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Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

October 9, 2025/ Nicole R. Cammack

Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/03/lifestyle-person-creating-content-with-their-pet.jpg 5180 7767 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-10-09 16:58:022025-10-10 13:57:55Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze
Canines & Cocktails October 2, 6–7PM at NorthPoint Pets, Cheshire CT with Dr. James St. Clair, DVM & CEO

Free Event!!!

October 1, 2025/ NorthPoint Pets

Join us October 2nd at NorthPoint Pets for Canines & Cocktails with Dr. James St. Clair. Free event, no reservation required, limited spots, and free goodie bags while supplies last.

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https://www.northpointpets.com/wp-content/uploads/2025/09/Cocktails-4-e1759251021177.png 1388 1545 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2025-10-01 16:48:452025-10-02 19:06:54Free Event!!!
Dr. James St. Clair, veterinarian at Meriden Animal Hospital, examining a small dog with a vet tech during a checkup.

Can’t Make It to Canines & Cocktails?

September 30, 2025/ NorthPoint Pets

Can’t make it to Canines & Cocktails? Meet Dr. James St. Clair, a local Meriden veterinarian dedicated to canine health, rehab, and supplements.

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https://www.northpointpets.com/wp-content/uploads/2025/09/Meriden-Animal-Hospital-2-36-scaled.png 1920 2560 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2025-09-30 18:01:342025-09-30 18:15:17Can’t Make It to Canines & Cocktails?
NorthPoint Pets Storefront Anniversary Event in Cheshire, CT

NorthPoint Pets Anniversary Celebration

September 17, 2025/ NorthPoint Pets

Join us on Saturday, Sept 27 from 9–5 as we celebrate our Anniversary with one-day sales, free goodie bags, and expert pet nutrition support. A day to give back to our customers!

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https://www.northpointpets.com/wp-content/uploads/2025/09/Store-Front-NPP-e1758121883295.jpg 1170 1440 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2025-09-17 16:22:562025-09-18 20:50:56NorthPoint Pets Anniversary Celebration
premium dog food myths

Premium Pet Food Myths: What You’re Really Paying For

July 21, 2025/ Nicole R. Cammack

Think expensive always means healthier? Not always. We break down premium pet food myths to help you see what’s real and what’s just marketing hype.

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https://www.northpointpets.com/wp-content/uploads/2025/07/Mini-Blog-5-The-Premium-Price-Tag-Are-You-Buying-Nutrition-or-Just-Marketing.jpg 667 850 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-07-21 17:14:062025-07-23 19:42:12Premium Pet Food Myths: What You’re Really Paying For
NorthPoint Pets team members discussing pet care in the store before expansion

How Our Expansion Helps You (and Your Pets)

July 9, 2025/ NorthPoint Pets

Big things are happening at NorthPoint. This expansion isn’t just about square footage—it’s about giving you and your pet more space to learn, connect, and thrive.

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https://www.northpointpets.com/wp-content/uploads/2025/06/Blog-How-our-expansion-helps-you-and-your-pets.png 667 850 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2025-07-09 08:38:552025-07-21 17:22:41How Our Expansion Helps You (and Your Pets)
science-backed pet nutrition vs. marketing hype

Is Your Pet’s Food Backed by Science or Just Marketing?

June 9, 2025/ Nicole R. Cammack

Is your pet’s food backed by real science or just marketing? We’ll help you see how research often gets overlooked and what it means for your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-4-Blog-Is-Your-Pets-Food-Backed-by-Science-or-Just-Marketing.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-06-09 18:07:372025-07-09 18:13:02Is Your Pet’s Food Backed by Science or Just Marketing?
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Bowl Building Tip #1: Just Add Water

May 11, 2021
Proper hydration impacts your pet's health at many levels and…
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https://www.northpointpets.com/wp-content/uploads/2021/05/K9_051221_AddWater_Blog.jpg 650 1000 Jenna Harrison https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Jenna Harrison2021-05-11 13:11:592023-05-04 19:21:11Bowl Building Tip #1: Just Add Water

Caring for Small Animals | A Guide to Hamsters, Gerbils, and Rabbits

May 10, 2021
The reason you’re reading this is that you have some interest…
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https://www.northpointpets.com/wp-content/uploads/2021/05/K9_051221_SmallAnimals_Blog.jpg 600 1000 Morgan Laudano https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Morgan Laudano2021-05-10 22:09:502023-05-25 22:52:47Caring for Small Animals | A Guide to Hamsters, Gerbils, and Rabbits

Q & A Session with Leah Barbieri

May 10, 2021
What do you enjoy most about your job? Getting to see how much…
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https://www.northpointpets.com/wp-content/uploads/2021/05/K9_051221_Leah_Blog.jpg 600 1000 Leah Barbieri https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Leah Barbieri2021-05-10 21:45:382023-05-22 19:54:04Q & A Session with Leah Barbieri

How Do I Make My Dog Eat Slower?

April 23, 2021
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https://www.northpointpets.com/wp-content/uploads/2021/04/dog-pets-bowl-labrador-feeding-hungry-eating-healthy-home-granule_t20_NlYaLQ-e1645631912500.jpg 720 1080 Jenna Harrison https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Jenna Harrison2021-04-23 01:03:552023-06-06 15:14:28How Do I Make My Dog Eat Slower?

Q&A session with Vet Tech Morgan Hunt

April 22, 2021
In this exclusive interview, we had the pleasure of speaking with Morgan Hunt, a veterinary technician who has dedicated her career to the well-being of animals. Her journey began at Branford Vet with little prior knowledge of the field, but through determination and a quick learning curve, she evolved into an invaluable veterinary team member. Morgan takes us through their day-to-day responsibilities, challenges, and most cherished moments in her fulfilling role.
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https://www.northpointpets.com/wp-content/uploads/2021/04/Morgan-Resized-for-blog.jpeg 958 1536 Morgan Laudano https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Morgan Laudano2021-04-22 16:20:282023-05-24 15:22:41Q&A session with Vet Tech Morgan Hunt

Staff Spotlight: Q & A Session with Tina Adams

March 25, 2021
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https://www.northpointpets.com/wp-content/uploads/2021/03/K9_033021_Tina_Blog2.jpg 700 1000 Tina Adams https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Tina Adams2021-03-25 20:14:002023-05-22 16:26:32Staff Spotlight: Q & A Session with Tina Adams

Pet Food Allergies: Ingredient Quality and Processing Explained

March 12, 2021
Pet parents often mistakenly blame specific ingredients on their…
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https://www.northpointpets.com/wp-content/uploads/2021/03/K9_031321_PetAllergy_Blog.jpg 958 1536 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2021-03-12 16:33:092023-05-22 15:28:37Pet Food Allergies: Ingredient Quality and Processing Explained
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About NorthPoint Pets

At NorthPoint Pets we pride ourselves on research based pet nutrition with an individual approach, dedicated to finding an appropriate solution for every pet. We’re trying to help your pets stay happier, and healthier, longer. Four Paws at a time.

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$12 nail trims. Add $5 for grinding or ear cleaning.
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