NorthPoint Pets expert discusses pet food marketing claims with a customer.

“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick

When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.

Magnifying the truth behind pet influencer endorsements.

The Truth Behind Pet Influencer Endorsements

Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

Pet food trends versus real nutrition

The Pet Food Trend Cycle: When Marketing Overrides Nutrition

Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.

Golden Retriever sitting near trendy pet food packaging – pet food trends

Is Your Pet’s Food Truly Innovative or Just Expensive Hype?

The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

NorthPoint Pets prioritizes pet safety

Important Update: Our Decision Regarding Raw Milk Products

We’ve discontinued raw milk to protect your pet’s health. Learn how this change supports their safety.

Transparency in the Fresh Food Industry: Holding Brands Accountable

Demand accountability in the fresh food industry as brands like Darwin’s and Answers face scrutiny for pathogen contamination.

Canine Health Research

Dual Benefits of Canine Health Research: Pets, People and Progress

Uncover how canine health research is revolutionizing life for both pets and people with exciting discoveries!

An ‘FDA Warning Letter’ is not just a ‘Warning’

If you’re just catching up, Midwestern Pet Foods (manufacturer of Earthborn, ProPac, SportMix, CanineX…

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The Tough Questions We Ask Prospective Brands

Recently a pet food company reached out to us in an attempt to earn a spot on our shelves. In response, Nicci asked a series of questions regarding the quality and safety surrounding the food.  The following is a dialogue between her and a Prospective Pet Food Company.  (Please note that additional information is provided for context.)