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The NorthPoint Pets team standing together during the NorthPoint Pets expansion in Cheshire, CT

Why We’re Expanding: A Note From Nicci

May 28, 2025/ Nicole R. Cammack

We’re expanding, not just to get bigger, but to build something better. NorthPoint Pets is tripling in size to offer more services, more support, and the same honest, science-driven care.

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https://www.northpointpets.com/wp-content/uploads/2025/05/NPP-Team-e1748460875723.png 567 850 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-05-28 19:38:232025-05-29 01:12:45Why We’re Expanding: A Note From Nicci
NorthPoint Pets expert discusses pet food marketing claims with a customer.

“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick

May 8, 2025/ Nicole R. Cammack

When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Blog-My-Dog-Was-Sick-So-I-Made-a-Pet-Food-Brand-1.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-05-08 14:13:502025-05-15 22:35:09“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick
Magnifying the truth behind pet influencer endorsements.

The Truth Behind Pet Influencer Endorsements

May 1, 2025/ Nicole R. Cammack

Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-3-The-Pet-Food-Trend-Cycle-When-Marketing-Overrides-Nutrition.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-05-01 15:24:412025-05-14 17:16:24The Truth Behind Pet Influencer Endorsements
Pet food trends versus real nutrition

The Pet Food Trend Cycle: When Marketing Overrides Nutrition

April 30, 2025/ Nicole R. Cammack

Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.

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https://www.northpointpets.com/wp-content/uploads/2025/04/1Mini-Blog-2-The-Pet-Food-Trend-Cycle-When-Marketing-Overrides-Nutrition.png 667 850 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-04-30 23:32:292025-05-14 16:55:53The Pet Food Trend Cycle: When Marketing Overrides Nutrition
Golden Retriever sitting near trendy pet food packaging – pet food trends

Is Your Pet’s Food Truly Innovative or Just Expensive Hype?

April 21, 2025/ Nicole R. Cammack

The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-1-Is-Your-Pets-Food-Truly-Innovative—or-Just-Expensive-Hype.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-04-21 16:11:352025-05-01 15:31:09Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

April 2, 2025/ Nicole R. Cammack

Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/03/lifestyle-person-creating-content-with-their-pet.jpg 5180 7767 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-04-02 16:58:022025-04-14 14:05:15Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze
Before and after cleaning a dirty dog collar

Think Twice Before Putting a Dirty Collar on Your Clean Dog

March 6, 2025/ Morgan Laudano

We all know the feeling, your pup is fresh out of the bath, smelling amazing, looking fluffy, and ready for all the snuggles. But before you grab that collar and clip it back on, stop for a second. If that dirty collar hasn’t been cleaned recently, you might be undoing all your hard work.

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https://www.northpointpets.com/wp-content/uploads/2025/03/Screenshot-2025-03-06-at-12.41.38 PM.png 1402 1794 Morgan Laudano https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Morgan Laudano2025-03-06 18:01:322025-03-26 16:32:47Think Twice Before Putting a Dirty Collar on Your Clean Dog
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‘Voluntary’ Pet Food Recalls are NOT Voluntary

January 15, 2021
A Brief History of Deadly Pet Food Recalls Many pet owners,…
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https://www.northpointpets.com/wp-content/uploads/2021/01/NPP_Pet-Food-Recall-Graphic-Update_1275x795_020121_V22-scaled-1.jpg 1596 2560 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2021-01-15 17:18:002023-05-21 17:21:16‘Voluntary’ Pet Food Recalls are NOT Voluntary
Recalled Pet Food: Aflatoxin

Must Read: Aflatoxin Pet Food Recalls

January 1, 2021
The recall of SportMix dog and cat foods may impact you even…
Read more
https://www.northpointpets.com/wp-content/uploads/2021/01/Screen-Shot-2021-01-01-at-2.03.58-PM.png 1286 1288 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2021-01-01 21:46:432023-05-04 19:03:05Must Read: Aflatoxin Pet Food Recalls
Recalled Pet Food: Aflatoxin

Must Read: Aflatoxin Pet Food Recalls

January 1, 2021
The recall of SportMix dog and cat foods may impact you even…
Read more
https://www.northpointpets.com/wp-content/uploads/2021/01/Screen-Shot-2021-01-01-at-2.03.58-PM.png 1286 1288 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2021-01-01 19:08:162023-05-04 19:02:40Must Read: Aflatoxin Pet Food Recalls

Why You Can’t Rely on the Guaranteed Analysis of Pet Food

December 31, 2020
Pet owners, veterinarians and retailers often rely on the guaranteed…
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https://www.northpointpets.com/wp-content/uploads/2020/12/Guaranteed-Analysis.png 1080 1080 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-12-31 03:21:512023-05-15 19:55:12Why You Can’t Rely on the Guaranteed Analysis of Pet Food

Raw Feeding Veterinary Society

December 28, 2020
There is a dedicated team of veterinarians that advocate for…
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https://www.northpointpets.com/wp-content/uploads/2020/12/RFVS.jpg 957 1536 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-12-28 10:15:342023-05-12 22:53:35Raw Feeding Veterinary Society
Little Known fact, does your dog kiss your face?

Little Known Fact:

December 11, 2020
Do you let your pet kiss your face? We’re guilty! But we’ve…
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https://www.northpointpets.com/wp-content/uploads/2020/12/PuppyKisses.jpg 958 1536 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2020-12-11 01:50:262023-05-10 14:38:25Little Known Fact:

Cats Domesticated Themselves: Of course they did!

December 2, 2020
Though everyone might not agree on cats’ perfection, felines…
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https://www.northpointpets.com/wp-content/uploads/2020/12/catsdomesticated-themselves.jpg 958 1536 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2020-12-02 21:06:082023-05-10 14:38:28Cats Domesticated Themselves: Of course they did!
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About NorthPoint Pets

At NorthPoint Pets we pride ourselves on research based pet nutrition with an individual approach, dedicated to finding an appropriate solution for every pet. We’re trying to help your pets stay happier, and healthier, longer. Four Paws at a time.

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