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Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

October 9, 2025/ Nicole R. Cammack

Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/03/lifestyle-person-creating-content-with-their-pet.jpg 5180 7767 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-10-09 16:58:022025-10-10 13:57:55Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze
Canines & Cocktails October 2, 6–7PM at NorthPoint Pets, Cheshire CT with Dr. James St. Clair, DVM & CEO

Free Event!!!

October 1, 2025/ NorthPoint Pets

Join us October 2nd at NorthPoint Pets for Canines & Cocktails with Dr. James St. Clair. Free event, no reservation required, limited spots, and free goodie bags while supplies last.

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https://www.northpointpets.com/wp-content/uploads/2025/09/Cocktails-4-e1759251021177.png 1388 1545 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2025-10-01 16:48:452025-10-02 19:06:54Free Event!!!
Dr. James St. Clair, veterinarian at Meriden Animal Hospital, examining a small dog with a vet tech during a checkup.

Can’t Make It to Canines & Cocktails?

September 30, 2025/ NorthPoint Pets

Can’t make it to Canines & Cocktails? Meet Dr. James St. Clair, a local Meriden veterinarian dedicated to canine health, rehab, and supplements.

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https://www.northpointpets.com/wp-content/uploads/2025/09/Meriden-Animal-Hospital-2-36-scaled.png 1920 2560 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2025-09-30 18:01:342025-09-30 18:15:17Can’t Make It to Canines & Cocktails?
NorthPoint Pets Storefront Anniversary Event in Cheshire, CT

NorthPoint Pets Anniversary Celebration

September 17, 2025/ NorthPoint Pets

Join us on Saturday, Sept 27 from 9–5 as we celebrate our Anniversary with one-day sales, free goodie bags, and expert pet nutrition support. A day to give back to our customers!

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https://www.northpointpets.com/wp-content/uploads/2025/09/Store-Front-NPP-e1758121883295.jpg 1170 1440 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2025-09-17 16:22:562025-09-18 20:50:56NorthPoint Pets Anniversary Celebration
premium dog food myths

Premium Pet Food Myths: What You’re Really Paying For

July 21, 2025/ Nicole R. Cammack

Think expensive always means healthier? Not always. We break down premium pet food myths to help you see what’s real and what’s just marketing hype.

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https://www.northpointpets.com/wp-content/uploads/2025/07/Mini-Blog-5-The-Premium-Price-Tag-Are-You-Buying-Nutrition-or-Just-Marketing.jpg 667 850 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-07-21 17:14:062025-07-23 19:42:12Premium Pet Food Myths: What You’re Really Paying For
NorthPoint Pets team members discussing pet care in the store before expansion

How Our Expansion Helps You (and Your Pets)

July 9, 2025/ NorthPoint Pets

Big things are happening at NorthPoint. This expansion isn’t just about square footage—it’s about giving you and your pet more space to learn, connect, and thrive.

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https://www.northpointpets.com/wp-content/uploads/2025/06/Blog-How-our-expansion-helps-you-and-your-pets.png 667 850 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2025-07-09 08:38:552025-07-21 17:22:41How Our Expansion Helps You (and Your Pets)
science-backed pet nutrition vs. marketing hype

Is Your Pet’s Food Backed by Science or Just Marketing?

June 9, 2025/ Nicole R. Cammack

Is your pet’s food backed by real science or just marketing? We’ll help you see how research often gets overlooked and what it means for your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-4-Blog-Is-Your-Pets-Food-Backed-by-Science-or-Just-Marketing.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-06-09 18:07:372025-07-09 18:13:02Is Your Pet’s Food Backed by Science or Just Marketing?
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Support your pet’s health by managing obesity with balanced Macronutrients and Micronutrients rich meals.

Combating Pet Obesity: Diet Changes That Make a Difference

November 14, 2024
Support your pet’s health by managing obesity with balanced Macronutrients and Micronutrients rich meals.
Read more
https://www.northpointpets.com/wp-content/uploads/2024/11/image-e1731945261221.png 967 1209 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2024-11-14 14:52:222024-11-18 16:57:10Combating Pet Obesity: Diet Changes That Make a Difference
The pet owner is choosing high quality dog food for better nutrition

Dog Food Buying Guide: Look Beyond Price Per Pound

November 7, 2024
Feeding your pet high-quality food isn’t about spending more; it’s about choosing better. Find out how to make smarter pet food choices with our expert-backed tips.
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https://www.northpointpets.com/wp-content/uploads/2024/11/Final-Cost-Per-Pound-Blog-image.jpg 566 850 Jenna Harrison https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Jenna Harrison2024-11-07 15:44:332024-11-14 14:58:26Dog Food Buying Guide: Look Beyond Price Per Pound
Hello, We have a CLLI waiver and we need to select a therapy by 10/22. We are hoping to find Art/play Therapy after school sessions. The contact person we were given: Kelly Curnalia is out of the office until 10/21. Could you please provide me with another contact who would be able to assist us?

Dog Feeding Guidelines: How to Determine Your Dog’s Activity Level.

October 21, 2024
Transform your dog's health with effective feeding guidelines tailored to their unique activity level!
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https://www.northpointpets.com/wp-content/uploads/2024/10/Brooksvale-hike-Edited-2023-3-e1729608248376.jpg 667 849 Jenna Harrison https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Jenna Harrison2024-10-21 14:20:172024-10-22 15:11:41Dog Feeding Guidelines: How to Determine Your Dog’s Activity Level.
NorthPoint Pets team member AVA

Q & A with Ava: My Journey at NorthPoint Pets

October 9, 2024
My time at NorthPoint Pets has not only helped me learn more about pet health but also improved the well-being of my own pets—especially my picky eater, Chloe!
Read more
https://www.northpointpets.com/wp-content/uploads/2024/10/Untitled-design-11.png 1080 1080 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2024-10-09 14:18:592024-10-15 13:31:48Q & A with Ava: My Journey at NorthPoint Pets

Transparency in the Fresh Food Industry: Holding Brands Accountable

September 25, 2024
Demand accountability in the fresh food industry as brands like Darwin’s and Answers face scrutiny for pathogen contamination.
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https://www.northpointpets.com/wp-content/uploads/2024/09/Final-Graphic-for-FDA-Recall-Blog-1200-x-900-px.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2024-09-25 16:40:502024-09-25 17:50:02Transparency in the Fresh Food Industry: Holding Brands Accountable
NorthPoint Pets 10th Anniversary Celebration

Nutrition, Science, and Innovation: NorthPoint Pets Turns 10

September 25, 2024
Join us in celebrating our 10th anniversary at NorthPoint Pets! Explore our journey from humble beginnings to becoming leaders in science-driven pet nutrition.
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https://www.northpointpets.com/wp-content/uploads/2024/08/Staff-Store-Front-e1724945113514.jpg 1012 1080 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2024-09-25 06:00:542024-09-26 15:08:56Nutrition, Science, and Innovation: NorthPoint Pets Turns 10
NorthPoint Pets 10th Anniversary Celebration

NorthPoint Celebrates 10 Years of Science-Backed Pet Nutrition

September 11, 2024
Join us for the NorthPoint Pets 10th Anniversary Celebration with exclusive offers, events, and giveaways from September 27-29!
Read more
https://www.northpointpets.com/wp-content/uploads/2024/08/Staff-Store-Front-e1724945113514.jpg 1012 1080 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2024-09-11 09:03:232024-09-24 13:53:05NorthPoint Celebrates 10 Years of Science-Backed Pet Nutrition
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About NorthPoint Pets

At NorthPoint Pets we pride ourselves on research based pet nutrition with an individual approach, dedicated to finding an appropriate solution for every pet. We’re trying to help your pets stay happier, and healthier, longer. Four Paws at a time.

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Nail Trims
(Dogs, Cats & Small Animals)

Tuesdays & Thursdays: 3–6 PM
Sundays: 10 AM – 2 PM

$12 nail trims. Add $5 for grinding or ear cleaning.
Cash Only

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