Why We’re Misjudging Dog & Cat Food Quality

We’ve been asking the wrong questions about pet food. Ingredient lists dominate the conversation, but they don’t tell us how a food actually performs in the body. This article breaks down what really matters – digestibility, formulation, and measurable outcomes – and why the industry needs to rethink how we define “good” nutrition.

grain-free dog food and DCM research analysis showing data-driven canine heart health insights

Grain-Free Dog Food and Heart Disease: What the Data Says (Part Two)

Grain-free dog food and heart disease headlines don’t tell the full story. Here’s what the research actually shows—and why the answer is more complex than “add grains.”

Copper levels in dog food and impact on liver health

Copper in Dog Food: Why It’s More Complicated Than You Think

A deep dive into the grain-free dog food and DCM controversy, the FDA investigation, reporting bias, and the lawsuit reshaping the debate.

Grain-Free Dog Food and Heart Disease: How the Narrative Was Built (Part One)

A deep dive into the grain-free dog food and DCM controversy, the FDA investigation, reporting bias, and the lawsuit reshaping the debate.

A small brown and white dog drinking water from a stainless steel bowl on green grass outside.

What the New “Toxins in Dog Food” Report Really Means for Your Dog

A new “toxins in dog food” report is making headlines. Here’s what the screening actually found, what it doesn’t prove, and how to reduce long-term risk without panic or fear-based decisions.

Dog staying hydrated to support purines and bladder health

The Truth About Purines & Your Dog’s Bladder Health

Bladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.

Before and after cleaning a dirty dog collar

Think Twice Before Putting a Dirty Collar on Your Clean Dog

We all know the feeling, your pup is fresh out of the bath, smelling amazing, looking fluffy, and ready for all the snuggles. But before you grab that collar and clip it back on, stop for a second. If that dirty collar hasn’t been cleaned recently, you might be undoing all your hard work.

Blood test for H5N1 Avian Influenza held by a gloved hand, with a chicken in the background. Learn about bird flu risks, symptoms, and prevention for pets.

Avian Flu and Your Pets: What Every Pet Parent Should Know

Is your pet at risk of avian flu? Learn how to keep them safe and healthy today!

H5N1 in Cats: Understanding Risks and Safe Practices

H5N1 in Cats: A Closer Look at What We Know and Don’t Know

H5N1 avian influenza in cats has raised questions about raw pet food safety. Get the facts and protect your pet’s health.

NorthPoint Pets prioritizes pet safety

Important Update: Our Decision Regarding Raw Milk Products

We’ve discontinued raw milk to protect your pet’s health. Learn how this change supports their safety.