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NorthPoint Pets expert discusses pet food marketing claims with a customer.

“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick

May 8, 2025/ Nicole R. Cammack

When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Blog-My-Dog-Was-Sick-So-I-Made-a-Pet-Food-Brand-1.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-05-08 14:13:502025-05-08 14:54:50“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick
Magnifying the truth behind pet influencer endorsements.

The Truth Behind Pet Influencer Endorsements

May 1, 2025/ Nicole R. Cammack

Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

Read more
https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-3-The-Pet-Food-Trend-Cycle-When-Marketing-Overrides-Nutrition.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-05-01 15:24:412025-05-05 15:03:19The Truth Behind Pet Influencer Endorsements
Pet food trends versus real nutrition

The Pet Food Trend Cycle: When Marketing Overrides Nutrition

April 30, 2025/ Nicole R. Cammack

Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.

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https://www.northpointpets.com/wp-content/uploads/2025/04/1Mini-Blog-2-The-Pet-Food-Trend-Cycle-When-Marketing-Overrides-Nutrition.png 667 850 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-04-30 23:32:292025-05-02 14:05:59The Pet Food Trend Cycle: When Marketing Overrides Nutrition
Dog staying hydrated to support purines and bladder health

The Truth About Purines & Your Dog’s Bladder Health

April 22, 2025/ Morgan Laudano

Bladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.

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https://www.northpointpets.com/wp-content/uploads/2025/04/The-Truth-About-Purines-and-Your-Dogs-Bladder.svg 0 0 Morgan Laudano https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Morgan Laudano2025-04-22 17:13:542025-04-24 14:31:18The Truth About Purines & Your Dog’s Bladder Health
Golden Retriever sitting near trendy pet food packaging – pet food trends

Is Your Pet’s Food Truly Innovative or Just Expensive Hype?

April 21, 2025/ Nicole R. Cammack

The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-1-Is-Your-Pets-Food-Truly-Innovative—or-Just-Expensive-Hype.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-04-21 16:11:352025-05-01 15:31:09Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

April 2, 2025/ Nicole R. Cammack

Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

Read more
https://www.northpointpets.com/wp-content/uploads/2025/03/lifestyle-person-creating-content-with-their-pet.jpg 5180 7767 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-04-02 16:58:022025-04-14 14:05:15Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze
NorthPoint Pets prioritizes pet safety

Important Update: Our Decision Regarding Raw Milk Products

December 31, 2024/ Nicole R. Cammack

We’ve discontinued raw milk to protect your pet’s health. Learn how this change supports their safety.

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https://www.northpointpets.com/wp-content/uploads/2024/12/Final-Edited-3L8A12061.webp 567 850 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2024-12-31 14:43:112024-12-31 15:47:51Important Update: Our Decision Regarding Raw Milk Products
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‘Voluntary’ Pet Food Recalls are NOT Voluntary

January 15, 2021
A Brief History of Deadly Pet Food Recalls Many pet owners,…
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https://www.northpointpets.com/wp-content/uploads/2021/01/NPP_Pet-Food-Recall-Graphic-Update_1275x795_020121_V22-scaled-1.jpg 1596 2560 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2021-01-15 17:18:002023-05-21 17:21:16‘Voluntary’ Pet Food Recalls are NOT Voluntary

Tips to Boost Your Cat’s Water Intake

January 11, 2021
As a cat owner, you want to ensure that your feline companion…
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https://www.northpointpets.com/wp-content/uploads/2021/01/CatWater.png 652 977 Nicole Cammack and Jenna Harrison https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole Cammack and Jenna Harrison2021-01-11 19:49:002023-05-21 17:16:36Tips to Boost Your Cat’s Water Intake
Recalled Pet Food: Aflatoxin

Must Read: Aflatoxin Pet Food Recalls

January 1, 2021
The recall of SportMix dog and cat foods may impact you even…
Read more
https://www.northpointpets.com/wp-content/uploads/2021/01/Screen-Shot-2021-01-01-at-2.03.58-PM.png 1286 1288 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2021-01-01 21:46:432023-05-04 19:03:05Must Read: Aflatoxin Pet Food Recalls
Recalled Pet Food: Aflatoxin

Must Read: Aflatoxin Pet Food Recalls

January 1, 2021
The recall of SportMix dog and cat foods may impact you even…
Read more
https://www.northpointpets.com/wp-content/uploads/2021/01/Screen-Shot-2021-01-01-at-2.03.58-PM.png 1286 1288 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2021-01-01 19:08:162023-05-04 19:02:40Must Read: Aflatoxin Pet Food Recalls

Why You Can’t Rely on the Guaranteed Analysis of Pet Food

December 31, 2020
Pet owners, veterinarians and retailers often rely on the guaranteed…
Read more
https://www.northpointpets.com/wp-content/uploads/2020/12/Guaranteed-Analysis.png 1080 1080 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-12-31 03:21:512023-05-15 19:55:12Why You Can’t Rely on the Guaranteed Analysis of Pet Food

Raw Feeding Veterinary Society

December 28, 2020
There is a dedicated team of veterinarians that advocate for…
Read more
https://www.northpointpets.com/wp-content/uploads/2020/12/RFVS.jpg 957 1536 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-12-28 10:15:342023-05-12 22:53:35Raw Feeding Veterinary Society

Hold the Kefir!

December 11, 2020
Kefir has gained recent popularity for pets, but is it all it’s…
Read more
https://www.northpointpets.com/wp-content/uploads/2020/12/kefiranddogs.jpg 600 963 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2020-12-11 01:58:082023-05-10 14:38:24Hold the Kefir!
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About NorthPoint Pets

At NorthPoint Pets we pride ourselves on research based pet nutrition with an individual approach, dedicated to finding an appropriate solution for every pet. We’re trying to help your pets stay happier, and healthier, longer. Four Paws at a time.

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