Tag Archive for: pet nutrition

Dog on a leash during a winter walk in Connecticut, showing year-round flea and tick prevention.

Fleas & Ticks Don’t Take the Winter Off: What We Use

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In Connecticut, fleas and ticks don’t take the winter off. We share the safe, effective products our team trusts to help keep your pets protected year-round.

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Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

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Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

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science-backed pet nutrition vs. marketing hype

Is Your Pet’s Food Backed by Science or Just Marketing?

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Is your pet’s food backed by real science or just marketing? We’ll help you see how research often gets overlooked and what it means for your pet’s health.

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The NorthPoint Pets team standing together during the NorthPoint Pets expansion in Cheshire, CT

Why We’re Expanding: A Note From Nicci

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We’re expanding, not just to get bigger, but to build something better. NorthPoint Pets is tripling in size to offer more services, more support, and the same honest, science-driven care.

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NorthPoint Pets expert discusses pet food marketing claims with a customer.

“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick

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When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.

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Pet food trends versus real nutrition

The Pet Food Trend Cycle: When Marketing Overrides Nutrition

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Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.

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Meet Camille a team member at NorthPoint Pets—one of our friendly team members greeting customers at the front of the store.

Meet the Team: Q&A with Camille

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Meet Camille—you’ll find her keeping the store stocked, helping customers, and diving into all things pet nutrition. She shares her must-have pet products, her journey to NPP, and, of course, stories about her pup, Harley Quinn!

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The pet owner is choosing high quality dog food for better nutrition

Dog Food Buying Guide: Look Beyond Price Per Pound

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Feeding your pet high-quality food isn’t about spending more; it’s about choosing better. Find out how to make smarter pet food choices with our expert-backed tips.

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NorthPoint Pets team member AVA

Q & A with Ava: My Journey at NorthPoint Pets

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My time at NorthPoint Pets has not only helped me learn more about pet health but also improved the well-being of my own pets—especially my picky eater, Chloe!

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NorthPoint Pets 10th Anniversary Celebration

Nutrition, Science, and Innovation: NorthPoint Pets Turns 10

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Join us in celebrating our 10th anniversary at NorthPoint Pets! Explore our journey from humble beginnings to becoming leaders in science-driven pet nutrition.

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