NPP Journal

Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

October 9, 2025/ Nicole R. Cammack

Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

Canines & Cocktails October 2, 6–7PM at NorthPoint Pets, Cheshire CT with Dr. James St. Clair, DVM & CEO

Free Event!!!

October 1, 2025/ NorthPoint Pets

Join us October 2nd at NorthPoint Pets for Canines & Cocktails with Dr. James St. Clair. Free event, no reservation required, limited spots, and free goodie bags while supplies last.

Dr. James St. Clair, veterinarian at Meriden Animal Hospital, examining a small dog with a vet tech during a checkup.

Can’t Make It to Canines & Cocktails?

September 30, 2025/ NorthPoint Pets

Can’t make it to Canines & Cocktails? Meet Dr. James St. Clair, a local Meriden veterinarian dedicated to canine health, rehab, and supplements.

NorthPoint Pets Storefront Anniversary Event in Cheshire, CT

NorthPoint Pets Anniversary Celebration

September 17, 2025/ NorthPoint Pets

Join us on Saturday, Sept 27 from 9–5 as we celebrate our Anniversary with one-day sales, free goodie bags, and expert pet nutrition support. A day to give back to our customers!

Premium Pet Food Myths: What You’re Really Paying For

July 21, 2025/ Nicole R. Cammack

Think expensive always means healthier? Not always. We break down premium pet food myths to help you see what’s real and what’s just marketing hype.

NorthPoint Pets team members discussing pet care in the store before expansion

How Our Expansion Helps You (and Your Pets)

July 9, 2025/ NorthPoint Pets

Big things are happening at NorthPoint. This expansion isn’t just about square footage—it’s about giving you and your pet more space to learn, connect, and thrive.

Is Your Pet’s Food Backed by Science or Just Marketing?

June 9, 2025/ Nicole R. Cammack

Is your pet’s food backed by real science or just marketing? We’ll help you see how research often gets overlooked and what it means for your pet’s health.

4 Tips to Repel Fleas and Ticks, Naturally

March 22, 2022

We can’t wait to get outside with warm weather right around the corner. But the warm weather also means ticks, fleas, and other pests are out. When it comes to avoiding ticks, harsh pesticide products may not be best for your pet. Instead, here are our best tips to avoid bringing those pesky hitchhikers home with you.

4 Lessons I Learned from Adopting Two Kittens

March 8, 2022

After our senior cat Timmy passed away in April of 2021, I decided to adopt two female kittens from a local rescue to join our family. That July, we adopted 14 week old Kiwi and Nala. We were only going to adopt one kitten, but the rescue said we had to take both. Of course I couldn’t say no! Caring for these little ones has been quite the trip for me and my family as we all had to adjust to having not one but two tiny fuzzy troublemakers rambling around the house.

The Good, Better, and Best Dental Care for Your Pet

February 15, 2022

Oral disease can be caused by diet, genetics, or poor oral care. Poor dental health can lead to other ailments, which is why pet owners should learn how to care for their pet’s teeth early. As with most ailments, prevention of oral disease is key. Taking preventative steps saves you the time, stress, and money it takes to treat oral disease down the road.

An Exclusive Look At Nicci’s Research On Raw Food Safety

February 1, 2022

What's Nicci up to these days? Nicci was recently featured in…

Looking Back On 2021

January 27, 2022

2021 was an incredible year for our NorthPoint Pets family! Our…

Learn Why Fresh Fruits & Vegetables Are Beneficial For Pets

January 20, 2022

We know fruits and vegetables are essential for our diets, but they are also beneficial for our pets. Fruits and vegetables are nutrient-dense, and the benefits your pets obtain from the fiber, antioxidants, phytonutrients, and vitamins can do wonders for their health.