


Is ‘Holistic’ Pet Food Safer?
The word holistic started gaining traction in the late 1960’s…

Redefining Transparency: a dirty word
Transparency rarely exists in the pet industry. Despite…

Why Your Dog Food Labels May be Deceiving
Nutrition goes far beyond an ingredient label and the guaranteed…

The Tough Questions We Ask Prospective Brands
Recently a pet food company reached out to us in an attempt to earn a spot on our shelves. In response, Nicci asked a series of questions regarding the quality and safety surrounding the food. The following is a dialogue between her and a Prospective Pet Food Company. (Please note that additional information is provided for context.)

An ‘FDA Warning Letter’ is not just a ‘Warning’
….and other lessons courtesy of Midwestern Pet Foods
A…

Won’t my dog (or my family) get sick if I feed a raw diet?
We have always received advice to cook meat thoroughly in order…

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Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
/ Nicole R. CammackThe label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.
Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze
/ Nicole R. CammackPetfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.
Think Twice Before Putting a Dirty Collar on Your Clean Dog
/ Morgan LaudanoWe all know the feeling, your pup is fresh out of the bath, smelling amazing, looking fluffy, and ready for all the snuggles. But before you grab that collar and clip it back on, stop for a second. If that dirty collar hasn’t been cleaned recently, you might be undoing all your hard work.
Avian Flu and Your Pets: What Every Pet Parent Should Know
/ Nicole R. CammackIs your pet at risk of avian flu? Learn how to keep them safe and healthy today!
H5N1 in Cats: A Closer Look at What We Know and Don’t Know
/ Nicole R. CammackH5N1 avian influenza in cats has raised questions about raw pet food safety. Get the facts and protect your pet’s health.
Important Update: Our Decision Regarding Raw Milk Products
/ Nicole R. CammackWe’ve discontinued raw milk to protect your pet’s health. Learn how this change supports their safety.
Transparency in the Fresh Food Industry: Holding Brands Accountable
/ Nicole R. CammackDemand accountability in the fresh food industry as brands like Darwin’s and Answers face scrutiny for pathogen contamination.