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Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

April 2, 2025/ Nicole R. Cammack

Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/03/lifestyle-person-creating-content-with-their-pet.jpg 5180 7767 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-04-02 16:58:022025-04-14 14:05:15Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze
Before and after cleaning a dirty dog collar

Think Twice Before Putting a Dirty Collar on Your Clean Dog

March 6, 2025/ Morgan Laudano

We all know the feeling, your pup is fresh out of the bath, smelling amazing, looking fluffy, and ready for all the snuggles. But before you grab that collar and clip it back on, stop for a second. If that dirty collar hasn’t been cleaned recently, you might be undoing all your hard work.

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https://www.northpointpets.com/wp-content/uploads/2025/03/Screenshot-2025-03-06-at-12.41.38 PM.png 1402 1794 Morgan Laudano https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Morgan Laudano2025-03-06 18:01:322025-03-26 16:32:47Think Twice Before Putting a Dirty Collar on Your Clean Dog
Blood test for H5N1 Avian Influenza held by a gloved hand, with a chicken in the background. Learn about bird flu risks, symptoms, and prevention for pets.

Avian Flu and Your Pets: What Every Pet Parent Should Know

January 15, 2025/ Nicole R. Cammack

Is your pet at risk of avian flu? Learn how to keep them safe and healthy today!

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https://www.northpointpets.com/wp-content/uploads/2024/12/Edit-Avian-Flu.webp 567 850 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-01-15 21:10:322025-01-16 16:30:47Avian Flu and Your Pets: What Every Pet Parent Should Know
H5N1 in Cats: Understanding Risks and Safe Practices

H5N1 in Cats: A Closer Look at What We Know and Don’t Know

December 31, 2024/ Nicole R. Cammack

H5N1 avian influenza in cats has raised questions about raw pet food safety. Get the facts and protect your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2024/12/Edited-Cat-relaxin.webp 853 1280 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2024-12-31 21:58:342025-01-16 16:18:10H5N1 in Cats: A Closer Look at What We Know and Don’t Know
NorthPoint Pets prioritizes pet safety

Important Update: Our Decision Regarding Raw Milk Products

December 31, 2024/ Nicole R. Cammack

We’ve discontinued raw milk to protect your pet’s health. Learn how this change supports their safety.

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https://www.northpointpets.com/wp-content/uploads/2024/12/Final-Edited-3L8A12061.webp 567 850 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2024-12-31 14:43:112024-12-31 15:47:51Important Update: Our Decision Regarding Raw Milk Products

Transparency in the Fresh Food Industry: Holding Brands Accountable

September 25, 2024/ Nicole R. Cammack

Demand accountability in the fresh food industry as brands like Darwin’s and Answers face scrutiny for pathogen contamination.

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https://www.northpointpets.com/wp-content/uploads/2024/09/Final-Graphic-for-FDA-Recall-Blog-1200-x-900-px.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2024-09-25 16:40:502024-09-25 17:50:02Transparency in the Fresh Food Industry: Holding Brands Accountable
Canine Health Research

Dual Benefits of Canine Health Research: Pets, People and Progress

August 22, 2024/ Nicole R. Cammack

Uncover how canine health research is revolutionizing life for both pets and people with exciting discoveries!

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https://www.northpointpets.com/wp-content/uploads/2024/08/Nikki-Briggs-Elianna-e1724173429978.jpeg 1560 1535 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2024-08-22 09:54:132024-08-22 17:45:13Dual Benefits of Canine Health Research: Pets, People and Progress
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Is ‘Holistic’ Pet Food Safer?

October 23, 2022
The word holistic started gaining traction in the late 1960’s…
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https://www.northpointpets.com/wp-content/uploads/2020/12/Edited-Food-On-Shelf-NorthPoint_High-Res-18-1.jpg 1280 1920 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2022-10-23 17:43:372023-05-09 14:09:50Is ‘Holistic’ Pet Food Safer?

Redefining Transparency: a dirty word

September 22, 2022
  Transparency rarely exists in the pet industry. Despite…
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https://www.northpointpets.com/wp-content/uploads/2022/09/WhatsApp-Image-2022-09-19-at-12.17.41-PM.jpeg 768 1024 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2022-09-22 10:58:592023-05-09 13:52:21Redefining Transparency: a dirty word

Why Your Dog Food Labels May be Deceiving

October 8, 2021
Nutrition goes far beyond an ingredient label and the guaranteed…
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https://www.northpointpets.com/wp-content/uploads/2021/10/612f88cb875d8.image_.jpg 900 900 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2021-10-08 13:45:012023-05-04 19:43:04Why Your Dog Food Labels May be Deceiving
nicci-petfood-safety-review.jpg

The Tough Questions We Ask Prospective Brands

September 23, 2021
Recently a pet food company reached out to us in an attempt to earn a spot on our shelves. In response, Nicci asked a series of questions regarding the quality and safety surrounding the food.  The following is a dialogue between her and a Prospective Pet Food Company.  (Please note that additional information is provided for context.)
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https://www.northpointpets.com/wp-content/uploads/2021/09/Jenna-pulling-Instinct-Bag-from-Shelf-scaled-1-e1744733244825.jpeg 1294 1706 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2021-09-23 07:00:352025-04-24 15:58:19The Tough Questions We Ask Prospective Brands

An ‘FDA Warning Letter’ is not just a ‘Warning’

August 30, 2021
….and other lessons courtesy of Midwestern Pet Foods   A…
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https://www.northpointpets.com/wp-content/uploads/2021/08/FDA-REcalls-Warning-Letters.png 1080 1080 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2021-08-30 19:22:322023-05-04 19:39:39An ‘FDA Warning Letter’ is not just a ‘Warning’

Won’t my dog (or my family) get sick if I feed a raw diet?

August 6, 2021
We have always received advice to cook meat thoroughly in order…
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https://www.northpointpets.com/wp-content/uploads/2021/08/colorful-raw-barf-dog-food-raw-meat-raw-foods_t20_3dYNnR.jpg 718 957 Abbie Montonye https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Abbie Montonye2021-08-06 14:57:012023-06-05 19:19:20Won’t my dog (or my family) get sick if I feed a raw diet?

The Covid-19 Pet Food Shortage

February 26, 2021
The Covid-19 pandemic has caused significant disruptions in the…
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https://www.northpointpets.com/wp-content/uploads/2021/02/WheresAllThePetFood_ArticleHero.jpg 958 1536 Nicole Cammack and Jenna Harrison https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole Cammack and Jenna Harrison2021-02-26 19:59:072023-05-21 18:38:26The Covid-19 Pet Food Shortage
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About NorthPoint Pets

At NorthPoint Pets we pride ourselves on research based pet nutrition with an individual approach, dedicated to finding an appropriate solution for every pet. We’re trying to help your pets stay happier, and healthier, longer. Four Paws at a time.

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