


Science of ‘Sense’ – how does your pet see the world?
There has always been debate about how and what dogs and cats…

One Health Initiative
One Health is an approach that recognizes that the health of…

I was feeding Performatrin: Now what do I do?
‘House-brand’ or just marketing?
Large chain stores and…

The Big Miss: Is No-Hide® Actually Rawhide?
A ‘consumer advocate’ recently stirred up drama from July 2017 re-circulating an article (figure 1) claiming that Earth Animal No-Hide® treats were rawhide, again. This was on the heels of the announcement of a class-action lawsuit (figure 2) against Earth Animal Ventures (EAV) questioning the ingredients and sourcing of No-Hide® products. I didn’t think I would have to address this issue, but apparently, I do since misinformation and cherry-picked information from the original chain of events keeps circulating (if it’s on the internet it must be true, right?). Consumers and retailers alike need to see the situation for what it is, so I’ll also write this from both a retailer and consumer standpoint to provide the level of transparency I hold others to. As you read this, you’ll understand that both sides have significant issues. In fact, No-Hide® being (or not being) rawhide is hardly the issue. Instead there is a pervasive lack of transparency and misinformation from both the consumer advocate side and EAV.

Grain-Free Pet Food Diets | What to Know Before Switching
The benefit and necessity of grain-free pet food have come under…


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Simplifying the Switch: Tackling Common Worries of Raw Feeding Beginners
/ Jenna HarrisonExplore tips for a smooth transition to a fresh food diet, addressing hydration, bowel movements, energy, and more.
Exploring Pet Nutrition Myths with Dr. Siobhan
/ NorthPoint PetsUncover surprising pet nutrition mistakes and get expert tips in Part 2 of our exclusive interview with Dr. Siobhan.
Meet Dr. Siobhan: Veterinary Nutritionist Expert
/ NorthPoint PetsMeet Dr. Siobhan Bridglalsingh, a pet nutrition expert with over a decade of experience. Discover her journey, research, and practical tips on improving your pet’s health through tailored nutrition.
5 Reasons to Add Bone Broth to Your Pet’s Bowl
/ NorthPoint PetsUnlock the health benefits of bone broth for your pet. Improve hydration, joint health, liver detox, skin, and digestion.
Raw Pet Food Safety: Understanding the Risks
/ Nicole R. CammackDiscover raw pet food safety tips, reduce pathogen risks, and ensure your pet’s health with proper handling and a diverse diet.
Why Pet Parents Should Care About AGEs In Pet Food
/ Nicole R. CammackDiscover the importance of Advanced Glycation End Products (AGEs) in pet food and why understanding them is crucial for your pet’s health and longevity.
Best Puppy Diet: Key to Long-Term Gut Health
/ NorthPoint PetsFinnish study reveals puppy diet choices can impact their long-term health. Learn how to feed your pup for a healthy life!