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Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

October 9, 2025/ Nicole R. Cammack

Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

Read more
https://www.northpointpets.com/wp-content/uploads/2025/03/lifestyle-person-creating-content-with-their-pet.jpg 5180 7767 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-10-09 16:58:022025-10-10 13:57:55Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze
Canines & Cocktails October 2, 6–7PM at NorthPoint Pets, Cheshire CT with Dr. James St. Clair, DVM & CEO

Free Event!!!

October 1, 2025/ NorthPoint Pets

Join us October 2nd at NorthPoint Pets for Canines & Cocktails with Dr. James St. Clair. Free event, no reservation required, limited spots, and free goodie bags while supplies last.

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https://www.northpointpets.com/wp-content/uploads/2025/09/Cocktails-4-e1759251021177.png 1388 1545 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2025-10-01 16:48:452025-10-02 19:06:54Free Event!!!
Dr. James St. Clair, veterinarian at Meriden Animal Hospital, examining a small dog with a vet tech during a checkup.

Can’t Make It to Canines & Cocktails?

September 30, 2025/ NorthPoint Pets

Can’t make it to Canines & Cocktails? Meet Dr. James St. Clair, a local Meriden veterinarian dedicated to canine health, rehab, and supplements.

Read more
https://www.northpointpets.com/wp-content/uploads/2025/09/Meriden-Animal-Hospital-2-36-scaled.png 1920 2560 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2025-09-30 18:01:342025-09-30 18:15:17Can’t Make It to Canines & Cocktails?
NorthPoint Pets Storefront Anniversary Event in Cheshire, CT

NorthPoint Pets Anniversary Celebration

September 17, 2025/ NorthPoint Pets

Join us on Saturday, Sept 27 from 9–5 as we celebrate our Anniversary with one-day sales, free goodie bags, and expert pet nutrition support. A day to give back to our customers!

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https://www.northpointpets.com/wp-content/uploads/2025/09/Store-Front-NPP-e1758121883295.jpg 1170 1440 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2025-09-17 16:22:562025-09-18 20:50:56NorthPoint Pets Anniversary Celebration
premium dog food myths

Premium Pet Food Myths: What You’re Really Paying For

July 21, 2025/ Nicole R. Cammack

Think expensive always means healthier? Not always. We break down premium pet food myths to help you see what’s real and what’s just marketing hype.

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https://www.northpointpets.com/wp-content/uploads/2025/07/Mini-Blog-5-The-Premium-Price-Tag-Are-You-Buying-Nutrition-or-Just-Marketing.jpg 667 850 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-07-21 17:14:062025-07-23 19:42:12Premium Pet Food Myths: What You’re Really Paying For
NorthPoint Pets team members discussing pet care in the store before expansion

How Our Expansion Helps You (and Your Pets)

July 9, 2025/ NorthPoint Pets

Big things are happening at NorthPoint. This expansion isn’t just about square footage—it’s about giving you and your pet more space to learn, connect, and thrive.

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https://www.northpointpets.com/wp-content/uploads/2025/06/Blog-How-our-expansion-helps-you-and-your-pets.png 667 850 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2025-07-09 08:38:552025-07-21 17:22:41How Our Expansion Helps You (and Your Pets)
science-backed pet nutrition vs. marketing hype

Is Your Pet’s Food Backed by Science or Just Marketing?

June 9, 2025/ Nicole R. Cammack

Is your pet’s food backed by real science or just marketing? We’ll help you see how research often gets overlooked and what it means for your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-4-Blog-Is-Your-Pets-Food-Backed-by-Science-or-Just-Marketing.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-06-09 18:07:372025-07-09 18:13:02Is Your Pet’s Food Backed by Science or Just Marketing?
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Tips to Boost Your Cat’s Water Intake

January 11, 2021
As a cat owner, you want to ensure that your feline companion…
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https://www.northpointpets.com/wp-content/uploads/2021/01/CatWater.png 652 977 Nicole Cammack and Jenna Harrison https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole Cammack and Jenna Harrison2021-01-11 19:49:002023-05-21 17:16:36Tips to Boost Your Cat’s Water Intake

Dogs & Owners May Suffer from Same Allergic Traits

January 5, 2021
A study published in Nature Communications found that owners…
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https://www.northpointpets.com/wp-content/uploads/2021/01/K9_10521_Allergies.jpg 958 1536 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2021-01-05 18:06:012023-05-10 14:34:40Dogs & Owners May Suffer from Same Allergic Traits
Recalled Pet Food: Aflatoxin

Must Read: Aflatoxin Pet Food Recalls

January 1, 2021
The recall of SportMix dog and cat foods may impact you even…
Read more
https://www.northpointpets.com/wp-content/uploads/2021/01/Screen-Shot-2021-01-01-at-2.03.58-PM.png 1286 1288 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2021-01-01 21:46:432023-05-04 19:03:05Must Read: Aflatoxin Pet Food Recalls
Recalled Pet Food: Aflatoxin

Must Read: Aflatoxin Pet Food Recalls

January 1, 2021
The recall of SportMix dog and cat foods may impact you even…
Read more
https://www.northpointpets.com/wp-content/uploads/2021/01/Screen-Shot-2021-01-01-at-2.03.58-PM.png 1286 1288 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2021-01-01 19:08:162023-05-04 19:02:40Must Read: Aflatoxin Pet Food Recalls

Why You Can’t Rely on the Guaranteed Analysis of Pet Food

December 31, 2020
Pet owners, veterinarians and retailers often rely on the guaranteed…
Read more
https://www.northpointpets.com/wp-content/uploads/2020/12/Guaranteed-Analysis.png 1080 1080 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-12-31 03:21:512023-05-15 19:55:12Why You Can’t Rely on the Guaranteed Analysis of Pet Food

Raw Feeding Veterinary Society

December 28, 2020
There is a dedicated team of veterinarians that advocate for…
Read more
https://www.northpointpets.com/wp-content/uploads/2020/12/RFVS.jpg 957 1536 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-12-28 10:15:342023-05-12 22:53:35Raw Feeding Veterinary Society

#1 Independent Pet Store in the United States

December 28, 2020
We were named 2020's #1 Independent Pet Store in the United States…
Read more
https://www.northpointpets.com/wp-content/uploads/2020/12/No1IndependentPetStore.jpg 958 1536 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2020-12-28 10:11:032023-05-10 14:34:45#1 Independent Pet Store in the United States
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About NorthPoint Pets

At NorthPoint Pets we pride ourselves on research based pet nutrition with an individual approach, dedicated to finding an appropriate solution for every pet. We’re trying to help your pets stay happier, and healthier, longer. Four Paws at a time.

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Nail Trims
(Dogs, Cats & Small Animals)

Tuesdays & Thursdays: 3–6 PM
Sundays: 10 AM – 2 PM

$12 nail trims. Add $5 for grinding or ear cleaning.
Cash Only

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