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Nicole R. Cammack
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Nicole R. Cammack2025-05-28 19:38:232025-05-29 01:12:45Why We’re Expanding: A Note From Nicci
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Nicole R. Cammack
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Nicole R. Cammack2025-05-28 19:38:232025-05-29 01:12:45Why We’re Expanding: A Note From Nicci“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick
When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.
The Truth Behind Pet Influencer Endorsements
Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

The Pet Food Trend Cycle: When Marketing Overrides Nutrition
Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.
The Truth About Purines & Your Dog’s Bladder Health
Bladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.
Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

Calm Canines: Exclusive Shopping Hours for Reactive Pets at Northpoint Pets & Co.
Shopping shouldn’t be stressful. Calm Canines is our new after-hours experience for reactive or anxious dogs who need space, quiet, and care.

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DIY Dog Wash closes one hour prior to store close.
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In-Store Updates
/ NorthPoint PetsHoliday hours and in-store updates for late December and early January.
Meet the Team: Q&A with Alyssa Trifone
/ NorthPoint PetsMeet Alyssa! Her curiosity and care for all creatures, big and small, led her to NPP. She shares her journey, her favorite finds, and life with her pets.
Black Friday Burnout? Shop Small & Save Big
/ NorthPoint PetsShop Small Business Saturday at NorthPoint Pets with 9AM–Noon savings, free goodie bags, a cat-family bonus, and NPP Cash rewards all afternoon.
Closing early Sunday 11/16 at 3:00 PM
/ NorthPoint PetsIt’s the one time each year our entire NorthPoint Pets team gets to sit down together, share a meal, and celebrate the people who make this place possible.
Fleas & Ticks Don’t Take the Winter Off: What We Use
/ Nicole R. CammackIn Connecticut, fleas and ticks don’t take the winter off. We share the safe, effective products our team trusts to help keep your pets protected year-round.
Halloween Party at NorthPoint Pets
/ NorthPoint PetsStop by Saturday, November 1 for some spooky fun with your NPP team! Bring your pet in costume for a free goodie bag with purchase, snap a photo at our ghostly photo op, and grab a Spooky Mystery Bag with a bonus $10 in NPP Cash. Exclusions apply. Click to learn more
Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze
/ Nicole R. CammackPetfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.