The Truth Behind Pet Influencer Endorsements
Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

The Pet Food Trend Cycle: When Marketing Overrides Nutrition
Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.
Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

Important Update: Our Decision Regarding Raw Milk Products
We’ve discontinued raw milk to protect your pet’s health. Learn how this change supports their safety.
Transparency in the Fresh Food Industry: Holding Brands Accountable
Demand accountability in the fresh food industry as brands like Darwin’s and Answers face scrutiny for pathogen contamination.

Dual Benefits of Canine Health Research: Pets, People and Progress
Uncover how canine health research is revolutionizing life for both pets and people with exciting discoveries!

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Why We’re Misjudging Dog & Cat Food Quality
/ Nicole R. CammackWe’ve been asking the wrong questions about pet food. Ingredient lists dominate the conversation, but they don’t tell us how a food actually performs in the body. This article breaks down what really matters – digestibility, formulation, and measurable outcomes – and why the industry needs to rethink how we define “good” nutrition.
Grain-Free Dog Food and Heart Disease: What the Data Says (Part Two)
/ Nicole R. CammackGrain-free dog food and heart disease headlines don’t tell the full story. Here’s what the research actually shows—and why the answer is more complex than “add grains.”
Forever Chemicals in Pet Food: What the Data Says
/ Nicole R. CammackConcerned about PFAS in pet food? This data-driven breakdown explains what “forever chemicals” are, where exposure really comes from, and what actually matters.
Copper in Dog Food: Why It’s More Complicated Than You Think
/ Nicole R. CammackA deep dive into the grain-free dog food and DCM controversy, the FDA investigation, reporting bias, and the lawsuit reshaping the debate.
Grain-Free Dog Food and Heart Disease: How the Narrative Was Built (Part One)
/ Nicole R. CammackA deep dive into the grain-free dog food and DCM controversy, the FDA investigation, reporting bias, and the lawsuit reshaping the debate.
Premium Pet Food Myths: What You’re Really Paying For
/ Nicole R. CammackThink expensive always means healthier? Not always. We break down premium pet food myths to help you see what’s real and what’s just marketing hype.
Why We’re Expanding: A Note From Nicci
/ Nicole R. CammackWe’re expanding, not just to get bigger, but to build something better. NorthPoint Pets is tripling in size to offer more services, more support, and the same honest, science-driven care.