Research

Is Your Pet’s Food Truly Innovative or Just Expensive Hype?

April 21, 2025/ Nicole R. Cammack

The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

April 2, 2025/ Nicole R. Cammack

Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

Before and after cleaning a dirty dog collar

Think Twice Before Putting a Dirty Collar on Your Clean Dog

March 6, 2025/ Morgan Laudano

We all know the feeling, your pup is fresh out of the bath, smelling amazing, looking fluffy, and ready for all the snuggles. But before you grab that collar and clip it back on, stop for a second. If that dirty collar hasn’t been cleaned recently, you might be undoing all your hard work.

Blood test for H5N1 Avian Influenza held by a gloved hand, with a chicken in the background. Learn about bird flu risks, symptoms, and prevention for pets.

Avian Flu and Your Pets: What Every Pet Parent Should Know

January 15, 2025/ Nicole R. Cammack

Is your pet at risk of avian flu? Learn how to keep them safe and healthy today!

H5N1 in Cats: Understanding Risks and Safe Practices

H5N1 in Cats: A Closer Look at What We Know and Don’t Know

December 31, 2024/ Nicole R. Cammack

H5N1 avian influenza in cats has raised questions about raw pet food safety. Get the facts and protect your pet’s health.

Important Update: Our Decision Regarding Raw Milk Products

December 31, 2024/ Nicole R. Cammack

We’ve discontinued raw milk to protect your pet’s health. Learn how this change supports their safety.

Transparency in the Fresh Food Industry: Holding Brands Accountable

September 25, 2024/ Nicole R. Cammack

Demand accountability in the fresh food industry as brands like Darwin’s and Answers face scrutiny for pathogen contamination.

Enhance Your Pet’s Diet with Rotational Feeding

January 4, 2023

Varying your pet's diet - also known as “rotational feeding” - not only keeps your pet from becoming bored with his food but also may have significant health benefits. Believe it or not, many processed foods like kibble or canned foods may not actually be 100% complete and balanced - even if the packaging says it is.

Is ‘Holistic’ Pet Food Safer?

October 23, 2022

The word holistic started gaining traction in the late 1960’s…

Redefining Transparency: a dirty word

September 22, 2022

Transparency rarely exists in the pet industry. Despite…

Why Your Dog Food Labels May be Deceiving

October 8, 2021

Nutrition goes far beyond an ingredient label and the guaranteed…

The Tough Questions We Ask Prospective Brands

September 23, 2021

Recently a pet food company reached out to us in an attempt to earn a spot on our shelves. In response, Nicci asked a series of questions regarding the quality and safety surrounding the food. The following is a dialogue between her and a Prospective Pet Food Company. (Please note that additional information is provided for context.)