


Our 18 Best Lick Mat Treat Fillers
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Lick mats are an effective tool to help pets that struggle with anxiety. At NorthPoint, we're frequently asked about lick mat fillers. Here are our top suggestions for lick mat fillers!

Why Does My Cat Puke?
Vomiting is one of the most commonly reported clinical signs noted in feline veterinary exams. While many cat owners fancy their cats as just having “sensitive stomachs” or simply “eating too fast”, chronic vomiting is not by any means healthy or ‘normal’.

Hold the Kefir!
Kefir has gained recent popularity for pets, but is it all it’s…

I was feeding Performatrin: Now what do I do?
‘House-brand’ or just marketing?
Large chain stores and…

The Big Miss: Is No-Hide® Actually Rawhide?
A ‘consumer advocate’ recently stirred up drama from July 2017 re-circulating an article (figure 1) claiming that Earth Animal No-Hide® treats were rawhide, again. This was on the heels of the announcement of a class-action lawsuit (figure 2) against Earth Animal Ventures (EAV) questioning the ingredients and sourcing of No-Hide® products. I didn’t think I would have to address this issue, but apparently, I do since misinformation and cherry-picked information from the original chain of events keeps circulating (if it’s on the internet it must be true, right?). Consumers and retailers alike need to see the situation for what it is, so I’ll also write this from both a retailer and consumer standpoint to provide the level of transparency I hold others to. As you read this, you’ll understand that both sides have significant issues. In fact, No-Hide® being (or not being) rawhide is hardly the issue. Instead there is a pervasive lack of transparency and misinformation from both the consumer advocate side and EAV.

How To Switch Your Cat’s Food
Have you ever tried to switch your cat to a new food…

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How Nutrition Keeps My Senior Dog Thriving
/ NorthPoint PetsKingsley, a rescued senior dog, transformed with good food and supplements. Learn how to help your own senior dog thrive.
Is Hydrolyzed Protein a Game-Changer for Your Pet’s Health?
/ Morgan HuntHydrolyzed protein: a game-changer for your pet’s well-being. Let’s dive in and discover its significance.
Why Accurately Measuring Your Pet’s Food is Essential
/ Jenna HarrisonFeeding your pet the right amount of food is crucial for their overall health and well-being. Do you feed a “handful” or a “scoop” of dry food?
The Little-Known Benefits of Feeding Eggshell Membranes
/ NorthPoint PetsEgg membranes are often overlooked as a potential source of nutrition for pets. However, they contain important nutrients that can benefit your dog’s or cat’s health.
4 Easy Ways to Prepare for the Most Inconvenient Events
/ Jenna HarrisonNot all pet emergencies are life-threatening. Some are simply inconveniences that always seem to happen at 5 p.m. on a Friday when your vet is going home for the weekend.
Understanding the Role of Fiber in Your Pet’s Diet
/ Jenna HarrisonMost pet owners immediately associate fiber with healthy poop. However, fiber does much more for your pet than that. Fiber plays a significant role in the absorption of nutrients in their diet and can benefit their overall health in many ways.
The Perks of Pumpkin for Pets
/ Nicole R. CammackPumpkin is a commonly recommended supplement for dogs and cats for everything from loose stool to constipation to an occasional bowl topper or a regular supplement. But what is it about pumpkin that makes it so great for your pet? Let’s find out what makes this sweet treat a favorite among vets and nutritionists!