Magnifying the truth behind pet influencer endorsements.

The Truth Behind Pet Influencer Endorsements

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Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

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Pet food trends versus real nutrition

The Pet Food Trend Cycle: When Marketing Overrides Nutrition

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Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.

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Golden Retriever sitting near trendy pet food packaging – pet food trends

Is Your Pet’s Food Truly Innovative or Just Expensive Hype?

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The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

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Before and after cleaning a dirty dog collar

Think Twice Before Putting a Dirty Collar on Your Clean Dog

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We all know the feeling, your pup is fresh out of the bath, smelling amazing, looking fluffy, and ready for all the snuggles. But before you grab that collar and clip it back on, stop for a second. If that dirty collar hasn’t been cleaned recently, you might be undoing all your hard work.

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Blood test for H5N1 Avian Influenza held by a gloved hand, with a chicken in the background. Learn about bird flu risks, symptoms, and prevention for pets.

Avian Flu and Your Pets: What Every Pet Parent Should Know

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Is your pet at risk of avian flu? Learn how to keep them safe and healthy today!

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H5N1 in Cats: Understanding Risks and Safe Practices

H5N1 in Cats: A Closer Look at What We Know and Don’t Know

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H5N1 avian influenza in cats has raised questions about raw pet food safety. Get the facts and protect your pet’s health.

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NorthPoint Pets prioritizes pet safety

Important Update: Our Decision Regarding Raw Milk Products

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We’ve discontinued raw milk to protect your pet’s health. Learn how this change supports their safety.

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Transparency in the Fresh Food Industry: Holding Brands Accountable

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Demand accountability in the fresh food industry as brands like Darwin’s and Answers face scrutiny for pathogen contamination.

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Canine Health Research

Dual Benefits of Canine Health Research: Pets, People and Progress

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Uncover how canine health research is revolutionizing life for both pets and people with exciting discoveries!

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Meet Dr. Siobhan: Veterinary Nutritionist Expert

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Meet Dr. Siobhan Bridglalsingh, a pet nutrition expert with over a decade of experience. Discover her journey, research, and practical tips on improving your pet’s health through tailored nutrition.

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