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NorthPoint Pets expert discusses pet food marketing claims with a customer.

“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick

May 8, 2025/ Nicole R. Cammack

When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Blog-My-Dog-Was-Sick-So-I-Made-a-Pet-Food-Brand-1.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-05-08 14:13:502025-05-08 14:54:50“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick
Magnifying the truth behind pet influencer endorsements.

The Truth Behind Pet Influencer Endorsements

May 1, 2025/ Nicole R. Cammack

Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-3-The-Pet-Food-Trend-Cycle-When-Marketing-Overrides-Nutrition.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-05-01 15:24:412025-05-05 15:03:19The Truth Behind Pet Influencer Endorsements
Pet food trends versus real nutrition

The Pet Food Trend Cycle: When Marketing Overrides Nutrition

April 30, 2025/ Nicole R. Cammack

Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.

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https://www.northpointpets.com/wp-content/uploads/2025/04/1Mini-Blog-2-The-Pet-Food-Trend-Cycle-When-Marketing-Overrides-Nutrition.png 667 850 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-04-30 23:32:292025-05-02 14:05:59The Pet Food Trend Cycle: When Marketing Overrides Nutrition
Dog staying hydrated to support purines and bladder health

The Truth About Purines & Your Dog’s Bladder Health

April 22, 2025/ Morgan Laudano

Bladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.

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https://www.northpointpets.com/wp-content/uploads/2025/04/The-Truth-About-Purines-and-Your-Dogs-Bladder.svg 0 0 Morgan Laudano https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Morgan Laudano2025-04-22 17:13:542025-04-24 14:31:18The Truth About Purines & Your Dog’s Bladder Health
Golden Retriever sitting near trendy pet food packaging – pet food trends

Is Your Pet’s Food Truly Innovative or Just Expensive Hype?

April 21, 2025/ Nicole R. Cammack

The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-1-Is-Your-Pets-Food-Truly-Innovative—or-Just-Expensive-Hype.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-04-21 16:11:352025-05-01 15:31:09Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

April 2, 2025/ Nicole R. Cammack

Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/03/lifestyle-person-creating-content-with-their-pet.jpg 5180 7767 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-04-02 16:58:022025-04-14 14:05:15Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze
NorthPoint Pets prioritizes pet safety

Important Update: Our Decision Regarding Raw Milk Products

December 31, 2024/ Nicole R. Cammack

We’ve discontinued raw milk to protect your pet’s health. Learn how this change supports their safety.

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https://www.northpointpets.com/wp-content/uploads/2024/12/Final-Edited-3L8A12061.webp 567 850 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2024-12-31 14:43:112024-12-31 15:47:51Important Update: Our Decision Regarding Raw Milk Products
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Our 18 Best Lick Mat Treat Fillers

June 20, 2022
edit+xClone Element Lick mats are an effective tool to help pets that struggle with anxiety. At NorthPoint, we're frequently asked about lick mat fillers. Here are our top suggestions for lick mat fillers!
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https://www.northpointpets.com/wp-content/uploads/2022/06/Photo-Jun-06-9-19-07-PM-scaled-e1655734983369.jpg 785 1047 Jenna Harrison https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Jenna Harrison2022-06-20 14:24:052023-09-19 13:53:54Our 18 Best Lick Mat Treat Fillers
FAQ CBD

Frequently Asked Questions About CBD for Pets

June 13, 2022
Pet owners have been turning to CBD to promote calm and relaxation in the presence of chronic pain, anxiety, and inflammation. We are frequently asked about CBD, so we wanted to create this quick primer to answer some of your most pressing questions. 
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https://www.northpointpets.com/wp-content/uploads/2022/06/WhatsApp-Image-2022-06-08-at-2.40.15-PM-1-e1688391412230.jpeg 560 776 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2022-06-13 14:35:552023-07-03 14:13:32Frequently Asked Questions About CBD for Pets

Dealing with “Frito Feet” and Yeast Overgrowth in Dogs

May 26, 2022
Have you ever cuddled up next to your dog and noticed a distinct…
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https://www.northpointpets.com/wp-content/uploads/2022/05/Porter-and-Suzie-e1653569367569.jpeg 600 800 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2022-05-26 12:52:442023-06-23 21:13:58Dealing with “Frito Feet” and Yeast Overgrowth in Dogs

Five Reasons Your Dog Stinks

May 19, 2022
Yeast overgrowth is a widespread cause of smelly dogs. Yeast has a very distinct musty, pungent odor, often compared to moldy bread or cheese popcorn. Yeast infections most commonly occur in the ear canals or on dogs’ paws....
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https://www.northpointpets.com/wp-content/uploads/2022/05/K9-Things-5.25-photo-used-scaled-e1652979969181.jpg 1395 2000 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2022-05-19 16:58:232023-06-23 20:46:46Five Reasons Your Dog Stinks

The Good, Better, and Best Dental Care for Your Pet

February 15, 2022
Oral disease can be caused by diet, genetics, or poor oral care. Poor dental health can lead to other ailments, which is why pet owners should learn how to care for their pet’s teeth early.  As with most ailments, prevention of oral disease is key. Taking preventative steps saves you the time, stress, and money it takes to treat oral disease down the road. 
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https://www.northpointpets.com/wp-content/uploads/2022/02/millennial-girl-brushing-her-weimaraner-dogs-teeth_t20_jLn3OX-1-e1645031184262.jpg 800 1198 Jenna Harrison https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Jenna Harrison2022-02-15 15:22:162023-06-21 16:15:19The Good, Better, and Best Dental Care for Your Pet

An Exclusive Look At Nicci’s Research On Raw Food Safety

February 1, 2022
What's Nicci up to these days? Nicci was recently featured in…
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https://www.northpointpets.com/wp-content/uploads/2022/02/Screen-Shot-2022-01-28-at-1.35.09-PM.png 1248 2041 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2022-02-01 16:51:382023-05-12 22:45:58An Exclusive Look At Nicci’s Research On Raw Food Safety

Learn Why Fresh Fruits & Vegetables Are Beneficial For Pets

January 20, 2022
We know fruits and vegetables are essential for our diets, but they are also beneficial for our pets. Fruits and vegetables are nutrient-dense, and the benefits your pets obtain from the fiber, antioxidants, phytonutrients, and vitamins can do wonders for their health. 
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https://www.northpointpets.com/wp-content/uploads/2020/05/salad-dog-kitchen-cutting-board-woman-cooking-home-healthy-cutting-fresh-food-smile-lifestyle_t20_KAeN6Z.jpg 1344 2146 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2022-01-20 16:55:472023-10-04 16:31:27Learn Why Fresh Fruits & Vegetables Are Beneficial For Pets
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About NorthPoint Pets

At NorthPoint Pets we pride ourselves on research based pet nutrition with an individual approach, dedicated to finding an appropriate solution for every pet. We’re trying to help your pets stay happier, and healthier, longer. Four Paws at a time.

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