When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.
https://www.northpointpets.com/wp-content/uploads/2025/05/Blog-My-Dog-Was-Sick-So-I-Made-a-Pet-Food-Brand-1.svg00Nicole R. Cammackhttps://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.pngNicole R. Cammack2025-05-08 14:13:502025-05-08 14:54:50“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick
https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-3-The-Pet-Food-Trend-Cycle-When-Marketing-Overrides-Nutrition.svg00Nicole R. Cammackhttps://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.pngNicole R. Cammack2025-05-01 15:24:412025-05-05 15:03:19The Truth Behind Pet Influencer Endorsements
https://www.northpointpets.com/wp-content/uploads/2025/04/1Mini-Blog-2-The-Pet-Food-Trend-Cycle-When-Marketing-Overrides-Nutrition.png667850Nicole R. Cammackhttps://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.pngNicole R. Cammack2025-04-30 23:32:292025-05-02 14:05:59The Pet Food Trend Cycle: When Marketing Overrides Nutrition
https://www.northpointpets.com/wp-content/uploads/2025/04/The-Truth-About-Purines-and-Your-Dogs-Bladder.svg00Morgan Laudanohttps://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.pngMorgan Laudano2025-04-22 17:13:542025-04-24 14:31:18The Truth About Purines & Your Dog’s Bladder Health
The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.
https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-1-Is-Your-Pets-Food-Truly-Innovative—or-Just-Expensive-Hype.svg00Nicole R. Cammackhttps://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.pngNicole R. Cammack2025-04-21 16:11:352025-05-01 15:31:09Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
https://www.northpointpets.com/wp-content/uploads/2025/03/lifestyle-person-creating-content-with-their-pet.jpg51807767Nicole R. Cammackhttps://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.pngNicole R. Cammack2025-04-02 16:58:022025-04-14 14:05:15Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze
https://www.northpointpets.com/wp-content/uploads/2024/12/Final-Edited-3L8A12061.webp567850Nicole R. Cammackhttps://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.pngNicole R. Cammack2024-12-31 14:43:112024-12-31 15:47:51Important Update: Our Decision Regarding Raw Milk Products
https://www.northpointpets.com/wp-content/uploads/2021/01/NPP_Pet-Food-Recall-Graphic-Update_1275x795_020121_V22-scaled-1.jpg15962560NorthPoint Petshttps://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.pngNorthPoint Pets2021-01-15 17:18:002023-05-21 17:21:16‘Voluntary’ Pet Food Recalls are NOT Voluntary
https://www.northpointpets.com/wp-content/uploads/2021/01/CatWater.png652977Nicole Cammack and Jenna Harrisonhttps://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.pngNicole Cammack and Jenna Harrison2021-01-11 19:49:002023-05-21 17:16:36Tips to Boost Your Cat’s Water Intake
https://www.northpointpets.com/wp-content/uploads/2021/01/Screen-Shot-2021-01-01-at-2.03.58-PM.png12861288Nicole R. Cammackhttps://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.pngNicole R. Cammack2021-01-01 21:46:432023-05-04 19:03:05Must Read: Aflatoxin Pet Food Recalls
https://www.northpointpets.com/wp-content/uploads/2021/01/Screen-Shot-2021-01-01-at-2.03.58-PM.png12861288Nicole R. Cammackhttps://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.pngNicole R. Cammack2021-01-01 19:08:162023-05-04 19:02:40Must Read: Aflatoxin Pet Food Recalls
https://www.northpointpets.com/wp-content/uploads/2020/12/Guaranteed-Analysis.png10801080Nicole R. Cammackhttps://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.pngNicole R. Cammack2020-12-31 03:21:512023-05-15 19:55:12Why You Can’t Rely on the Guaranteed Analysis of Pet Food
https://www.northpointpets.com/wp-content/uploads/2020/12/RFVS.jpg9571536Nicole R. Cammackhttps://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.pngNicole R. Cammack2020-12-28 10:15:342023-05-12 22:53:35Raw Feeding Veterinary Society
“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick
/ Nicole R. CammackWhen pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.
The Truth Behind Pet Influencer Endorsements
/ Nicole R. CammackInfluencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.
The Pet Food Trend Cycle: When Marketing Overrides Nutrition
/ Nicole R. CammackThink your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.
The Truth About Purines & Your Dog’s Bladder Health
/ Morgan LaudanoBladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.
Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
/ Nicole R. CammackThe label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.
Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze
/ Nicole R. CammackPetfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.
Important Update: Our Decision Regarding Raw Milk Products
/ Nicole R. CammackWe’ve discontinued raw milk to protect your pet’s health. Learn how this change supports their safety.