NPP Journal

Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

October 9, 2025/ Nicole R. Cammack

Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

Canines & Cocktails October 2, 6–7PM at NorthPoint Pets, Cheshire CT with Dr. James St. Clair, DVM & CEO

Free Event!!!

October 1, 2025/ NorthPoint Pets

Join us October 2nd at NorthPoint Pets for Canines & Cocktails with Dr. James St. Clair. Free event, no reservation required, limited spots, and free goodie bags while supplies last.

Dr. James St. Clair, veterinarian at Meriden Animal Hospital, examining a small dog with a vet tech during a checkup.

Can’t Make It to Canines & Cocktails?

September 30, 2025/ NorthPoint Pets

Can’t make it to Canines & Cocktails? Meet Dr. James St. Clair, a local Meriden veterinarian dedicated to canine health, rehab, and supplements.

NorthPoint Pets Storefront Anniversary Event in Cheshire, CT

NorthPoint Pets Anniversary Celebration

September 17, 2025/ NorthPoint Pets

Join us on Saturday, Sept 27 from 9–5 as we celebrate our Anniversary with one-day sales, free goodie bags, and expert pet nutrition support. A day to give back to our customers!

Premium Pet Food Myths: What You’re Really Paying For

July 21, 2025/ Nicole R. Cammack

Think expensive always means healthier? Not always. We break down premium pet food myths to help you see what’s real and what’s just marketing hype.

NorthPoint Pets team members discussing pet care in the store before expansion

How Our Expansion Helps You (and Your Pets)

July 9, 2025/ NorthPoint Pets

Big things are happening at NorthPoint. This expansion isn’t just about square footage—it’s about giving you and your pet more space to learn, connect, and thrive.

Is Your Pet’s Food Backed by Science or Just Marketing?

June 9, 2025/ Nicole R. Cammack

Is your pet’s food backed by real science or just marketing? We’ll help you see how research often gets overlooked and what it means for your pet’s health.

Enhance Your Pet’s Diet with Rotational Feeding

January 4, 2023

Varying your pet's diet - also known as “rotational feeding” - not only keeps your pet from becoming bored with his food but also may have significant health benefits. Believe it or not, many processed foods like kibble or canned foods may not actually be 100% complete and balanced - even if the packaging says it is.

Green-Lipped Mussels: A Natural Way to Improve Joint Health in Pets

January 3, 2023

Green-lipped mussels (GLMs) are perhaps nature’s best whole food source of nutrients to boost your pet’s joint health and mobility. They are shellfish sourced just off the coast of New Zealand, easily identified by the bright green stripe on the lip of the shell. While they offer a long list of benefits for your pet’s whole body health, they shine in their ability to relieve joint pain and stiffness.

Joint Health Solutions: Exploring Joint Supplements for Cats and Dogs

December 28, 2022

Joint health is an important concern for pet owners, as joint problems can cause pain and decreased mobility in cats and dogs. Thankfully, there are a number of joint supplements that are designed to help improve joint health and reduce pain. These supplements typically contain one or more of the following ingredients: glucosamine sulfate, glucosamine HCl, chondroitin, MSM, and hyaluronic acid.