Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

Important Update: Our Decision Regarding Raw Milk Products
We’ve discontinued raw milk to protect your pet’s health. Learn how this change supports their safety.

Combating Pet Obesity: Diet Changes That Make a Difference
Support your pet’s health by managing obesity with balanced Macronutrients and Micronutrients rich meals.

Dog Food Buying Guide: Look Beyond Price Per Pound
Feeding your pet high-quality food isn’t about spending more; it’s about choosing better. Find out how to make smarter pet food choices with our expert-backed tips.

Dog Feeding Guidelines: How to Determine Your Dog’s Activity Level.
Transform your dog's health with effective feeding guidelines tailored to their unique activity level!
Transparency in the Fresh Food Industry: Holding Brands Accountable
Demand accountability in the fresh food industry as brands like Darwin’s and Answers face scrutiny for pathogen contamination.

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The Importance of Gut Health for Pets: The Role of Bacteria
/ Nicole R. CammackThroughout the past 3 months, several peer-reviewed articles indicated how critical the microbiota and micro-biome are to canine behavior, health and performance, each warranting its own discussion. The following article discusses why canines should regularly receive probiotic supplementation to support their unique needs, and prevent common ailments and diseases