NPP Journal

The Pet Food Trend Cycle: When Marketing Overrides Nutrition

April 30, 2025/ Nicole R. Cammack

Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.

The Truth About Purines & Your Dog’s Bladder Health

April 22, 2025/ Morgan Laudano

Bladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.

Is Your Pet’s Food Truly Innovative or Just Expensive Hype?

April 21, 2025/ Nicole R. Cammack

The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

A reactive dog exploring Calm Canines after-hours shopping at NorthPoint Pets in Cheshire, CT

Calm Canines: Exclusive Shopping Hours for Reactive Pets at Northpoint Pets & Co.

April 14, 2025/ NorthPoint Pets

Shopping shouldn’t be stressful. Calm Canines is our new after-hours experience for reactive or anxious dogs who need space, quiet, and care.

Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

April 2, 2025/ Nicole R. Cammack

Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

Before and after cleaning a dirty dog collar

Think Twice Before Putting a Dirty Collar on Your Clean Dog

March 6, 2025/ Morgan Laudano

We all know the feeling, your pup is fresh out of the bath, smelling amazing, looking fluffy, and ready for all the snuggles. But before you grab that collar and clip it back on, stop for a second. If that dirty collar hasn’t been cleaned recently, you might be undoing all your hard work.

Meet Camille a team member at NorthPoint Pets—one of our friendly team members greeting customers at the front of the store.

Meet the Team: Q&A with Camille

March 5, 2025/ NorthPoint Pets

Meet Camille—you’ll find her keeping the store stocked, helping customers, and diving into all things pet nutrition. She shares her must-have pet products, her journey to NPP, and, of course, stories about her pup, Harley Quinn!

A Spooooky Good Time

November 9, 2021

Thank you to everyone who came out to join us for our Halloween…

Holiday Pet Photo Mini Sessions

November 3, 2021

with Sara Huber Photography! Sunday, Nov 14th from 10 AM -…

3 Quick Ways to Improve Dry Kibble

October 26, 2021

We all want the best for our pets, and one crucial aspect of their well-being is a nutritious diet. While dry kibble forms the foundation of many pets' meals, there are simple yet effective ways to enhance its nutritional value. In this blog, we'll explore three easy ways to improve a bowl of dry kibble. These enhancements not only enhance the taste but also provide numerous health benefits for your beloved companion.

Why Your Dog Food Labels May be Deceiving

October 8, 2021

Nutrition goes far beyond an ingredient label and the guaranteed…

Adriana Q & A

September 27, 2021

1. What brought you to NPP/tell us about your background. I…

The Tough Questions We Ask Prospective Brands

September 23, 2021

Recently a pet food company reached out to us in an attempt to earn a spot on our shelves. In response, Nicci asked a series of questions regarding the quality and safety surrounding the food. The following is a dialogue between her and a Prospective Pet Food Company. (Please note that additional information is provided for context.)

2021 Storefront Retailer of the Year by the Independent Pet Innovation Awards

September 16, 2021

FOR IMMEDIATE RELEASE NorthPoint Pets becomes the first-ever…