NPP Journal

The Pet Food Trend Cycle: When Marketing Overrides Nutrition

April 30, 2025/ Nicole R. Cammack

Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.

The Truth About Purines & Your Dog’s Bladder Health

April 22, 2025/ Morgan Laudano

Bladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.

Is Your Pet’s Food Truly Innovative or Just Expensive Hype?

April 21, 2025/ Nicole R. Cammack

The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

A reactive dog exploring Calm Canines after-hours shopping at NorthPoint Pets in Cheshire, CT

Calm Canines: Exclusive Shopping Hours for Reactive Pets at Northpoint Pets & Co.

April 14, 2025/ NorthPoint Pets

Shopping shouldn’t be stressful. Calm Canines is our new after-hours experience for reactive or anxious dogs who need space, quiet, and care.

Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

April 2, 2025/ Nicole R. Cammack

Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

Before and after cleaning a dirty dog collar

Think Twice Before Putting a Dirty Collar on Your Clean Dog

March 6, 2025/ Morgan Laudano

We all know the feeling, your pup is fresh out of the bath, smelling amazing, looking fluffy, and ready for all the snuggles. But before you grab that collar and clip it back on, stop for a second. If that dirty collar hasn’t been cleaned recently, you might be undoing all your hard work.

Meet Camille a team member at NorthPoint Pets—one of our friendly team members greeting customers at the front of the store.

Meet the Team: Q&A with Camille

March 5, 2025/ NorthPoint Pets

Meet Camille—you’ll find her keeping the store stocked, helping customers, and diving into all things pet nutrition. She shares her must-have pet products, her journey to NPP, and, of course, stories about her pup, Harley Quinn!

Five Things I’ve Learned at NPP

June 16, 2022

Since I started working at NorthPoint Pets and Company I have…

Frequently Asked Questions About CBD for Pets

June 13, 2022

Pet owners have been turning to CBD to promote calm and relaxation in the presence of chronic pain, anxiety, and inflammation. We are frequently asked about CBD, so we wanted to create this quick primer to answer some of your most pressing questions.

Our Top 3 Calming Supplements for Summer

June 2, 2022

Summer travel, holiday fireworks, and thunderstorms can all cause anxiety even for generally calm pets. Our top 3 recommendations are based on safety, quality, and feedback from our customers! Super Snouts CBD treats and tinctures Nootie Progility Calming Treats (non-CBD) with melatonin Dog Almighty Calming Bone Broth Elixirs

Dealing with “Frito Feet” and Yeast Overgrowth in Dogs

May 26, 2022

Have you ever cuddled up next to your dog and noticed a distinct…

Five Reasons Your Dog Stinks

May 19, 2022

Yeast overgrowth is a widespread cause of smelly dogs. Yeast has a very distinct musty, pungent odor, often compared to moldy bread or cheese popcorn. Yeast infections most commonly occur in the ear canals or on dogs’ paws....

4 Tips to Repel Fleas and Ticks, Naturally

March 22, 2022

We can’t wait to get outside with warm weather right around the corner. But the warm weather also means ticks, fleas, and other pests are out. When it comes to avoiding ticks, harsh pesticide products may not be best for your pet. Instead, here are our best tips to avoid bringing those pesky hitchhikers home with you.

4 Lessons I Learned from Adopting Two Kittens

March 8, 2022

After our senior cat Timmy passed away in April of 2021, I decided to adopt two female kittens from a local rescue to join our family. That July, we adopted 14 week old Kiwi and Nala. We were only going to adopt one kitten, but the rescue said we had to take both. Of course I couldn’t say no! Caring for these little ones has been quite the trip for me and my family as we all had to adjust to having not one but two tiny fuzzy troublemakers rambling around the house.