Nutrition

“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick

May 8, 2025/ Nicole R. Cammack

When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.

The Truth Behind Pet Influencer Endorsements

May 1, 2025/ Nicole R. Cammack

Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

The Pet Food Trend Cycle: When Marketing Overrides Nutrition

April 30, 2025/ Nicole R. Cammack

Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.

The Truth About Purines & Your Dog’s Bladder Health

April 22, 2025/ Morgan Laudano

Bladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.

Is Your Pet’s Food Truly Innovative or Just Expensive Hype?

April 21, 2025/ Nicole R. Cammack

The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

April 2, 2025/ Nicole R. Cammack

Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

Important Update: Our Decision Regarding Raw Milk Products

December 31, 2024/ Nicole R. Cammack

We’ve discontinued raw milk to protect your pet’s health. Learn how this change supports their safety.

Why Accurately Measuring Your Pet’s Food is Essential

June 7, 2023

Feeding your pet the right amount of food is crucial for their overall health and well-being. Do you feed a “handful” or a “scoop” of dry food?

Everything You Need to Know About Allergy Tests for Pets

June 7, 2023

Is your dog excessively itchy during specific seasons or after certain meals? Several factors should be considered prior to conducting a dog allergy test.

The Little-Known Benefits of Feeding Eggshell Membranes

April 16, 2023

Egg membranes are often overlooked as a potential source of nutrition for pets. However, they contain important nutrients that can benefit your dog's or cat's health.

The Humble Egg: A Nutrition Powerhouse

April 5, 2023

As pet owners, we want to provide our pets with the best nutrition possible. With so many pet food options available, knowing what to feed your pet can be challenging. Eggs are a great source of protein and nutrients for humans, but what about pets? In this article, we'll explore the benefits and risks of feeding eggs to your pets.

Understanding the Role of Fiber in Your Pet’s Diet

March 23, 2023

Most pet owners immediately associate fiber with healthy poop. However, fiber does much more for your pet than that. Fiber plays a significant role in the absorption of nutrients in their diet and can benefit their overall health in many ways.

Beyond the Bowl: Creative Ways to Add Greens to Your Dog’s Diet

March 21, 2023

Adding veggies to your dog’s diet can be a challenge, especially if your pet is a picky eater. But the benefits of greens are undeniable and it’s worth trying to incorporate them into their meals, even if it’s just occasionally. Here are some tips and tricks to encourage your dog to eat their greens: