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Nicole R. Cammack
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Nicole R. Cammack2025-10-09 16:58:022025-10-10 13:57:55Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze
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Nicole R. Cammack
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Nicole R. Cammack2025-10-09 16:58:022025-10-10 13:57:55Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze
Premium Pet Food Myths: What You’re Really Paying For
Think expensive always means healthier? Not always. We break down premium pet food myths to help you see what’s real and what’s just marketing hype.
Is Your Pet’s Food Backed by Science or Just Marketing?
Is your pet’s food backed by real science or just marketing? We’ll help you see how research often gets overlooked and what it means for your pet’s health.
“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick
When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.
The Truth Behind Pet Influencer Endorsements
Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

The Pet Food Trend Cycle: When Marketing Overrides Nutrition
Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.
The Truth About Purines & Your Dog’s Bladder Health
Bladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.

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The Perks of Pumpkin for Pets
/ Nicole R. CammackPumpkin is a commonly recommended supplement for dogs and cats for everything from loose stool to constipation to an occasional bowl topper or a regular supplement. But what is it about pumpkin that makes it so great for your pet? Let’s find out what makes this sweet treat a favorite among vets and nutritionists!
Facts, fear, sales, CBD & COVID-19
/ Nicole R. CammackNews Flash: The study in question is NOT peer-reviewed. It’s also strictly theoretical, meaning it may (likely) not work, …
Why Your Pet’s Skin Issues Aren’t Always at the Surface?
/ Abbie MontonyeGrooming is an essential part of owning a pet. But have you ever asked yourself why? Regular brushing, bathing …
What’s the Best Way to Keep My Pet’s Coat Healthy?
/ Morgan LaudanoWhat’s the best way to maintain your pet’s coat? While grooming needs will vary from pet to pet, here …
Redefining Transparency: a dirty word
/ Nicole R. CammackTransparency rarely exists in the pet industry. Despite what marketing tells us. So how do we fix it? …
Should My Pet Switch to Raw Food?
/ Nicole R. CammackSwitching your dog or cat to raw food can bring many positive benefits to your pet, but there are important factors to consider.
Nicci’s Secret Hack to Help Your Cat Drink More Water
/ NorthPoint PetsDo you know how much water your cat is drinking in a day? For most cat owners, the answer …