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science-backed pet nutrition vs. marketing hype

Is Your Pet’s Food Backed by Science or Just Marketing?

June 9, 2025/ Nicole R. Cammack

Is your pet’s food backed by real science or just marketing? We’ll help you see how research often gets overlooked and what it means for your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-4-Blog-Is-Your-Pets-Food-Backed-by-Science-or-Just-Marketing.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-06-09 18:07:372025-07-09 18:13:02Is Your Pet’s Food Backed by Science or Just Marketing?
NorthPoint Pets expert discusses pet food marketing claims with a customer.

“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick

May 8, 2025/ Nicole R. Cammack

When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Blog-My-Dog-Was-Sick-So-I-Made-a-Pet-Food-Brand-1.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-05-08 14:13:502025-05-15 22:35:09“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick
Magnifying the truth behind pet influencer endorsements.

The Truth Behind Pet Influencer Endorsements

May 1, 2025/ Nicole R. Cammack

Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-3-The-Pet-Food-Trend-Cycle-When-Marketing-Overrides-Nutrition.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-05-01 15:24:412025-07-09 18:13:17The Truth Behind Pet Influencer Endorsements
Pet food trends versus real nutrition

The Pet Food Trend Cycle: When Marketing Overrides Nutrition

April 30, 2025/ Nicole R. Cammack

Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.

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https://www.northpointpets.com/wp-content/uploads/2025/04/1Mini-Blog-2-The-Pet-Food-Trend-Cycle-When-Marketing-Overrides-Nutrition.png 667 850 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-04-30 23:32:292025-05-14 16:55:53The Pet Food Trend Cycle: When Marketing Overrides Nutrition
Dog staying hydrated to support purines and bladder health

The Truth About Purines & Your Dog’s Bladder Health

April 22, 2025/ Morgan Laudano

Bladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.

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https://www.northpointpets.com/wp-content/uploads/2025/04/The-Truth-About-Purines-and-Your-Dogs-Bladder.svg 0 0 Morgan Laudano https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Morgan Laudano2025-04-22 17:13:542025-04-24 14:31:18The Truth About Purines & Your Dog’s Bladder Health
Golden Retriever sitting near trendy pet food packaging – pet food trends

Is Your Pet’s Food Truly Innovative or Just Expensive Hype?

April 21, 2025/ Nicole R. Cammack

The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-1-Is-Your-Pets-Food-Truly-Innovative—or-Just-Expensive-Hype.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-04-21 16:11:352025-05-01 15:31:09Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

April 2, 2025/ Nicole R. Cammack

Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/03/lifestyle-person-creating-content-with-their-pet.jpg 5180 7767 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-04-02 16:58:022025-04-14 14:05:15Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze
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Choosing the Best Pet Food: Animal Welfare Claims Explained

May 19, 2021
When we feed our pets, many of us prefer to provide food sourced…
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https://www.northpointpets.com/wp-content/uploads/2021/05/K9_052621_AnimalWellfare_Blog.jpg 600 1000 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2021-05-19 19:50:342023-05-25 23:46:46Choosing the Best Pet Food: Animal Welfare Claims Explained

Bowl Building Tip #1: Just Add Water

May 11, 2021
Proper hydration impacts your pet's health at many levels and…
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https://www.northpointpets.com/wp-content/uploads/2021/05/K9_051221_AddWater_Blog.jpg 650 1000 Jenna Harrison https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Jenna Harrison2021-05-11 13:11:592023-05-04 19:21:11Bowl Building Tip #1: Just Add Water

Caring for Small Animals | A Guide to Hamsters, Gerbils, and Rabbits

May 10, 2021
The reason you’re reading this is that you have some interest…
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https://www.northpointpets.com/wp-content/uploads/2021/05/K9_051221_SmallAnimals_Blog.jpg 600 1000 Morgan Laudano https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Morgan Laudano2021-05-10 22:09:502023-05-25 22:52:47Caring for Small Animals | A Guide to Hamsters, Gerbils, and Rabbits

Pet Food Allergies: Ingredient Quality and Processing Explained

March 12, 2021
Pet parents often mistakenly blame specific ingredients on their…
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https://www.northpointpets.com/wp-content/uploads/2021/03/K9_031321_PetAllergy_Blog.jpg 958 1536 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2021-03-12 16:33:092023-05-22 15:28:37Pet Food Allergies: Ingredient Quality and Processing Explained

What Causes Dog Tear Stains? Plus Symptoms, Treatment and Prevention

March 1, 2021
You’re probably frustrated with your pet’s tear stains if you're reading this. Maybe you’ve tried every over-the-counter solution, changed your pet’s food and have been vigilant about cleaning, all to no avail. So, what can you do? 
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https://www.northpointpets.com/wp-content/uploads/2021/03/Tear-Stain-photo.jpeg 481 900 Nicole Cammack and Morgan Hunt https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole Cammack and Morgan Hunt2021-03-01 16:06:202023-05-22 16:14:41What Causes Dog Tear Stains? Plus Symptoms, Treatment and Prevention

The Covid-19 Pet Food Shortage

February 26, 2021
The Covid-19 pandemic has caused significant disruptions in the…
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https://www.northpointpets.com/wp-content/uploads/2021/02/WheresAllThePetFood_ArticleHero.jpg 958 1536 Nicole Cammack and Jenna Harrison https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole Cammack and Jenna Harrison2021-02-26 19:59:072023-05-21 18:38:26The Covid-19 Pet Food Shortage

Everything You Need to Know About Aflatoxin and Your Pet’s Food

February 11, 2021
Recalls due to aflatoxin contamination have resulted in the retrieval…
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https://www.northpointpets.com/wp-content/uploads/2021/02/NPP_Agricultural-Blog-Post_1275x795_022521_V52.jpg 795 1275 Nicole Cammack and Morgan Hunt https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole Cammack and Morgan Hunt2021-02-11 18:21:552023-05-21 18:01:24Everything You Need to Know About Aflatoxin and Your Pet’s Food
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About NorthPoint Pets

At NorthPoint Pets we pride ourselves on research based pet nutrition with an individual approach, dedicated to finding an appropriate solution for every pet. We’re trying to help your pets stay happier, and healthier, longer. Four Paws at a time.

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