


When a Simple Switch for Hades Meant Big Changes
When our loyal customer, Brandon shared his "raw story" with…

The Importance of Dental Health in Dogs and Cats
February is here and what that entails in the animal world is…

Organotherapy
If you haven't heard of organotherapy, you're not alone. This…

Uncovering the Hidden Signs of Arthritis in Cats
Cats are notorious for hiding their discomfort very well, so…

How to Pick the Best Food for Your Pet
Ever wonder how to help determine what food is best for your pets? Packaging and marketing can make it difficult to make choices. Did you ever wish for a guide to help you evaluate the quality and nutrition of products available? Good news! We did just that. Read on...

Be Proactive for Your Pet’s Joints
Joint health is a topic most pet owners don’t think about until their dog or cat has begun showing signs of pain or stiffness.
The truth is, once you start to notice signs that your pet is uncomfortable, the damage has already been done to the joint. It will take time (and a larger expense) to rebuild cartilage and try to reduce inflammation. Just like with planting a tree, the perfect time to start addressing joint health is yesterday. The second best time is today.

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Premium Pet Food Myths: What You’re Really Paying For
/ Nicole R. CammackThink expensive always means healthier? Not always. We break down premium pet food myths to help you see what’s real and what’s just marketing hype.
Is Your Pet’s Food Backed by Science or Just Marketing?
/ Nicole R. CammackIs your pet’s food backed by real science or just marketing? We’ll help you see how research often gets overlooked and what it means for your pet’s health.
“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick
/ Nicole R. CammackWhen pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.
The Truth Behind Pet Influencer Endorsements
/ Nicole R. CammackInfluencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.
The Pet Food Trend Cycle: When Marketing Overrides Nutrition
/ Nicole R. CammackThink your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.
The Truth About Purines & Your Dog’s Bladder Health
/ Morgan LaudanoBladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.
Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
/ Nicole R. CammackThe label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.