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NorthPoint Pets expert discusses pet food marketing claims with a customer.

“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick

May 8, 2025/ Nicole R. Cammack

When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Blog-My-Dog-Was-Sick-So-I-Made-a-Pet-Food-Brand-1.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-05-08 14:13:502025-05-08 14:54:50“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick
Magnifying the truth behind pet influencer endorsements.

The Truth Behind Pet Influencer Endorsements

May 1, 2025/ Nicole R. Cammack

Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-3-The-Pet-Food-Trend-Cycle-When-Marketing-Overrides-Nutrition.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-05-01 15:24:412025-05-05 15:03:19The Truth Behind Pet Influencer Endorsements
Pet food trends versus real nutrition

The Pet Food Trend Cycle: When Marketing Overrides Nutrition

April 30, 2025/ Nicole R. Cammack

Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.

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https://www.northpointpets.com/wp-content/uploads/2025/04/1Mini-Blog-2-The-Pet-Food-Trend-Cycle-When-Marketing-Overrides-Nutrition.png 667 850 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-04-30 23:32:292025-05-02 14:05:59The Pet Food Trend Cycle: When Marketing Overrides Nutrition
Dog staying hydrated to support purines and bladder health

The Truth About Purines & Your Dog’s Bladder Health

April 22, 2025/ Morgan Laudano

Bladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.

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https://www.northpointpets.com/wp-content/uploads/2025/04/The-Truth-About-Purines-and-Your-Dogs-Bladder.svg 0 0 Morgan Laudano https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Morgan Laudano2025-04-22 17:13:542025-04-24 14:31:18The Truth About Purines & Your Dog’s Bladder Health
Golden Retriever sitting near trendy pet food packaging – pet food trends

Is Your Pet’s Food Truly Innovative or Just Expensive Hype?

April 21, 2025/ Nicole R. Cammack

The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-1-Is-Your-Pets-Food-Truly-Innovative—or-Just-Expensive-Hype.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-04-21 16:11:352025-05-01 15:31:09Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

April 2, 2025/ Nicole R. Cammack

Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/03/lifestyle-person-creating-content-with-their-pet.jpg 5180 7767 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-04-02 16:58:022025-04-14 14:05:15Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze
NorthPoint Pets prioritizes pet safety

Important Update: Our Decision Regarding Raw Milk Products

December 31, 2024/ Nicole R. Cammack

We’ve discontinued raw milk to protect your pet’s health. Learn how this change supports their safety.

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https://www.northpointpets.com/wp-content/uploads/2024/12/Final-Edited-3L8A12061.webp 567 850 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2024-12-31 14:43:112024-12-31 15:47:51Important Update: Our Decision Regarding Raw Milk Products
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Journal of Animal Science Article Full Summary, Volume 98, Issue 6, June 2020

June 16, 2020
In June of 2018, Lisa Freeman, a board-certified veterinary nutritionist from Tufts University published a blog titled “A broken heart: Risk of heart disease in boutique or grain-free diets and exotic ingredients.” This blog warned pet owners and veterinarians that ‘BEG’ (boutique, exotic, grain free) diets were causing heart disease in dogs. This left professionals and the public scrambling for more information, which was further fueled by media frenzy. As a result, the FDA launched an investigation which was complicated by sampling bias, overrepresentation of subgroups and confounding variables. For the past two years, despite additional commentary articles, scarce and vague scientific data and inconclusive FDA reports, information regarding DCM has been incomplete at best. Lack of information has been accompanied by abbreviated synopses of case studies with multiple variables and treatments, incomplete medical information and conflicting medical data and opinions from veterinary nutrition influencers.
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https://www.northpointpets.com/wp-content/uploads/2020/06/JAS_Blog_Part2_Hero.jpg 480 768 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-06-16 20:24:252023-05-04 18:17:09Journal of Animal Science Article Full Summary, Volume 98, Issue 6, June 2020

Summary Journal of Animal Science Article, Volume 98, Issue 6, June 2020

June 16, 2020
In 2018 a blog from a veterinary nutritionist sparked a controversy between ‘BEG’ diets and heart disease in dogs. For the past two years, despite an FDA investigation, scarce and vague scientific data has created major issues for pet owners and the pet industry. For clarity, ‘BEG’ diets are known as Boutique, Exotic protein or Grain Free. A recent article published in the Journal of Animal Science titled, “Review of canine dilated cardiomyopathy in the wake of diet-associated concerns” that appeared to be a saving grace for many advocates of ‘BEG’ diets. This paper investigated a potential association between grain-free pet food and dilated cardiomyopathy (DCM) in dogs. The authors state, “based on this review of the current literature, there is no definitive relationship between these implicated diet characteristics and DCM.” Despite this statement, realize the purpose of this paper was to identify numerous knowledge gaps surrounding DCM and nutrition, rather than to draw conclusions. While no link between ‘BEG’ (boutique, exotic, grain-free) was found, this does not mean that nutrition and other considerations are not at play.
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https://www.northpointpets.com/wp-content/uploads/2020/06/JAS_Part1_IMG-100.jpg 481 769 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-06-16 19:14:282023-05-04 18:16:37Summary Journal of Animal Science Article, Volume 98, Issue 6, June 2020

AVMA, Nutrition & (lack of) Ethics

May 24, 2020
How many times have you heard a veterinarian or the American…
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https://www.northpointpets.com/wp-content/uploads/2020/05/AVMANutritionEthics_featuredimage-scaled-1.jpg 1598 2560 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-05-24 23:51:402023-05-04 18:16:11AVMA, Nutrition & (lack of) Ethics

The Truth About Feeding Your Pet Raw Goat Milk

May 5, 2020
As a supplement, raw goat milk has some great nutritional benefits for dogs and cats alike. We frequently recommend it to add hydration to a dry (kibble) diet. But what does the research say? Expert Tip: Goat milk should not be used as a primary source of nutrition.
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https://www.northpointpets.com/wp-content/uploads/2020/05/GoatMilkFactOrFiction_featuredimage-.jpg 1043 1670 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-05-05 19:00:202023-05-14 18:25:28The Truth About Feeding Your Pet Raw Goat Milk

Are All Human Foods Dangerous for Dogs?

May 4, 2020
Every day there is more information made available to educate owners on various diets available. Commonly discussed and debated topics include grain-free foods and the age-old practice of giving your pets “table food.” Should we feed human food to our pets? The short answer is it depends. Some of these foods can be very beneficial and some could have unintended negative consequences.
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https://www.northpointpets.com/wp-content/uploads/2020/05/Screenshot-2023-03-07-at-11.23.13-AM.png 746 990 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-05-04 18:39:012023-05-08 16:00:51Are All Human Foods Dangerous for Dogs?

How to Save Money on Your Pet’s Diet During Tough Times

May 4, 2020
As the pandemic continues, many pet owners are facing financial…
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https://www.northpointpets.com/wp-content/uploads/2020/05/PandemicRawFoodAffordability_featuredimage-.jpg 854 1367 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-05-04 04:33:402023-05-14 17:32:32How to Save Money on Your Pet’s Diet During Tough Times

Considerations for Pet Food Bulk Buying and Shelf Life

May 4, 2020
As a pet owner, you're probably familiar with the idea of buying pet food in bulk. It can be a convenient way to save money and ensure you always have enough food for your beloved pets. However, with the current economic situation and the impact of the SARS-CoV-2 coronavirus, it's important to reconsider this practice. While it's understandable to want to stock up on essentials, including pet food, there are some things to keep in mind.
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0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-05-04 04:31:252023-06-07 15:03:54Considerations for Pet Food Bulk Buying and Shelf Life
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About NorthPoint Pets

At NorthPoint Pets we pride ourselves on research based pet nutrition with an individual approach, dedicated to finding an appropriate solution for every pet. We’re trying to help your pets stay happier, and healthier, longer. Four Paws at a time.

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