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Nicole R. Cammack2022-09-22 10:58:592023-05-09 13:52:21Redefining Transparency: a dirty word
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NorthPoint Pets2021-10-08 13:45:012023-05-04 19:43:04Why Your Dog Food Labels May be Deceiving
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Nicole R. Cammack2021-09-23 07:00:352025-04-24 15:58:19The Tough Questions We Ask Prospective Brands
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Nicole R. Cammack2021-08-30 19:22:322023-05-04 19:39:39An ‘FDA Warning Letter’ is not just a ‘Warning’
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Abbie Montonye2021-08-06 14:57:012023-06-05 19:19:20Won’t my dog (or my family) get sick if I feed a raw diet?
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Nicole Cammack and Jenna Harrison2021-02-26 19:59:072023-05-21 18:38:26The Covid-19 Pet Food Shortage
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Nicole Cammack and Morgan Hunt2021-02-11 18:21:552023-05-21 18:01:24Everything You Need to Know About Aflatoxin and Your Pet’s Food
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Is Your Pet’s Food Backed by Science or Just Marketing?
/ Nicole R. CammackIs your pet’s food backed by real science or just marketing? We’ll help you see how research often gets overlooked and what it means for your pet’s health.
Why We’re Expanding: A Note From Nicci
/ Nicole R. CammackWe’re expanding, not just to get bigger, but to build something better. NorthPoint Pets is tripling in size to offer more services, more support, and the same honest, science-driven care.
“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick
/ Nicole R. CammackWhen pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.
The Truth Behind Pet Influencer Endorsements
/ Nicole R. CammackInfluencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.
The Pet Food Trend Cycle: When Marketing Overrides Nutrition
/ Nicole R. CammackThink your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.
Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
/ Nicole R. CammackThe label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.
Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze
/ Nicole R. CammackPetfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.