We’re expanding, not just to get bigger, but to build something better. NorthPoint Pets is tripling in size to offer more services, more support, and the same honest, science-driven care.
https://www.northpointpets.com/wp-content/uploads/2025/05/NPP-Team-e1748460875723.png567850Nicole R. Cammackhttps://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.pngNicole R. Cammack2025-05-28 19:38:232025-05-29 01:12:45Why We’re Expanding: A Note From Nicci
When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.
https://www.northpointpets.com/wp-content/uploads/2025/05/Blog-My-Dog-Was-Sick-So-I-Made-a-Pet-Food-Brand-1.svg00Nicole R. Cammackhttps://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.pngNicole R. Cammack2025-05-08 14:13:502025-05-15 22:35:09“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick
https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-3-The-Pet-Food-Trend-Cycle-When-Marketing-Overrides-Nutrition.svg00Nicole R. Cammackhttps://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.pngNicole R. Cammack2025-05-01 15:24:412025-05-14 17:16:24The Truth Behind Pet Influencer Endorsements
https://www.northpointpets.com/wp-content/uploads/2025/04/1Mini-Blog-2-The-Pet-Food-Trend-Cycle-When-Marketing-Overrides-Nutrition.png667850Nicole R. Cammackhttps://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.pngNicole R. Cammack2025-04-30 23:32:292025-05-14 16:55:53The Pet Food Trend Cycle: When Marketing Overrides Nutrition
The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.
https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-1-Is-Your-Pets-Food-Truly-Innovative—or-Just-Expensive-Hype.svg00Nicole R. Cammackhttps://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.pngNicole R. Cammack2025-04-21 16:11:352025-05-01 15:31:09Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
https://www.northpointpets.com/wp-content/uploads/2025/03/lifestyle-person-creating-content-with-their-pet.jpg51807767Nicole R. Cammackhttps://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.pngNicole R. Cammack2025-04-02 16:58:022025-04-14 14:05:15Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze
We all know the feeling, your pup is fresh out of the bath, smelling amazing, looking fluffy, and ready for all the snuggles. But before you grab that collar and clip it back on, stop for a second. If that dirty collar hasn’t been cleaned recently, you might be undoing all your hard work.
https://www.northpointpets.com/wp-content/uploads/2025/03/Screenshot-2025-03-06-at-12.41.38 PM.png14021794Morgan Laudanohttps://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.pngMorgan Laudano2025-03-06 18:01:322025-03-26 16:32:47Think Twice Before Putting a Dirty Collar on Your Clean Dog
https://www.northpointpets.com/wp-content/uploads/2021/01/NPP_Pet-Food-Recall-Graphic-Update_1275x795_020121_V22-scaled-1.jpg15962560NorthPoint Petshttps://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.pngNorthPoint Pets2021-01-15 17:18:002023-05-21 17:21:16‘Voluntary’ Pet Food Recalls are NOT Voluntary
https://www.northpointpets.com/wp-content/uploads/2021/01/Screen-Shot-2021-01-01-at-2.03.58-PM.png12861288Nicole R. Cammackhttps://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.pngNicole R. Cammack2021-01-01 21:46:432023-05-04 19:03:05Must Read: Aflatoxin Pet Food Recalls
https://www.northpointpets.com/wp-content/uploads/2021/01/Screen-Shot-2021-01-01-at-2.03.58-PM.png12861288Nicole R. Cammackhttps://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.pngNicole R. Cammack2021-01-01 19:08:162023-05-04 19:02:40Must Read: Aflatoxin Pet Food Recalls
https://www.northpointpets.com/wp-content/uploads/2020/12/Guaranteed-Analysis.png10801080Nicole R. Cammackhttps://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.pngNicole R. Cammack2020-12-31 03:21:512023-05-15 19:55:12Why You Can’t Rely on the Guaranteed Analysis of Pet Food
https://www.northpointpets.com/wp-content/uploads/2020/12/RFVS.jpg9571536Nicole R. Cammackhttps://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.pngNicole R. Cammack2020-12-28 10:15:342023-05-12 22:53:35Raw Feeding Veterinary Society
Why We’re Expanding: A Note From Nicci
/ Nicole R. CammackWe’re expanding, not just to get bigger, but to build something better. NorthPoint Pets is tripling in size to offer more services, more support, and the same honest, science-driven care.
“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick
/ Nicole R. CammackWhen pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.
The Truth Behind Pet Influencer Endorsements
/ Nicole R. CammackInfluencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.
The Pet Food Trend Cycle: When Marketing Overrides Nutrition
/ Nicole R. CammackThink your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.
Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
/ Nicole R. CammackThe label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.
Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze
/ Nicole R. CammackPetfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.
Think Twice Before Putting a Dirty Collar on Your Clean Dog
/ Morgan LaudanoWe all know the feeling, your pup is fresh out of the bath, smelling amazing, looking fluffy, and ready for all the snuggles. But before you grab that collar and clip it back on, stop for a second. If that dirty collar hasn’t been cleaned recently, you might be undoing all your hard work.