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NorthPoint Pets expert discusses pet food marketing claims with a customer.

“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick

May 8, 2025/ Nicole R. Cammack

When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Blog-My-Dog-Was-Sick-So-I-Made-a-Pet-Food-Brand-1.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-05-08 14:13:502025-05-08 14:54:50“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick
Magnifying the truth behind pet influencer endorsements.

The Truth Behind Pet Influencer Endorsements

May 1, 2025/ Nicole R. Cammack

Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-3-The-Pet-Food-Trend-Cycle-When-Marketing-Overrides-Nutrition.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-05-01 15:24:412025-05-05 15:03:19The Truth Behind Pet Influencer Endorsements
Pet food trends versus real nutrition

The Pet Food Trend Cycle: When Marketing Overrides Nutrition

April 30, 2025/ Nicole R. Cammack

Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.

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https://www.northpointpets.com/wp-content/uploads/2025/04/1Mini-Blog-2-The-Pet-Food-Trend-Cycle-When-Marketing-Overrides-Nutrition.png 667 850 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-04-30 23:32:292025-05-02 14:05:59The Pet Food Trend Cycle: When Marketing Overrides Nutrition
Dog staying hydrated to support purines and bladder health

The Truth About Purines & Your Dog’s Bladder Health

April 22, 2025/ Morgan Laudano

Bladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.

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https://www.northpointpets.com/wp-content/uploads/2025/04/The-Truth-About-Purines-and-Your-Dogs-Bladder.svg 0 0 Morgan Laudano https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Morgan Laudano2025-04-22 17:13:542025-04-24 14:31:18The Truth About Purines & Your Dog’s Bladder Health
Golden Retriever sitting near trendy pet food packaging – pet food trends

Is Your Pet’s Food Truly Innovative or Just Expensive Hype?

April 21, 2025/ Nicole R. Cammack

The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-1-Is-Your-Pets-Food-Truly-Innovative—or-Just-Expensive-Hype.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-04-21 16:11:352025-05-01 15:31:09Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

April 2, 2025/ Nicole R. Cammack

Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/03/lifestyle-person-creating-content-with-their-pet.jpg 5180 7767 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-04-02 16:58:022025-04-14 14:05:15Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze
NorthPoint Pets prioritizes pet safety

Important Update: Our Decision Regarding Raw Milk Products

December 31, 2024/ Nicole R. Cammack

We’ve discontinued raw milk to protect your pet’s health. Learn how this change supports their safety.

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https://www.northpointpets.com/wp-content/uploads/2024/12/Final-Edited-3L8A12061.webp 567 850 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2024-12-31 14:43:112024-12-31 15:47:51Important Update: Our Decision Regarding Raw Milk Products
Page 1 of 19123›»

The Importance of Dental Health in Dogs and Cats

February 7, 2023
February is here and what that entails in the animal world is…
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https://www.northpointpets.com/wp-content/uploads/2021/07/K9_0703_Teeth_Blog-1.png 623 1000 Morgan Laudano https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Morgan Laudano2023-02-07 01:00:402023-05-08 16:11:55The Importance of Dental Health in Dogs and Cats

Organotherapy

January 30, 2023
If you haven't heard of organotherapy, you're not alone. This…
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https://www.northpointpets.com/wp-content/uploads/2023/01/Vet-Exam-scaled-1.jpg 1440 2560 Jenna Harrison https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Jenna Harrison2023-01-30 07:00:182023-05-01 15:06:13Organotherapy

Uncovering the Hidden Signs of Arthritis in Cats

January 19, 2023
Cats are notorious for hiding their discomfort very well, so…
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https://www.northpointpets.com/wp-content/uploads/2023/01/DSC_0212-scaled-1.jpeg 1707 2560 Jenna Harrison https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Jenna Harrison2023-01-19 08:24:302023-05-01 15:16:42Uncovering the Hidden Signs of Arthritis in Cats

How to Pick the Best Food for Your Pet

January 19, 2023
Ever wonder how to help determine what food is best for your pets? Packaging and marketing can make it difficult to make choices. Did you ever wish for a guide to help you evaluate the quality and nutrition of products available? Good news! We did just that. Read on...
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https://www.northpointpets.com/wp-content/uploads/2021/06/K9_0623_HERO_Blog.jpg 600 1000 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2023-01-19 07:58:442025-04-17 15:11:28How to Pick the Best Food for Your Pet

Be Proactive for Your Pet’s Joints

January 4, 2023
Joint health is a topic most pet owners don’t think about until their dog or cat has begun showing signs of pain or stiffness.  The truth is, once you start to notice signs that your pet is uncomfortable, the damage has already been done to the joint. It will take time (and a larger expense) to rebuild cartilage and try to reduce inflammation. Just like with planting a tree, the perfect time to start addressing joint health is yesterday. The second best time is today.
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https://www.northpointpets.com/wp-content/uploads/2023/01/labrador-retriever-dog-breed-in-winter-dog-runnin-2022-12-08-00-19-12-utc.jpg 1280 1920 Jenna Harrison https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Jenna Harrison2023-01-04 14:54:182023-05-01 15:30:15Be Proactive for Your Pet’s Joints
Fresh dog food

Enhance Your Pet’s Diet with Rotational Feeding

January 4, 2023
Varying your pet's diet - also known as “rotational feeding” - not only keeps your pet from becoming bored with his food but also may have significant health benefits. Believe it or not, many processed foods like kibble or canned foods may not actually be 100% complete and balanced - even if the packaging says it is.
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https://www.northpointpets.com/wp-content/uploads/2023/01/Screen-Shot-2022-08-11-at-10.55.20-AM.png 1450 1436 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2023-01-04 04:28:372023-05-18 14:31:58Enhance Your Pet’s Diet with Rotational Feeding

Green-Lipped Mussels: A Natural Way to Improve Joint Health in Pets

January 3, 2023
Green-lipped mussels (GLMs) are perhaps nature’s best whole food source of nutrients to boost your pet’s joint health and mobility. They are shellfish sourced just off the coast of New Zealand, easily identified by the bright green stripe on the lip of the shell. While they offer a long list of benefits for your pet’s whole body health, they shine in their ability to relieve joint pain and stiffness. 
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https://www.northpointpets.com/wp-content/uploads/2023/01/mussels-2022-11-16-18-04-03-utc.jpg 1280 1920 Jenna Harrison https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Jenna Harrison2023-01-03 17:01:552023-05-03 14:57:08Green-Lipped Mussels: A Natural Way to Improve Joint Health in Pets
Page 7 of 19«‹56789›»

About NorthPoint Pets

At NorthPoint Pets we pride ourselves on research based pet nutrition with an individual approach, dedicated to finding an appropriate solution for every pet. We’re trying to help your pets stay happier, and healthier, longer. Four Paws at a time.

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