science-backed pet nutrition vs. marketing hype

Is Your Pet’s Food Backed by Science or Just Marketing?

Is your pet’s food backed by real science or just marketing? We’ll help you see how research often gets overlooked and what it means for your pet’s health.

NorthPoint Pets expert discusses pet food marketing claims with a customer.

“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick

When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.

Magnifying the truth behind pet influencer endorsements.

The Truth Behind Pet Influencer Endorsements

Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

Pet food trends versus real nutrition

The Pet Food Trend Cycle: When Marketing Overrides Nutrition

Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.

Dog staying hydrated to support purines and bladder health

The Truth About Purines & Your Dog’s Bladder Health

Bladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.

Golden Retriever sitting near trendy pet food packaging – pet food trends

Is Your Pet’s Food Truly Innovative or Just Expensive Hype?

The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

NorthPoint Pets prioritizes pet safety

Important Update: Our Decision Regarding Raw Milk Products

We’ve discontinued raw milk to protect your pet’s health. Learn how this change supports their safety.

Support your pet’s health by managing obesity with balanced Macronutrients and Micronutrients rich meals.

Combating Pet Obesity: Diet Changes That Make a Difference

Support your pet’s health by managing obesity with balanced Macronutrients and Micronutrients rich meals.

The pet owner is choosing high quality dog food for better nutrition

Dog Food Buying Guide: Look Beyond Price Per Pound

Feeding your pet high-quality food isn’t about spending more; it’s about choosing better. Find out how to make smarter pet food choices with our expert-backed tips.