NPP Journal

Premium Pet Food Myths: What You’re Really Paying For

July 21, 2025/ Nicole R. Cammack

Think expensive always means healthier? Not always. We break down premium pet food myths to help you see what’s real and what’s just marketing hype.

NorthPoint Pets team members discussing pet care in the store before expansion

How Our Expansion Helps You (and Your Pets)

July 9, 2025/ NorthPoint Pets

Big things are happening at NorthPoint. This expansion isn’t just about square footage—it’s about giving you and your pet more space to learn, connect, and thrive.

Is Your Pet’s Food Backed by Science or Just Marketing?

June 9, 2025/ Nicole R. Cammack

Is your pet’s food backed by real science or just marketing? We’ll help you see how research often gets overlooked and what it means for your pet’s health.

Construction underway on NorthPoint Pets' new expansion in Cheshire, CT.

NorthPoint Pets Expansion: What You Need to Know

June 4, 2025/ NorthPoint Pets

The NorthPoint Pets expansion brings more space, more services, and the same trusted team. Here’s what to expect and when we’re opening.

The NorthPoint Pets team standing together during the NorthPoint Pets expansion in Cheshire, CT

Why We’re Expanding: A Note From Nicci

May 28, 2025/ Nicole R. Cammack

We’re expanding, not just to get bigger, but to build something better. NorthPoint Pets is tripling in size to offer more services, more support, and the same honest, science-driven care.

“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick

May 8, 2025/ Nicole R. Cammack

When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.

The Truth Behind Pet Influencer Endorsements

May 1, 2025/ Nicole R. Cammack

Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

Meet Jill at NorthPoint Pets—one of our friendly team members greeting customers at the front of the store.

Meet the Team: Q & A with Jill

February 6, 2025

Meet Jill—You’ll usually find her at the front,helping customers, learning from the team, and, of course, loving on all the dogs. She shares her favorite pet products, introduces us to her pups, and more!"

Blood test for H5N1 Avian Influenza held by a gloved hand, with a chicken in the background. Learn about bird flu risks, symptoms, and prevention for pets.

Avian Flu and Your Pets: What Every Pet Parent Should Know

January 15, 2025

Is your pet at risk of avian flu? Learn how to keep them safe and healthy today!

H5N1 in Cats: Understanding Risks and Safe Practices

H5N1 in Cats: A Closer Look at What We Know and Don’t Know

December 31, 2024

H5N1 avian influenza in cats has raised questions about raw pet food safety. Get the facts and protect your pet’s health.

Important Update: Our Decision Regarding Raw Milk Products

December 31, 2024

We’ve discontinued raw milk to protect your pet’s health. Learn how this change supports their safety.

Support your pet’s health by managing obesity with balanced Macronutrients and Micronutrients rich meals.

Combating Pet Obesity: Diet Changes That Make a Difference

November 14, 2024

Support your pet’s health by managing obesity with balanced Macronutrients and Micronutrients rich meals.

The pet owner is choosing high quality dog food for better nutrition

Dog Food Buying Guide: Look Beyond Price Per Pound

November 7, 2024

Feeding your pet high-quality food isn’t about spending more; it’s about choosing better. Find out how to make smarter pet food choices with our expert-backed tips.