Nutrition

“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick

May 8, 2025/ Nicole R. Cammack

When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.

The Truth Behind Pet Influencer Endorsements

May 1, 2025/ Nicole R. Cammack

Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

The Pet Food Trend Cycle: When Marketing Overrides Nutrition

April 30, 2025/ Nicole R. Cammack

Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.

The Truth About Purines & Your Dog’s Bladder Health

April 22, 2025/ Morgan Laudano

Bladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.

Is Your Pet’s Food Truly Innovative or Just Expensive Hype?

April 21, 2025/ Nicole R. Cammack

The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

April 2, 2025/ Nicole R. Cammack

Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

Important Update: Our Decision Regarding Raw Milk Products

December 31, 2024/ Nicole R. Cammack

We’ve discontinued raw milk to protect your pet’s health. Learn how this change supports their safety.

Joint Health Solutions: Exploring Joint Supplements for Cats and Dogs

December 28, 2022

Joint health is an important concern for pet owners, as joint problems can cause pain and decreased mobility in cats and dogs. Thankfully, there are a number of joint supplements that are designed to help improve joint health and reduce pain. These supplements typically contain one or more of the following ingredients: glucosamine sulfate, glucosamine HCl, chondroitin, MSM, and hyaluronic acid.

What Should I Do If My Pet Is Overweight?

December 18, 2022

Many pet owners don’t even realize their pets are overweight. A few extra pounds might not sound like a big deal, but it is.

Can Dogs Digest Carbohydrates?

December 4, 2022

If you want to start a heated debate with veterinarians, biologists,…

Boost Your Pet’s Immunity: A Quick Guide to Natural Supplements

November 23, 2022

Discover the impact of the right supplements, from medicinal mushrooms to omega-3 fatty acids, on your pet's immune health and overall well-being.

Golden Paste: How and What For?

November 9, 2022

Have you heard of “Golden Paste”? It's a healthy and easily…

The Perks of Pumpkin for Pets

November 1, 2022

Pumpkin is a commonly recommended supplement for dogs and cats for everything from loose stool to constipation to an occasional bowl topper or a regular supplement. But what is it about pumpkin that makes it so great for your pet? Let’s find out what makes this sweet treat a favorite among vets and nutritionists!