Nutrition

Dog on a leash during a winter walk in Connecticut, showing year-round flea and tick prevention.

Fleas & Ticks Don’t Take the Winter Off: What We Use

November 1, 2025/ Nicole R. Cammack

In Connecticut, fleas and ticks don’t take the winter off. We share the safe, effective products our team trusts to help keep your pets protected year-round.

Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

October 9, 2025/ Nicole R. Cammack

Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

Premium Pet Food Myths: What You’re Really Paying For

July 21, 2025/ Nicole R. Cammack

Think expensive always means healthier? Not always. We break down premium pet food myths to help you see what’s real and what’s just marketing hype.

Is Your Pet’s Food Backed by Science or Just Marketing?

June 9, 2025/ Nicole R. Cammack

Is your pet’s food backed by real science or just marketing? We’ll help you see how research often gets overlooked and what it means for your pet’s health.

“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick

May 8, 2025/ Nicole R. Cammack

When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.

The Truth Behind Pet Influencer Endorsements

May 1, 2025/ Nicole R. Cammack

Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

The Pet Food Trend Cycle: When Marketing Overrides Nutrition

April 30, 2025/ Nicole R. Cammack

Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.

Be Proactive for Your Pet’s Joints

January 4, 2023

Joint health is a topic most pet owners don’t think about until their dog or cat has begun showing signs of pain or stiffness. The truth is, once you start to notice signs that your pet is uncomfortable, the damage has already been done to the joint. It will take time (and a larger expense) to rebuild cartilage and try to reduce inflammation. Just like with planting a tree, the perfect time to start addressing joint health is yesterday. The second best time is today.

Enhance Your Pet’s Diet with Rotational Feeding

January 4, 2023

Varying your pet's diet - also known as “rotational feeding” - not only keeps your pet from becoming bored with his food but also may have significant health benefits. Believe it or not, many processed foods like kibble or canned foods may not actually be 100% complete and balanced - even if the packaging says it is.

Green-Lipped Mussels: A Natural Way to Improve Joint Health in Pets

January 3, 2023

Green-lipped mussels (GLMs) are perhaps nature’s best whole food source of nutrients to boost your pet’s joint health and mobility. They are shellfish sourced just off the coast of New Zealand, easily identified by the bright green stripe on the lip of the shell. While they offer a long list of benefits for your pet’s whole body health, they shine in their ability to relieve joint pain and stiffness.

Joint Health Solutions: Exploring Joint Supplements for Cats and Dogs

December 28, 2022

Joint health is an important concern for pet owners, as joint problems can cause pain and decreased mobility in cats and dogs. Thankfully, there are a number of joint supplements that are designed to help improve joint health and reduce pain. These supplements typically contain one or more of the following ingredients: glucosamine sulfate, glucosamine HCl, chondroitin, MSM, and hyaluronic acid.

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