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Nicole R. Cammack2025-05-28 19:38:232025-05-29 01:12:45Why We’re Expanding: A Note From Nicci
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Nicole R. Cammack
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Nicole R. Cammack2025-05-28 19:38:232025-05-29 01:12:45Why We’re Expanding: A Note From Nicci“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick
When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.
The Truth Behind Pet Influencer Endorsements
Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

The Pet Food Trend Cycle: When Marketing Overrides Nutrition
Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.
Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

Think Twice Before Putting a Dirty Collar on Your Clean Dog
We all know the feeling, your pup is fresh out of the bath, smelling amazing, looking fluffy, and ready for all the snuggles. But before you grab that collar and clip it back on, stop for a second. If that dirty collar hasn’t been cleaned recently, you might be undoing all your hard work.

Avian Flu and Your Pets: What Every Pet Parent Should Know
Is your pet at risk of avian flu? Learn how to keep them safe and healthy today!

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Grain-Free Dog Food and Heart Disease: What the Data Says (Part Two)
/ Nicole R. CammackGrain-free dog food and heart disease headlines don’t tell the full story. Here’s what the research actually shows—and why the answer is more complex than “add grains.”
Forever Chemicals in Pet Food: What the Data Says
/ Nicole R. CammackConcerned about PFAS in pet food? This data-driven breakdown explains what “forever chemicals” are, where exposure really comes from, and what actually matters.
Copper in Dog Food: Why It’s More Complicated Than You Think
/ Nicole R. CammackA deep dive into the grain-free dog food and DCM controversy, the FDA investigation, reporting bias, and the lawsuit reshaping the debate.
Grain-Free Dog Food and Heart Disease: How the Narrative Was Built (Part One)
/ Nicole R. CammackA deep dive into the grain-free dog food and DCM controversy, the FDA investigation, reporting bias, and the lawsuit reshaping the debate.
Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze
/ Nicole R. CammackPetfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.
Premium Pet Food Myths: What You’re Really Paying For
/ Nicole R. CammackThink expensive always means healthier? Not always. We break down premium pet food myths to help you see what’s real and what’s just marketing hype.
Is Your Pet’s Food Backed by Science or Just Marketing?
/ Nicole R. CammackIs your pet’s food backed by real science or just marketing? We’ll help you see how research often gets overlooked and what it means for your pet’s health.