


Science of ‘Sense’ – how does your pet see the world?
There has always been debate about how and what dogs and cats…

One Health Initiative
One Health is an approach that recognizes that the health of…

I was feeding Performatrin: Now what do I do?
‘House-brand’ or just marketing?
Large chain stores and…

The Big Miss: Is No-Hide® Actually Rawhide?
A ‘consumer advocate’ recently stirred up drama from July 2017 re-circulating an article (figure 1) claiming that Earth Animal No-Hide® treats were rawhide, again. This was on the heels of the announcement of a class-action lawsuit (figure 2) against Earth Animal Ventures (EAV) questioning the ingredients and sourcing of No-Hide® products. I didn’t think I would have to address this issue, but apparently, I do since misinformation and cherry-picked information from the original chain of events keeps circulating (if it’s on the internet it must be true, right?). Consumers and retailers alike need to see the situation for what it is, so I’ll also write this from both a retailer and consumer standpoint to provide the level of transparency I hold others to. As you read this, you’ll understand that both sides have significant issues. In fact, No-Hide® being (or not being) rawhide is hardly the issue. Instead there is a pervasive lack of transparency and misinformation from both the consumer advocate side and EAV.

Grain-Free Pet Food Diets | What to Know Before Switching
The benefit and necessity of grain-free pet food have come under…


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Meet the Team: Q&A with Camille
/ NorthPoint PetsMeet Camille—you’ll find her keeping the store stocked, helping customers, and diving into all things pet nutrition. She shares her must-have pet products, her journey to NPP, and, of course, stories about her pup, Harley Quinn!
Meet the Team: Q & A with Jill
/ NorthPoint PetsMeet Jill—You’ll usually find her at the front,helping customers, learning from the team, and, of course, loving on all the dogs. She shares her favorite pet products, introduces us to her pups, and more!”
Avian Flu and Your Pets: What Every Pet Parent Should Know
/ Nicole R. CammackIs your pet at risk of avian flu? Learn how to keep them safe and healthy today!
H5N1 in Cats: A Closer Look at What We Know and Don’t Know
/ Nicole R. CammackH5N1 avian influenza in cats has raised questions about raw pet food safety. Get the facts and protect your pet’s health.
Important Update: Our Decision Regarding Raw Milk Products
/ Nicole R. CammackWe’ve discontinued raw milk to protect your pet’s health. Learn how this change supports their safety.
Combating Pet Obesity: Diet Changes That Make a Difference
/ Nicole R. CammackSupport your pet’s health by managing obesity with balanced Macronutrients and Micronutrients rich meals.
Dog Food Buying Guide: Look Beyond Price Per Pound
/ Jenna HarrisonFeeding your pet high-quality food isn’t about spending more; it’s about choosing better. Find out how to make smarter pet food choices with our expert-backed tips.