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Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

October 9, 2025/ Nicole R. Cammack

Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/03/lifestyle-person-creating-content-with-their-pet.jpg 5180 7767 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-10-09 16:58:022025-10-10 13:57:55Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze
Canines & Cocktails October 2, 6–7PM at NorthPoint Pets, Cheshire CT with Dr. James St. Clair, DVM & CEO

Free Event!!!

October 1, 2025/ NorthPoint Pets

Join us October 2nd at NorthPoint Pets for Canines & Cocktails with Dr. James St. Clair. Free event, no reservation required, limited spots, and free goodie bags while supplies last.

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https://www.northpointpets.com/wp-content/uploads/2025/09/Cocktails-4-e1759251021177.png 1388 1545 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2025-10-01 16:48:452025-10-02 19:06:54Free Event!!!
Dr. James St. Clair, veterinarian at Meriden Animal Hospital, examining a small dog with a vet tech during a checkup.

Can’t Make It to Canines & Cocktails?

September 30, 2025/ NorthPoint Pets

Can’t make it to Canines & Cocktails? Meet Dr. James St. Clair, a local Meriden veterinarian dedicated to canine health, rehab, and supplements.

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https://www.northpointpets.com/wp-content/uploads/2025/09/Meriden-Animal-Hospital-2-36-scaled.png 1920 2560 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2025-09-30 18:01:342025-09-30 18:15:17Can’t Make It to Canines & Cocktails?
NorthPoint Pets Storefront Anniversary Event in Cheshire, CT

NorthPoint Pets Anniversary Celebration

September 17, 2025/ NorthPoint Pets

Join us on Saturday, Sept 27 from 9–5 as we celebrate our Anniversary with one-day sales, free goodie bags, and expert pet nutrition support. A day to give back to our customers!

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https://www.northpointpets.com/wp-content/uploads/2025/09/Store-Front-NPP-e1758121883295.jpg 1170 1440 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2025-09-17 16:22:562025-09-18 20:50:56NorthPoint Pets Anniversary Celebration
premium dog food myths

Premium Pet Food Myths: What You’re Really Paying For

July 21, 2025/ Nicole R. Cammack

Think expensive always means healthier? Not always. We break down premium pet food myths to help you see what’s real and what’s just marketing hype.

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https://www.northpointpets.com/wp-content/uploads/2025/07/Mini-Blog-5-The-Premium-Price-Tag-Are-You-Buying-Nutrition-or-Just-Marketing.jpg 667 850 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-07-21 17:14:062025-07-23 19:42:12Premium Pet Food Myths: What You’re Really Paying For
NorthPoint Pets team members discussing pet care in the store before expansion

How Our Expansion Helps You (and Your Pets)

July 9, 2025/ NorthPoint Pets

Big things are happening at NorthPoint. This expansion isn’t just about square footage—it’s about giving you and your pet more space to learn, connect, and thrive.

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https://www.northpointpets.com/wp-content/uploads/2025/06/Blog-How-our-expansion-helps-you-and-your-pets.png 667 850 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2025-07-09 08:38:552025-07-21 17:22:41How Our Expansion Helps You (and Your Pets)
science-backed pet nutrition vs. marketing hype

Is Your Pet’s Food Backed by Science or Just Marketing?

June 9, 2025/ Nicole R. Cammack

Is your pet’s food backed by real science or just marketing? We’ll help you see how research often gets overlooked and what it means for your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-4-Blog-Is-Your-Pets-Food-Backed-by-Science-or-Just-Marketing.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-06-09 18:07:372025-07-09 18:13:02Is Your Pet’s Food Backed by Science or Just Marketing?
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Q & A Session with Savannah

July 28, 2021
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https://www.northpointpets.com/wp-content/uploads/2021/07/team_savannah_crop.jpg 549 800 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2021-07-28 18:49:312023-05-12 23:08:56Q & A Session with Savannah
Dog Toys to Frozen treats

How To Turn Dog Toys Into Frozen Treats

July 21, 2021
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https://www.northpointpets.com/wp-content/uploads/2021/07/frozen-dog-toys-treats.jpg 500 960 Jenna Harrison https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Jenna Harrison2021-07-21 11:39:282023-07-20 14:40:37How To Turn Dog Toys Into Frozen Treats

My Dog Has ‘Normal’ Poop. Does He Really Need A Probiotic Or Digestive Enzyme?

July 19, 2021
YES! 80% of your pet’s immune system resides in the gut, meaning…
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https://www.northpointpets.com/wp-content/uploads/2021/07/K9_0719_Enyzme_blog.png 600 1000 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2021-07-19 17:32:202023-06-05 18:01:50My Dog Has ‘Normal’ Poop. Does He Really Need A Probiotic Or Digestive Enzyme?

A Superfood Topper

July 19, 2021
Green Juju makes it easy to add fresh organic produce - formulated…
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https://www.northpointpets.com/wp-content/uploads/2021/07/K9_0719_Juju_blog-e1626715747746.jpg 600 820 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2021-07-19 17:22:282023-05-08 23:37:28A Superfood Topper

10 Reasons to Shop at NPP

July 15, 2021
The NPP team understands that shopping for the right food, treats, and toys for your pet can be overwhelming. With so many options to choose from—and not all being trustworthy— the team at NPP carefully selects the best in quality, safety, and convenience for you and your pet. So let’s take a look at some of the reasons to shop at Northpoint Pets!
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https://www.northpointpets.com/wp-content/uploads/2021/07/7E5F44B0-CF2F-48CB-B8B1-03DCC00312C2_1_201_a-scaled-e1686255074610.jpeg 1459 1708 Jenna Harrison https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Jenna Harrison2021-07-15 15:41:502023-06-08 22:57:5510 Reasons to Shop at NPP
why does my cat puke

Why Does My Cat Puke?

July 15, 2021
Vomiting is one of the most commonly reported clinical signs noted in feline veterinary exams. While many cat owners fancy their cats as just having “sensitive stomachs” or simply “eating too fast”, chronic vomiting is not by any means healthy or ‘normal’.
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https://www.northpointpets.com/wp-content/uploads/2021/07/Aerie-Lounging-scaled.jpeg 1707 2560 Jenna Harrison https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Jenna Harrison2021-07-15 14:13:162023-06-12 17:57:57Why Does My Cat Puke?

Myth: Kibble Cleans My Pet’s Teeth.

July 5, 2021
Fact: Kibble contains large amounts of carbohydrates (sugars),…
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https://www.northpointpets.com/wp-content/uploads/2021/07/K9_0703_Teeth_Blog-1.png 623 1000 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2021-07-05 18:13:282023-05-08 23:36:09Myth: Kibble Cleans My Pet’s Teeth.
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About NorthPoint Pets

At NorthPoint Pets we pride ourselves on research based pet nutrition with an individual approach, dedicated to finding an appropriate solution for every pet. We’re trying to help your pets stay happier, and healthier, longer. Four Paws at a time.

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Nail Trims
(Dogs, Cats & Small Animals)

Tuesdays & Thursdays: 3–6 PM
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$12 nail trims. Add $5 for grinding or ear cleaning.
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