


Why Your Dog Food Labels May be Deceiving
Nutrition goes far beyond an ingredient label and the guaranteed…

Adriana Q & A
1. What brought you to NPP/tell us about your background.
I…

The Tough Questions We Ask Prospective Brands
Recently a pet food company reached out to us in an attempt to earn a spot on our shelves. In response, Nicci asked a series of questions regarding the quality and safety surrounding the food. The following is a dialogue between her and a Prospective Pet Food Company. (Please note that additional information is provided for context.)

2021 Storefront Retailer of the Year by the Independent Pet Innovation Awards
FOR IMMEDIATE RELEASE
NorthPoint Pets becomes the first-ever…

Our Team Answers Your Top 3 Questions About Pet Nutrition
At NPP, we're passionate about the health and wellness of all…

An ‘FDA Warning Letter’ is not just a ‘Warning’
….and other lessons courtesy of Midwestern Pet Foods
A…

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Curbside ONLY Starting July 5th at 12 PM
/ NorthPoint PetsWe’ll be curbside ONLY starting July 5th at 12 PM and for the few day following as we put …
How Our Expansion Helps You (and Your Pets)
/ NorthPoint PetsBig things are happening at NorthPoint. This expansion isn’t just about square footage—it’s about giving you and your pet more space to learn, connect, and thrive.
NorthPoint Pets Expansion: What You Need to Know
/ NorthPoint PetsThe NorthPoint Pets expansion brings more space, more services, and the same trusted team. Here’s what to expect and when we’re opening.
Why We’re Expanding: A Note From Nicci
/ Nicole R. CammackWe’re expanding, not just to get bigger, but to build something better. NorthPoint Pets is tripling in size to offer more services, more support, and the same honest, science-driven care.
“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick
/ Nicole R. CammackWhen pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.
The Truth Behind Pet Influencer Endorsements
/ Nicole R. CammackInfluencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.
The Pet Food Trend Cycle: When Marketing Overrides Nutrition
/ Nicole R. CammackThink your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.