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Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

October 9, 2025/ Nicole R. Cammack

Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/03/lifestyle-person-creating-content-with-their-pet.jpg 5180 7767 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-10-09 16:58:022025-10-10 13:57:55Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze
Canines & Cocktails October 2, 6–7PM at NorthPoint Pets, Cheshire CT with Dr. James St. Clair, DVM & CEO

Free Event!!!

October 1, 2025/ NorthPoint Pets

Join us October 2nd at NorthPoint Pets for Canines & Cocktails with Dr. James St. Clair. Free event, no reservation required, limited spots, and free goodie bags while supplies last.

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https://www.northpointpets.com/wp-content/uploads/2025/09/Cocktails-4-e1759251021177.png 1388 1545 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2025-10-01 16:48:452025-10-02 19:06:54Free Event!!!
Dr. James St. Clair, veterinarian at Meriden Animal Hospital, examining a small dog with a vet tech during a checkup.

Can’t Make It to Canines & Cocktails?

September 30, 2025/ NorthPoint Pets

Can’t make it to Canines & Cocktails? Meet Dr. James St. Clair, a local Meriden veterinarian dedicated to canine health, rehab, and supplements.

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https://www.northpointpets.com/wp-content/uploads/2025/09/Meriden-Animal-Hospital-2-36-scaled.png 1920 2560 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2025-09-30 18:01:342025-09-30 18:15:17Can’t Make It to Canines & Cocktails?
NorthPoint Pets Storefront Anniversary Event in Cheshire, CT

NorthPoint Pets Anniversary Celebration

September 17, 2025/ NorthPoint Pets

Join us on Saturday, Sept 27 from 9–5 as we celebrate our Anniversary with one-day sales, free goodie bags, and expert pet nutrition support. A day to give back to our customers!

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https://www.northpointpets.com/wp-content/uploads/2025/09/Store-Front-NPP-e1758121883295.jpg 1170 1440 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2025-09-17 16:22:562025-09-18 20:50:56NorthPoint Pets Anniversary Celebration
premium dog food myths

Premium Pet Food Myths: What You’re Really Paying For

July 21, 2025/ Nicole R. Cammack

Think expensive always means healthier? Not always. We break down premium pet food myths to help you see what’s real and what’s just marketing hype.

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https://www.northpointpets.com/wp-content/uploads/2025/07/Mini-Blog-5-The-Premium-Price-Tag-Are-You-Buying-Nutrition-or-Just-Marketing.jpg 667 850 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-07-21 17:14:062025-07-23 19:42:12Premium Pet Food Myths: What You’re Really Paying For
NorthPoint Pets team members discussing pet care in the store before expansion

How Our Expansion Helps You (and Your Pets)

July 9, 2025/ NorthPoint Pets

Big things are happening at NorthPoint. This expansion isn’t just about square footage—it’s about giving you and your pet more space to learn, connect, and thrive.

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https://www.northpointpets.com/wp-content/uploads/2025/06/Blog-How-our-expansion-helps-you-and-your-pets.png 667 850 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2025-07-09 08:38:552025-07-21 17:22:41How Our Expansion Helps You (and Your Pets)
science-backed pet nutrition vs. marketing hype

Is Your Pet’s Food Backed by Science or Just Marketing?

June 9, 2025/ Nicole R. Cammack

Is your pet’s food backed by real science or just marketing? We’ll help you see how research often gets overlooked and what it means for your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-4-Blog-Is-Your-Pets-Food-Backed-by-Science-or-Just-Marketing.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-06-09 18:07:372025-07-09 18:13:02Is Your Pet’s Food Backed by Science or Just Marketing?
Page 1 of 32123›»

The Importance of Dental Health in Dogs and Cats

February 7, 2023
February is here and what that entails in the animal world is…
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https://www.northpointpets.com/wp-content/uploads/2021/07/K9_0703_Teeth_Blog-1.png 623 1000 Morgan Laudano https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Morgan Laudano2023-02-07 01:00:402023-05-08 16:11:55The Importance of Dental Health in Dogs and Cats

Over Grooming

February 1, 2023
Grooming is an essential part of your pet’s life. There are a couple of factors that play a role in how often to groom your pet. Skin health, coat type, (long, short, medium, curly, wavy, thick, etc.), activity level, health, and breed should all be considered. What happens if we groom our pets too frequently? Grooming too frequently can result in damage to the hair follicles, dry irritated skin, and can also lead to bacterial and/or fungal infections as well.
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https://www.northpointpets.com/wp-content/uploads/2023/04/DSC_0708-scaled-e1680713836254.jpg 1555 2560 Jenna Harrison https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Jenna Harrison2023-02-01 16:50:072023-05-02 13:19:57Over Grooming

Organotherapy

January 30, 2023
If you haven't heard of organotherapy, you're not alone. This…
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https://www.northpointpets.com/wp-content/uploads/2023/01/Vet-Exam-scaled-1.jpg 1440 2560 Jenna Harrison https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Jenna Harrison2023-01-30 07:00:182023-05-01 15:06:13Organotherapy

Uncovering the Hidden Signs of Arthritis in Cats

January 19, 2023
Cats are notorious for hiding their discomfort very well, so…
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https://www.northpointpets.com/wp-content/uploads/2023/01/DSC_0212-scaled-1.jpeg 1707 2560 Jenna Harrison https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Jenna Harrison2023-01-19 08:24:302023-05-01 15:16:42Uncovering the Hidden Signs of Arthritis in Cats

How to Pick the Best Food for Your Pet

January 19, 2023
Ever wonder how to help determine what food is best for your pets? Packaging and marketing can make it difficult to make choices. Did you ever wish for a guide to help you evaluate the quality and nutrition of products available? Good news! We did just that. Read on...
Read more
https://www.northpointpets.com/wp-content/uploads/2021/06/K9_0623_HERO_Blog.jpg 600 1000 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2023-01-19 07:58:442025-04-17 15:11:28How to Pick the Best Food for Your Pet

Q & A Session with Mercedes

January 5, 2023
Learn more about our family member, Mercedes! she explains what brought her to NorthPoint Pets, recommends her favorite pet products, introduces us to her pets, and more!
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https://www.northpointpets.com/wp-content/uploads/2022/12/Mercedes-scaled-1.jpg 1707 2560 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2023-01-05 09:00:422023-09-18 14:58:23Q & A Session with Mercedes

Be Proactive for Your Pet’s Joints

January 4, 2023
Joint health is a topic most pet owners don’t think about until their dog or cat has begun showing signs of pain or stiffness.  The truth is, once you start to notice signs that your pet is uncomfortable, the damage has already been done to the joint. It will take time (and a larger expense) to rebuild cartilage and try to reduce inflammation. Just like with planting a tree, the perfect time to start addressing joint health is yesterday. The second best time is today.
Read more
https://www.northpointpets.com/wp-content/uploads/2023/01/labrador-retriever-dog-breed-in-winter-dog-runnin-2022-12-08-00-19-12-utc.jpg 1280 1920 Jenna Harrison https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Jenna Harrison2023-01-04 14:54:182023-05-01 15:30:15Be Proactive for Your Pet’s Joints
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About NorthPoint Pets

At NorthPoint Pets we pride ourselves on research based pet nutrition with an individual approach, dedicated to finding an appropriate solution for every pet. We’re trying to help your pets stay happier, and healthier, longer. Four Paws at a time.

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Nail Trims
(Dogs, Cats & Small Animals)

Tuesdays & Thursdays: 3–6 PM
Sundays: 10 AM – 2 PM

$12 nail trims. Add $5 for grinding or ear cleaning.
Cash Only

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