


Why Your Dog Food Labels May be Deceiving
Nutrition goes far beyond an ingredient label and the guaranteed…

The Tough Questions We Ask Prospective Brands
Recently a pet food company reached out to us in an attempt to earn a spot on our shelves. In response, Nicci asked a series of questions regarding the quality and safety surrounding the food. The following is a dialogue between her and a Prospective Pet Food Company. (Please note that additional information is provided for context.)

An ‘FDA Warning Letter’ is not just a ‘Warning’
….and other lessons courtesy of Midwestern Pet Foods
A…

Won’t my dog (or my family) get sick if I feed a raw diet?
We have always received advice to cook meat thoroughly in order…

The Covid-19 Pet Food Shortage
The Covid-19 pandemic has caused significant disruptions in the…

Everything You Need to Know About Aflatoxin and Your Pet’s Food
Recalls due to aflatoxin contamination have resulted in the retrieval…

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Is Your Pet’s Food Backed by Science or Just Marketing?
/ Nicole R. CammackIs your pet’s food backed by real science or just marketing? We’ll help you see how research often gets overlooked and what it means for your pet’s health.
Why We’re Expanding: A Note From Nicci
/ Nicole R. CammackWe’re expanding, not just to get bigger, but to build something better. NorthPoint Pets is tripling in size to offer more services, more support, and the same honest, science-driven care.
“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick
/ Nicole R. CammackWhen pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.
The Truth Behind Pet Influencer Endorsements
/ Nicole R. CammackInfluencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.
The Pet Food Trend Cycle: When Marketing Overrides Nutrition
/ Nicole R. CammackThink your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.
Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
/ Nicole R. CammackThe label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.
Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze
/ Nicole R. CammackPetfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.