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Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

October 9, 2025/ Nicole R. Cammack

Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/03/lifestyle-person-creating-content-with-their-pet.jpg 5180 7767 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-10-09 16:58:022025-10-10 13:57:55Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze
Canines & Cocktails October 2, 6–7PM at NorthPoint Pets, Cheshire CT with Dr. James St. Clair, DVM & CEO

Free Event!!!

October 1, 2025/ NorthPoint Pets

Join us October 2nd at NorthPoint Pets for Canines & Cocktails with Dr. James St. Clair. Free event, no reservation required, limited spots, and free goodie bags while supplies last.

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https://www.northpointpets.com/wp-content/uploads/2025/09/Cocktails-4-e1759251021177.png 1388 1545 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2025-10-01 16:48:452025-10-02 19:06:54Free Event!!!
Dr. James St. Clair, veterinarian at Meriden Animal Hospital, examining a small dog with a vet tech during a checkup.

Can’t Make It to Canines & Cocktails?

September 30, 2025/ NorthPoint Pets

Can’t make it to Canines & Cocktails? Meet Dr. James St. Clair, a local Meriden veterinarian dedicated to canine health, rehab, and supplements.

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https://www.northpointpets.com/wp-content/uploads/2025/09/Meriden-Animal-Hospital-2-36-scaled.png 1920 2560 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2025-09-30 18:01:342025-09-30 18:15:17Can’t Make It to Canines & Cocktails?
NorthPoint Pets Storefront Anniversary Event in Cheshire, CT

NorthPoint Pets Anniversary Celebration

September 17, 2025/ NorthPoint Pets

Join us on Saturday, Sept 27 from 9–5 as we celebrate our Anniversary with one-day sales, free goodie bags, and expert pet nutrition support. A day to give back to our customers!

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https://www.northpointpets.com/wp-content/uploads/2025/09/Store-Front-NPP-e1758121883295.jpg 1170 1440 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2025-09-17 16:22:562025-09-18 20:50:56NorthPoint Pets Anniversary Celebration
premium dog food myths

Premium Pet Food Myths: What You’re Really Paying For

July 21, 2025/ Nicole R. Cammack

Think expensive always means healthier? Not always. We break down premium pet food myths to help you see what’s real and what’s just marketing hype.

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https://www.northpointpets.com/wp-content/uploads/2025/07/Mini-Blog-5-The-Premium-Price-Tag-Are-You-Buying-Nutrition-or-Just-Marketing.jpg 667 850 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-07-21 17:14:062025-07-23 19:42:12Premium Pet Food Myths: What You’re Really Paying For
NorthPoint Pets team members discussing pet care in the store before expansion

How Our Expansion Helps You (and Your Pets)

July 9, 2025/ NorthPoint Pets

Big things are happening at NorthPoint. This expansion isn’t just about square footage—it’s about giving you and your pet more space to learn, connect, and thrive.

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https://www.northpointpets.com/wp-content/uploads/2025/06/Blog-How-our-expansion-helps-you-and-your-pets.png 667 850 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2025-07-09 08:38:552025-07-21 17:22:41How Our Expansion Helps You (and Your Pets)
science-backed pet nutrition vs. marketing hype

Is Your Pet’s Food Backed by Science or Just Marketing?

June 9, 2025/ Nicole R. Cammack

Is your pet’s food backed by real science or just marketing? We’ll help you see how research often gets overlooked and what it means for your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-4-Blog-Is-Your-Pets-Food-Backed-by-Science-or-Just-Marketing.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-06-09 18:07:372025-07-09 18:13:02Is Your Pet’s Food Backed by Science or Just Marketing?
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dog fresh food bowl

Feeding your pet greens? Read This.

March 3, 2023
Greens are leafy vegetables such as spinach, kale, romaine lettuce, collard greens, and broccoli. These veggies are great natural sources of fiber, rich in vitamins A, C, and K, calcium, iron, potassium, magnesium, and essential phytonutrients. Phytochemicals within these plants offer benefits when consumed and provide antioxidant purposes as well.
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https://www.northpointpets.com/wp-content/uploads/2023/03/PHOTO-2023-02-27-18-40-02-e1677869142995-1024x730-1-e1684163266412.jpg 604 1024 Morgan Laudano https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Morgan Laudano2023-03-03 17:00:092024-03-14 15:18:07Feeding your pet greens? Read This.
reading pet food ingredient label

Morgan’s VMX Recap

February 28, 2023
I recently attended the 2023 Veterinary Meeting & Expo (VMX) in Orlando, Fl. and came back with a treasure trove of science and information we can use to help improve the health and wellness of our pets.
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https://www.northpointpets.com/wp-content/uploads/2023/03/PHOTO-2023-01-14-10-23-27-e1677594657372-1001x1024-1-e1684163414260.jpg 829 1000 Morgan Laudano https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Morgan Laudano2023-02-28 16:57:432023-05-15 15:10:58Morgan’s VMX Recap
Miminally processed diets for pet allergies

Our Top 3 Greens to Add and Why

February 28, 2023
Green vegetables contain important nutrients and fibers that can help to support the growth of healthy...
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https://www.northpointpets.com/wp-content/uploads/2023/03/Briggs-Bowl-e1677683667136.png 580 631 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2023-02-28 16:54:542024-03-14 15:17:01Our Top 3 Greens to Add and Why

The Good, Better, and Best Dental Care for Your Pet

February 15, 2023
Your pet’s dental health is an important piece of their overall health and wellness. Oral disease can be caused...
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https://www.northpointpets.com/wp-content/uploads/2023/03/millennial-girl-brushing-her-weimaraner-dogs-teeth_t20_jLn3OX-1-1024x684-1.jpg 684 1024 Jenna Harrison https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Jenna Harrison2023-02-15 04:30:082024-02-13 14:16:07The Good, Better, and Best Dental Care for Your Pet

An ‘FDA Warning Letter’ is not just a ‘Warning’

February 15, 2023
If you’re just catching up, Midwestern Pet Foods (manufacturer of Earthborn, ProPac, SportMix, CanineX...
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https://www.northpointpets.com/wp-content/uploads/2023/03/FDA-REcalls-Warning-Letters-1024x1024-1.png 1024 1024 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2023-02-15 04:13:472023-05-04 17:31:29An ‘FDA Warning Letter’ is not just a ‘Warning’

Keep Your Pet’s Heart Healthy. Without Changing Their Food

February 9, 2023
When your pet is diagnosed with a heart dysfunction or heart…
Read more
https://www.northpointpets.com/wp-content/uploads/2023/02/pexels-gabe-11512216-scaled-2.jpg 1707 2560 Morgan Laudano https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Morgan Laudano2023-02-09 18:33:272023-05-02 13:12:19Keep Your Pet’s Heart Healthy. Without Changing Their Food

When a Simple Switch for Hades Meant Big Changes

February 7, 2023
When our loyal customer, Brandon shared his "raw story" with…
Read more
https://www.northpointpets.com/wp-content/uploads/2021/08/Screenshot_20210809-132837_Facebook-scaled-e1675701173510.jpg 1398 1260 Jenna Harrison https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Jenna Harrison2023-02-07 09:30:292023-05-12 23:00:34When a Simple Switch for Hades Meant Big Changes
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About NorthPoint Pets

At NorthPoint Pets we pride ourselves on research based pet nutrition with an individual approach, dedicated to finding an appropriate solution for every pet. We’re trying to help your pets stay happier, and healthier, longer. Four Paws at a time.

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Nail Trims
(Dogs, Cats & Small Animals)

Tuesdays & Thursdays: 3–6 PM
Sundays: 10 AM – 2 PM

$12 nail trims. Add $5 for grinding or ear cleaning.
Cash Only

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