Q&A with our Newest Pack Manager Jenna

You are new to NorthPoint Pets, but not new to the Pet Food industry, tell us a little about where you’re coming from!

My journey with the pet food industry began back in 2013 when I started as a part-time sales associate at Pet Valu. I spent my downtime educating myself about diet and nutrition – literally by comparing and researching food ingredient panels during my shifts. It wasn’t long before I was able to start making recommendations to customers whose pets would benefit from a change in diet. When those customers started coming back to relay the improvements they’d seen in their pet, I was hooked! I fell in love with the feeling of being able to help pet parents to help their pets live healthier, happier lives. I was later promoted to store manager and was able to share what I had learned with my own teams.

After Pet Valu, I accepted a position with MyAgway – a local lawn, garden, and pet supply store. While I was confident in my knowledge of the pet department, having to learn a whole new world of caring for lawns and plants proved to be exceptionally challenging! (It took me a while to gain confidence in that role!) Nonetheless it offered even more opportunity to expand my knowledge of the pet industry and develop my management skills. I remained in that role until this January when Nicci and I connected about an opportunity with NorthPoint!

 

If you could give pet owners Shopping at NorthPoint for the first time one piece of advice what would it be?

Talk to us! The NPP team is the strongest, the most knowledgeable team I’ve ever had the pleasure of working with in my career. NorthPoint Pets has a reputation of exceeding expectations when it comes to your pet’s health and wellbeing – and for good reason! You’ll receive individual attention to discuss your pet’s diet, lifestyle, and preferences so you can get specialized advice and recommendations. Nothing at NPP is cookie cutter, so I guarantee you’ll be pleasantly surprised by the refreshing energy that the team brings to the store.

 

What pet product can’t you live without right now?

LickiMats, all the way. They’re such a genius item for anyone who has a furry vacuum like I do. Both of my cats absolutely INHALE their food, so smearing their wet/raw food onto a LickiMat slows them down quite a bit. Plus, it keeps them occupied for much longer than feeding from a dish. I have 3 of them and plan to buy a fourth!

 

Tell us the story of your favorite pet name?

Aerie is my first cat (although we also have my husband’s cat, Spook). I was NOT a cat person, and I had zero intentions of getting a cat until I saw her in the adoption cage at Pet Valu and instantly fell in love. She was this tiny little derpy calico kitten covered in weightless white fluff, which we later dubbed as “footie pajamas.” We wanted a name that spoke to her carefree personality and also her excessive white floof. ‘Aerie’ seemed to be the most fitting, although most days we call her by her other (sometimes more fitting) names: Trouble and Hoover!

 

Why do you like working with pets? What’s your favorite part?

I’m just here for the puppy cuddles!….. just kidding!

While I do love a face full of doggie kisses, there’s so much more that I enjoy about my job. First and foremost, I love being able to work with pet parents to improve their pet’s life through diet and nutrition. It’s the best feeling in the world to be able to share knowledge with someone and have that information change their pet’s life for the better.

Since health and wellness (for people and pets) is a huge interest for me overall, it’s been a treat to learn from the knowledgeable and collaborative team at NPP. So this role really does incorporate all aspects of my passion, including getting puppy kisses on the regular![vc_empty_space height=”40px”]

Asking the important questions now…can we see some pictures of your pets?

[vc_empty_space height=”40px”][vc_single_image image=”4589″ img_size=”full”]– Aerie[vc_single_image image=”4592″ img_size=””]– Gatsby[vc_single_image image=”4596″ img_size=””]– Spook

Dr. Nick Thompson’s Interview with Nicci Cammack

Dr. Nick Thompson featured Nicci on his podcast in the UK.

About Dr. Nick Thompson

Dr. Nick Thompson, a highly respected veterinarian and the founder of the Raw Feeding Veterinary Society (RFVS), has earned a prominent position in the field due to his extensive knowledge and expertise in raw feeding. He actively promotes the benefits of raw food diets for pets and advocates for improved pet food standards. Dr. Thompson’s work with the RFVS involves providing pet owners with invaluable guidance and support in their quest to offer optimal

Dr. Nick Thompson podcast with Nicci Cammack

nutrition for their beloved companions. His unwavering dedication to animal welfare and commitment to advancing the industry have rightfully established him as a leading authority in raw feeding, garnering recognition not only within the veterinary community but also throughout Europe.

So, what did they talk about?

It’s a loaded hour with discussion on differences between European and U.S. pet food standards, raw food, recalls and what pet owners can do to improve the

industry. The podcast provided valuable insights into the contrasting pet food standards between Europe and the U.S. Nicci highlighted the benefits of raw food diets, the importance of recalls, and practical steps for pet owners to contribute to a healthier industry. By making informed choices and supporting positive change, pet owners can ensure their beloved companions’ well-being and shape a brighter future for the pet food industry.

Be sure to give Dr. Nick a follow on Facebook and Instagram for the latest in Raw Nutrition & Research!

Watch the podcast here!

Meet Jenna: the new NorthPoint Pets manager!

Jenna enthusiastically joined our team in early 2021 bringing nearly a decade of pet industry knowledge and experience along with her. She is proud mom to cats Aerie and Spook who are both credited with her interest into pet nutrition. Quickly Jenna realized that there was a lot to be desired for honest, unbiased and accurate information within the industry and she knew she wanted to help change that. Much like the team at NPP she believes in the value individualized diet, fresh food and tailored advice can provide for overall health, regardless of age. She also is the mom to 4 sugar gliders, Crumb, Crosby, Bindi and Gatsby which helps bring additional small animal knowledge to our robust team. When she’s not helping pet parents at NPP Jenna can be found hiking with her husband Adam, horseback riding and painting pet portraits.

Podcast with Taz!

Ever wanted to know what goes on behind the scenes at NorthPoint? What about dirty secrets in the Pet Industry? Recently our owner, Nicci Cammack, was a guest on a Pet Industry Podcast with Tazz Lafiti from the Petropolist in NYC–they discussed how the success of NorthPoint can simply be attributed to doing what is right, and not what is always easy. This means going against trends in the industry, her unique scientific background and candid approach to running NorthPoint. While this is certainly meant for ‘pet industry members’, in staying true to her commitment to transparency Nicci wanted to make it available to each of you.

And the Pet Industry Disruptor Award Goes to…

Our very own Store Owner, Nicci Cammack just received the Pet Industry Disruptor Award from Rogue Pet Science.

 

Nicci was recognized for always telling it like it is when it come to pet nutrition, and putting pets before profits. Congratulations!

We’re NorthPoint Pets:

Welcome to our NEW weekly Newsletter I hope you love it and as are excited about it as we are – I’m Nicole Cammack, the founder and owner of NorthPoint Pets here in Cheshire, CT. We’ve been busy behind the scenes building you a new & functional website, designing this newsletter, getting our Jeep ready for making local deliveries & most importantly – helping you, the best customers we could ever ask for. While 2020 was a trying year, we’re thrilled to still be here supporting you and your pets – a commitment we will continue to have for many years to come. We hope that your commitment to supporting this local business and others within our community stays equally as strong.

When I founded NPP I never thought it would become what it has today, and we’re all so grateful to all of you who helped us get here. We strive to not be ‘just another pet store’ and instead take an evidence-based approach to the products we sell, recommendations we make and articles we write. While we are huge advocates for fresh food, and integrative approaches, we take pride in fostering an environment where all are welcome, regardless of your feeding philosophy. While this is certainly approach that has drawn criticism from others within the industry (simply because we don’t focus on sales) – we take great pride in doing the right thing and teaching pet parents every chance we get!

I am deeply humbled by all the support over these last several years, and for the opportunity to keep building our team. With your loyalty 2020 delivered us a major award: Being recognized as the #1 Pet Store in the U.S. by Pet Business Magazine. With this newsletter I hope it showcases our commitment to the science of nutrition and the advancement of health and wellbeing of all pets and people. If there is any topic you’d ever like us to cover in our NPP Journal or in this newsletter please email us at info@northpointpets.com.

Global Pet Expo

Global Pet Expo

NorthPoint Pets & Company wins “Best Single Store Retailer” at Global Pet Expo 2020 in Cheshire, CT. Congrats!

Empowering Pet Health: Celebrating founder, Nicole Cammack’s Dedication to Pet Health

FOR IMMEDIATE RELEASE

ATLANTA, February 12, 2020—  Sage (FTSE: SGE), the market leader in cloud business management solutions, announced today that founder Nicole Cammack of NorthPoint Pets has been deemed the winner in its Rising 50 club contest, completed January 10, 2020. Sage 50cloud created the contest to honor small business owners who were successfully growing their business. Cammack launched NorthPoint Pets in Connecticut in 2014, as a carefully crafted resource focusing on pet nutrition and behavioral well-being. NorthPoint Pets provides high-quality products, wellness innovation, and personalized options while helping pet parents select healthy foods, and functional supplements with the goal of increasing longevity. Today, NorthPoint Pets employs 13 people.

“Like many in the pet industry, I got started because I had a really sick pet. Conventional veterinary medicine and nutrition simply were not going to work for him. So I left my job in human medicine to pursue a career in animal health and wellness,” explained Nicole.

“I founded NorthPoint Pets with the idea that it would be a resource center; we would not just offer treats and food. Instead, we offer those things and more. We offer advice. We are a trusted resource for pet parents and veterinarians,” she added.

Nicole’s video submission best answered the contest questions of why she started the business; what one thing made her business grow; what was the biggest obstacle to overcome; and what’s the biggest challenge now. Combined with her plans for the grant, she was deemed the winner of the $10,000 award.

“Nicole’s story of business growth, and what she’s doing to support pets, is inspiring,” noted Sage’s Kyle Curry. “She is a great example of what we hoped to hear when we called for entries,” Kyle added.

Nicole will be recognized for her award at Sage Summit in Orlando in May.

About Sage

Sage is the global market leader for technology that helps small and medium businesses perform at their best. Sage is trusted by millions of customers worldwide to deliver the best cloud technology and support, with our partners, to manage finances, operations, and people. We believe in doing everything we can to help people be the best they can be, so the combined efforts of 13,000 Sage colleagues working with businesses and communities make a real difference to the world.
Sage. Perform at your Best

Find out more at www.sage.com.

Media contact:

Pam Landry
NorthPoint Pets & Company
admin@northpointpets.com
203-271-0111 x3

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