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The NorthPoint Pets team standing together during the NorthPoint Pets expansion in Cheshire, CT

Why We’re Expanding: A Note From Nicci

May 28, 2025/ Nicole R. Cammack

We’re expanding, not just to get bigger, but to build something better. NorthPoint Pets is tripling in size to offer more services, more support, and the same honest, science-driven care.

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https://www.northpointpets.com/wp-content/uploads/2025/05/NPP-Team-e1748460875723.png 567 850 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-05-28 19:38:232025-05-29 01:12:45Why We’re Expanding: A Note From Nicci
NorthPoint Pets expert discusses pet food marketing claims with a customer.

“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick

May 8, 2025/ Nicole R. Cammack

When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Blog-My-Dog-Was-Sick-So-I-Made-a-Pet-Food-Brand-1.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-05-08 14:13:502025-05-15 22:35:09“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick
Magnifying the truth behind pet influencer endorsements.

The Truth Behind Pet Influencer Endorsements

May 1, 2025/ Nicole R. Cammack

Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-3-The-Pet-Food-Trend-Cycle-When-Marketing-Overrides-Nutrition.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-05-01 15:24:412025-05-14 17:16:24The Truth Behind Pet Influencer Endorsements
Pet food trends versus real nutrition

The Pet Food Trend Cycle: When Marketing Overrides Nutrition

April 30, 2025/ Nicole R. Cammack

Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.

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https://www.northpointpets.com/wp-content/uploads/2025/04/1Mini-Blog-2-The-Pet-Food-Trend-Cycle-When-Marketing-Overrides-Nutrition.png 667 850 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-04-30 23:32:292025-05-14 16:55:53The Pet Food Trend Cycle: When Marketing Overrides Nutrition
Golden Retriever sitting near trendy pet food packaging – pet food trends

Is Your Pet’s Food Truly Innovative or Just Expensive Hype?

April 21, 2025/ Nicole R. Cammack

The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-1-Is-Your-Pets-Food-Truly-Innovative—or-Just-Expensive-Hype.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-04-21 16:11:352025-05-01 15:31:09Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

April 2, 2025/ Nicole R. Cammack

Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/03/lifestyle-person-creating-content-with-their-pet.jpg 5180 7767 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-04-02 16:58:022025-04-14 14:05:15Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze
Before and after cleaning a dirty dog collar

Think Twice Before Putting a Dirty Collar on Your Clean Dog

March 6, 2025/ Morgan Laudano

We all know the feeling, your pup is fresh out of the bath, smelling amazing, looking fluffy, and ready for all the snuggles. But before you grab that collar and clip it back on, stop for a second. If that dirty collar hasn’t been cleaned recently, you might be undoing all your hard work.

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https://www.northpointpets.com/wp-content/uploads/2025/03/Screenshot-2025-03-06-at-12.41.38 PM.png 1402 1794 Morgan Laudano https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Morgan Laudano2025-03-06 18:01:322025-03-26 16:32:47Think Twice Before Putting a Dirty Collar on Your Clean Dog
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Science of ‘Sense’ – how does your pet see the world?

December 2, 2020
There has always been debate about how and what dogs and cats…
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https://www.northpointpets.com/wp-content/uploads/2020/12/how-do-dogs-see.jpg 958 1536 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2020-12-02 20:25:272023-05-10 14:38:31Science of ‘Sense’ – how does your pet see the world?

One Health Initiative

December 2, 2020
One Health is an approach that recognizes that the health of…
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https://www.northpointpets.com/wp-content/uploads/2020/12/onehealthinitiative-1.jpg 958 1576 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2020-12-02 20:11:412023-05-10 14:38:32One Health Initiative

The Big Miss: Is No-Hide® Actually Rawhide?

October 20, 2020
A ‘consumer advocate’ recently stirred up drama from July 2017 re-circulating an article (figure 1) claiming that Earth Animal No-Hide® treats were rawhide, again. This was on the heels of the announcement of a class-action lawsuit (figure 2) against Earth Animal Ventures (EAV) questioning the ingredients and sourcing of No-Hide® products. I didn’t think I would have to address this issue, but apparently, I do since misinformation and cherry-picked information from the original chain of events keeps circulating (if it’s on the internet it must be true, right?). Consumers and retailers alike need to see the situation for what it is, so I’ll also write this from both a retailer and consumer standpoint to provide the level of transparency I hold others to. As you read this, you’ll understand that both sides have significant issues. In fact, No-Hide® being (or not being) rawhide is hardly the issue. Instead there is a pervasive lack of transparency and misinformation from both the consumer advocate side and EAV.
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https://www.northpointpets.com/wp-content/uploads/2020/10/dogwithrawhide.jpg 959 1536 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-10-20 16:57:252023-06-07 14:58:18The Big Miss: Is No-Hide® Actually Rawhide?

Grain-Free Pet Food Diets | What to Know Before Switching

October 7, 2020
The benefit and necessity of grain-free pet food have come under…
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https://www.northpointpets.com/wp-content/uploads/2020/10/jenna-instinct-dog-food-scaled-2.jpg 2034 2560 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-10-07 14:38:002023-05-15 18:31:08Grain-Free Pet Food Diets | What to Know Before Switching

Concerned about grain-free diets? The FDA report tells a different story.

October 7, 2020
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https://www.northpointpets.com/wp-content/uploads/2020/10/canine-dcm-update.jpg 507 812 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-10-07 14:34:582023-12-06 15:27:00Concerned about grain-free diets? The FDA report tells a different story.

Hemp & CBD: Not All CBD is “Natural”

July 2, 2020
In part II we discussed phytoremediation, and why this is one…
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https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-07-02 18:39:202023-05-15 16:34:28Hemp & CBD: Not All CBD is “Natural”

CBD & Hemp: Hemp, CBD (and other) Safety Considerations

June 28, 2020
In part I and part II we discussed the history of CBD, how…
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https://www.northpointpets.com/wp-content/uploads/2020/06/CBDPartIII-SafetyConsiderations_featuredimage-scaled-1.jpg 1599 2560 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-06-28 20:12:002023-05-15 15:01:57CBD & Hemp: Hemp, CBD (and other) Safety Considerations
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About NorthPoint Pets

At NorthPoint Pets we pride ourselves on research based pet nutrition with an individual approach, dedicated to finding an appropriate solution for every pet. We’re trying to help your pets stay happier, and healthier, longer. Four Paws at a time.

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