NPP Journal

Construction underway on NorthPoint Pets' new expansion in Cheshire, CT.

NorthPoint Pets Expansion: What You Need to Know

June 4, 2025/ NorthPoint Pets

The NorthPoint Pets expansion brings more space, more services, and the same trusted team. Here’s what to expect and when we’re opening.

The NorthPoint Pets team standing together during the NorthPoint Pets expansion in Cheshire, CT

Why We’re Expanding: A Note From Nicci

May 28, 2025/ Nicole R. Cammack

We’re expanding, not just to get bigger, but to build something better. NorthPoint Pets is tripling in size to offer more services, more support, and the same honest, science-driven care.

“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick

May 8, 2025/ Nicole R. Cammack

When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.

The Truth Behind Pet Influencer Endorsements

May 1, 2025/ Nicole R. Cammack

Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

The Pet Food Trend Cycle: When Marketing Overrides Nutrition

April 30, 2025/ Nicole R. Cammack

Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.

The Truth About Purines & Your Dog’s Bladder Health

April 22, 2025/ Morgan Laudano

Bladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.

Is Your Pet’s Food Truly Innovative or Just Expensive Hype?

April 21, 2025/ Nicole R. Cammack

The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

Enhance Your Pet’s Diet with Rotational Feeding

January 4, 2023

Varying your pet's diet - also known as “rotational feeding” - not only keeps your pet from becoming bored with his food but also may have significant health benefits. Believe it or not, many processed foods like kibble or canned foods may not actually be 100% complete and balanced - even if the packaging says it is.

Green-Lipped Mussels: A Natural Way to Improve Joint Health in Pets

January 3, 2023

Green-lipped mussels (GLMs) are perhaps nature’s best whole food source of nutrients to boost your pet’s joint health and mobility. They are shellfish sourced just off the coast of New Zealand, easily identified by the bright green stripe on the lip of the shell. While they offer a long list of benefits for your pet’s whole body health, they shine in their ability to relieve joint pain and stiffness.

Joint Health Solutions: Exploring Joint Supplements for Cats and Dogs

December 28, 2022

Joint health is an important concern for pet owners, as joint problems can cause pain and decreased mobility in cats and dogs. Thankfully, there are a number of joint supplements that are designed to help improve joint health and reduce pain. These supplements typically contain one or more of the following ingredients: glucosamine sulfate, glucosamine HCl, chondroitin, MSM, and hyaluronic acid.