Nutrition

“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick

May 8, 2025/ Nicole R. Cammack

When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.

The Truth Behind Pet Influencer Endorsements

May 1, 2025/ Nicole R. Cammack

Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

The Pet Food Trend Cycle: When Marketing Overrides Nutrition

April 30, 2025/ Nicole R. Cammack

Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.

The Truth About Purines & Your Dog’s Bladder Health

April 22, 2025/ Morgan Laudano

Bladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.

Is Your Pet’s Food Truly Innovative or Just Expensive Hype?

April 21, 2025/ Nicole R. Cammack

The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

April 2, 2025/ Nicole R. Cammack

Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

Important Update: Our Decision Regarding Raw Milk Products

December 31, 2024/ Nicole R. Cammack

We’ve discontinued raw milk to protect your pet’s health. Learn how this change supports their safety.

A Superfood Topper

July 19, 2021

Green Juju makes it easy to add fresh organic produce - formulated…

Why Does My Cat Puke?

July 15, 2021

Vomiting is one of the most commonly reported clinical signs noted in feline veterinary exams. While many cat owners fancy their cats as just having “sensitive stomachs” or simply “eating too fast”, chronic vomiting is not by any means healthy or ‘normal’.