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NorthPoint Pets expert discusses pet food marketing claims with a customer.

“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick

May 8, 2025/ Nicole R. Cammack

When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Blog-My-Dog-Was-Sick-So-I-Made-a-Pet-Food-Brand-1.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-05-08 14:13:502025-05-15 22:35:09“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick
Magnifying the truth behind pet influencer endorsements.

The Truth Behind Pet Influencer Endorsements

May 1, 2025/ Nicole R. Cammack

Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-3-The-Pet-Food-Trend-Cycle-When-Marketing-Overrides-Nutrition.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-05-01 15:24:412025-05-14 17:16:24The Truth Behind Pet Influencer Endorsements
Pet food trends versus real nutrition

The Pet Food Trend Cycle: When Marketing Overrides Nutrition

April 30, 2025/ Nicole R. Cammack

Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.

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https://www.northpointpets.com/wp-content/uploads/2025/04/1Mini-Blog-2-The-Pet-Food-Trend-Cycle-When-Marketing-Overrides-Nutrition.png 667 850 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-04-30 23:32:292025-05-14 16:55:53The Pet Food Trend Cycle: When Marketing Overrides Nutrition
Golden Retriever sitting near trendy pet food packaging – pet food trends

Is Your Pet’s Food Truly Innovative or Just Expensive Hype?

April 21, 2025/ Nicole R. Cammack

The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-1-Is-Your-Pets-Food-Truly-Innovative—or-Just-Expensive-Hype.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-04-21 16:11:352025-05-01 15:31:09Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

April 2, 2025/ Nicole R. Cammack

Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/03/lifestyle-person-creating-content-with-their-pet.jpg 5180 7767 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-04-02 16:58:022025-04-14 14:05:15Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze
Before and after cleaning a dirty dog collar

Think Twice Before Putting a Dirty Collar on Your Clean Dog

March 6, 2025/ Morgan Laudano

We all know the feeling, your pup is fresh out of the bath, smelling amazing, looking fluffy, and ready for all the snuggles. But before you grab that collar and clip it back on, stop for a second. If that dirty collar hasn’t been cleaned recently, you might be undoing all your hard work.

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https://www.northpointpets.com/wp-content/uploads/2025/03/Screenshot-2025-03-06-at-12.41.38 PM.png 1402 1794 Morgan Laudano https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Morgan Laudano2025-03-06 18:01:322025-03-26 16:32:47Think Twice Before Putting a Dirty Collar on Your Clean Dog
Blood test for H5N1 Avian Influenza held by a gloved hand, with a chicken in the background. Learn about bird flu risks, symptoms, and prevention for pets.

Avian Flu and Your Pets: What Every Pet Parent Should Know

January 15, 2025/ Nicole R. Cammack

Is your pet at risk of avian flu? Learn how to keep them safe and healthy today!

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https://www.northpointpets.com/wp-content/uploads/2024/12/Edit-Avian-Flu.webp 567 850 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-01-15 21:10:322025-01-16 16:30:47Avian Flu and Your Pets: What Every Pet Parent Should Know
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reading pet food ingredient label

Morgan’s VMX Recap

February 28, 2023
I recently attended the 2023 Veterinary Meeting & Expo (VMX) in Orlando, Fl. and came back with a treasure trove of science and information we can use to help improve the health and wellness of our pets.
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https://www.northpointpets.com/wp-content/uploads/2023/03/PHOTO-2023-01-14-10-23-27-e1677594657372-1001x1024-1-e1684163414260.jpg 829 1000 Morgan Laudano https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Morgan Laudano2023-02-28 16:57:432023-05-15 15:10:58Morgan’s VMX Recap

An ‘FDA Warning Letter’ is not just a ‘Warning’

February 15, 2023
If you’re just catching up, Midwestern Pet Foods (manufacturer of Earthborn, ProPac, SportMix, CanineX...
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https://www.northpointpets.com/wp-content/uploads/2023/03/FDA-REcalls-Warning-Letters-1024x1024-1.png 1024 1024 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2023-02-15 04:13:472023-05-04 17:31:29An ‘FDA Warning Letter’ is not just a ‘Warning’

How to Pick the Best Food for Your Pet

January 19, 2023
Ever wonder how to help determine what food is best for your pets? Packaging and marketing can make it difficult to make choices. Did you ever wish for a guide to help you evaluate the quality and nutrition of products available? Good news! We did just that. Read on...
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https://www.northpointpets.com/wp-content/uploads/2021/06/K9_0623_HERO_Blog.jpg 600 1000 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2023-01-19 07:58:442025-04-17 15:11:28How to Pick the Best Food for Your Pet
Fresh dog food

Enhance Your Pet’s Diet with Rotational Feeding

January 4, 2023
Varying your pet's diet - also known as “rotational feeding” - not only keeps your pet from becoming bored with his food but also may have significant health benefits. Believe it or not, many processed foods like kibble or canned foods may not actually be 100% complete and balanced - even if the packaging says it is.
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https://www.northpointpets.com/wp-content/uploads/2023/01/Screen-Shot-2022-08-11-at-10.55.20-AM.png 1450 1436 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2023-01-04 04:28:372023-05-18 14:31:58Enhance Your Pet’s Diet with Rotational Feeding

Is ‘Holistic’ Pet Food Safer?

October 23, 2022
The word holistic started gaining traction in the late 1960’s…
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https://www.northpointpets.com/wp-content/uploads/2020/12/Edited-Food-On-Shelf-NorthPoint_High-Res-18-1.jpg 1280 1920 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2022-10-23 17:43:372023-05-09 14:09:50Is ‘Holistic’ Pet Food Safer?

Redefining Transparency: a dirty word

September 22, 2022
  Transparency rarely exists in the pet industry. Despite…
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https://www.northpointpets.com/wp-content/uploads/2022/09/WhatsApp-Image-2022-09-19-at-12.17.41-PM.jpeg 768 1024 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2022-09-22 10:58:592023-05-09 13:52:21Redefining Transparency: a dirty word

Why Your Dog Food Labels May be Deceiving

October 8, 2021
Nutrition goes far beyond an ingredient label and the guaranteed…
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https://www.northpointpets.com/wp-content/uploads/2021/10/612f88cb875d8.image_.jpg 900 900 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2021-10-08 13:45:012023-05-04 19:43:04Why Your Dog Food Labels May be Deceiving
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About NorthPoint Pets

At NorthPoint Pets we pride ourselves on research based pet nutrition with an individual approach, dedicated to finding an appropriate solution for every pet. We’re trying to help your pets stay happier, and healthier, longer. Four Paws at a time.

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