NPP Journal

“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick

May 8, 2025/ Nicole R. Cammack

When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.

The Truth Behind Pet Influencer Endorsements

May 1, 2025/ Nicole R. Cammack

Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

The Pet Food Trend Cycle: When Marketing Overrides Nutrition

April 30, 2025/ Nicole R. Cammack

Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.

The Truth About Purines & Your Dog’s Bladder Health

April 22, 2025/ Morgan Laudano

Bladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.

Is Your Pet’s Food Truly Innovative or Just Expensive Hype?

April 21, 2025/ Nicole R. Cammack

The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

A reactive dog exploring Calm Canines after-hours shopping at NorthPoint Pets in Cheshire, CT

Calm Canines: Exclusive Shopping Hours for Reactive Pets at Northpoint Pets & Co.

April 14, 2025/ NorthPoint Pets

Shopping shouldn’t be stressful. Calm Canines is our new after-hours experience for reactive or anxious dogs who need space, quiet, and care.

Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

April 2, 2025/ Nicole R. Cammack

Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

Why Accurately Measuring Your Pet’s Food is Essential

June 7, 2023

Feeding your pet the right amount of food is crucial for their overall health and well-being. Do you feed a “handful” or a “scoop” of dry food?

Everything You Need to Know About Allergy Tests for Pets

June 7, 2023

Is your dog excessively itchy during specific seasons or after certain meals? Several factors should be considered prior to conducting a dog allergy test.

NorthPoint Presentation at local veterinary office

Our First Lunch & Learn at Meriden Animal Hospital

April 24, 2023

We were recently invited to do our first ever presentation at a local veterinary office! We discussed the challenges that pet owners face.

The Little-Known Benefits of Feeding Eggshell Membranes

April 16, 2023

Egg membranes are often overlooked as a potential source of nutrition for pets. However, they contain important nutrients that can benefit your dog's or cat's health.

4 Easy Ways to Prepare for the Most Inconvenient Events

April 16, 2023

Not all pet emergencies are life-threatening. Some are simply inconveniences that always seem to happen at 5 p.m. on a Friday when your vet is going home for the weekend.

Ward Off Ticks From the Inside Out!

April 12, 2023

Here in New England, fleas and ticks are an almost unavoidable nuisance in the warmer months. However, there are many alternatives to prescription products that work incredibly well. Additionally, there are other (sometimes lesser-known) factors that make your pet a desirable host. Here are some of our best tips for preventing unwanted hitchhikers from the inside-out!

The Humble Egg: A Nutrition Powerhouse

April 5, 2023

As pet owners, we want to provide our pets with the best nutrition possible. With so many pet food options available, knowing what to feed your pet can be challenging. Eggs are a great source of protein and nutrients for humans, but what about pets? In this article, we'll explore the benefits and risks of feeding eggs to your pets.

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