The NorthPoint Pets team standing together during the NorthPoint Pets expansion in Cheshire, CT

Why We’re Expanding: A Note From Nicci

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We’re expanding, not just to get bigger, but to build something better. NorthPoint Pets is tripling in size to offer more services, more support, and the same honest, science-driven care.

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NorthPoint Pets expert discusses pet food marketing claims with a customer.

“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick

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When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.

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Magnifying the truth behind pet influencer endorsements.

The Truth Behind Pet Influencer Endorsements

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Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

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