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		<title>Forever Chemicals in Pet Food: What the Data Says</title>
		<link>https://www.northpointpets.com/pfas-in-pet-food-data-2026/</link>
		
		<dc:creator><![CDATA[Nicole R. Cammack]]></dc:creator>
		<pubDate>Thu, 19 Mar 2026 18:22:21 +0000</pubDate>
				<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Nutrition]]></category>
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		<category><![CDATA[cat nutrition]]></category>
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		<category><![CDATA[forever Chemicals]]></category>
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		<category><![CDATA[pet food safety]]></category>
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		<category><![CDATA[PFAS]]></category>
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					<description><![CDATA[<p>Concerned about PFAS in pet food? This data-driven breakdown explains what “forever chemicals” are, where exposure really comes from, and what actually matters.</p>
<p>The post <a href="https://www.northpointpets.com/pfas-in-pet-food-data-2026/">Forever Chemicals in Pet Food: What the Data Says</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
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<section  class='av_textblock_section av-mm496sew-3b5e8b62a60d97ca9f973bcc093afda0 '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><p><i><span style="font-weight: 400;">A federal class action against major pet food brands was certified in January 2026. A new peer-reviewed study on PFAS contamination in pet food in February of 2026. Seven states have new chemical restrictions taking effect this year. Your social feed is probably full of alarming headlines.</span></i></p>
<p><i><span style="font-weight: 400;">Before you overhaul your pet&#8217;s diet, read this.</span></i></p>
<hr />
<p><span style="font-weight: 400;">You may have heard the term &#8220;forever chemicals&#8221;, referring to a broad family of synthetic compounds that don&#8217;t break down in the environment or in the body. The name likely sounds familiar because these chemicals are genuinely everywhere. Teflon, or PTFE, used in non-stick cookware. PFOS, the active compound in Scotchgard and firefighting foam. Fluorotelomer sulfonates in floor coatings, cleaning products, and waxes. Related compounds in stain-resistant rugs and fabrics, food packaging, clothing, makeup, dental floss. Because they are so pervasive in our homes and daily lives, they are also in our water supply, our food supply, and, as a growing body of research now confirms, in our pets. The concern is legitimate, the science is real and developing, and the media coverage is making it nearly impossible to respond to any of it proportionately. That&#8217;s what this piece is for.</span></p>
<h2><b>What Are PFAS? A Brief, Precise Overview</b></h2>
<p><span style="font-weight: 400;">PFAS stands for per- and polyfluoroalkyl substances (1). This is not one chemical, but a family of more than 12,000 synthetic compounds that share a common structural feature: a carbon-fluorine (C-F) bond (2). The C-F bond is one of the strongest in organic chemistry. That strength is exactly why PFAS were so commercially useful since it gives them the ability to resist heat, oil, water, and grease. However, this is also the reason why they are so environmentally persistent. They do not break down under ordinary environmental conditions. Hence being termed &#8220;forever chemicals.&#8221;</span></p>
<p><span style="font-weight: 400;">PFAS were first developed in the 1940s and found their way into an enormous range of applications: non-stick cookware coatings, waterproof fabrics, firefighting foam (AFFF), food packaging grease-proofing, carpet and furniture stain treatments, dental floss coatings, and industrial processes across dozens of sectors. Their ubiquity means that by now, detectable PFAS concentrations have been found in virtually every corner of the global environment including Arctic ice cores, remote mountain lakes, rainwater, topsoil, wildlife on every continent, and the blood of nearly every person tested.</span></p>
<p><span style="font-weight: 400;">Within the PFAS family, the most studied, and the most concerning, are two specific long-chain compounds:</span></p>
<ol>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">PFOA (perfluorooctanoic acid) was the primary ingredient in Teflon manufacturing for decades and was central to the 3M and DuPont contamination cases that shaped the modern regulatory landscape. It is classified as a Group 1 human carcinogen by the International Agency for Research on Cancer (IARC).</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">PFOS (perfluorooctane sulfonic acid) was the active compound in Scotchgard and in AFFF firefighting foam. It is one of the most persistent PFAS known, has been detected in blood samples globally, and is regulated under the Stockholm Convention on persistent organic pollutants.</span></li>
</ol>
<p><span style="font-weight: 400;">Both PFOA and PFOS have been phased out of production by U.S. manufacturers. PFOA largely by 2015, PFOS by 2002, however because they do not degrade, legacy contamination persists in soil, water, wildlife, and human and animal tissues. Many manufacturers replaced these long-chain compounds with shorter-chain variants or alternative fluorinated chemicals. Although, this may not negate risk of their predecessors since it’s possible they also carry their own concerns and are far less studied (2).</span></p>
<h2><b>Where PFAS Come From: It&#8217;s Not Just the Food Bowl</b></h2>
<p><span style="font-weight: 400;">This is the single most important context point to establish before any discussion of PFAS in pet food, and it is the one most consistently omitted from consumer-facing coverage.</span></p>
<p><span style="font-weight: 400;">Pets, particularly indoor dogs and cats, are exposed to PFAS from multiple simultaneous routes (3). Food is one of them. It is not the only one, and in many household environments it may not even be the primary one.</span></p>
<h4><b>Indoor Environments</b></h4>
<p><span style="font-weight: 400;">Stain-resistant carpeting and upholstered furniture treated with PFAS-based products shed these chemicals into household dust. Dogs are in close contact with flooring surfaces for most of their waking hours and ingest house dust at higher rates than humans through grooming and floor-sniffing behavior. Research published in the American Journal of Veterinary Research found that serum PFAS profiles in companion dogs closely mirror those of their human owners, suggesting shared indoor exposure routes including water, dust, and PFAS-treated textiles are primary contributors (3).</span></p>
<h4><b>Drinking Water</b></h4>
<p><span style="font-weight: 400;">PFAS contamination in municipal and private well water is widespread, particularly in areas near military bases, industrial sites, or locations where AFFF foam was historically used. The EPA established Maximum Contaminant Levels for six PFAS in drinking water in April 2024. Pets drink from the same water sources as their owners, often at higher volume relative to body weight.</span></p>
<h4><b>Household Products</b></h4>
<p><span style="font-weight: 400;">Non-stick cookware, waterproof outerwear stored in the home, treated textiles, certain dental floss products, and some cleaning agents contribute to the ambient PFAS load in indoor environments. Dogs exposed to homes with high levels of treated textiles or flooring show correspondingly higher serum PFAS concentrations than dogs in less-treated environments.</span></p>
<h4><b>Food Packaging</b></h4>
<p><span style="font-weight: 400;">Grease-resistant food packaging which has historically been a major dietary PFAS exposure route for humans has been a focus of both regulatory action and litigation. The FDA announced in February 2024 that PFAS-based grease-proofing agents for paper and paperboard food packaging are no longer being sold for food-contact use in the United States and reaffirmed this again in January 2025 (4). This action was intended to eliminate the primary authorized dietary exposure source from food contact surfaces. The key word is &#8220;authorized&#8221; legacy packaging, imported products, and non-paper packaging materials operate under different frameworks.</span></p>
<p><span style="font-weight: 400;">The relevance to pet food: the active litigation is about packaging migration is a contested scientific question about whether PFAS from bag coatings migrates into the kibble or wet food inside. It is not about PFAS inherently present in the ingredients themselves. That distinction matters enormously and will be revisited in the litigation section below.</span></p>
<h2><b>Why Fish-Based Diets Test Higher And What The Headline Is Missing</b></h2>
<h4><b>Breeds with Inherited Copper‑Handling Defects</b></h4>
<p><span style="font-weight: 400;">In February 2026, a peer-reviewed study from Ehime University&#8217;s Center for Marine Environmental Studies was published in Environmental Pollution (5). Researchers analyzed 100 commercial pet foods sold in Japan. The study included 48 dog foods, and 52 cat foods, measuring concentrations of 34 PFAS compounds. The study found PFAS were detectable across many products, with fish-based pet foods consistently showing higher concentrations of long-chain PFAS, particularly PFOS, perfluoroundecanoic acid (PFUnDA), and perfluorotridecanoic acid (PFTrDA).</span></p>
<p><i><span style="font-weight: 400;">This result is not surprising to anyone with a working knowledge of environmental contaminant chemistry. It is a direct consequence of biomagnification.</span></i></p>
<h4><b>How PFAS Accumulate in Aquatic Food Chains</b></h4>
<p><span style="font-weight: 400;">PFAS are proteinophilic. This just simply means they bind to proteins, particularly albumin and fatty acid-binding proteins. Unlike many lipophilic environmental contaminants that concentrate in fat tissue, PFAS concentrate in blood and protein-rich tissues. In aquatic environments, PFAS enter the food chain through contaminated water and sediment, are taken up by plankton and small invertebrates, and increase in concentration at each successive trophic level. This process is called biomagnification. By the time a predatory fish like tuna or salmon has accumulated PFAS across its lifespan, it carries substantially higher concentrations than the water it swims in.</span></p>
<p><span style="font-weight: 400;">&#8220;The ocean often acts as a final sink for many synthetic chemicals,&#8221; the lead researcher Kei Nomiyama noted in commentary accompanying the study (5). &#8220;PFAS can move and concentrate in aquatic food webs.&#8221; Fish used as ingredients are a significant source of PFAS exposure, and this pattern is consistent with what has been observed in human seafood consumption studies as well.</span></p>
<h4><b>The Critical Caveat: Human Reference Values Applied to Pets</b></h4>
<p><span style="font-weight: 400;">This is where the coverage loses the thread, and where the science requires precision.</span></p>
<p><span style="font-weight: 400;">The Nomiyama study calculated hazard quotients (HQs) for dogs and cats using the European Food Safety Authority&#8217;s (EFSA) tolerable weekly intake thresholds established for humans (5). Several products showed average HQs exceeding 1, which is the threshold that signals potential concern. This is the number the headlines ran with.</span></p>
<p><span style="font-weight: 400;">What the headlines omitted: EFSA itself, when asked to comment on the study, explicitly stated that its human reference values should not be applied as-is to risk assessments in other species. The researchers agree, and the authors state clearly that &#8220;due to the lack of species-specific toxicokinetic information for dogs and cats, the EFSA-based risk characterization presented here should be interpreted as a preliminary assessment.&#8221;</span></p>
<p><span style="font-weight: 400;">No reference doses for PFAS have been established for dogs or cats. The HQ calculations in this study are the best available approximation given current data. This is genuinely useful as a signal that the topic warrants further investigation and species-specific toxicological work. What they are not is a confirmed finding of harm. </span></p>
<p><span style="font-weight: 400;">The study also found that while dry foods had higher PFAS concentrations per gram, estimated daily exposure was greater from wet foods due to higher serving volumes. Meat-based products generally showed lower PFAS than fish-based products. Some brands tested at or near non-detectable levels.</span></p>
<h2><b>Physiology of PFAS Accumulation: How These Chemicals Behave in the Body</b></h2>
<p><span style="font-weight: 400;">PFAS do not behave like most toxicants. They do not accumulate in fat. They bind to albumin and liver fatty acid-binding proteins, concentrating in blood, liver, and kidneys. This protein affinity has several important physiological consequences:</span></p>
<p><b>Half-life differences between species.</b><span style="font-weight: 400;"> In humans, some PFAS persist in serum for years. For instance, PFOS has an estimated half-life in humans of roughly 4 years; PFOA approximately 3.5 years. In dogs, data we do have suggests that PFAS are cleared far more quickly. Research presented at the 2023 AVMA Convention by Dr. Heather Brake of Michigan State University found that exposed dogs may clear PFAS from the body within eight days to a couple of months, compared to years in humans (3). This species difference is critical when interpreting studies that measure serum PFAS levels in pets as proxies for cumulative dietary or environmental exposure.</span></p>
<p><b>Hepatic effects.</b><span style="font-weight: 400;"> PFAS exposure is associated with increased liver weight and elevated liver enzymes, including ALT, AST, and GGT, in both rodent models and companion animals. A study by You et al. (2022) analyzed PFAS levels and blood chemistry in police dogs and beagles, finding that specific PFAS compounds were significantly associated with changes in hepatic biomarkers, though the directionality and magnitude varied by PFAS type (6).</span></p>
<p><b>Thyroid disruption.</b><span style="font-weight: 400;"> Among the most consistent findings in companion animal research is a possible association between long-chain PFAS, particularly PFOS and PFNA, and thyroid function, especially in cats. A 2018 study by Wang et al. examining serum PFAS in Northern California cats found significantly higher concentrations of long-chain perfluorinated carboxylic acids in hyperthyroid cats compared to euthyroid controls, and elevated PFOS levels in hyperthyroid animals specifically (7). Feline hyperthyroidism is among the most common endocrine disorders in older cats. Whether PFAS exposure is a contributor, a correlate, or unrelated to the disease&#8217;s prevalence increase over recent decades remains an open research question, certainly not a settled one.</span></p>
<p><b>Kidney function.</b><span style="font-weight: 400;"> Significant associations between PFAS exposure and kidney function markers have been documented in both dogs and cats. Given that the kidneys are a primary excretion route for PFAS, this is biologically plausible. Causation has not been established.</span></p>
<p><b>Maternal transfer.</b><span style="font-weight: 400;"> PFAS cross the placenta and are present in milk in both humans and animals. This means developmental and neonatal exposure occurs before any direct dietary exposure, and cumulative lifetime burden begins at conception. For breeding animals, this is a particularly important consideration.</span></p>
<p><b>Immunological effects.</b><span style="font-weight: 400;"> Decreased vaccine response is among the more consistently documented effects of PFAS in human research, including in children. Whether this translates to clinically meaningful immune suppression in companion animals at typical exposure levels has not been adequately studied.</span></p>
<h2><b>What the Litigation Actually Found</b></h2>
<p><span style="font-weight: 400;">The legal landscape around PFAS in pet food has moved fast. Understanding what the lawsuits claim, and what courts have and have not established, is essential context.</span></p>
<h4><b>Jeruchim v. The J.M. Smucker Co. (N.D. Cal., No. 22-cv-6913)</b></h4>
<p><span style="font-weight: 400;">This is the case that generated most of the headlines. In January 2026, U.S. District Judge William H. Orrick certified a class action against J.M. Smucker, covering California consumers who purchased 9Lives, Kibbles &#8216;n Bits, or Meow Mix between November 2018 and December 2022, over allegations that PFAS in the packaging were not disclosed despite health-based marketing claims like &#8220;100% healthy&#8221; (8).</span></p>
<p><span style="font-weight: 400;">Certification is a procedural threshold, not a verdict. It means the case can proceed as a class rather than as individual suits. It is not a finding that PFAS migrated into the food, that any pet was harmed, or that Smucker violated the law. Those questions go to trial, currently scheduled for October 27, 2026 in San Francisco, with summary judgment motions this summer that could narrow or end the case before it gets there.</span></p>
<p><span style="font-weight: 400;">What the court did find is narrower: that consumers plausibly alleged economic harm, overpayment based on an omission. A reasonable consumer, the court concluded, would not expect a product labeled &#8220;100% healthy&#8221; to contain packaging with PFAS. That is a consumer protection theory. It is a meaningful legal development. It is not proof of harm.</span></p>
<p><span style="font-weight: 400;">The plaintiffs&#8217; operative theory that &#8220;any prolonged exposure to PFAS is harmful to animals&#8221; is a litigation posture designed to establish a class wide common question. It is not a scientific consensus statement, and it cannot be, because the data doesn&#8217;t exist to support one. There are no established reference doses for PFAS in dogs or cats. There are no regulatory limits for PFAS in pet food. The same evidentiary gap that makes this a legitimate scientific concern also makes it nearly impossible to prove, or disprove, specific harm in a courtroom. That tension is exactly what the merits trial will have to navigate.</span></p>
<p><span style="font-weight: 400;">Judge Orrick has been here before. He drew explicitly on his 2021 ruling in Zeiger v. WellPet, where he certified a class over arsenic, lead, and bisphenol in dog food on the same logic: that &#8220;any exposure could be harmful&#8221; functions as a class wide question even without individualized exposure data. The PFAS case rests on the same legal scaffold. A parallel class action against Nestle Purina over Cat Chow packaging is pending in the same court.</span></p>
<h4><b>Broader PFAS Packaging Litigation</b></h4>
<p><span style="font-weight: 400;">The Smucker case is part of a broader wave. Nestle Purina faces a similar class action alleging PFAS in Cat Chow packaging, also filed in the Northern District of California. Similar suits have been filed against fast food packaging, microwave popcorn manufacturers, and other food brands. Many of these cases have struggled or been dismissed due to standing challenges, lack of product-specific testing, and the difficulty of proving migration. The Smucker certification is notable precisely because most comparable cases failed at this stage.</span></p>
<p><span style="font-weight: 400;">The litigation&#8217;s central premise, that PFAS in packaging poses a risk through migration into food, is scientifically plausible but unproven. FDA&#8217;s January 2025 determination that grease-proofing PFAS are no longer being sold for food contact uses eliminates the primary authorized source going forward. It does not retroactively address legacy packaging or clarify what concentrations, if any, historically migrated into packaged food.</span></p>
<h2><b>The Regulatory Gap</b></h2>
<p><span style="font-weight: 400;">Federal oversight of PFAS in pet food is essentially nonexistent, and this is not unlike many other contaminants found in commercial pet food. The FDA regulates PFAS in food contact materials for human food, but there are no established maximum contaminant levels for PFAS in pet food ingredients or finished products. AAFCO nutrient profiles, the standard framework for pet food nutritional adequacy, do not address contaminants at all. They are designed to define minimum nutrient requirements, not to set toxicological limits for environmental contaminants. As always, AAFCO compliance is a floor, not a ceiling, and in this case the floor says nothing about PFAS.</span></p>
<p><span style="font-weight: 400;">At the state level, as of 2026, seven states have new consumer product PFAS restrictions taking effect, covering food packaging, cookware, cosmetics, and other product categories (9). Fourteen states have enacted food packaging PFAS laws of varying scope. Minnesota&#8217;s Amara&#8217;s Law is among the most comprehensive, with reporting requirements that took effect in 2025 and a phased ban on all consumer products with intentionally added PFAS by 2032. Connecticut, where NorthPoint Pets operates, banned intentionally added PFAS in packaging beginning in 2023. These are meaningful steps, but their reach is narrower than the headlines suggest. They target deliberate use of PFAS in packaging materials. They do not address PFAS entering the food supply through contaminated ingredients, environmental bioaccumulation, or imported products. And without systematic independent testing for compliance, these laws create legal accountability on paper without consistently delivering it in practice. The regulatory infrastructure is catching up to the science, but slowly and unevenly.</span></p>
<p><span style="font-weight: 400;">Internationally, EFSA has established tolerable weekly intakes for PFAS in humans. Japan&#8217;s Pet Food Safety Act, enacted in 2008, does not currently regulate PFAS in pet food. No national regulatory body has established species-specific PFAS reference doses for companion animals.</span></p>
<h2><b>Where Does This Leave Us? Practical Guidance Without Panic</b></h2>
<p><span style="font-weight: 400;">The honest answer to &#8220;what should I do?&#8221; is: apply proportionate concern and make targeted adjustments where the evidence is strong enough to act on.</span></p>
<h4><b>What the evidence supports</b></h4>
<p><b>Reducing fish-heavy diets</b><span style="font-weight: 400;"> as a primary protein source is a reasonable precautionary step given what is known about PFAS bioaccumulation in aquatic food chains, especially for cats consuming fish-based wet food as the bulk of their diet. This does not mean fish is never appropriate or that a fish topper ruins an otherwise varied diet. It means fish-centric feeding patterns carry a higher PFAS load than meat-based alternatives, and that is consistent with the literature.</span></p>
<p><b>Addressing water quality matters.</b><span style="font-weight: 400;"> If your municipal water supply or well water has known PFAS contamination, this is a significant exposure route for your pet. Filtered water, using activated carbon or reverse osmosis, meaningfully reduces PFAS in drinking water. </span><i><span style="font-weight: 400;">This is one of the highest-leverage interventions available.</span></i></p>
<p><b>Consider indoor exposure.</b><span style="font-weight: 400;"> PFAS-treated carpeting, upholstered furniture, and stain-resistant products are meaningful contributors to household PFAS burden for indoor animals. When replacing flooring or furniture, PFAS-free alternatives exist. Regular wet mopping (which removes dust more effectively than dry vacuuming) reduces the settled dust load.</span></p>
<p><b>Monitor routine blood work.</b><span style="font-weight: 400;"> Given the association between PFAS exposure and hepatic and thyroid biomarkers, routine monitoring of liver enzymes, kidney values, and thyroid function in older cats and dogs is sound preventive medicine regardless of PFAS concerns. If values are trending in the wrong direction, PFAS exposure is one factor worth investigating alongside others.</span></p>
<h4><b>What the evidence does not support</b></h4>
<p><span style="font-weight: 400;">Complete elimination of all fish from the diet based on current data is disproportionate. A varied diet with occasional fish-based components does not create the same exposure profile as daily fish-centric feeding.</span></p>
<p><span style="font-weight: 400;">The assumption that &#8220;your pet&#8217;s food is making them sick right now.&#8221; The research establishes that PFAS are detectable in pet food, that some products show levels that would exceed human reference thresholds, and that PFAS are associated with certain health markers in companion animals. It does not establish that typical commercial pet food, at typical feeding volumes, is causing clinical disease in otherwise healthy animals eating a varied diet.</span></p>
<p><span style="font-weight: 400;">Switching to homemade or raw diets based on PFAS concerns alone. This introduces a separate set of nutritional risks that are far better documented than the PFAS risks being avoided. Ingredient sourcing matters in homemade diets too, meat from animals raised in contaminated areas carries its own PFAS burden.</span></p>
<h2><b>The NorthPoint Pets Position</b></h2>
<p><span style="font-weight: 400;">PFAS are a legitimate environmental health concern that deserves serious scientific attention. The coverage they are currently receiving is not serious scientific attention but rather fear-based content that strips away context, misapplies human reference thresholds to animals without noting the species limitation, and buries the packaging-versus-ingredient distinction that is central to the entire legal and scientific debate.</span></p>
<p><span style="font-weight: 400;">Companion animals are, in the words of PFAS researchers, &#8220;sentinels&#8221;, as they share our environments, eat from the same ingredient supply chains, and are exposed to the same indoor contamination sources we are (10). That makes them valuable early-warning systems. It also means that PFAS in a pet&#8217;s body is usually a reflection of the household environment broadly, not just the food bowl.</span></p>
<p><span style="font-weight: 400;">There are no PFAS-free diet options for pets. There are no PFAS-free environments. The goal is not zero exposure, that is not achievable. The goal is proportionate reduction of avoidable exposures while keeping nutritional adequacy, digestibility, and overall health optimization at the center of every feeding decision.</span></p>
<p><span style="font-weight: 400;">AAFCO compliance tells you a diet meets minimum nutrient thresholds. It tells you nothing about contaminant load, ingredient quality, bioavailability, or how a specific animal with specific genetics and history will respond. Individual assessment, actual health monitoring, diet diversity, and relationship with a veterinarian who knows your animal remains the most protective intervention available regardless of what the next alarming headline says.</span></p>
<p><span style="font-weight: 400;">We will continue tracking this research as it develops. The 2026 Nomiyama study is the first of what will be many. Nonetheless, species-specific toxicokinetic data are urgently needed, regulatory frameworks are lagging, and the litigation will push disclosure requirements forward. When the science moves, we will move with it.</span></p>
<p><em><strong>Not sure what’s right for your dog? </strong><strong>Our team at NorthPoint Pets specializes in personalized nutrition guidance based on your dog’s unique needs—not trends or fear-based marketing. Stop in or talk with us today.</strong></em></p>
<hr />
<h4>REFERENCES</h4>
<ol>
<li><span style="font-weight: 400;">Buck RC, Franklin J, Berger U, Conder JM, Cousins IT, de Voogt P, et al. Perfluoroalkyl and polyfluoroalkyl substances in the environment: Terminology, classification, and origins. Integrated Environmental Assessment and Management. 2011;7(4):513-41.</span></li>
<li><span style="font-weight: 400;">Kwiatkowski CF, Andrews DQ, Birnbaum LS, Bruton TA, DeWitt JC, Knappe DRU, et al. Scientific Basis for Managing PFAS as a Chemical Class. Environ Sci Technol Lett. 2020;7(8):532-43.</span></li>
<li><span style="font-weight: 400;">Brake HD, Wilkins MJ, Kaneene JB. Per- and polyfluoroalkyl substances: using comparative medicine to understand exposure and adverse health outcomes in people and their pets. Am J Vet Res. 2023;84(7).</span></li>
<li><span style="font-weight: 400;">Administration USFaD. Per- and Polyfluoroalkyl Substances (PFAS) 19 December 2025 [Available from: </span><a href="https://www.fda.gov/food/environmental-contaminants-food/and-polyfluoroalkyl-substances-pfas"><span style="font-weight: 400;">https://www.fda.gov/food/environmental-contaminants-food/and-polyfluoroalkyl-substances-pfas</span></a><span style="font-weight: 400;">.</span></li>
<li><span style="font-weight: 400;">Nomiyama K, Sato A, Tanoue R, Saeki K, Ikenaka Y, Mizukawa H. Widespread PFAS contamination in pet food: Dietary sources and health risks to companion animals. Environ Pollut. 2026;395:127779.</span></li>
<li><span style="font-weight: 400;">You D, Chang X, Guo L, Xie W, Huang S, Li X, et al. Per- and polyfluoroalkyl substances (PFASs) in the blood of police and Beagle dogs from Harbin, China: Concentrations and associations with hematological parameters. Chemosphere. 2022;299:134367.</span></li>
<li><span style="font-weight: 400;">Wang M, Guo W, Gardner S, Petreas M, Park JS. Per- and polyfluoroalkyl substances in Northern California cats: Temporal comparison and a possible link to cat hyperthyroidism. Environ Toxicol Chem. 2018;37(10):2523-9.</span></li>
<li><span style="font-weight: 400;">Atkins D. Smucker Pet Food Buyers Win Cert. In PFAS Disclosure Fight. Law360. 2026 January 22.</span></li>
<li><span style="font-weight: 400;">Tomlinson H, Giambrone B. States Continue to Address PFAS in U.S. Food and Water Supply 2025 [updated July 25, 2025. Available from: </span><a href="https://www.astho.org/communications/blog/2025/states-continue-addressing-pfas-in-food-and-water/"><span style="font-weight: 400;">https://www.astho.org/communications/blog/2025/states-continue-addressing-pfas-in-food-and-water/</span></a><span style="font-weight: 400;">.</span></li>
<li><span style="font-weight: 400;">Rock KD, Polera ME, Guillette TC, Starnes HM, Dean K, Watters M, et al. Domestic Dogs and Horses as Sentinels of Per- and Polyfluoroalkyl Substance Exposure and Associated Health Biomarkers in Gray&#8217;s Creek North Carolina. Environ Sci Technol. 2023;57(26):9567-79.</span></li>
</ol>
</div></section>
<p>The post <a href="https://www.northpointpets.com/pfas-in-pet-food-data-2026/">Forever Chemicals in Pet Food: What the Data Says</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
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		<item>
		<title>Copper in Dog Food: Why It’s More Complicated Than You Think</title>
		<link>https://www.northpointpets.com/copper-in-dog-food-explained/</link>
		
		<dc:creator><![CDATA[Nicole R. Cammack]]></dc:creator>
		<pubDate>Wed, 18 Mar 2026 22:16:40 +0000</pubDate>
				<category><![CDATA[Health Concerns]]></category>
		<category><![CDATA[Industry News]]></category>
		<category><![CDATA[Nutrition]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[copper]]></category>
		<category><![CDATA[copper in dog food]]></category>
		<category><![CDATA[dog food]]></category>
		<category><![CDATA[dog food ingredients]]></category>
		<category><![CDATA[dog food safety]]></category>
		<category><![CDATA[dog nutrition]]></category>
		<category><![CDATA[how to choose dog food]]></category>
		<category><![CDATA[pet food myths]]></category>
		<category><![CDATA[Pet Nutrition Science]]></category>
		<guid isPermaLink="false">https://www.northpointpets.com/?p=17004</guid>

					<description><![CDATA[<p>A deep dive into the grain-free dog food and DCM controversy, the FDA investigation, reporting bias, and the lawsuit reshaping the debate.</p>
<p>The post <a href="https://www.northpointpets.com/copper-in-dog-food-explained/">Copper in Dog Food: Why It’s More Complicated Than You Think</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
]]></description>
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<div  id="npp_post_date"  class='av-post-metadata-container av-mmt4s3fg-de74997e509cda50330db660773c3d16 av-metadata-container-align-left  avia-builder-el-1  el_after_av_textblock  el_before_av_image  av-metadata-container-3'><div class='av-post-metadata-container-inner'><span class="av-post-metadata-content av-post-metadata-meta-content"><span class="av-post-metadata-content av-post-metadata-published"><span class="av-post-metadata-published-date" >March 18, 2026</span></span></span></div></div>

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<section  class='av_textblock_section av-mm496sew-3b5e8b62a60d97ca9f973bcc093afda0 '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><p><i><span style="font-weight: 400;">Recent social media posts warn that “millions of dogs are in imminent danger” from copper in commercial pet food. Those posts are tapping into a real scientific debate, but they often miss critical nuance: copper is essential, some dogs are clearly being harmed by excess copper, and at the same time we genuinely do not know the optimal copper range for every dog.  Here we will walk through what we do know from peer‑reviewed research, where the uncertainty lies, and how pet owners can make informed decisions without the panic and fear‑mongering driven by social media.</span></i></p>
<hr />
<h2><b>1. Copper Is Essential and a “Goldilocks” Nutrient</b></h2>
<p><span style="font-weight: 400;">Copper is an essential trace mineral involved in many everyday body functions: using iron to make healthy red blood cells, building strong bones and joints, keeping the immune system working, and protecting cells from damage. Dogs cannot synthesize copper on their own, so they must obtain it from food. Too little copper can lead to anemia, weak bones and connective tissue, poor growth, and changes in coat color or quality. A key point is that trying to avoid copper altogether is not a solution. Fortunately, true copper deficiency is rare in dogs eating “complete and balanced” diets that meet basic nutritional standards.</span></p>
<p><span style="font-weight: 400;">Copper works by enabling many enzymatic “worker proteins” to function properly. It acts like a key that turns certain enzymes “on,” supporting energy production, iron utilization, healthy connective tissues, normal pigmentation, and antioxidant protection. When copper is insufficient, these systems begin to struggle; when it is excessive, the liver can become overwhelmed by stored copper.</span></p>
<p><span style="font-weight: 400;">Copper is also a redox‑active metal, meaning that at high concentrations it can drive oxidative injury, inflammation, scarring (fibrosis), and eventually cirrhosis. In dogs, cirrhosis is an end‑stage liver change that can result from many chronic liver diseases; one important subset involves copper‑associated hepatopathy (CAH), also called copper‑associated chronic hepatitis.</span></p>
<p><span style="font-weight: 400;">Because too little is problematic and too much can be damaging, copper is best thought of as a “Goldilocks nutrient”: not too little, not too much, but a just‑right amount for that individual dog. Genetics, liver health, and the rest of the diet can all shift where that “just right” range falls. This factor is one of the many reasons nutrition is far more nuanced than “more is always better” or “less is always safer.” This complexity also explains why setting a single strict upper limit for copper that fits every breed and every dog is genuinely difficult. The fact is that some individuals may need more copper to support essential body processes, while others with copper‑handling defects can be harmed by amounts that are perfectly safe for most dogs.</span></p>
<h2><b>2. What the Research Actually Shows</b></h2>
<h4><b>Rising Hepatic Copper Over Time</b></h4>
<p><span style="font-weight: 400;">Over the past 30–40 years, multiple biopsy‑based studies have documented a clear upward trend in liver copper concentrations in dogs. Critically, this is not limited to breeds historically considered at risk for CAH; it is a broader, population‑level finding confirmed across several peer‑reviewed publications:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">In a 546‑dog archive spanning 1982–2015, median hepatic copper concentrations roughly doubled between the 1980s and the late 2000s. In the same study, the proportion of dogs with markedly increased copper (&gt;1,000 μg/g dry weight) increased approximately threefold (1).</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">A large pathology series of 4,559 dogs published in 2022 found that half of all liver samples had copper concentrations above 400 ppm (the upper end of many reference ranges), and 19% exceeded 1,000 ppm. Higher copper was associated with more severe inflammation and necrosis, and with certain breeds (Doberman Pinscher, Labrador Retriever, West Highland White Terrier) (2).</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">A 2025 comparative review linking canine CAH to human Wilson disease highlighted that copper accumulation is now recognized across a broader range of breeds than the classic Bedlington Terrier — underscoring both genetic and environmental (dietary) contributors (3).</span></li>
</ul>
<p><span style="font-weight: 400;">These are not fringe findings. They come from multiple institutions and journals and consistently show that more dogs have higher hepatic copper than in past decades.</span></p>
<h4><b>Limitations of the Biopsy Data</b></h4>
<p><span style="font-weight: 400;">That said, (warning, this is a little technical, but important) the biopsy data we have come primarily from referral hospitals and pathology archives. This means samples are biased toward dogs sick enough to be biopsied and not a random sampling of the general pet dog population. </span></p>
<p><span style="font-weight: 400;">Additional technical factors matter too. For example, copper distribution across the liver tissue is often uneven (e.g., centrilobular vs. periportal). This means that the site and size of the biopsy can affect the measured concentration. The method of which the copper is measured can also give varied results. For example, histologic stains such as rhodanine are useful for semi‑quantitative (not exact measurements) screening but can under‑ or over‑estimate copper compared with other methods with true quantitative assays (AAS/ICP‑MS). </span></p>
<p><span style="font-weight: 400;">Together, these factors show just how complicated this problem is, but that investigating it is also complicated, and nuance. We do know that the documented rise in hepatic copper is a real signal, but it does not directly tell us the true prevalence of copper‑associated disease in the general dog population.</span></p>
<h2><b>3. Breed‑Specific and Individual Risk</b></h2>
<h4><b>Breeds with Inherited Copper‑Handling Defects</b></h4>
<p><span style="font-weight: 400;">Several breeds carry a markedly increased risk of CAH due to inherited defects in hepatocellular (liver) copper handling and biliary excretion. Bedlington Terriers are the classic example: an autosomal recessive deletion in the COMMD1 gene impairs copper excretion, leading to extreme hepatic copper accumulation (often &gt;10,000 μg/g dry weight) and progressive hepatitis and cirrhosis if untreated. Even within this breed, genetic testing and selective breeding have reduced but not eliminated disease prevalence, and additional ATP7B variants have been described in some affected dogs.</span></p>
<p><span style="font-weight: 400;">Other breeds showing a strong association with abnormally high hepatic copper and copper‑associated chronic hepatitis include:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Labrador Retrievers</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Doberman Pinschers</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">West Highland White Terriers</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Dalmatians</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Welsh Corgis</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Cavalier King Charles Spaniels</span></li>
</ul>
<p><span style="font-weight: 400;">In Labradors and Dobermans, familial clustering and centrilobular copper accumulation patterns support a heritable defect in copper metabolism, likely involving variants in copper transporters such as ATP7A/ATP7B or related regulators which interact with environmental (dietary) copper exposure. Notably, some breeds such as Bloodhounds may have lower‑than‑expected hepatic copper, emphasizing that both genetic susceptibility and diet shape individual risk (5)</span></p>
<h4><b>Why One Cutoff Doesn’t Fit All Breeds</b></h4>
<p><span style="font-weight: 400;">Historical and more recent data both show that median “normal” hepatic copper is not identical across breeds. Studies have reported significantly different mean liver copper concentrations in Doberman Pinschers, Cocker Spaniels, Keeshonds, and West Highland White Terriers compared with mixed‑breed dogs; West Highland White Terriers in particular show a very wide, continuous range of values. This has led investigators to question whether a single numeric upper limit of normal (e.g., 400 ppm or 1,000 ppm dry weight) is appropriate for all breeds, versus moving toward risk‑stratified thresholds that consider breed, age, lesion pattern, and clinical context. Current cutoffs are pragmatic rather than biologically universal.</span></p>
<h2><b>4. Primary vs. Secondary Copper Accumulation</b></h2>
<p><span style="font-weight: 400;">Copper‑associated hepatopathy is classically described as a primary storage disease in which copper itself is the main driver of hepatocellular injury, inflammation, and fibrosis. However, excess hepatic copper can also accumulate secondarily in many chronic liver diseases that impair bile flow or hepatocellular function, including cholestatic disorders and chronic hepatitis of other causes. In such cases, copper may exacerbate damage but is not necessarily the initiating cause.</span></p>
<p><span style="font-weight: 400;">Distinguishing primary CAH from secondary copper accumulation based on a single biopsy can be challenging. This is why most hepatologists emphasize integrating quantitative copper measurements, lesion pattern and distribution, clinical history, and when available genetic information before labeling a case as “primary copper‑associated hepatopathy.”</span></p>
<h2><b>5. Diagnosis Requires More Than a Blood Panel</b></h2>
<p><span style="font-weight: 400;">Serum ALT, ALP, bile acids, and ultrasound can suggest liver disease, but they cannot reliably distinguish copper‑associated hepatopathy from other hepatopathies, nor can they quantify hepatic copper burden. The current diagnostic gold standard for CAH is histopathologic evaluation of a liver biopsy combined with quantitative measurement of hepatic copper on a separate sample from the same liver.</span></p>
<p><span style="font-weight: 400;">Rhodanine staining on biopsy or cytology can screen for increased copper and correlates moderately with quantitative values, but it does not replace a true numerical copper concentration when treatment decisions (such as chelation therapy and strict dietary restriction) are being made. Repeat biopsies with quantitative copper can be useful to monitor treatment response in severely affected dogs, because serum liver enzymes alone may lag or incompletely reflect changes in hepatic copper stores.</span></p>
<h2><b>6. Is Diet to Blame? What We Know and Don’t Know</b></h2>
<h4><b>Evidence Supporting a Dietary Contribution</b></h4>
<p><span style="font-weight: 400;">Several lines of evidence implicate diet as a contributing factor. The temporal increase in hepatic copper coincides with regulatory and formulation changes that increased dietary copper and its bioavailability (for example, greater use of highly bioavailable copper chelates and supplements, and reduction of dietary antagonists such as certain fibers and minerals) (4). In dogs with copper‑associated liver disease, low‑copper diets and copper chelation can reduce hepatic copper and improve clinical outcomes, implying that ongoing dietary intake is driving the accumulation. A 2021 JAVMA viewpoint by Center et al. argued that copper content in many commercial dog foods appears to exceed biological requirements for some dogs and may surpass tolerance in copper‑sensitive individuals, and called for AAFCO to re‑establish a maximum copper concentration in its nutrient profiles (4).</span></p>
<h4><b>What We Still Don’t Know</b></h4>
<p><span style="font-weight: 400;">These data are not “smoking gun” controlled trials in which normal dogs are fed different copper levels for years and prospectively tracked for liver disease. This is because those studies do not exist. Other variables influence risk: genetics, nutrient interactions, copper in the water source, environmental exposures, chronic hepatitis of other causes, and overall liver health. In many dogs, copper accumulation may be one important piece of a multifactorial puzzle rather than the sole cause of disease. It is more accurate to say that diet is a plausible and likely contributor, but not the only one. Focusing on a single cause risks oversimplifying a genuinely complex disease process.</span></p>
<div id="attachment_17007" style="width: 652px" class="wp-caption aligncenter"><img decoding="async" aria-describedby="caption-attachment-17007" class="wp-image-17007 size-full" src="https://www.northpointpets.com/wp-content/uploads/2026/03/Screenshot-2026-03-18-at-4.35.35-PM.png" alt="" width="642" height="864" srcset="https://www.northpointpets.com/wp-content/uploads/2026/03/Screenshot-2026-03-18-at-4.35.35-PM.png 642w, https://www.northpointpets.com/wp-content/uploads/2026/03/Screenshot-2026-03-18-at-4.35.35-PM-223x300.png 223w, https://www.northpointpets.com/wp-content/uploads/2026/03/Screenshot-2026-03-18-at-4.35.35-PM-524x705.png 524w" sizes="(max-width: 642px) 100vw, 642px" /><p id="caption-attachment-17007" class="wp-caption-text">Image retrieved February 25, 2026 via @happytrailswagntails Instagram feed. It should be noted that this account has paid partnerships and/or affiliate links with multiple pet food brands that do not third‑party test for copper prior to releasing each lot into the marketplace, and do not provide those reports publicly.</p></div>
<h2><b>7. AAFCO, Copper, and the Limits of Minimum Standards</b></h2>
<p><span style="font-weight: 400;">As we emphasize consistently at NorthPoint, AAFCO nutrient profiles are designed to define minimum levels to prevent overt deficiency. These profiles are not designed to define optimal intake for every nutrient, breed, or life stage. Copper is a textbook example of that gap.</span></p>
<p><span style="font-weight: 400;">AAFCO’s Dog Food Nutrient Profiles currently specify minimum copper requirements but do not include a numeric maximum for adult maintenance diets. In their 2021 paper, Center et al. proposed a range of 0.9–1.1 mg Cu per 1,000 kcal and urged AAFCO to re‑establish a maximum and restrict supplemental sources to copper oxide (4). In response, AAFCO convened an expert panel to review the literature; the panel acknowledged the rising hepatic copper data but concluded there were insufficient controlled toxicity data to set a scientifically defensible maximum that would apply to all dogs.</span></p>
<p><span style="font-weight: 400;">The panel’s review of older toxicity studies suggested that the no‑observed‑adverse‑effect level could fall somewhere between roughly 28–31 mg and 112–124 mg Cu per 1,000 kcal. It’s important to emphasize that this is an </span><i><span style="font-weight: 400;">extremely wide range reflecting limited data</span></i><span style="font-weight: 400;">. The panel argued that selecting a single number would be somewhat arbitrary and might falsely reassure consumers that any diet below that value is “safe” for all dogs.</span></p>
<p><span style="font-weight: 400;">In parallel, the AAFCO Copper Claim Workgroup reviewed whether to allow label claims about copper content and concluded that “low copper” wording could easily mislead consumers into thinking a food is below minimum requirements or inherently safer for all dogs. The workgroup explored a voluntary “controlled copper” claim tied to specific upper limits (e.g., 15 mg/kg dry matter and 3.75 mg/1,000 kcal), but even this was contentious. Some members and industry groups argued these values are not proven to benefit dogs with or at risk for CAH, and raised concerns that manufacturers might cluster around the new target range in ways that are not ideal for all life stages.</span></p>
<p><span style="font-weight: 400;">For comparison, the European body FEDIAF does set a maximum of approximately 28 mg/kg dry matter. However, notably this limit is driven largely by </span><i><span style="font-weight: 400;">environmental concerns about copper excretion rather than canine health endpoints.</span></i></p>
<p><i><span style="font-weight: 400;">These regulatory decisions highlight how much of the nutritional conversation is built on incomplete evidence and differing priorities. Copper illustrates why “AAFCO‑compliant” should be viewed as a baseline, not a guarantee of optimal or ideal nutrition for every individual dog.</span></i></p>
<h2><b>8. How Serious Is the Risk for the Average Dog?</b></h2>
<p><span style="font-weight: 400;">The social media claim that “millions of dogs are in imminent danger” goes beyond what the available evidence supports. Pathology archives do show more dogs with higher hepatic copper, but CAH represents a subset of all liver disease cases. Importantly, not every dog with elevated liver copper develops clinical disease.</span></p>
<p><span style="font-weight: 400;">As one large study suggested, roughly one‑third of dogs with chronic hepatitis have copper‑associated disease. While this is significant, it not universal (2). The remaining two‑thirds have other variables at play that appear to be larger drivers in that subset. This underscores the need for more research to understand those factors and how to mitigate individual risks. Many dogs with high hepatic copper are clinically normal at the time of biopsy; some may never progress, while others may decompensate later.</span></p>
<p><span style="font-weight: 400;">The concern is real, especially for at‑risk breeds and dogs with unexplained liver enzyme elevations. However, this is more accurately described as a growing, under‑recognized chronic liver disease problem rather than an acute poisoning crisis for every dog eating commercial food. Individual assessment and management are far more valuable than mass alarm.</span></p>
<h2><b>9. Practical Take‑Home Points</b></h2>
<p><b>Copper is essential, but a “Goldilocks” nutrient.</b><span style="font-weight: 400;"> Too little is harmful; too much over time can damage the liver in susceptible dogs.</span></p>
<p><b>Liver copper levels in dogs have increased over recent decades.</b><span style="font-weight: 400;"> Histopathology archives document higher median hepatic copper and more dogs with very high levels compared with the 1980s.</span></p>
<p><b>Diet is likely one contributor, but not the only one.</b><span style="font-weight: 400;"> Genetics, overall liver health, nutrient interactions, and copper bioavailability all play roles.</span></p>
<p><b>AAFCO profiles protect against overt deficiency, not necessarily against long‑term, low‑grade excess in every dog.</b><span style="font-weight: 400;"> There is currently no AAFCO maximum for copper in dog food, and experts disagree on where that maximum should be.</span></p>
<p><b>We still lack high‑quality data on optimal copper levels for different dogs and life stages.</b><span style="font-weight: 400;"> That uncertainty is exactly why some specialists are calling for more conservative targets and greater transparency about copper content and sources in commercial diets.</span></p>
<h4><b>What Pet Parents Can Do Right Now</b></h4>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Work with a veterinarian to monitor liver enzymes in at‑risk breeds (e.g., Labs, Dobermans, Westies) or dogs with chronic GI or hepatic signs.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">If copper‑associated disease is diagnosed or strongly suspected, use diets formulated to be lower in copper alongside appropriate medical management — or work with a Board‑Certified Veterinary Nutritionist to formulate a homemade diet tailored to individual needs.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Avoid assuming that “more copper” or “more of any trace mineral” is better simply because a label exceeds AAFCO minimums.</span></li>
</ul>
<p><i><span style="font-weight: 400;">For us at NorthPoint, this topic is a powerful illustration of why “complete and balanced” based on AAFCO minimums is the bare minimum benchmark and not the finish line. We simply do not have definitive, long‑term data defining optimal levels for many nutrients across diverse dog populations living modern lifestyles and eating a wide variety of commercial diets. This means nutrition must be approached individually rather than by seeking the “perfect” or “best” product. Individual needs change over time, and as pet parents, acknowledging our pets’ unique risks and needs helps us avoid the many fear‑based marketing tactics that exist in today’s marketplace.</span></i></p>
<p><strong>Not sure what’s right for your dog?</strong><br data-start="4700" data-end="4703" /><strong>Our team at NorthPoint Pets specializes in personalized nutrition guidance based on your dog’s unique needs—not trends or fear-based marketing. Stop in or talk with us today.</strong></p>
<hr />
<h4>REFERENCES</h4>
<ol>
<li><span style="font-weight: 400;">Strickland JM, Buchweitz JP, Smedley RC, Olstad KJ, Schultz RS, Oliver NB, et al. Hepatic copper concentrations in 546 dogs (1982–2015). J Vet Intern Med. 2018;32(6):1943–50.</span></li>
<li><b> </b><span style="font-weight: 400;">Ullal TV, Lakin S, Gallagher B, Sbardellati N, Abdo Z, Twedt DC. Demographic and histopathologic features of dogs with abnormally high concentrations of hepatic copper. Journal of Veterinary Internal Medicine. 2022;36(6):2016–27.</span></li>
<li><b> </b><span style="font-weight: 400;">Ullal T, Choi EA, Gui D, Medici V. Comparative review of copper‑associated chronic hepatitis in dogs and Wilson disease in humans. Frontiers in Veterinary Science. 2025;Volume 12.</span></li>
<li><b> </b><span style="font-weight: 400;">Center SA, Richter KP, Twedt DC, Wakshlag JJ, Watson PJ, Webster CRL. Is it time to reconsider current guidelines for copper content in commercial dog foods? J Am Vet Med Assoc. 2021;258(4):357–64.</span></li>
<li>Dirksen K, Fieten H. Canine Copper‑Associated Hepatitis. Vet Clin North Am Small Anim Pract. 2017;47(3):631–44.</li>
</ol>
</div></section>
<p>The post <a href="https://www.northpointpets.com/copper-in-dog-food-explained/">Copper in Dog Food: Why It’s More Complicated Than You Think</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>What the New “Toxins in Dog Food” Report Really Means for Your Dog</title>
		<link>https://www.northpointpets.com/what-the-new-toxins-in-dog-food-report-really-means-for-your-dog/</link>
		
		<dc:creator><![CDATA[Nicole R. Cammack]]></dc:creator>
		<pubDate>Fri, 27 Feb 2026 20:17:38 +0000</pubDate>
				<category><![CDATA[Digestion]]></category>
		<category><![CDATA[Health Concerns]]></category>
		<category><![CDATA[acrylamide]]></category>
		<category><![CDATA[dog food contaminants]]></category>
		<category><![CDATA[dog food processing]]></category>
		<category><![CDATA[dog nutrition]]></category>
		<category><![CDATA[heavy metals in dog food]]></category>
		<category><![CDATA[kibble vs fresh dog food]]></category>
		<category><![CDATA[pet food safety]]></category>
		<category><![CDATA[pet food transparency]]></category>
		<category><![CDATA[toxins in dog food]]></category>
		<guid isPermaLink="false">https://www.northpointpets.com/?p=16827</guid>

					<description><![CDATA[<p>A new “toxins in dog food” report is making headlines. Here’s what the screening actually found, what it doesn’t prove, and how to reduce long-term risk without panic or fear-based decisions.</p>
<p>The post <a href="https://www.northpointpets.com/what-the-new-toxins-in-dog-food-report-really-means-for-your-dog/">What the New “Toxins in Dog Food” Report Really Means for Your Dog</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
]]></description>
										<content:encoded><![CDATA[<section  class='av_textblock_section av-4rzb0p3-fe51059d00a1ecbf2d438c49c6a27d9b '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><h1><span style="color: #ba6128;">What the New “Toxins in Dog Food” Report Really Means for Your Dog</span></h1>
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<div  id="npp_post_date"  class='av-post-metadata-container av-4l6dafb-135f2c069a164e94ebfc57f6da6d0a72 av-metadata-container-align-left  avia-builder-el-1  el_after_av_textblock  el_before_av_image  av-metadata-container-5'><div class='av-post-metadata-container-inner'><span class="av-post-metadata-content av-post-metadata-meta-content"><span class="av-post-metadata-content av-post-metadata-published"><span class="av-post-metadata-published-date" >February 27, 2026</span></span></span></div></div>

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<section  class='av_textblock_section av-mm496sew-3b5e8b62a60d97ca9f973bcc093afda0 '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><p data-start="326" data-end="541">If you saw the recent headlines about “toxins in dog food” and felt your stomach drop, you’re not alone. The coverage is designed to sound urgent. But like most things in media, it’s also missing critical context.</p>
<p data-start="543" data-end="711">Here’s what we know, what we don’t, and what we recommend at NorthPoint Pets, without panic, without tribalism, and without pretending one report rewrites everything.</p>
<h3 data-start="713" data-end="739"><span style="color: #ba6228;">What this report did</span></h3>
<p data-start="741" data-end="1044">The nonprofit Clean Label Project (CLP) purchased 79 top-selling dog foods across formats (dry kibble, air-/freeze-dried, fresh/frozen). Foods were subjected to a total of 11,376 tests through a lab they identify in their report as an ISO 17025 accredited laboratory operated by Ellipse Analytics.</p>
<p data-start="1046" data-end="1335">Testing screened foods for several contaminant categories, including heavy metals (lead, arsenic, cadmium, mercury), acrylamide (a heat-formed process contaminant), and certain packaging/industrial chemicals like bisphenols and phthalates, along with other categories such as pesticides.</p>
<p><strong>The headline-level findings in both the coverage and CLP’s summary are consistent:</strong></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Dry kibble tested highest across many contaminants.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Fresh/frozen tested lowest on average.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Air-/freeze-dried often fell in between.  </span></li>
</ul>
<p data-start="1567" data-end="1769">The group also compared dog food results to a database of human-consumable products they’ve tested and reported higher heavy metal levels in dog foods (especially dry) using their comparison approach.</p>
<h3 data-start="1771" data-end="1832"><span style="color: #ba6228;">Two important points for accuracy (because details matter):</span></h3>
<ol data-start="1834" data-end="2515">
<li data-start="1834" data-end="2144">
<p data-start="1837" data-end="2144">“No brand results were released” is only half true.<br data-start="1888" data-end="1891" />CLP did publish a list of the products tested and also published a “Clean 16” list. What’s still missing is the piece that would allow true independent interpretation: the full product-by-product contaminant data (the actual numbers for each product).</p>
</li>
<li data-start="2146" data-end="2515">
<p data-start="2149" data-end="2515">The coverage cites a 2021 <em data-start="2175" data-end="2195">Scientific Reports</em> paper about heavy metals in pet foods, but some summaries appear to have misstated the percentages. In that paper’s dataset, the authors reported that all dog food samples exceeded the mercury maximum tolerable level used in that study, and ~80.55% exceeded the lead maximum tolerable level (in their sampled market).</p>
</li>
</ol>
<p data-start="2517" data-end="2652">That’s not “proof of harm.” It is, however, a reminder that contaminant exposure in pet food is a real topic—not a conspiracy theory.</p>
<h3 data-start="2654" data-end="2690"><span style="color: #ba6228;">What the report does not prove</span></h3>
<p data-start="2692" data-end="3047">Detecting a chemical is not the same thing as demonstrating a health outcome. Toxicology is dose + time + the individual dog. A screening report can tell us what’s present and how it varies, but it cannot, on its own, prove that a given food is “poisoning” dogs or causing cancer. This is where influencers and fear mongers will have you feeling uneasy.</p>
<p data-start="3049" data-end="3417">Even the Cornell research often referenced in this news cycle found that dogs can have higher heavy metal intake per calorie than humans, while also concluding that chronic toxic exposure levels were “highly unlikely” in their sample set. Although it is important to note that they expressed concern about occasional outliers and the lack of long-term dog-specific data.</p>
<p data-start="3419" data-end="3507">We should take contaminants seriously. But “serious” does not mean we need to “panic.”</p>
<h3 data-start="3509" data-end="3556"><span style="color: #ba6228;">Why kibble tends to look worse in testing</span></h3>
<p data-start="3558" data-end="3682">CLP and the media coverage emphasize that kibble tested highest and fresh/frozen tested lowest. Why? Said simply: water.</p>
<p data-start="3684" data-end="4002">Fresh and frozen diets are high-moisture, while kibble is highly concentrated and low-moisture. A veterinary nutrition researcher quoted in coverage cautioned that you cannot interpret raw concentration numbers correctly without considering caloric density and how much food a dog actually eats to meet energy needs.</p>
<p data-start="4004" data-end="4246">That said, even when reports attempt adjustments (per serving size or energy), the pattern does demonstrate higher values in dry foods, particularly for acrylamide, which is a heat-processing byproduct strongly tied to high-heat processing.</p>
<h3 data-start="4248" data-end="4303"><span style="color: #ba6228;">Acrylamide: what it is, and what we know about it</span></h3>
<p data-start="4305" data-end="4536">Acrylamide is a chemical that can form when carbohydrate-rich foods are cooked at high temperatures (typically above ~120°C / 248°F) under low moisture conditions. Think baking/roasting/frying and industrial high-heat processing.</p>
<p data-start="4538" data-end="4779">In rodent models, acrylamide exposure has been associated with increased cancer risk, while human dietary studies have been mixed and not definitive. It’s also recognized for neurotoxicity and reproductive toxicity at sufficient exposures.</p>
<h3 data-start="4781" data-end="4816"><span style="color: #ba6228;">What does that mean for dogs?</span></h3>
<p data-start="4818" data-end="4951">We have far less long-term outcome data than we should. That’s exactly why we advocate for better research and better transparency.</p>
<h3 data-start="4953" data-end="5016"><span style="color: #ba6228;">Processing is not “good” or “bad”—but it does change food</span></h3>
<p data-start="5018" data-end="5057">This part gets oversimplified online.</p>
<p data-start="5059" data-end="5538">High-heat processing can create Maillard reaction products (including advanced glycation end-products, or AGEs), alter amino acid bioavailability (notably reactive lysine), and contribute to other chemical changes in food that impact nutrient availability. (This is one reason we see most pet foods supplemented with synthetic nutrients.) In fact, there is a solid body of pet food processing research showing that these reactions occur and can change nutrient characteristics.</p>
<p data-start="5540" data-end="5816">More recently, controlled work in dogs has linked diet processing differences with measurable changes in AGE-related markers in the body. While this is indeed useful mechanistic information, it is still not the same as “this food causes disease.” It is just NOT that simple.</p>
<p data-start="5818" data-end="5935"><strong>Bottom line</strong>: processing level is a legitimate variable to care about, but we need not turn it into a moral verdict.</p>
<h3 data-start="5937" data-end="5972"><span style="color: #ba6228;">Regulation and safety context</span></h3>
<p data-start="5974" data-end="6221">This is context consumers deserve to understand: In the U.S., pet food is regulated (federal + state), and the FDA’s Center for Veterinary Medicine (CVM) monitors contaminants in animal food, including chemical contaminants such as heavy metals.</p>
<p data-start="6223" data-end="6818">At the same time, it’s also true that there is not a single, simple “dog/cat lifetime contaminant standard” that covers every chemical discussed in viral headlines. Reference points often involve a mix of FDA action levels/guidance, NRC maximum tolerable levels, and AAFCO model guidance. Much of this information is built from broader animal feed frameworks, not decades-long feeding trials in pet dogs/cats. In other words, we have a substantial gap in dog/cat nutrition where we don’t know enough about contaminants (and even in some cases specific nutrients) to make broad sweeping claims.</p>
<p data-start="6820" data-end="6925">That gap is exactly why better dog &amp; cat-specific research and better manufacturer transparency matter.</p>
<h3 data-start="6927" data-end="6967"><span style="color: #ba6228;">What NorthPoint Pets is concluding</span></h3>
<p data-start="6969" data-end="6989"><strong>Here’s our stance:</strong></p>
<p data-start="6991" data-end="7263">We agree with the core signal: contaminants exist in pet food and levels vary by format and manufacturer. That aligns with multiple lines of evidence, including academic research showing measurable heavy metals in commercial diets and variability by ingredient category.</p>
<p data-start="7265" data-end="7424"><strong>We do not agree with the social-media leap to:</strong></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">“All kibble is poison,”</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">“Fresh is toxin-free,” or</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">“This proves your dog’s food is causing cancer.”</span></li>
</ul>
<p data-start="7426" data-end="7490">That’s not what this type of screening can legitimately prove.</p>
<h3 data-start="7492" data-end="7568"><span style="color: #ba6128;">Instead, we are choosing to focus on practical guidance you can use today.</span></h3>
<p data-start="7570" data-end="7680">For most healthy dogs, this is not an emergency. But it can be taken as a prompt to feed more intentionally.</p>
<p data-start="7682" data-end="7744">If you want to reduce long-term risk without chaos, do this:</p>
<ol data-start="7746" data-end="9322">
<li data-start="7746" data-end="8142">
<p data-start="7749" data-end="8142"><strong><span style="color: #ba6128;">Don’t abruptly switch diets out of fear.</span></strong></p>
<p data-start="7749" data-end="8142">Take a breath and look at the dog/cat in front of you. Are they doing well on their current diet? Coat thick and shiny? Overweight? GI issues? Are they generally healthy? Asking these questions can help you assess how your individual pet is managing their current diet. If any concerns are noted, then a diet change or adjustment could be explored.</p>
</li>
<li data-start="8144" data-end="8432">
<p data-start="8147" data-end="8432"><strong><span style="color: #ba6128;">Reduce “single-food lifetime exposure.”</span></strong></p>
<p data-start="8147" data-end="8432">This is one of my favorite pieces of advice in any situation. Rotating between transparent brands, different proteins, and feeding different formats is a reasonable risk-management strategy when done carefully and appropriately for your dog.</p>
</li>
<li data-start="8434" data-end="8946">
<p data-start="8437" data-end="8946"><span style="color: #ba6128;"><strong>If budget/logistics allow, include some less intensively processed options.</strong></span></p>
<p data-start="8437" data-end="8946">Similar to the last suggestion, rotating in fresh, frozen, gently cooked, or thoughtfully selected toppers provides benefits through various fresh nutrients, antioxidants, essential fatty acids, and lean proteins. However, the type and quality of these formats can carry their own risks when sourced or handled inappropriately. Ensure you always follow good food safety handling practices, microbial controls, and proper storage.</p>
</li>
<li data-start="8948" data-end="9249">
<p data-start="8951" data-end="9249"><span style="color: #ba6128;"><strong>For dogs with kidney disease, liver disease, cancer, or complex medical needs, simply stop guessing or trying to find a product or diet to ‘cure’ the disease.</strong></span></p>
<p data-start="8951" data-end="9249">Use your veterinarian or contact us to schedule an appointment with a board-certified veterinary nutritionist to make targeted changes.</p>
</li>
<li data-start="9251" data-end="9322">
<p data-start="9254" data-end="9322"><strong><span style="color: #ba6128;">Ask brands better questions than “Is it safe?”</span></strong><br data-start="9300" data-end="9303" /><span style="color: #ba6128;"><br />
</span><strong>Ask what matters:</strong><span style="font-weight: 400;"><br />
</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Do you test for heavy metals and key process contaminants?</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How often, what methods, what benchmarks?</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Will you share summary results or a COA-style overview?</span></li>
</ul>
</li>
</ol>
<p data-start="9494" data-end="9631">We’re happy to help NorthPoint customers think through options based on your dog, your constraints, and what you’re trying to optimize.</p>
<h3 data-start="9633" data-end="9686"><span style="color: #ba6228;">What we want to see next (and what we’re doing)</span></h3>
<p data-start="9688" data-end="10097">This report should push the industry and the research community toward:</p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>More transparency</strong>; this means brands include meaningful product-level data, not just marketing lists on their website.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Dog-specific chronic exposure research that links measured contaminants and processing byproducts to real health outcomes, not just one-time screens.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Better consumer education around risk vs. detection.</span></li>
</ul>
<p data-start="10099" data-end="10393"><strong><span style="color: #ba6128;">At NorthPoint Pets, we will:</span></strong></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Continue pressing partner brands for real quality-system answers (e.g., testing, sourcing controls, traceability).</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Keep educating on processing, ingredients, and nutrient adequacy without fear marketing.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Update guidance as higher-quality data emerges.</span></li>
</ul>
</div></section>
<p>The post <a href="https://www.northpointpets.com/what-the-new-toxins-in-dog-food-report-really-means-for-your-dog/">What the New “Toxins in Dog Food” Report Really Means for Your Dog</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Influencer Approved, Science Denied: Navigating the Pet Industry&#8217;s Marketing Maze</title>
		<link>https://www.northpointpets.com/pet-food-marketing-maze/</link>
		
		<dc:creator><![CDATA[Nicole R. Cammack]]></dc:creator>
		<pubDate>Thu, 09 Oct 2025 16:58:02 +0000</pubDate>
				<category><![CDATA[Nutrition]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[cat nutrition]]></category>
		<category><![CDATA[dog nutrition]]></category>
		<category><![CDATA[influencer marketing]]></category>
		<category><![CDATA[pet food ingredients]]></category>
		<category><![CDATA[pet food marketing]]></category>
		<category><![CDATA[pet food myths]]></category>
		<category><![CDATA[pet food research]]></category>
		<category><![CDATA[pet food science]]></category>
		<category><![CDATA[pet food trends]]></category>
		<category><![CDATA[pet health]]></category>
		<category><![CDATA[pet industry]]></category>
		<category><![CDATA[pet industry tactics]]></category>
		<category><![CDATA[pet nutrition]]></category>
		<category><![CDATA[pet owner education]]></category>
		<category><![CDATA[pet product marketing]]></category>
		<category><![CDATA[premium pet food]]></category>
		<guid isPermaLink="false">https://www.northpointpets.com/?p=15971</guid>

					<description><![CDATA[<p>Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.</p>
<p>The post <a href="https://www.northpointpets.com/pet-food-marketing-maze/">Influencer Approved, Science Denied: Navigating the Pet Industry&#8217;s Marketing Maze</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
]]></description>
										<content:encoded><![CDATA[<section  class='av_textblock_section av-4yp5a03-a8b5b780ab972475217bb78a6aa167a5 '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><h1><span style="color: #ba6128;">Influencer Approved, Science Denied: Navigating the Pet Industry&#8217;s Marketing Maze</span></h1>
</div></section>
<div  id="npp_post_date"  class='av-post-metadata-container av-48qvvj7-ba323ea4e6182e6605a0868888c68f0f av-metadata-container-align-left  avia-builder-el-1  el_after_av_textblock  el_before_av_image  av-metadata-container-7'><div class='av-post-metadata-container-inner'><span class="av-post-metadata-content av-post-metadata-meta-content"><span class="av-post-metadata-content av-post-metadata-published"><span class="av-post-metadata-published-date" >October 9, 2025</span></span></span></div></div>

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<section  class='av_textblock_section av-m8x4jrzq-d80f492748fa0b8c5234be8816407f8f '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><h4><strong>TL;DR: The Pet Industry&#8217;s &#8220;Innovation&#8221; is Just Marketing Theater</strong></h4>
<p>Think the pet food industry is innovating? Think again. What looks like groundbreaking progress is usually old products with new packaging, influencer hype, and inflated price tags. Brands aren&#8217;t solving real problems—they&#8217;re just trying to keep up with pet food trends and capture more market share.</p>
<p>Here&#8217;s what they don&#8217;t want you to notice:</p>
<ul data-spread="false">
<li>The &#8220;new and improved&#8221; formulas? 90% the same as before—just with a sprinkle of a trendy ingredient and a 30% price hike.</li>
<li>The influencer-approved &#8220;miracle&#8221; foods? Paid sponsorships, staged before-and-after shots, and zero scientific validation.</li>
<li>The boutique brands trashing kibble and selling &#8220;handcrafted&#8221; meals? They never address why their own dogs got sick—nor do they publish real data proving they&#8217;re better.</li>
</ul>
<p>Brands have mastered selling you the illusion of innovation. The reality? There&#8217;s little science, transparency, or accountability.</p>
<p><strong>Want pet food that actually delivers?</strong> Skip the gimmicks. Look for evidence, not marketing. At NorthPoint Pets, we&#8217;ll tell you what&#8217;s actually worth your money—and what&#8217;s just another overpriced trend.</p>
<h4><strong>Overwhelmed by Options, Underwhelmed by Results</strong></h4>
<p>Have you found yourself pausing mid-scroll as yet another perfectly-groomed Golden Retriever with 500,000 followers enthusiastically devours the &#8220;groundbreaking&#8221; pet food that supposedly transformed its coat, energy, and overall health in just two weeks?</p>
<p>Or perhaps you&#8217;ve stood paralyzed in the pet store aisle, staring at twenty different bags of food—all claiming to be &#8220;premium,&#8221; &#8220;natural,&#8221; and &#8220;veterinarian-recommended,&#8221; yet somehow all different prices and packaging?</p>
<p>That familiar feeling of confusion and mild frustration washing over you? Trust your instincts—you&#8217;re not imagining things, you&#8217;re not being overly skeptical, and you&#8217;re definitely not alone.</p>
<h4><strong>The Illusion Behind Pet Food Trends</strong></h4>
<p>What&#8217;s unfolding in today&#8217;s pet industry isn&#8217;t the revolution in animal nutrition that pet food trends would have you believe. It&#8217;s the same fundamental products dressed in increasingly elaborate disguises, promoted by an army of influencers with photogenic pets but often minimal nutritional expertise.</p>
<h4><strong>How Influencers Fuel Pet Food Trends</strong></h4>
<p>While brands funnel millions into crafting the perfect Instagram aesthetic and partnering with social media personalities who can generate the most compelling &#8220;transformation&#8221; stories, they&#8217;re simultaneously investing surprisingly little in what genuinely matters:</p>
<ul data-spread="false">
<li>Rigorous scientific testing</li>
<li>Peer-reviewed research</li>
<li>Clinical feeding trials that validate whether their products actually deliver on those ambitious promises</li>
</ul>
<p>The result? A marketplace where visibility often trumps validity, and where your genuine desire to provide the best for your pet is leveraged against you.</p>
<h4><strong>The Endless Cycle of &#8220;New and Improved&#8221; Pet Food Trends</strong></h4>
<p>Like clockwork, the pet industry unveils its latest &#8220;breakthroughs&#8221; each season.</p>
<p>This month, it&#8217;s cricket protein and mushroom extracts. Last month it was freeze-dried raw coated kibble. Before that, marine collagen and black soldier fly larvae.</p>
<p>The marketing language evolves alongside these launches—words like &#8220;ancestral,&#8221; &#8220;wild-crafted,&#8221; &#8220;bioavailable,&#8221; and &#8220;microbiome-supporting&#8221; pepper the packaging in scientific-sounding gravitas. You&#8217;re promised transformations: shinier coats, perfect digestion, boundless energy, and longer lifespans—all from switching to this newest formulation.</p>
<h4><strong>What’s Actually New—And What’s Not</strong></h4>
<p>But when nutritionists and product experts peel back these layers of buzzwords and examine the actual formulations, a different pattern emerges.</p>
<p>That &#8220;revolutionary&#8221; new formula?</p>
<p>It&#8217;s typically 90% identical to the previous version, with a sprinkle of the trending ingredient added in quantities too minimal to deliver meaningful benefits.</p>
<p>That functional treat &#8220;supporting joint health&#8221;?</p>
<p>It contains the same basic glucosamine levels found in dozens of existing products, just packaged with more compelling graphics and a 30% price increase.</p>
<h4><strong>Why Brands Keep Chasing Pet Food Trends</strong></h4>
<p><span style="font-weight: 400;">This perpetual product churn isn&#8217;t driven by breakthrough discoveries in animal nutrition science. It&#8217;s happening because the pet industry operates on a relentless fear of irrelevance. Brands aren&#8217;t racing to solve unmet needs in pet health—they&#8217;re racing to ensure they&#8217;re not left behind when a competitor launches something that captures consumer attention. Marketing teams monitor social media trends more closely than they follow nutritional research. Product development is guided less by &#8220;What do pets need?&#8221; and more by &#8220;What&#8217;s gaining traction on TikTok?&#8221;</span></p>
<h4><strong>The Hidden Costs of Pet Food Trends</strong></h4>
<p>The fallout from this approach lands squarely on your shoulders as a conscientious pet owner.</p>
<p>Instead of clarity, you get confusion. Instead of confidence in your choices, you get constant doubt about whether you&#8217;re providing the &#8220;best&#8221; for your beloved companion.</p>
<p>When confronted with that newest formula boasting &#8220;now with added selenium yeast and Icelandic algae,&#8221; pause and ask the essential question:</p>
<p>What specific, documented health problem is this actually addressing for my individual pet?</p>
<p>In the overwhelming majority of cases, you&#8217;ll discover it&#8217;s addressing the brand&#8217;s fear of market share decline, not a legitimate nutritional gap in your pet&#8217;s diet.</p>
<h4><strong>Behind the Influencer Curtain</strong></h4>
<p>You&#8217;ve seen it dozens of times: that lovable Bernedoodle with 1.2 million followers suddenly announces they&#8217;ve discovered a &#8220;game-changing&#8221; new food.</p>
<p>The cinematic reel unfolds like a mini-documentary—first showing the pet&#8217;s previous &#8220;dull&#8221; coat and &#8220;low energy,&#8221; followed by a dramatic transformation just eight weeks later. The camera zooms in on a gleaming coat, bright eyes, and playful zoomies, all backed by emotional music and compelling captions about how this one dietary change &#8220;saved my dog&#8217;s life.&#8221;</p>
<p>What the carefully edited content doesn&#8217;t reveal:</p>
<ul data-spread="false">
<li>The $15,000 (or more!) payment that preceded this miraculous conversion</li>
<li>The fact that the dog was already on a rotating diet of premium foods before the partnership</li>
<li>That the &#8220;before&#8221; footage was deliberately shot in poor lighting with a less enthusiastic pet</li>
</ul>
<p>Most telling of all, once the contracted posting period ends, you&#8217;ll never see that &#8220;life-changing&#8221; product appear in their feed again. They&#8217;ve already moved on to the next sponsored miracle.</p>
<h4><strong>Why Emotional Marketing Drives Pet Food Trends</strong></h4>
<p>Brands have mastered the psychology of modern pet owners. They recognize that you trust the seemingly authentic experiences of fellow animal lovers more than traditional advertising—and significantly more than the clinical recommendations of veterinarians who might suggest science-backed diets that lack Instagram appeal.</p>
<p>This insight has triggered a seismic shift in marketing allocation.</p>
<p>Many mid-to-large pet food companies now spend 40-60% of their promotional budgets on influencer partnerships, affiliate programs, and &#8220;ambassador&#8221; relationships.</p>
<h4><strong>Where the Money Isn&#8217;t Going</strong></h4>
<p>What&#8217;s particularly concerning is where this money isn&#8217;t going.</p>
<p>For every million dollars funneled into crafting compelling social media narratives, mere thousands (if any) are allocated to conducting legitimate feeding trials, digestibility studies, or longitudinal research that could scientifically validate whether these products deliver meaningful benefits.</p>
<p>The most followed pet influencers can command $5,000-$25,000 per sponsored post. That&#8217;s enough to fund an entire small-scale preliminary feeding study that could provide actual data.</p>
<h4><strong>Who’s Really Influencing Your Pet Food Choices</strong></h4>
<p>This prioritization has created a profoundly distorted information ecosystem where pet food trends are driven by follower count rather than expertise.</p>
<p>A board-certified veterinary nutritionist who has dedicated 20 years to studying feline metabolism might reach a few thousand people through academic channels and clinical practice.</p>
<p>Meanwhile, a photogenic Maine Coon with an owner skilled in content creation reaches millions with nutrition claims based on personal anecdote rather than scientific understanding.</p>
<p>When you stand in the pet store aisle making your selection, which voice is louder in your memory?</p>
<h4><strong>How Pet Food Trends Drown Out Veterinary Advice</strong></h4>
<p>The ramifications extend beyond consumer confusion. This practice is actively widening the already concerning divide between the pet food industry and veterinary medicine.</p>
<p>Veterinarians, frustrated by having to counter unsubstantiated marketing claims during limited appointment times, become increasingly skeptical of commercial pet foods.</p>
<p>Brands, rather than addressing these legitimate concerns through research, double down on direct-to-consumer emotional marketing that often implies veterinarians are either uninformed or compromised.</p>
<h4><strong>The Gaps in Pet Nutrition Science</strong></h4>
<p>Perhaps most troubling is how this marketing-over-research approach perpetuates significant knowledge gaps in companion animal nutrition. The inconvenient truth is that we have substantial unanswered questions in dog and cat nutrition science:</p>
<ul data-spread="false">
<li>We don&#8217;t thoroughly understand how different forms of nutrients (chelated minerals versus inorganic forms, for instance) impact long-term health outcomes.</li>
<li>We have limited data on how processing methods (extrusion versus fresh cooking versus raw) affect nutrient utilization and disease risk.</li>
<li>We lack consensus on optimal levels for many nutrients across different life stages, breeds, and activity levels.</li>
</ul>
<p>These aren&#8217;t insurmountable research challenges. Many could begin to be addressed with relatively modest investments—the equivalent of a year&#8217;s worth of mid-tier influencer contracts could fund preliminary studies that might genuinely advance our understanding of pet nutrition.</p>
<p>Instead of investing in discovering real breakthroughs that would give them legitimate achievements to advertise, brands continue allocating resources to create the illusion of innovation through carefully crafted content partnerships, leaving both pets and the veterinarians who care for them without the evidence-based answers they deserve.</p>
<h4><strong>Premium Pricing Without Premium Value</strong></h4>
<p>The &#8220;premiumization&#8221; of pet food has reached almost comical extremes.</p>
<p>Today&#8217;s luxury pet products come in packaging that rivals human cosmetics—matte-finish bags with gold foil accents, artistic renderings of wild landscapes, and elegant typography proclaiming attributes like &#8220;small-batch crafted&#8221; and &#8220;artisanal formulation.&#8221;</p>
<p>This aesthetic upgrade comes with corresponding price tags that can leave even dedicated pet parents with sticker shock.</p>
<h4><strong>What Are You Really Paying For?</strong></h4>
<p>But what exactly are you getting for that 30-50% premium? Let&#8217;s examine one of the industry&#8217;s favorite up-charging strategies: the &#8220;kibble plus&#8221; format, where standard dry food is enhanced with visible inclusions—those appealing morsels of freeze-dried raw meat, colorful dried fruits, or glossy omega-rich oil coatings.</p>
<p>Laboratory analysis reveals these premium ingredients typically constitute less than 5% of the total product by weight.</p>
<ul data-spread="false">
<li>That visually striking freeze-dried raw meat sprinkled throughout the kibble? Often it&#8217;s present in quantities too minimal to meaningfully alter the nutritional profile of the base food.</li>
</ul>
<p>We know this because research has demonstrated that 20% fresh food added to a bowl of kibble yields better results than lesser amounts. Yet this minor addition frequently justifies a substantial price increase—turning a $60 bag of food into a $90 product without delivering proportionate nutritional benefits.</p>
<h4><strong>Why You’re Paying More Out of Fear, Not Facts</strong></h4>
<p>The industry has masterfully exploited a cognitive bias that equates price with quality, particularly when it comes to products we buy for loved ones. The psychological mechanism is powerful:</p>
<p>&#8220;I wouldn&#8217;t forgive myself for choosing the cheaper option if something happened to my pet.&#8221;</p>
<p>This emotional leverage works remarkably well even in the complete absence of evidence that the premium product delivers better health outcomes.</p>
<h4><strong>Who Actually Invests in Research?</strong></h4>
<p>What&#8217;s particularly revealing is examining which brands invest in feeding trials and research validation.</p>
<p>Ironically, some of the most scientifically validated pet foods are:</p>
<ul data-spread="false">
<li>Mid-priced options from companies with dedicated research facilities</li>
<li>Brands with veterinary nutritionists on staff</li>
</ul>
<p>Meanwhile, many boutique ultra-premium brands operate without:</p>
<ul data-spread="false">
<li>A single full-time nutritionist</li>
<li>An in-house research program</li>
</ul>
<p>They rely instead on third-party formulation services and contract manufacturing.</p>
<h4><strong>The Hidden Risks of Overfeeding</strong></h4>
<p>The problem extends beyond simple price-to-value disparities.</p>
<p>Many of these premium diets contain serious flaws in their feeding guidelines—an issue with significant consequences for pet health.</p>
<p>Investigations of feeding recommendations across brands reveal a troubling pattern:</p>
<ul data-spread="false">
<li>Premium foods frequently suggest serving sizes that deliver 20-30% more calories than pets require</li>
</ul>
<p>This overfeeding creates a perfect scenario for manufacturers:</p>
<ul data-spread="false">
<li>Your pet consumes more product (increasing your purchase frequency)</li>
<li>Your pet gradually develops obesity</li>
<li>You eventually require specialized—and more expensive—&#8221;weight management&#8221; formulas from the same company</li>
</ul>
<h4><strong>Why &#8220;Complete and Balanced&#8221; Isn&#8217;t Always Enough</strong></h4>
<p>This overfeeding problem is compounded by a little-discussed aspect of pet food formulation: most manufacturers formulate to minimum nutrient requirements rather than optimal levels.</p>
<p>Reducing portion sizes to address calorie concerns might inadvertently restrict essential nutrients below ideal thresholds.</p>
<p>Why do companies take this minimalist approach to nutrition? It&#8217;s simple economics:</p>
<p>Adding just the required minimum of expensive nutrients like omega-3 fatty acids or chelated minerals reduces production costs significantly across millions of units.</p>
<p>The uncomfortable reality is that without established optimal nutrient levels (research the industry has little incentive to fund), manufacturers can claim &#8220;complete and balanced&#8221; status while potentially delivering nutrition that merely prevents deficiency rather than promoting optimal health.</p>
<h4><strong>The Cannibalization Conundrum: How Pet Food Trends Create Confusion</strong></h4>
<p>The scenario plays out with clockwork predictability: You&#8217;ve finally found a pet food that works well—your finicky cat actually eats it, your dog&#8217;s digestive issues have stabilized, and you&#8217;ve settled into a comfortable routine. Then, suddenly, a &#8220;new and improved&#8221; version appears on the shelf right beside your trusted standby, featuring a slightly updated formula with added &#8220;superfoods,&#8221; &#8220;enhanced digestive support,&#8221; or &#8220;advanced antioxidant blend.&#8221;</p>
<p>This product proliferation creates an intentional dilemma for loyal customers. The underlying message is subtle but clear:</p>
<p>&#8220;The product you thought was excellent? It was actually lacking these crucial improvements. Shouldn&#8217;t you want the best for your pet?&#8221;</p>
<p>What makes this practice particularly perplexing is that it contradicts the most basic principle of product improvement. If a company genuinely develops a superior formulation, the logical action would be to replace the inferior product entirely.</p>
<p>Instead, many brands maintain both versions side by side, creating confusion at the point of purchase.</p>
<h4><strong>The Real Strategy: Profits Over Pets</strong></h4>
<p>The strategy behind product proliferation is purely commercial. By maintaining multiple similar products at different price points, companies can:</p>
<ul data-spread="false">
<li>Capture more shelf space (limiting competitor options)</li>
<li>Create artificial price tiers (improving profit margins)</li>
<li>Implement a &#8220;trading up&#8221; strategy where entry-level customers gradually migrate to higher-margin products through subtle psychological pressure</li>
</ul>
<p>This approach isn&#8217;t driven by nutritional necessity or consumer benefit—it&#8217;s a business strategy called &#8220;line extension&#8221; designed to maximize revenue from existing customer bases. <span style="font-weight: 400;">Marketing research confirms it&#8217;s more cost-effective to sell additional or premium products to current customers than to acquire new ones. The product you&#8217;re being urged to switch to often represents minimal actual improvement but significant margin enhancement for the manufacturer.</span></p>
<h4><strong>The Hidden Game Behind Pet Food Packaging</strong></h4>
<p class="" data-start="218" data-end="338">For consumers, this practice adds unnecessary complexity to pet care decisions that could—and should—be straightforward.</p>
<p class="" data-start="340" data-end="524">The cognitive load of evaluating marginally different formulations creates decision fatigue, often resulting in purchases based on marketing claims rather than substantive differences.</p>
<p class="" data-start="526" data-end="685">The result is a marketplace cluttered with redundant options differentiated more by packaging design and buzzwords than by meaningful nutritional distinctions.</p>
<p class="" data-start="687" data-end="802">The most revealing evidence of this strategy&#8217;s true purpose comes from examining what happens inside retail spaces.</p>
<p class="" data-start="804" data-end="963">Store planograms (shelf layouts) for major pet brands frequently show the &#8220;new and improved&#8221; premium versions positioned at eye level with enhanced visibility.</p>
<p class="" data-start="965" data-end="1132">The original formulations gradually migrate to less prominent lower shelves—not because they&#8217;re inferior products, but because they generate less profit per unit sold.</p>
<h4><strong>Cutting Through the Noise: What Really Matters in Pet Nutrition</strong></h4>
<p>At NorthPoint Pets, we&#8217;re seeing firsthand the confusion this product overload creates.</p>
<p>Customers come in overwhelmed, clutching screenshots of influencer recommendations, unsure which of the countless options will actually benefit their companions.</p>
<p>Here&#8217;s what we believe matters more than trendy ingredients or influencer endorsements:</p>
<ul data-spread="false">
<li>Evidence of effectiveness—not anecdotes, but actual data from feeding trials and research</li>
<li>Transparency about sourcing and manufacturing practices</li>
<li>Clear explanation of who specifically benefits from a product and why</li>
<li>Consistency in formulation rather than constant &#8220;improvements&#8221; that force you to readjust your pet&#8217;s diet</li>
</ul>
<p>When brands can&#8217;t provide these basics, it&#8217;s a red flag—regardless of how many social media stars endorse their products.</p>
<h4><strong>The Questions You Should Be Asking</strong></h4>
<p>Before being swayed by the next pet product &#8216;innovation,&#8217; ask:</p>
<ul data-spread="false">
<li>What specific problem does this product solve that existing options don&#8217;t?</li>
<li>What scientific evidence supports its effectiveness—beyond testimonials and influencer endorsements?</li>
<li>How is it meaningfully different from what my pet already eats?</li>
<li>Who specifically benefits from this product, and is my pet in that category?</li>
</ul>
<p>If clear answers to these questions aren&#8217;t readily available, the product likely represents marketing innovation rather than nutritional advancement.</p>
<h4><strong>The Honest Guidance You&#8217;ve Been Looking For</strong></h4>
<p>That feeling of confusion and decision paralysis you experience in the pet food aisle? It&#8217;s not a failure of your research skills or pet parenting abilities—it&#8217;s the predictable outcome of an industry that profits from your uncertainty.</p>
<p>When overwhelmed by choices, consumers default to emotional triggers and marketing promises rather than evidence-based decisions.</p>
<p>At NorthPoint Pets, we reject this approach entirely.</p>
<p>We evaluate products based on:</p>
<ul data-spread="true">
<li>Nutritional merit</li>
<li>Research validation</li>
<li>Real-world results—not social media buzz or marketing budgets</li>
</ul>
<p>We&#8217;ll candidly tell you when a new product offers genuine innovation worth your consideration, and when it&#8217;s merely recycled concepts in fancier packaging with a higher price tag.</p>
<p>Your goal isn&#8217;t to keep pace with every fleeting pet food trend—it&#8217;s to provide consistent, evidence-based nutrition that supports your companion&#8217;s long-term health. This objective is almost always better served by making informed, deliberate choices among proven options rather than chasing the endless parade of marginally different &#8220;innovations.&#8221;</p>
<h4><strong>Finding Your Way Forward</strong></h4>
<p>If you&#8217;re tired of deciphering cryptic ingredient lists, questioning influencer motives, and wondering whether premium prices actually deliver premium results, you&#8217;ve found your solution. Visit NorthPoint Pets for straightforward guidance based on nutritional science and practical experience—not paid endorsements and clever marketing tactics.</p>
<h4><strong>About NorthPoint Pets</strong></h4>
<p><em>NorthPoint Pets &amp; Co. provides pet parents and pets with premium food, and unbiased and honest information regarding the care, feeding, and behavioral drivers of dogs and cats. Our team of experts bring years of experience and education, as well as personality, perspective, and passion to everything we do. Visit the NorthPoint Pets &amp; Co. store in Cheshire, CT—we&#8217;re open seven days a week and can&#8217;t wait to meet you and your pets!</em></p>
</div></section>
<p>The post <a href="https://www.northpointpets.com/pet-food-marketing-maze/">Influencer Approved, Science Denied: Navigating the Pet Industry&#8217;s Marketing Maze</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
]]></content:encoded>
					
		
		
			</item>
		<item>
		<title>Is Your Pet’s Food Backed by Science or Just Marketing?</title>
		<link>https://www.northpointpets.com/is-your-pet-food-science-backed/</link>
		
		<dc:creator><![CDATA[Nicole R. Cammack]]></dc:creator>
		<pubDate>Mon, 09 Jun 2025 18:07:37 +0000</pubDate>
				<category><![CDATA[Nutrition]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[cat nutrition]]></category>
		<category><![CDATA[choosing pet food]]></category>
		<category><![CDATA[dog nutrition]]></category>
		<category><![CDATA[evidence-based pet food]]></category>
		<category><![CDATA[Honest Pet Nutrition]]></category>
		<category><![CDATA[marketing vs science]]></category>
		<category><![CDATA[NorthPoint Pets]]></category>
		<category><![CDATA[pet food industry]]></category>
		<category><![CDATA[pet food marketing]]></category>
		<category><![CDATA[pet food myths]]></category>
		<category><![CDATA[pet food research]]></category>
		<category><![CDATA[pet health]]></category>
		<category><![CDATA[pet nutrition]]></category>
		<category><![CDATA[science-backed pet food]]></category>
		<category><![CDATA[veterinary nutrition]]></category>
		<guid isPermaLink="false">https://www.northpointpets.com/?p=16086</guid>

					<description><![CDATA[<p>Is your pet’s food backed by real science or just marketing? We’ll help you see how research often gets overlooked and what it means for your pet’s health.</p>
<p>The post <a href="https://www.northpointpets.com/is-your-pet-food-science-backed/">Is Your Pet’s Food Backed by Science or Just Marketing?</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
]]></description>
										<content:encoded><![CDATA[<section  class='av_textblock_section av-58m2n92-e141005305fe79e33deee777f1153fb8 '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><h1><span style="color: #ba6128;">Is Your Pet’s Food Backed by Science or Just Marketing?</span></h1>
</div></section>
<div  id="npp_post_date"  class='av-post-metadata-container av-4ooagc6-8f5f1e775e3c0a7fec76cb1b9735f047 av-metadata-container-align-left  avia-builder-el-1  el_after_av_textblock  el_before_av_image  av-metadata-container-9'><div class='av-post-metadata-container-inner'><span class="av-post-metadata-content av-post-metadata-meta-content"><span class="av-post-metadata-content av-post-metadata-published"><span class="av-post-metadata-published-date" >June 9, 2025</span></span></span></div></div>

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<div  id="npp_post_author"  class='av-post-metadata-container av-2msea46-11f5f6a3e2d144bb57c85461355ef18a av-metadata-container-align-left  avia-builder-el-5  avia-builder-el-no-sibling  av-metadata-container-10'><div class='av-post-metadata-container-inner'><span class="av-post-metadata-content av-post-metadata-meta-content"><span class="av-post-metadata-content av-post-metadata-author"  itemprop="author" ><span class="av-metadata-before av-metadata-before-author">By</span><span class="av-post-metadata-author-link" ><a href="https://www.northpointpets.com/author/nicole-cammack/"  rel="author">Nicole R. Cammack</a></span></span></span></div></div></div>
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<section  class='av_textblock_section av-2uuxtbq-4c8673693838fdefdbc85c483b7350d0 '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><h4><b>TL;DR: Pet food brands pour millions into marketing while investing pennies into science.</b></h4>
<p><span style="font-weight: 400;">Think that flashy packaging or influencer posts mean the food is actually better? It’s usually not.</span></p>
<p><span style="font-weight: 400;">Instead of funding research that could lead to real breakthroughs, most brands invest in influencer campaigns and flashy content that creates the illusion of innovation.</span></p>
<p><b>Want pet food that actually delivers?</b><span style="font-weight: 400;"> Skip the gimmicks. Look for evidence, not marketing. At NorthPoint Pets, we prioritize research-backed products and help you make nutrition decisions grounded in real science.</span><span style="font-weight: 400;"><br />
</span></p>
<h4><b>How Pet Food Trends Drown Out Veterinary Advice</b></h4>
<p><span style="font-weight: 400;">The consequences of marketing-driven pet food trends go beyond consumer confusion. They’re widening the already troubling divide between the pet food industry and veterinary medicine.</span></p>
<p><span style="font-weight: 400;">Veterinarians, frustrated by having to counter unsubstantiated marketing claims during short appointment windows, are growing more skeptical of commercial pet foods.</span></p>
<p><span style="font-weight: 400;">Brands, rather than addressing these legitimate concerns through research, double down on direct-to-consumer emotional marketing that often implies veterinarians are either uninformed or compromised.</span></p>
<h4><b>The Gaps in Pet Nutrition Science</b></h4>
<p><span style="font-weight: 400;">Perhaps most troubling</span><span style="font-weight: 400;"> is how this marketing-over-research approach perpetuates significant knowledge gaps in companion animal nutrition.</span></p>
<p><span style="font-weight: 400;">The inconvenient truth is that we have substantial unanswered questions in dog and cat nutrition science:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How do different forms of nutrients (like chelated vs. inorganic minerals) affect long-term health?</span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">How do processing methods (extrusion, fresh cooking, raw) impact nutrient absorption and disease risk?</span></li>
</ul>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">What are the optimal nutrient levels for pets based on life stage, breed, and activity level?</span></li>
</ul>
<p><span style="font-weight: 400;">These aren&#8217;t insurmountable research challenges. Many could begin to be addressed with relatively modest investments—the equivalent of a year&#8217;s worth of mid-tier influencer contracts could fund preliminary studies that might genuinely advance our understanding of pet nutrition.</span></p>
<p><span style="font-weight: 400;">Instead of investing in real breakthroughs that would provide meaningful, evidence-based claims, brands continue to manufacture the illusion of innovation through scripted content partnerships. The result? Both pets and the veterinarians who care for them are left without the research they need</span><i><span style="font-weight: 400;">.</span></i></p>
<h4><b><i>Honest Nutrition Guidance—Not Hype</i></b></h4>
<p><i><span style="font-weight: 400;">Looking for pet nutrition grounded in real science, not influencer storytelling? At NorthPoint Pets, we prioritize evidence-backed products and clearly explain the true nutritional benefits—or limitations—of the foods we offer. We help you navigate the gaps in pet nutrition science with transparent, informed support.</span></i></p>
<p><i><span style="font-weight: 400;">If you&#8217;re tired of deciphering ingredient lists, questioning influencer motives, and wondering whether premium prices actually reflect premium quality, you’ve found your solution. Visit NorthPoint Pets for straightforward guidance rooted in nutritional science and real-world experience, not endorsements and marketing spin.</span></i></p>
<p><i><span style="font-weight: 400;"><strong>Ready to discover what you&#8217;re really paying for?</strong> Head to </span></i><b><i>Part 5: Premium Pricing, Budget Benefits</i></b><i><span style="font-weight: 400;">, or explore the bigger picture in our </span></i><b><i>complete breakdown of pet food marketing strategies</i></b><i><span style="font-weight: 400;">.</span></i></p>
<p><i><span style="font-weight: 400;"><em>NorthPoint Pets &amp; Co. provides pet parents with premium food and honest, unbiased information on the care, feeding, and behavioral needs of dogs and cats. Our team brings years of experience, education, and passion to everything we do. Visit us in Cheshire, Connecticut—we’re open seven days a week and can’t wait to meet you and your pets!</em></span></i></p>
</div></section>
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<p>The post <a href="https://www.northpointpets.com/is-your-pet-food-science-backed/">Is Your Pet’s Food Backed by Science or Just Marketing?</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
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			</item>
		<item>
		<title>Meet Dr. Siobhan: Veterinary Nutritionist Expert</title>
		<link>https://www.northpointpets.com/meet-dr-siobhan-veterinary-pet-nutritionist-expert/</link>
		
		<dc:creator><![CDATA[NorthPoint Pets]]></dc:creator>
		<pubDate>Wed, 10 Jul 2024 10:00:58 +0000</pubDate>
				<category><![CDATA[Nutrition]]></category>
		<category><![CDATA[Research]]></category>
		<category><![CDATA[AGE]]></category>
		<category><![CDATA[Animal Nutrition]]></category>
		<category><![CDATA[Board-Certified Veterinary Nutritionist]]></category>
		<category><![CDATA[Cat health]]></category>
		<category><![CDATA[cat nutrition]]></category>
		<category><![CDATA[dog health]]></category>
		<category><![CDATA[dog nutrition]]></category>
		<category><![CDATA[Dr. Siobhan Bridglalsingh]]></category>
		<category><![CDATA[expert nutritionist]]></category>
		<category><![CDATA[Pet Care Tips]]></category>
		<category><![CDATA[pet health]]></category>
		<category><![CDATA[pet nutrition]]></category>
		<category><![CDATA[Pet Nutrition Expert]]></category>
		<category><![CDATA[pet nutritionist]]></category>
		<category><![CDATA[Tailored Pet Diets]]></category>
		<category><![CDATA[Veterinary Nutritionist]]></category>
		<guid isPermaLink="false">https://www.northpointpets.com/?p=15377</guid>

					<description><![CDATA[<p>Meet Dr. Siobhan Bridglalsingh, a pet nutrition expert with over a decade of experience. Discover her journey, research, and practical tips on improving your pet’s health through tailored nutrition.</p>
<p>The post <a href="https://www.northpointpets.com/meet-dr-siobhan-veterinary-pet-nutritionist-expert/">Meet Dr. Siobhan: Veterinary Nutritionist Expert</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
]]></description>
										<content:encoded><![CDATA[<section  class='av_textblock_section av-5e32ys1-a3646f344e8da410813b0d919440db78 '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><h1><span style="color: #ba6128;">Meet Dr. Siobhan: Veterinary Nutritionist Expert</span></h1>
</div></section>
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<section  class='av_textblock_section av-lxyocr0w-362232acdf87c33805d0a599aca2543b '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><p>Meet Dr. Siobhan Bridglalsingh, DVM, MHEd., PhD, DACVIM (Nutrition), our go-to expert in pet nutrition! With over a decade of clinical experience and specialized knowledge, Dr. Siobhan offers top-notch nutritional advice tailored to each pet’s unique needs. We interviewed Dr. Siobhan about her exciting research in pet nutrition, her journey to becoming a Board-Certified Veterinary Nutritionist (BCVN), and a glimpse into her daily work dedicated to pet health. Learn why you might need a BCVN and how their expertise can significantly benefit your pet&#8217;s health.</p>
<ol>
<li>
<h4><strong>What inspired you to become a board-certified veterinary nutritionist (BCVN)?</strong></h4>
<p>Honestly, I started off doing PhD research into <a href="https://esploro.libs.uga.edu/esploro/outputs/doctoral/INFLUENCE-OF-FOUR-DIFFERENTLY-PROCESSED-DIETS/9949365852802959">differently processed foods</a>. Once I was done with that theoretical part of the work, I really wanted to enhance my clinical expertise so that all my research and newly acquired knowledge could benefit the pets that need my help! As a BCVN, I can offer my service to the pets that need that sort of nutrition support as part of their care team.</li>
<li>
<h4><strong>Can you describe a typical day in your role as a BCVN?</strong></h4>
<p>My typical day (when I function purely as a BCVN) would start off reviewing patients&#8217; medical records while I prepare for consultation appointments with their parents. Once I meet with everyone and come up with the best plan, I then get to formulating and putting together recipes with instructions that go out via email to each pet parent. Beyond pet care, I also liaise with various companies that need guidance with their products or food manufacture. I serve as a consultant to veterinarians in private practice who don&#8217;t need a full consultation but would like specific guidance on the best nutrition advice for a couple of their patients. I am also a professor and vet school administrator, so I have classes, labs, and hospital/school administrative duties to perform.</li>
<li>
<h4><strong>Tell us about your current research as a BCVN!</strong></h4>
<p>My team is currently investigating <a href="https://www.northpointpets.com/understandingagesinpetfoodhowtheyaffectyourpetshealth/">dietary advanced glycation end product</a> (AGEs) concentrations in differently processed pet foods and trying to correlate that with blood and urine concentrations that vary with the degree of intake. There is no research-based evidence of these compounds being a direct cause of disease in pet dogs and cats, but there is overwhelming evidence of association between high dietary AGE intake in human beings and the incidence or severity of inflammatory and degenerative diseases.</li>
<li>
<h4><strong>Besides consultations, what other responsibilities does a BCVN have?</strong></h4>
<p>This depends on the main function. If a BCVN is purely clinical and in private practice, then the main goal of the day is to manage patients, whether that is in-hospital or client consultations. In my case, for example, I am in academia, so I am a teacher, researcher, administrator, and clinician. Outside of those two options, there is also industry (pet food companies) and other upcoming companies such as supplement or holistic product companies whose goals are to provide products to improve animal health. A BCVN on staff helps with advising on the nutrient/nutritional goals/veterinary health aspects of such products.</li>
<li>
<h4><strong>How do you stay updated with the latest research and developments in companion animal nutrition?</strong></h4>
<p>This is a tough one given our busy schedules. We generally have various BCVN teams that share their work and others&#8217; work. We use online platforms to flag publications that contain certain keywords, and we have a journal club that allows us to keep current with reading and discussion among the group.</li>
<li>
<h4><strong>How do you work with veterinarians and other animal health professionals to ensure comprehensive care for pets?</strong></h4>
<p>BCVNs form part of the pet&#8217;s care team. All information is shared between members of the team. I function as an independent consultant to veterinarians who reach out to me to offer my service in conjunction with their medical management. Veterinarians are kept in the loop every step of the way, and we collaborate to do what is most appropriate for the pet&#8217;s medical conditions.</li>
<li>
<h4><strong>What do you enjoy most about your job? What&#8217;s your favorite aspect of it?</strong></h4>
<p>The best part of veterinary medicine, no matter which discipline, is seeing positive results when you offer service. In my case, as a BCVN, there is nothing better than hearing that the pet is doing so much better on the new diet and all signs of disease are either gone or subsided, so that both the pet and pet parent are happy, comfortable, and have a better quality of life together.</li>
<li>
<h4><strong>Are there any specific diseases or conditions that particularly interest you? If so, why?</strong></h4>
<p>I have always had an extra interest in diseases of the gastrointestinal tract. I think it&#8217;s because it is where the food goes. I always jokingly say that half of a veterinarian&#8217;s job is to make sure the pets eat and poop right!</li>
<li>
<h4><strong>Are there any emerging trends or advancements in companion animal nutrition that you&#8217;re particularly excited about?</strong></h4>
<p>Recently, there has been discussion about the <a href="https://www.northpointpets.com/whyguthealthisimportantforyourdog/">gastrointestinal microbiome</a> and response to ingredients and/or nutrients, how this affects health, and the possible need for variety in a pet&#8217;s diet that may be a better option. Traditionally, it has been accepted that dogs and cats should eat the same diet for their entire lives. I think the conversation about variety is interesting as a new consideration, and I look forward to clinical evidence to support this new realization.</li>
</ol>
<p>Dr. Siobhan Bridglalsingh&#8217;s work as a Board-Certified Veterinary Nutritionist showcases the crucial role of specialized diets in promoting pet health. Her innovative research and hands-on approach to pet nutrition highlight how tailored diets can significantly improve the well-being of our pets. <a href="https://www.northpointpets.com/exploring-pet-nutrition-myths-with-dr-siobhan/">In part 2,</a>  we’ll dive deeper into Dr. Siobhan’s practical advice on pet nutrition as she debunks common myths.</p>
</div></section>
<p>The post <a href="https://www.northpointpets.com/meet-dr-siobhan-veterinary-pet-nutritionist-expert/">Meet Dr. Siobhan: Veterinary Nutritionist Expert</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
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		<title>Why Pet Parents Should Care About AGEs In Pet Food</title>
		<link>https://www.northpointpets.com/understandingagesinpetfoodhowtheyaffectyourpetshealth/</link>
		
		<dc:creator><![CDATA[Nicole R. Cammack]]></dc:creator>
		<pubDate>Tue, 21 May 2024 17:36:15 +0000</pubDate>
				<category><![CDATA[Food & Toppers]]></category>
		<category><![CDATA[Health Concerns]]></category>
		<category><![CDATA[Nutrition]]></category>
		<category><![CDATA[Raw]]></category>
		<category><![CDATA[Advanced Glycation End Products]]></category>
		<category><![CDATA[AGEs in pet food]]></category>
		<category><![CDATA[Cat]]></category>
		<category><![CDATA[cat nutrition]]></category>
		<category><![CDATA[Dog]]></category>
		<category><![CDATA[dog health]]></category>
		<category><![CDATA[dog nutrition]]></category>
		<category><![CDATA[glycation in pets]]></category>
		<category><![CDATA[Healthy pet diet]]></category>
		<category><![CDATA[holistic pet nutrition]]></category>
		<category><![CDATA[natural pet food]]></category>
		<category><![CDATA[pet aging and diet]]></category>
		<category><![CDATA[pet diet tips]]></category>
		<category><![CDATA[pet food choices]]></category>
		<category><![CDATA[pet food ingredients]]></category>
		<category><![CDATA[pet food safety]]></category>
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		<category><![CDATA[pet inflammation]]></category>
		<category><![CDATA[Pet Longevity]]></category>
		<category><![CDATA[pet nutrition]]></category>
		<category><![CDATA[Pet Well-Being.]]></category>
		<category><![CDATA[processed pet food risks]]></category>
		<category><![CDATA[raw pet food]]></category>
		<category><![CDATA[reducing AGEs]]></category>
		<guid isPermaLink="false">https://www.northpointpets.com/?p=15283</guid>

					<description><![CDATA[<p>Discover the importance of Advanced Glycation End Products (AGEs) in pet food and why understanding them is crucial for your pet's health and longevity.</p>
<p>The post <a href="https://www.northpointpets.com/understandingagesinpetfoodhowtheyaffectyourpetshealth/">Why Pet Parents Should Care About AGEs In Pet Food</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
]]></description>
										<content:encoded><![CDATA[<section  class='av_textblock_section av-4nqeveb-5464655104f2af3ea447e8840a99058a '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><h1><span style="color: #ba6128;">Why Pet Parents Should Care About AGEs In Pet Food</span></h1>
</div></section>
<div  id="npp_post_date"  class='av-post-metadata-container av-4d3gv3n-95f9245e9d6722caff5b44b1dedcd076 av-metadata-container-align-left  avia-builder-el-1  el_after_av_textblock  el_before_av_image  av-metadata-container-14'><div class='av-post-metadata-container-inner'><span class="av-post-metadata-content av-post-metadata-meta-content"><span class="av-post-metadata-content av-post-metadata-published"><span class="av-post-metadata-published-date" >May 21, 2024</span></span></span></div></div>

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<div  id="npp_post_author"  class='av-post-metadata-container av-2i74byr-ddebfd2030bd4425436888208c5483ae av-metadata-container-align-left  avia-builder-el-5  avia-builder-el-no-sibling  av-metadata-container-15'><div class='av-post-metadata-container-inner'><span class="av-post-metadata-content av-post-metadata-meta-content"><span class="av-post-metadata-content av-post-metadata-author"  itemprop="author" ><span class="av-metadata-before av-metadata-before-author">By</span><span class="av-post-metadata-author-link" ><a href="https://www.northpointpets.com/author/nicole-cammack/"  rel="author">Nicole R. Cammack</a></span></span></span></div></div></div>
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<div  class='hr av-ktvs7n-3ac520d90ca5d944ef42b430c4284ed3 hr-invisible  avia-builder-el-8  el_after_av_two_fifth  el_before_av_textblock '><span class='hr-inner '><span class="hr-inner-style"></span></span></div>
<section  class='av_textblock_section av-lw7y6rt6-7d2535e3c8f337c16dca769ebc4cb63b '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><p><span style="font-weight: 400;">As pet owners, we all want to give our dogs and cats the best possible care to help them live long, healthy lives. One crucial aspect of this is understanding how our pets&#8217; food choices impact their health at a cellular level. This brings us to the topic of Advanced Glycation End Products, or AGEs. You might be familiar with AGEs in the context of human health, where they are known to contribute to aging and various chronic diseases. But did you know that our furry companions, who often consume more AGEs than we do, are also affected by these molecules[1]</span><span style="font-weight: 400;">? While research on AGEs in pets isn&#8217;t as extensive as it is for humans, it&#8217;s essential to consider their potential impact on our pets&#8217; health and well-being.</span></p>
<h4><b>Understanding AGEs and Their Impact on Health</b></h4>
<p><span style="font-weight: 400;">Advanced glycation end products are molecules formed when sugars react with proteins and fats in the body, a process called glycation. Glycation occurs naturally as part of the aging process. However, certain lifestyle factors, such as a diet high in sugars and processed foods, can speed up the formation of AGEs.</span></p>
<p><span style="font-weight: 400;">In humans, AGEs can accumulate in tissues throughout the body, including the skin, arteries, kidneys, and brain. This buildup can lead to chronic inflammation, oxidative stress, and damage to cells and tissues. These effects are linked to various age-related diseases, including diabetes, cardiovascular disease, Alzheimer&#8217;s disease, and certain cancers[2]</span><span style="font-weight: 400;">. While we don&#8217;t have the same level of research connecting AGEs to specific diseases in dogs and cats, the mechanisms of damage caused by AGEs are likely similar across species[3]</span><span style="font-weight: 400;">.</span></p>
<h4><b>The Role of Ultra-Processed Foods</b></h4>
<p><span style="font-weight: 400;">In the context of human diets, ultra-processed foods—such as sugary snacks, fast food, and ready-to-eat meals—are major contributors to AGE formation[4]</span><span style="font-weight: 400;">. These foods are often high in sugars, unhealthy fats, and artificial ingredients. Similarly, in the pet food industry, kibble and canned foods are often highly heat-processed, and that can lead to higher AGE levels in your pets&#8217; bodies[5]</span><span style="font-weight: 400;">.</span></p>
<h4><b>Lesser Processed Pet Food Options</b></h4>
<p><span style="font-weight: 400;">Choosing less processed food options for your pets can significantly reduce their AGE intake. Fresh, minimally processed diets, such as raw or gently cooked foods, are closer to their natural diet and are typically lower in AGEs. These diets are akin to humans opting for whole, fresh foods like fruits, vegetables, lean meats, and whole grains over processed snacks and fast food.</span></p>
<blockquote>
<p><span style="font-weight: 400;">Importantly, even adding a small amount of fresh foods to more processed diets can have a healthful impact on your pet. This can mean fresh fruits and veggies, lean meats, or additions of raw or gently cooked options.</span></p>
</blockquote>
<h4><b>The Role of AGEs in the Aging Process</b></h4>
<p><span style="font-weight: 400;">AGEs contribute to aging by causing structural and functional changes in proteins, leading to a loss of elasticity and flexibility in tissues and organs. This can manifest in various ways, such as stiffening of blood vessels, reduced kidney function, and skin aging. In pets, these changes can affect their mobility, organ function, and overall quality of life as they age.</span></p>
<h4><b>Reducing AGE Formation for Better Health</b></h4>
<p><span style="font-weight: 400;">Reducing the formation of AGEs in the body can help mitigate their harmful effects. Here are some practical strategies:</span></p>
<ul>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Limit Sugar Intake:</strong> A diet low in sugar and refined carbohydrates can reduce the production of AGEs. Opt for the addition of minimally processed foods for your pets whenever possible.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong>Antioxidant-Rich Diet:</strong> Antioxidants can help neutralize the damaging effects of AGEs. Include foods rich in antioxidants in your pet&#8217;s diet, such as fresh fruits and vegetables if appropriate for their species and diet.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;"><strong><a href="https://www.northpointpets.com/how-much-exercise-does-your-dog-really-need/">Regular Exercise:</a></strong> Physical activity helps reduce AGE accumulation by improving overall metabolic health and reducing oxidative stress[</span><span style="font-weight: 400;">6]</span><span style="font-weight: 400;">.</span></li>
</ul>
<h4><b>Conclusion</b></h4>
<p><span style="font-weight: 400;">While we still have much to learn about the specific effects of AGEs on our pets, it&#8217;s clear that their diet and lifestyle play a significant role in their health and longevity. By making informed choices about their nutrition and promoting a healthy lifestyle, we can help minimize the impact of AGEs and support our pets in living long, vibrant lives.</span></p>
<p>*This article is for informational purposes only. It is not meant to provide medical advice or replace the advice of a qualified veterinarian.</p>
<p><em><b>References</b></em></p>
<ol>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">van Rooijen, C., Bosch, G., van der Poel, A.F.B., Wierenga, P.A., Alexander, L., &amp; Hendriks, W.H. (2014). Quantitation of Maillard Reaction Products in Commercially Available Pet Foods. </span><i><span style="font-weight: 400;">Journal of Agricultural and Food Chemistry</span></i><span style="font-weight: 400;">, 62(35), 8883-8891. doi: 10.1021/jf502064h.</span><a href="https://chatgpt.com/c/6ce6b93f-1402-4ac5-8932-d87a68c1f726#user-content-fnref-1"><span style="font-weight: 400;"> </span></a></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Dehghan, M., Mente, A., Rangarajan, S., Mohan, V., Swaminathan, S., Avezum, A., et al. (2023). Ultra-processed foods and mortality: Analysis from the Prospective Urban and Rural Epidemiology study. </span><i><span style="font-weight: 400;">American Journal of Clinical Nutrition</span></i><span style="font-weight: 400;">, 117(1), 55-63. doi: 10.1016/j.ajcnut.2022.10.014.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Palaseweenun, P., Hagen-Plantinga, E.A., Schonewille, J.T., Koop, G., Butre, C., &amp; Jonathan, M., et al. (2021). Urinary excretion of advanced glycation end products in dogs and cats. </span><i><span style="font-weight: 400;">Journal of Animal Physiology and Animal Nutrition (Berl)</span></i><span style="font-weight: 400;">, 105(1), 149-156. doi: 10.1111/jpn.13347.</span><a href="https://chatgpt.com/c/6ce6b93f-1402-4ac5-8932-d87a68c1f726#user-content-fnref-3"><span style="font-weight: 400;"> </span></a></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Poulsen, M.W., Hedegaard, R.V., Andersen, J.M., de Courten, B., Bügel, S., &amp; Nielsen, J., et al. (2013). Advanced glycation endproducts in food and their effects on health. </span><i><span style="font-weight: 400;">Food and Chemical Toxicology</span></i><span style="font-weight: 400;">, 60, 10-37. doi: 10.1016/j.fct.2013.06.052.</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">van Rooijen, C. (2015). Maillard reaction products in pet foods [Doctoral dissertation, Wageningen University, Wageningen, NL].</span></li>
<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Hooshiar, S.H., Esmaili, H., Taherian, A., &amp; Jafarnejad, S. (2022). Exercise, Advanced Glycation End Products, and Their Effects on Cardiovascular Disorders: A Narrative Review. </span><i><span style="font-weight: 400;">Heart and Mind</span></i><span style="font-weight: 400;">, 6(3), 139-150. doi: 10.4103/hm.hm_31_22.</span></li>
</ol>
</div></section>
<p>The post <a href="https://www.northpointpets.com/understandingagesinpetfoodhowtheyaffectyourpetshealth/">Why Pet Parents Should Care About AGEs In Pet Food</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
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		<title>Best Puppy Diet: Key to Long-Term Gut Health</title>
		<link>https://www.northpointpets.com/bestpuppydietkeytolongtermguthealth/</link>
		
		<dc:creator><![CDATA[NorthPoint Pets]]></dc:creator>
		<pubDate>Fri, 17 May 2024 14:17:54 +0000</pubDate>
				<category><![CDATA[Digestion]]></category>
		<category><![CDATA[Food & Toppers]]></category>
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		<category><![CDATA[best puppy food for gut health]]></category>
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		<guid isPermaLink="false">https://www.northpointpets.com/?p=15228</guid>

					<description><![CDATA[<p>Finnish study reveals puppy diet choices can impact their long-term health. Learn how to feed your pup for a healthy life! </p>
<p>The post <a href="https://www.northpointpets.com/bestpuppydietkeytolongtermguthealth/">Best Puppy Diet: Key to Long-Term Gut Health</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
]]></description>
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<p><span style="font-weight: 400;">Selecting the best diet for your dog goes beyond merely establishing a feeding routine. It&#8217;s about using nutrition to create a life of health, happiness, and longevity. Scientists from the DogRisk research group at the University of Helsinki recently gave dog owners critical <a href="https://www.nature.com/articles/s41598-023-27866-z">new evidence </a></span><span style="font-weight: 400;">that what we feed our puppies can dramatically affect them later in life. </span></p>
<h4><strong>What were the researchers looking for?</strong></h4>
<p>These researchers focused on the long-term effects of puppy and adolescent diets to shed light on how early dietary choices influence a dog&#8217;s future health¹<span style="font-weight: 400;">. Their objective was to explore the connection between the food given to dogs during their puppyhood (2–6 months) and adolescence (6–18 months) and the occurrence of chronic enteropathies later in life.</span></p>
<p><span style="font-weight: 400;">Chronic enteropathies (CE) in dogs are ongoing digestive issues that persist for three weeks or more, even when typical culprits like parasites, bacterial infections, and cancer have been ruled out. CEs are like complex medical mysteries where the obvious reasons for the dog&#8217;s gastrointestinal issues have been excluded, highlighting the intricate relationship between diet and digestive health.</span></p>
<p><span style="font-weight: 400;">To get this data, researchers analyzed questionnaires received from several thousand Finnish companion dog owners about their pet’s diet at puppyhood, adolescence, and adulthood. The survey also included a range of questions about the dog’s phenotype, environment, health status, lifestyle and maternal data.</span></p>
<h4><b>What the researchers found</b><b></b></h4>
<p><b></b><span style="font-weight: 400;">The analysis revealed that feeding dogs a non-processed meat-based diet that included meal leftovers and table scraps to young dogs (2-18 months old), helped protect the dog from CE later in life.</span></p>
<p><span style="font-weight: 400;">Think of these meals as being as close as possible to what dogs naturally eat, like raw or gently cooked meats, raw soft bones, and bits of cartilage. These foods are nutrient-dense and full of vitamins, minerals, enzymes, and bacteria that can dramatically improve your dog&#8217;s gut and overall health.</span></p>
<p><span style="font-weight: 400;">The research also showed that feeding young dogs an ultra-processed diet high in carbohydrates, like dry dog food (kibble) and rawhides were significant risk factors for CE later in life.</span></p>
<h4><b>What the research means for you</b><b><br />
</b></h4>
<p>While we can’t change several factors, like genetics, that affect our dog’s health, we can modify their diet to improve wellness and longevity. Considering the study results, there are three main components that are recommended for inclusion in a young dog’s diet:</p>
<ul>
<li style="font-weight: 400;" aria-level="1"><b>Raw meats: </b><span style="font-weight: 400;">Think of beef, chicken, lamb, or fish as the primary protein sources. Make sure whatever you choose is fresh and comes from a trustworthy place to keep any pathogens at bay.</span></li>
<li style="font-weight: 400;" aria-level="1"><b>Raw bones and cartilage: </b><span style="font-weight: 400;">Most dogs love to chew on these primal foods. In addition vital minerals and compounds like calcium, phosphorus, and glucosamine, bones help maintain cleaner teeth and improve oral health. They also provide hours of mental enrichment. To find out the safest way to add raw bones to your dog’s diet, check out our blog post </span><a href="https://www.northpointpets.com/is-it-safe-to-feed-your-pet-a-raw-meaty-bone/"><span style="font-weight: 400;">Is It Safe To Feed Your Pet a Raw Meaty Bone?</span> </a></li>
<li style="font-weight: 400;" aria-level="1"><b>Veggies and fruits: </b><span style="font-weight: 400;">Adding a small amount of lightly steamed or raw veggies and certain fruits to your dog&#8217;s bowl can boost their intake of vitamins, minerals, and fiber. To learn more about including these to your pet’s bowl, check out our tips </span><a href="https://www.northpointpets.com/feedingyourpetfreshfruitsandvegetables/"><span style="font-weight: 400;">here</span></a><span style="font-weight: 400;">. </span></li>
</ul>
<h4><b>How to start improving your dog’s diet</b><b><br />
</b></h4>
<p><span style="font-weight: 400;">When adding new foods to your dog&#8217;s bowl, our advice is to always take it slow and easy. Start with small amounts of fresh foods mixed with your dog&#8217;s kibble. Gradually increase the fresh food to kibble ratio over 2-3 weeks. This slow and steady approach gives your dog&#8217;s digestive system time to adapt to the new diet.</span></p>
<blockquote>
<p><span style="font-weight: 400;">Understanding chronic enteropathies and their connection to diet is crucial for every dog owner. By recognizing the symptoms of CE and opting for a diet that leans towards non-processed or minimally processed meat-based foods, you&#8217;re taking significant steps towards safeguarding your young dog&#8217;s long-term health. </span></p>
</blockquote>
<p><span style="font-weight: 400;">If you want help getting your pup’s nutrition dialed in, stop by the shop and let’s talk. Our team is ready to help you get started today so your dog can experience the vibrant health and vitality that a proper diet can bring to your dog.</span></p>
<p><em>*This article is for informational purposes only. It is not meant to provide medical advice or replace the advice of a qualified veterinarian.</em></p>
<h5><strong>References:<br />
</strong><span style="font-weight: 400;">  1. Vuori, K.A., Hemida, M., Moore, R. et al. The effect of puppyhood and adolescent diet on the incidence of chronic enteropathy in dogs later in life. Sci Rep 13, 1830 (2023). </span><a href="https://doi.org/10.1038/s41598-023-27866-z"><span style="font-weight: 400;">https://doi.org/10.1038/s41598-023-27866-z</span></a></h5>
</div></section>
<p>The post <a href="https://www.northpointpets.com/bestpuppydietkeytolongtermguthealth/">Best Puppy Diet: Key to Long-Term Gut Health</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
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			</item>
		<item>
		<title>Petey’s Nutrition Story: From Shelter to Wellness</title>
		<link>https://www.northpointpets.com/peteysjourneyintomylife/</link>
		
		<dc:creator><![CDATA[Tina Adams]]></dc:creator>
		<pubDate>Mon, 18 Sep 2023 13:50:25 +0000</pubDate>
				<category><![CDATA[Joint Health]]></category>
		<category><![CDATA[Nutrition]]></category>
		<category><![CDATA[Raw]]></category>
		<category><![CDATA[Supplements]]></category>
		<category><![CDATA[animal welfare]]></category>
		<category><![CDATA[chihuahua mix]]></category>
		<category><![CDATA[dog diet]]></category>
		<category><![CDATA[dog food]]></category>
		<category><![CDATA[dog fostering]]></category>
		<category><![CDATA[dog nutrition]]></category>
		<category><![CDATA[dog supplements]]></category>
		<category><![CDATA[freeze dried raw]]></category>
		<category><![CDATA[joint supplements]]></category>
		<category><![CDATA[pet food]]></category>
		<category><![CDATA[pet nutrition]]></category>
		<category><![CDATA[raw]]></category>
		<category><![CDATA[raw dog food]]></category>
		<category><![CDATA[rescue dog]]></category>
		<category><![CDATA[senior dog health]]></category>
		<category><![CDATA[senior dog rescue story]]></category>
		<guid isPermaLink="false">https://www.northpointpets.com/?p=14707</guid>

					<description><![CDATA[<p>Tina's perspective on pet nutrition was transformed when she began fostering Petey.</p>
<p>The post <a href="https://www.northpointpets.com/peteysjourneyintomylife/">Petey’s Nutrition Story: From Shelter to Wellness</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
]]></description>
										<content:encoded><![CDATA[<section  class='av_textblock_section av-5qagupf-df52db2ebb870bc0a0ff14693f094d2e '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><h1><span style="color: #ba6128;">Petey’s Nutrition Story: From Shelter to Wellness</span></h1>
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<section  class='av_textblock_section av-lm7s3oka-fb62242e40cce280cce8d669d39c2c06 '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><h4>A Chance Enounter</h4>
<p><span style="font-weight: 400;">I saw a post on Facebook by an animal control officer I&#8217;ve known for years. She was looking for foster families for dogs that had been in kennels for almost two years. These dogs were taken from a supposed &#8220;rescue&#8221; operation, and their court cases were still pending, so they couldn&#8217;t be adopted yet. I offered to help by fostering one. She had a dog in mind for me. When I met him, I was surprised by how small he was. I&#8217;ve always preferred big dogs. But I agreed to foster him, thinking I could return him later.</span></p>
<h4>A New Best Friend</h4>
<p><span style="font-weight: 400;">As time passed, I found myself getting attached to the little dog I came to call Petey. He won me over quickly with his big personality. He&#8217;s a mix of chihuahua and something else. He&#8217;s got some typical chihuahua traits, like always feeling cold and wanting to be close to me. He&#8217;s always seeking love, attention, and food. But he doesn&#8217;t bark or whine a lot, and he&#8217;s not aggressive at all.</span></p>
<h4>A Healthier Diet for Petey</h4>
<p><span style="font-weight: 400;">When I first took in Petey, I asked Nicci at NorthPoint about his food. She suggested high-quality kibble, which he did fine on. No health issues or skin problems. But when I started learning more about nutrition at NorthPoint, I switched him to dehydrated food, and then to full raw. Since the switch, I&#8217;ve noticed his coat is healthier, he has smaller poops, and he lost some weight. I&#8217;ve had Petey for almost 9 years now, and he&#8217;s my best buddy. I want him to stay healthy and happy as long as possible. Keeping him at a good weight is important for his joints, and I believe a raw diet is the way to go for that.</span></p>
<h4>Supplements for a Healthy Senior</h4>
<p><span style="font-weight: 400;">Recently, I added some supplements to his routine. He&#8217;s a small dog, so his joints aren&#8217;t a major concern, but his front legs are a bit bent, and he&#8217;s over 11 years old. I didn&#8217;t think he really needed glucosamine, but once he started taking it, I saw him moving better and having less trouble getting up and down within days. Besides glucosamine, he also gets pre- and probiotics and digestive enzymes for his gut health.</span></p>
<h4>Lessons Learned</h4>
<p><span style="font-weight: 400;">Before getting Petey, I thought all dogs just ate kibble, and the brand didn&#8217;t matter much. But the more I learned, the more I realized that like humans, pets benefit from less processed food. I try to eat healthy, fresh food, so why not do the same for my dog?</span></p>
<div></div>
</div></section>
<div  class='flex_column av-1abtw9f-592722df103206129e52c917861bdaf6 av_one_full  avia-builder-el-10  el_after_av_textblock  avia-builder-el-last  first flex_column_div  column-top-margin'     ><div id='av-masonry-1' class='av-masonry av-j3nz1v-a6b6e7e6bdb9ae4e3dc04f1fa60ab95f noHover av-fixed-size av-large-gap av-hover-overlay- av-masonry-animation-active av-masonry-col-4 av-caption-always av-caption-style- av-masonry-gallery av-orientation-portrait ' data-post_id="14707"><div class="av-masonry-container isotope av-js-disabled"><div class='av-masonry-entry isotope-item av-masonry-item-no-image '></div><a href="https://www.northpointpets.com/wp-content/uploads/2023/09/Tina-and-Petey-in-the-store-1030x1030.png" data-srcset="https://www.northpointpets.com/wp-content/uploads/2023/09/Tina-and-Petey-in-the-store-1030x1030.png 1030w, https://www.northpointpets.com/wp-content/uploads/2023/09/Tina-and-Petey-in-the-store-300x300.png 300w, https://www.northpointpets.com/wp-content/uploads/2023/09/Tina-and-Petey-in-the-store-80x80.png 80w, https://www.northpointpets.com/wp-content/uploads/2023/09/Tina-and-Petey-in-the-store-768x768.png 768w, https://www.northpointpets.com/wp-content/uploads/2023/09/Tina-and-Petey-in-the-store-36x36.png 36w, https://www.northpointpets.com/wp-content/uploads/2023/09/Tina-and-Petey-in-the-store-180x180.png 180w, https://www.northpointpets.com/wp-content/uploads/2023/09/Tina-and-Petey-in-the-store-705x705.png 705w, https://www.northpointpets.com/wp-content/uploads/2023/09/Tina-and-Petey-in-the-store.png 1080w" data-sizes="(max-width: 1030px) 100vw, 1030px"  aria-label="image Tina and Petey in the store"  id='av-masonry-1-item-14711' data-av-masonry-item='14711' class='av-masonry-entry isotope-item post-14711 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title="Tina and Petey in the store" alt=""    itemprop="thumbnailUrl" ><div class='av-inner-masonry-sizer'></div><figure class='av-inner-masonry main_color'><div class="av-masonry-outerimage-container"><div class='av-masonry-image-container' style="background-image: url(https://www.northpointpets.com/wp-content/uploads/2023/09/Tina-and-Petey-in-the-store-705x705.png);"  title="Tina and Petey in the store" ></div></div></figure></a><!--end av-masonry entry--><a href="https://www.northpointpets.com/wp-content/uploads/2023/09/Tina-and-Petey-3-1-1030x1000.jpg" data-srcset="https://www.northpointpets.com/wp-content/uploads/2023/09/Tina-and-Petey-3-1-1030x1000.jpg 1030w, https://www.northpointpets.com/wp-content/uploads/2023/09/Tina-and-Petey-3-1-300x291.jpg 300w, https://www.northpointpets.com/wp-content/uploads/2023/09/Tina-and-Petey-3-1-768x746.jpg 768w, https://www.northpointpets.com/wp-content/uploads/2023/09/Tina-and-Petey-3-1-36x36.jpg 36w, https://www.northpointpets.com/wp-content/uploads/2023/09/Tina-and-Petey-3-1-705x685.jpg 705w, https://www.northpointpets.com/wp-content/uploads/2023/09/Tina-and-Petey-3-1.jpg 1284w" data-sizes="(max-width: 1030px) 100vw, 1030px"  aria-label="image Tina and Petey-3"  id='av-masonry-1-item-14712' data-av-masonry-item='14712' class='av-masonry-entry isotope-item post-14712 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title="Tina and Petey-3" alt=""    itemprop="thumbnailUrl" ><div class='av-inner-masonry-sizer'></div><figure class='av-inner-masonry main_color'><div class="av-masonry-outerimage-container"><div class='av-masonry-image-container' style="background-image: url(https://www.northpointpets.com/wp-content/uploads/2023/09/Tina-and-Petey-3-1-705x685.jpg);"  title="Tina and Petey-3" ></div></div></figure></a><!--end av-masonry entry--><a href="https://www.northpointpets.com/wp-content/uploads/2023/09/WhatsApp-Image-2023-08-28-at-11.23.48-AM-2-773x1030.jpeg" data-srcset="https://www.northpointpets.com/wp-content/uploads/2023/09/WhatsApp-Image-2023-08-28-at-11.23.48-AM-2-773x1030.jpeg 773w, https://www.northpointpets.com/wp-content/uploads/2023/09/WhatsApp-Image-2023-08-28-at-11.23.48-AM-2-225x300.jpeg 225w, https://www.northpointpets.com/wp-content/uploads/2023/09/WhatsApp-Image-2023-08-28-at-11.23.48-AM-2-768x1024.jpeg 768w, https://www.northpointpets.com/wp-content/uploads/2023/09/WhatsApp-Image-2023-08-28-at-11.23.48-AM-2-1152x1536.jpeg 1152w, https://www.northpointpets.com/wp-content/uploads/2023/09/WhatsApp-Image-2023-08-28-at-11.23.48-AM-2-1125x1500.jpeg 1125w, https://www.northpointpets.com/wp-content/uploads/2023/09/WhatsApp-Image-2023-08-28-at-11.23.48-AM-2-529x705.jpeg 529w, https://www.northpointpets.com/wp-content/uploads/2023/09/WhatsApp-Image-2023-08-28-at-11.23.48-AM-2.jpeg 1536w" data-sizes="(max-width: 773px) 100vw, 773px"  aria-label="image WhatsApp Image 2023-08-28 at 11.23.48 AM (2)"  id='av-masonry-1-item-14713' data-av-masonry-item='14713' class='av-masonry-entry isotope-item post-14713 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title="WhatsApp Image 2023-08-28 at 11.23.48 AM (2)" alt=""    itemprop="thumbnailUrl" ><div class='av-inner-masonry-sizer'></div><figure class='av-inner-masonry main_color'><div class="av-masonry-outerimage-container"><div class='av-masonry-image-container' style="background-image: url(https://www.northpointpets.com/wp-content/uploads/2023/09/WhatsApp-Image-2023-08-28-at-11.23.48-AM-2-529x705.jpeg);"  title="WhatsApp Image 2023-08-28 at 11.23.48 AM (2)" ></div></div></figure></a><!--end av-masonry entry--><a href="https://www.northpointpets.com/wp-content/uploads/2023/09/WhatsApp-Image-2023-08-28-at-11.23.48-AM-773x1030.jpeg" data-srcset="https://www.northpointpets.com/wp-content/uploads/2023/09/WhatsApp-Image-2023-08-28-at-11.23.48-AM-773x1030.jpeg 773w, https://www.northpointpets.com/wp-content/uploads/2023/09/WhatsApp-Image-2023-08-28-at-11.23.48-AM-225x300.jpeg 225w, https://www.northpointpets.com/wp-content/uploads/2023/09/WhatsApp-Image-2023-08-28-at-11.23.48-AM-768x1024.jpeg 768w, https://www.northpointpets.com/wp-content/uploads/2023/09/WhatsApp-Image-2023-08-28-at-11.23.48-AM-1152x1536.jpeg 1152w, https://www.northpointpets.com/wp-content/uploads/2023/09/WhatsApp-Image-2023-08-28-at-11.23.48-AM-1125x1500.jpeg 1125w, https://www.northpointpets.com/wp-content/uploads/2023/09/WhatsApp-Image-2023-08-28-at-11.23.48-AM-529x705.jpeg 529w, https://www.northpointpets.com/wp-content/uploads/2023/09/WhatsApp-Image-2023-08-28-at-11.23.48-AM.jpeg 1536w" data-sizes="(max-width: 773px) 100vw, 773px"  aria-label="image WhatsApp Image 2023-08-28 at 11.23.48 AM"  id='av-masonry-1-item-14714' data-av-masonry-item='14714' class='av-masonry-entry isotope-item post-14714 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title="WhatsApp Image 2023-08-28 at 11.23.48 AM" alt=""    itemprop="thumbnailUrl" ><div class='av-inner-masonry-sizer'></div><figure class='av-inner-masonry main_color'><div class="av-masonry-outerimage-container"><div class='av-masonry-image-container' style="background-image: url(https://www.northpointpets.com/wp-content/uploads/2023/09/WhatsApp-Image-2023-08-28-at-11.23.48-AM-529x705.jpeg);"  title="WhatsApp Image 2023-08-28 at 11.23.48 AM" ></div></div></figure></a><!--end av-masonry entry--></div></div></div>
<p>The post <a href="https://www.northpointpets.com/peteysjourneyintomylife/">Petey’s Nutrition Story: From Shelter to Wellness</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
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		<item>
		<title>How Fresh Food Transformed Briggs&#8217; Health</title>
		<link>https://www.northpointpets.com/howfreshfoodtransformedbriggshealth/</link>
		
		<dc:creator><![CDATA[NorthPoint Pets]]></dc:creator>
		<pubDate>Fri, 01 Sep 2023 14:34:07 +0000</pubDate>
				<category><![CDATA[Food & Toppers]]></category>
		<category><![CDATA[Grooming]]></category>
		<category><![CDATA[Raw]]></category>
		<category><![CDATA[Skin & Coat]]></category>
		<category><![CDATA[Supplements]]></category>
		<category><![CDATA[Team Updates]]></category>
		<category><![CDATA[balanced pet diet]]></category>
		<category><![CDATA[canine wellness]]></category>
		<category><![CDATA[dog diet transformation]]></category>
		<category><![CDATA[dog food transition]]></category>
		<category><![CDATA[dog health]]></category>
		<category><![CDATA[dog nutrition]]></category>
		<category><![CDATA[fresh food diet]]></category>
		<category><![CDATA[homemade dog food]]></category>
		<category><![CDATA[natural dog diet]]></category>
		<category><![CDATA[nutritional benefits]]></category>
		<category><![CDATA[pet health]]></category>
		<category><![CDATA[pet nutrition]]></category>
		<category><![CDATA[raw feeding]]></category>
		<guid isPermaLink="false">https://www.northpointpets.com/?p=14681</guid>

					<description><![CDATA[<p>Discover how a fresh food dog diet transformation boosted Briggs' vitality and health in this inspiring story.</p>
<p>The post <a href="https://www.northpointpets.com/howfreshfoodtransformedbriggshealth/">How Fresh Food Transformed Briggs&#8217; Health</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
]]></description>
										<content:encoded><![CDATA[<section  class='av_textblock_section av-5ovoks9-c19ba1547b63252de252e868252e9174 '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><h1><span style="color: #ba6128;">How Fresh Food Transformed Briggs&#8217; Health</span></h1>
</div></section>
<div  id="npp_post_date"  class='av-post-metadata-container av-5i08trt-58f77494c8d9a7fca66da21469af8e38 av-metadata-container-align-left  avia-builder-el-1  el_after_av_textblock  el_before_av_image  av-metadata-container-20'><div class='av-post-metadata-container-inner'><span class="av-post-metadata-content av-post-metadata-meta-content"><span class="av-post-metadata-content av-post-metadata-published"><span class="av-post-metadata-published-date" >September 1, 2023</span></span></span></div></div>

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<div  class='hr av-1hvm9w9-b1c82f0207fbfcd81b55d689f51c840c hr-invisible  avia-builder-el-8  el_after_av_two_fifth  el_before_av_textblock '><span class='hr-inner '><span class="hr-inner-style"></span></span></div>
<section  class='av_textblock_section av-lm0m7u7u-b69c05b875c6c36e01968328989595bf '   itemscope="itemscope" itemtype="https://schema.org/BlogPosting" itemprop="blogPost" ><div class='avia_textblock'  itemprop="text" ><p><span style="font-weight: 400;">Briggs was described to us through the rescue owner as a “bulletproof dog.” That nickname is something that has stuck with me for years and it&#8217;s become the most accurate statement about our beloved pitbull. </span></p>
<p><span style="font-weight: 400;">Briggs was found tied to a pole on a street in the Bronx. He was reported to Regina (the rescue owner) and she took him under her wing. He was malnourished, had a necrotic tail, and was left in the heat for days. </span></p>
<p><span style="font-weight: 400;">Our other dog, Loki, really connected with Briggs and they quickly formed a strong bond. Once Briggs came home with us, he immediately made himself at home and fit right in with our family. </span></p>
<p><span style="font-weight: 400;">We didn&#8217;t know much about Briggs&#8217; old life, but we wanted to give him the best. He was happy to try anything we put in his bowl. He used to eat kibble, but we started giving him fresh food knowing that there would be a process of trial and error. </span></p>
<p><span style="font-weight: 400;">We saw the changes right away. Fresh food made him even more energetic, which we didn&#8217;t think was possible. We also noticed that his coat became thicker and softer.  His breath also improved significantly!</span></p>
<p><span style="font-weight: 400;">Along with the raw, I made sure he got fresh fruit and veggies every day including fresh berries, broccoli, green beans, and spinach. I switch his fruits and vegetables up so he gets the health benefits from the variety.</span></p>
<p><span style="font-weight: 400;">I wanted to cut back on kibble and feed 100% raw, so I started decreasing his kibble and replacing it with raw food. He loves all different proteins and luckily no allergy symptoms ever arose. </span></p>
<p><span style="font-weight: 400;">I started adding a raw egg and coconut oil about twice a week to bowl as well. He does tend to lose one patch of fur on his head, which we saw a specialist about. After reviewing the test results, no significant factors stood out. However, I continue to monitor his condition closely and apply coconut oil daily because it’s rich in Omega-3s and beneficial for his skin.</span></p>
<p><span style="font-weight: 400;">As a preventative measure, I added glucosamine to his bowl for his joint health.</span></p>
<p><span style="font-weight: 400;">We switch his proteins and all of his toppers so he doesn’t get bored. Plus, he benefits from what nutrients each different food provides.</span></p>
<p><span style="font-weight: 400;">Briggs came to us from the streets where street scraps were his source of food and now eats his meals which are loaded with raw meat, fresh fruits and vegetables, vitamins, and other bowl boosters. He absolutely loves mealtime and keeps us young with his energy and happy disposition.</span></p>
<p><span style="font-weight: 400;">Briggs is about seven years old and plays as if he’s a puppy, sleeps as comfortably as a hibernating bear, and just loves everyone. He always wants companionship, like a giant lapdog—even though he&#8217;s 70 pounds!</span></p>
<p><span style="font-weight: 400;">Briggs has been there for us during tough times, like when we lost his brother Loki, and now he&#8217;s a big brother to his human sister. I know he&#8217;s ecstatic about his meals because he wiggles with excitement!</span></p>
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></div></div></figure></a><!--end av-masonry entry--><a href="https://www.northpointpets.com/wp-content/uploads/2023/09/unnamed-1-773x1030.jpg" data-srcset="https://www.northpointpets.com/wp-content/uploads/2023/09/unnamed-1-773x1030.jpg 773w, https://www.northpointpets.com/wp-content/uploads/2023/09/unnamed-1-225x300.jpg 225w, https://www.northpointpets.com/wp-content/uploads/2023/09/unnamed-1-768x1024.jpg 768w, https://www.northpointpets.com/wp-content/uploads/2023/09/unnamed-1-1152x1536.jpg 1152w, https://www.northpointpets.com/wp-content/uploads/2023/09/unnamed-1-1125x1500.jpg 1125w, https://www.northpointpets.com/wp-content/uploads/2023/09/unnamed-1-529x705.jpg 529w, https://www.northpointpets.com/wp-content/uploads/2023/09/unnamed-1.jpg 1536w" data-sizes="(max-width: 773px) 100vw, 773px"  aria-label="image unnamed (1)"  id='av-masonry-2-item-14689' data-av-masonry-item='14689' class='av-masonry-entry isotope-item post-14689 attachment type-attachment status-inherit hentry  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<p>The post <a href="https://www.northpointpets.com/howfreshfoodtransformedbriggshealth/">How Fresh Food Transformed Briggs&#8217; Health</a> appeared first on <a href="https://www.northpointpets.com">NorthPoint Pets &amp; Company</a>.</p>
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