We’ve been asking the wrong questions about pet food. Ingredient lists dominate the conversation, but they don’t tell us how a food actually performs in the body. This article breaks down what really matters – digestibility, formulation, and measurable outcomes – and why the industry needs to rethink how we define “good” nutrition.
Grain-free dog food and heart disease headlines don’t tell the full story. Here’s what the research actually shows—and why the answer is more complex than “add grains.”
Concerned about PFAS in pet food? This data-driven breakdown explains what “forever chemicals” are, where exposure really comes from, and what actually matters.
A deep dive into the grain-free dog food and DCM controversy, the FDA investigation, reporting bias, and the lawsuit reshaping the debate.
A deep dive into the grain-free dog food and DCM controversy, the FDA investigation, reporting bias, and the lawsuit reshaping the debate.
Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.
Think expensive always means healthier? Not always. We break down premium pet food myths to help you see what’s real and what’s just marketing hype.
Is your pet’s food backed by real science or just marketing? We’ll help you see how research often gets overlooked and what it means for your pet’s health.
We’re expanding, not just to get bigger, but to build something better. NorthPoint Pets is tripling in size to offer more services, more support, and the same honest, science-driven care.
When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.
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