


Bowl Building Tip #1: Just Add Water
Proper hydration impacts your pet's health at many levels and…

Caring for Small Animals | A Guide to Hamsters, Gerbils, and Rabbits
The reason you’re reading this is that you have some interest…

Pet Food Allergies: Ingredient Quality and Processing Explained
Pet parents often mistakenly blame specific ingredients on their…

What Causes Dog Tear Stains? Plus Symptoms, Treatment and Prevention
You’re probably frustrated with your pet’s tear stains if you're reading this. Maybe you’ve tried every over-the-counter solution, changed your pet’s food and have been vigilant about cleaning, all to no avail. So, what can you do?

The Covid-19 Pet Food Shortage
The Covid-19 pandemic has caused significant disruptions in the…

Everything You Need to Know About Aflatoxin and Your Pet’s Food
Recalls due to aflatoxin contamination have resulted in the retrieval…

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Is Your Pet’s Food Backed by Science or Just Marketing?
/ Nicole R. CammackIs your pet’s food backed by real science or just marketing? We’ll help you see how research often gets overlooked and what it means for your pet’s health.
“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick
/ Nicole R. CammackWhen pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.
The Truth Behind Pet Influencer Endorsements
/ Nicole R. CammackInfluencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.
The Pet Food Trend Cycle: When Marketing Overrides Nutrition
/ Nicole R. CammackThink your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.
The Truth About Purines & Your Dog’s Bladder Health
/ Morgan LaudanoBladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.
Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
/ Nicole R. CammackThe label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.
Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze
/ Nicole R. CammackPetfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.