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Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

October 9, 2025/ Nicole R. Cammack

Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

Read more
https://www.northpointpets.com/wp-content/uploads/2025/03/lifestyle-person-creating-content-with-their-pet.jpg 5180 7767 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-10-09 16:58:022025-10-10 13:57:55Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze
Canines & Cocktails October 2, 6–7PM at NorthPoint Pets, Cheshire CT with Dr. James St. Clair, DVM & CEO

Free Event!!!

October 1, 2025/ NorthPoint Pets

Join us October 2nd at NorthPoint Pets for Canines & Cocktails with Dr. James St. Clair. Free event, no reservation required, limited spots, and free goodie bags while supplies last.

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https://www.northpointpets.com/wp-content/uploads/2025/09/Cocktails-4-e1759251021177.png 1388 1545 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2025-10-01 16:48:452025-10-02 19:06:54Free Event!!!
Dr. James St. Clair, veterinarian at Meriden Animal Hospital, examining a small dog with a vet tech during a checkup.

Can’t Make It to Canines & Cocktails?

September 30, 2025/ NorthPoint Pets

Can’t make it to Canines & Cocktails? Meet Dr. James St. Clair, a local Meriden veterinarian dedicated to canine health, rehab, and supplements.

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https://www.northpointpets.com/wp-content/uploads/2025/09/Meriden-Animal-Hospital-2-36-scaled.png 1920 2560 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2025-09-30 18:01:342025-09-30 18:15:17Can’t Make It to Canines & Cocktails?
NorthPoint Pets Storefront Anniversary Event in Cheshire, CT

NorthPoint Pets Anniversary Celebration

September 17, 2025/ NorthPoint Pets

Join us on Saturday, Sept 27 from 9–5 as we celebrate our Anniversary with one-day sales, free goodie bags, and expert pet nutrition support. A day to give back to our customers!

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https://www.northpointpets.com/wp-content/uploads/2025/09/Store-Front-NPP-e1758121883295.jpg 1170 1440 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2025-09-17 16:22:562025-09-18 20:50:56NorthPoint Pets Anniversary Celebration
premium dog food myths

Premium Pet Food Myths: What You’re Really Paying For

July 21, 2025/ Nicole R. Cammack

Think expensive always means healthier? Not always. We break down premium pet food myths to help you see what’s real and what’s just marketing hype.

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https://www.northpointpets.com/wp-content/uploads/2025/07/Mini-Blog-5-The-Premium-Price-Tag-Are-You-Buying-Nutrition-or-Just-Marketing.jpg 667 850 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-07-21 17:14:062025-07-23 19:42:12Premium Pet Food Myths: What You’re Really Paying For
NorthPoint Pets team members discussing pet care in the store before expansion

How Our Expansion Helps You (and Your Pets)

July 9, 2025/ NorthPoint Pets

Big things are happening at NorthPoint. This expansion isn’t just about square footage—it’s about giving you and your pet more space to learn, connect, and thrive.

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https://www.northpointpets.com/wp-content/uploads/2025/06/Blog-How-our-expansion-helps-you-and-your-pets.png 667 850 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2025-07-09 08:38:552025-07-21 17:22:41How Our Expansion Helps You (and Your Pets)
science-backed pet nutrition vs. marketing hype

Is Your Pet’s Food Backed by Science or Just Marketing?

June 9, 2025/ Nicole R. Cammack

Is your pet’s food backed by real science or just marketing? We’ll help you see how research often gets overlooked and what it means for your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-4-Blog-Is-Your-Pets-Food-Backed-by-Science-or-Just-Marketing.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-06-09 18:07:372025-07-09 18:13:02Is Your Pet’s Food Backed by Science or Just Marketing?
Page 1 of 32123›»

Podcast with Taz!

December 23, 2020
Ever wanted to know what goes on behind the scenes at NorthPoint?…
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https://www.northpointpets.com/wp-content/uploads/2020/12/Podcast-with-Taz.jpg 456 730 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2020-12-23 03:31:282023-05-10 14:37:23Podcast with Taz!

And the Pet Industry Disruptor Award Goes to…

December 18, 2020
Our very own Store Owner, Nicci Cammack just received the Pet…
Read more
https://www.northpointpets.com/wp-content/uploads/2020/12/NPP_Blog_NicciAward.jpg 1257 1536 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-12-18 17:25:372023-05-04 18:59:50And the Pet Industry Disruptor Award Goes to…

Hold the Kefir!

December 11, 2020
Kefir has gained recent popularity for pets, but is it all it’s…
Read more
https://www.northpointpets.com/wp-content/uploads/2020/12/kefiranddogs.jpg 600 963 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2020-12-11 01:58:082023-05-10 14:38:24Hold the Kefir!
Little Known fact, does your dog kiss your face?

Little Known Fact:

December 11, 2020
Do you let your pet kiss your face? We’re guilty! But we’ve…
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https://www.northpointpets.com/wp-content/uploads/2020/12/PuppyKisses.jpg 958 1536 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2020-12-11 01:50:262023-05-10 14:38:25Little Known Fact:

We’re NorthPoint Pets:

December 2, 2020
Welcome to our NEW weekly Newsletter I hope you love it and as…
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https://www.northpointpets.com/wp-content/uploads/2020/12/npp_storephoto.jpg 958 1536 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2020-12-02 22:07:492023-05-10 14:38:26We’re NorthPoint Pets:

Cats Domesticated Themselves: Of course they did!

December 2, 2020
Though everyone might not agree on cats’ perfection, felines…
Read more
https://www.northpointpets.com/wp-content/uploads/2020/12/catsdomesticated-themselves.jpg 958 1536 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2020-12-02 21:06:082023-05-10 14:38:28Cats Domesticated Themselves: Of course they did!

The NorthPoint Delivery Jeep got a makeover!

December 2, 2020
In classic 2020 fashion, online retailers have truly disrupted…
Read more
https://www.northpointpets.com/wp-content/uploads/2020/12/nppjeep.jpg 658 1054 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2020-12-02 20:52:112023-05-10 14:38:30The NorthPoint Delivery Jeep got a makeover!
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About NorthPoint Pets

At NorthPoint Pets we pride ourselves on research based pet nutrition with an individual approach, dedicated to finding an appropriate solution for every pet. We’re trying to help your pets stay happier, and healthier, longer. Four Paws at a time.

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Nail Trims
(Dogs, Cats & Small Animals)

Tuesdays & Thursdays: 3–6 PM
Sundays: 10 AM – 2 PM

$12 nail trims. Add $5 for grinding or ear cleaning.
Cash Only

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