]></category>
		<category><![CDATA[pet parent education.]]></category>
		<category><![CDATA[premium dog food]]></category>
		<category><![CDATA[premium pet food myths]]></category>
		<guid isPermaLink="false">https://www.northpointpets.com/?p=16274</guid>

					<description><![CDATA[<p>Think expensive always means healthier? Not always. We break down premium pet food myths to help you see what’s real and what’s just marketing hype.</p>
<p>The post <a href="https://www.northpointpets.com/premium-pet-food-myths/">Premium Pet Food Myths: What You&#8217;re Really Paying For</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
]]></description>
										<content:encoded><![CDATA[<section  class='av_textblock_section av-4zcb1o2-9785fdf9ce3d8a1049fab49f9a967455 '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><h1><span style="color: #ba6128;">Premium Pet Food Myths: What You&#8217;re Really Paying For</span></h1>
</div></section>
<div  id="npp_post_date"  class='av-post-metadata-container av-4g44hrm-3efc52757e1240b299f3d2b4207d58aa av-metadata-container-align-left  avia-builder-el-1  el_after_av_textblock  el_before_av_image  av-metadata-container-17'><div class='av-post-metadata-container-inner'><span class="av-post-metadata-content av-post-metadata-meta-content"><span class="av-post-metadata-content av-post-metadata-published"><span class="av-post-metadata-published-date" >July 21, 2025</span></span></span></div></div>

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<section  class='av_textblock_section av-md7nrrpv-0b3c66833358a8766d5483a4ce1dcb6f '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><h4><b>TL;DR: Think a higher price always means better nutrition for your pet? Not necessarily.</b></h4>
<p><span style="font-weight: 400;">Some brands justify the cost with research-backed formulations, feeding trials, and veterinary nutritionists on staff. </span></p>
<p><span style="font-weight: 400;">Many inflate prices by adding small amounts, often less than 5% of trendy ingredients like freeze-dried meat, dried fruits, or glossy </span><span style="font-weight: 400;">omega-rich oil coatings</span><span style="font-weight: 400;">, and then wrap it all in luxury-style packaging.</span></p>
<p><span style="font-weight: 400;">That minor addition can turn a $60 bag of food into a $90 product, without delivering proportionate nutritional benefits.</span></p>
<p><span style="font-weight: 400;">You’re not always paying for better nutrition; often, you’re paying for perception.</span></p>
<p><span style="font-weight: 400;">The pet food industry wants you to link high price with high quality, and feel guilty if you spend less.</span></p>
<p><b>Want pet food that actually delivers?</b> Skip the gimmicks. Look for evidence, not marketing. At NorthPoint Pets, we prioritize research-backed products and help you make nutrition decisions grounded in real science.</p>
<h4><b>Premium Pricing Without Premium Value</b></h4>
<p><span style="font-weight: 400;">The &#8220;premiumization&#8221; of pet food has reached almost comical extremes.</span></p>
<p><span style="font-weight: 400;">Today&#8217;s luxury pet products come in packaging that rivals human cosmetics—matte-finish bags with gold foil accents, artistic renderings of wild landscapes, and elegant typography proclaiming attributes like &#8220;small-batch crafted&#8221; and &#8220;artisanal formulation.&#8221;</span></p>
<p><span style="font-weight: 400;">This aesthetic upgrade comes with matching price tags that leave even devoted pet parents with sticker shock.</span></p>
<h4><b>What Are You Really Paying For?</b></h4>
<p><span style="font-weight: 400;">But what exactly are you getting for that 30-50% premium? Let&#8217;s examine one of the industry&#8217;s favorite up-charging strategies: the &#8220;kibble plus&#8221; format, where standard dry food is enhanced with visible inclusions—those appealing morsels of freeze-dried raw meat, colorful dried fruits, or glossy omega-rich oil coatings.</span></p>
<p><span style="font-weight: 400;">Lab testing shows these premium ingredients typically constitute less than 5% of the total product by weight.</span></p>
<p><span style="font-weight: 400;">That visually striking freeze-dried raw meat sprinkled throughout the kibble? Often it&#8217;s present in quantities too minimal to meaningfully alter the nutritional profile of the base food.</span></p>
<p><span style="font-weight: 400;">We know this because research has demonstrated that 20% fresh food added to a bowl of kibble yields better results than lesser amounts.</span><span style="font-weight: 400;"><br />
</span><span style="font-weight: 400;">Yet this minor addition frequently justifies a substantial price increase, turning a $60 bag of food into a $90 product without delivering proportionate nutritional benefits.</span></p>
<h4><b> Why You&#8217;re Paying More Out of Fear, Not Facts</b></h4>
<p><span style="font-weight: 400;">The industry has masterfully exploited a cognitive bias that equates price with quality, particularly when it comes to products we buy for loved ones. The psychological mechanism is powerful:</span></p>
<p><span style="font-weight: 400;">“If something happened to my pet, I’d never forgive myself for choosing the cheaper option.”</span></p>
<p><span style="font-weight: 400;">This emotional leverage works remarkably well even in the complete absence of evidence that the premium product delivers better health outcomes.</span></p>
<h4><b> </b><b>Who Actually Invests in Research?</b></h4>
<p><span style="font-weight: 400;">What&#8217;s particularly revealing is examining which brands invest in feeding trials and research validation.</span></p>
<p><span style="font-weight: 400;">Ironically, some of the most scientifically validated pet foods are:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Mid-priced options from companies with dedicated research facilities</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Brands with veterinary nutritionists on staff</span></li>
</ul>
<p><span style="font-weight: 400;">Meanwhile, many boutique ultra-premium brands operate without:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">A single full-time nutritionist</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">An in-house research program</span></li>
</ul>
<p><span style="font-weight: 400;">They rely instead on third-party formulation services and contract manufacturing.</span></p>
<h4><b>The Hidden Risks of Overfeeding</b></h4>
<p><span style="font-weight: 400;">The problem extends beyond simple price-to-value disparities.</span></p>
<p><span style="font-weight: 400;">Many of these premium diets contain serious flaws in their feeding guidelines, an issue with significant consequences for pet health.</span></p>
<p><span style="font-weight: 400;">Investigations of feeding recommendations across brands reveal a troubling pattern:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Your pet consumes more product (increasing your purchase frequency)</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Your pet gradually develops obesity</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">You eventually require specialized—and more expensive—&#8221;weight management&#8221; formulas from the same company</span></li>
</ul>
<h4><b>Why &#8220;Complete and Balanced&#8221; Isn&#8217;t Always Enough</b></h4>
<p><span style="font-weight: 400;">This overfeeding problem is compounded by a little-discussed aspect of pet food formulation: most manufacturers formulate to minimum nutrient requirements rather than optimal levels.</span></p>
<p><span style="font-weight: 400;">Reducing portion sizes to address calorie concerns might inadvertently restrict essential nutrients below ideal thresholds.</span></p>
<h4><b>The Profit Incentive Behind Minimal Nutrition</b></h4>
<p><span style="font-weight: 400;">Why do companies take this minimalist approach to nutrition? It&#8217;s simple economics:</span></p>
<p><span style="font-weight: 400;">Adding just the required minimum of expensive nutrients like omega-3 fatty acids or chelated minerals reduces production costs significantly across millions of units.</span></p>
<p><span style="font-weight: 400;">The uncomfortable reality is that, without established optimal nutrient levels (research the industry has little incentive to fund), manufacturers can claim &#8220;complete and balanced&#8221; status while potentially delivering nutrition that merely prevents deficiency rather than promoting optimal health.</span></p>
<h4><b>Cutting Through the Noise</b></h4>
<p><b><i>If you&#8217;re tired of deciphering cryptic ingredient lists, questioning influencer motives, and wondering whether premium prices actually deliver premium results, you&#8217;ve found your solution.</i></b><i><span style="font-weight: 400;"> Visit NorthPoint Pets for straightforward guidance based on nutritional science and practical experience, not paid endorsements and clever marketing tactics.</span></i></p>
<p><b><i>Wondering why there are suddenly five versions of your pet&#8217;s food?</i></b><i><span style="font-weight: 400;"> Dive into [Part 6: Product Overload: The Shelf Space Game], or get the full story in </span></i><span style="font-weight: 400;">our</span> <a href="https://www.northpointpets.com/pet-food-marketing-maze/"><i><span style="font-weight: 400;">[complete breakdown of pet food marketing].</span></i></a></p>
<p><i><span style="font-weight: 400;"><em>NorthPoint Pets &amp; Co. provides pet parents and pets with premium food and unbiased and honest information regarding the care, feeding, and behavioral drivers of dogs and cats. Our team of experts bring years of experience and education, as well as personality, perspective, and passion to everything we do. Visit the NorthPoint Pets &amp; Co. store in Cheshire, CT &#8211; we&#8217;re open seven days a week and can&#8217;t wait to meet you and your pets!</em></span></i></p>
</div></section>
<p>The post <a href="https://www.northpointpets.com/premium-pet-food-myths/">Premium Pet Food Myths: What You&#8217;re Really Paying For</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
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			</item>
		<item>
		<title>Is Your Pet’s Food Backed by Science or Just Marketing?</title>
		<link>https://www.northpointpets.com/is-your-pet-food-science-backed/</link>
		
		<dc:creator><![CDATA[Nicole R. Cammack]]></dc:creator>
		<pubDate>Mon, 09 Jun 2025 18:07:37 +0000</pubDate>
				<category><![CDATA[Nutrition]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[cat nutrition]]></category>
		<category><![CDATA[choosing pet food]]></category>
		<category><![CDATA[dog nutrition]]></category>
		<category><![CDATA[evidence-based pet food]]></category>
		<category><![CDATA[Honest Pet Nutrition]]></category>
		<category><![CDATA[marketing vs science]]></category>
		<category><![CDATA[NorthPoint Pets]]></category>
		<category><![CDATA[pet food industry]]></category>
		<category><![CDATA[pet food marketing]]></category>
		<category><![CDATA[pet food myths]]></category>
		<category><![CDATA[pet food research]]></category>
		<category><![CDATA[pet health]]></category>
		<category><![CDATA[pet nutrition]]></category>
		<category><![CDATA[science-backed pet food]]></category>
		<category><![CDATA[veterinary nutrition]]></category>
		<guid isPermaLink="false">https://www.northpointpets.com/?p=16086</guid>

					<description><![CDATA[<p>Is your pet’s food backed by real science or just marketing? We’ll help you see how research often gets overlooked and what it means for your pet’s health.</p>
<p>The post <a href="https://www.northpointpets.com/is-your-pet-food-science-backed/">Is Your Pet’s Food Backed by Science or Just Marketing?</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
]]></description>
										<content:encoded><![CDATA[<section  class='av_textblock_section av-58m2n92-e141005305fe79e33deee777f1153fb8 '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><h1><span style="color: #ba6128;">Is Your Pet’s Food Backed by Science or Just Marketing?</span></h1>
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<section  class='av_textblock_section av-2uuxtbq-4c8673693838fdefdbc85c483b7350d0 '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><h4><b>TL;DR: Pet food brands pour millions into marketing while investing pennies into science.</b></h4>
<p><span style="font-weight: 400;">Think that flashy packaging or influencer posts mean the food is actually better? It’s usually not.</span></p>
<p><span style="font-weight: 400;">Instead of funding research that could lead to real breakthroughs, most brands invest in influencer campaigns and flashy content that creates the illusion of innovation.</span></p>
<p><b>Want pet food that actually delivers?</b><span style="font-weight: 400;"> Skip the gimmicks. Look for evidence, not marketing. At NorthPoint Pets, we prioritize research-backed products and help you make nutrition decisions grounded in real science.</span><span style="font-weight: 400;"><br />
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<h4><b>How Pet Food Trends Drown Out Veterinary Advice</b></h4>
<p><span style="font-weight: 400;">The consequences of marketing-driven pet food trends go beyond consumer confusion. They’re widening the already troubling divide between the pet food industry and veterinary medicine.</span></p>
<p><span style="font-weight: 400;">Veterinarians, frustrated by having to counter unsubstantiated marketing claims during short appointment windows, are growing more skeptical of commercial pet foods.</span></p>
<p><span style="font-weight: 400;">Brands, rather than addressing these legitimate concerns through research, double down on direct-to-consumer emotional marketing that often implies veterinarians are either uninformed or compromised.</span></p>
<h4><b>The Gaps in Pet Nutrition Science</b></h4>
<p><span style="font-weight: 400;">Perhaps most troubling</span><span style="font-weight: 400;"> is how this marketing-over-research approach perpetuates significant knowledge gaps in companion animal nutrition.</span></p>
<p><span style="font-weight: 400;">The inconvenient truth is that we have substantial unanswered questions in dog and cat nutrition science:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How do different forms of nutrients (like chelated vs. inorganic minerals) affect long-term health?</span></li>
</ul>
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<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How do processing methods (extrusion, fresh cooking, raw) impact nutrient absorption and disease risk?</span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">What are the optimal nutrient levels for pets based on life stage, breed, and activity level?</span></li>
</ul>
<p><span style="font-weight: 400;">These aren&#8217;t insurmountable research challenges. Many could begin to be addressed with relatively modest investments—the equivalent of a year&#8217;s worth of mid-tier influencer contracts could fund preliminary studies that might genuinely advance our understanding of pet nutrition.</span></p>
<p><span style="font-weight: 400;">Instead of investing in real breakthroughs that would provide meaningful, evidence-based claims, brands continue to manufacture the illusion of innovation through scripted content partnerships. The result? Both pets and the veterinarians who care for them are left without the research they need</span><i><span style="font-weight: 400;">.</span></i></p>
<h4><b><i>Honest Nutrition Guidance—Not Hype</i></b></h4>
<p><i><span style="font-weight: 400;">Looking for pet nutrition grounded in real science, not influencer storytelling? At NorthPoint Pets, we prioritize evidence-backed products and clearly explain the true nutritional benefits—or limitations—of the foods we offer. We help you navigate the gaps in pet nutrition science with transparent, informed support.</span></i></p>
<p><i><span style="font-weight: 400;">If you&#8217;re tired of deciphering ingredient lists, questioning influencer motives, and wondering whether premium prices actually reflect premium quality, you’ve found your solution. Visit NorthPoint Pets for straightforward guidance rooted in nutritional science and real-world experience, not endorsements and marketing spin.</span></i></p>
<p><i><span style="font-weight: 400;"><strong>Ready to discover what you&#8217;re really paying for?</strong> Head to </span></i><b><i>Part 5: Premium Pricing, Budget Benefits</i></b><i><span style="font-weight: 400;">, or explore the bigger picture in our </span></i><b><i>complete breakdown of pet food marketing strategies</i></b><i><span style="font-weight: 400;">.</span></i></p>
<p><i><span style="font-weight: 400;"><em>NorthPoint Pets &amp; Co. provides pet parents with premium food and honest, unbiased information on the care, feeding, and behavioral needs of dogs and cats. Our team brings years of experience, education, and passion to everything we do. Visit us in Cheshire, Connecticut—we’re open seven days a week and can’t wait to meet you and your pets!</em></span></i></p>
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<p>The post <a href="https://www.northpointpets.com/is-your-pet-food-science-backed/">Is Your Pet’s Food Backed by Science or Just Marketing?</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
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