The Truth Behind Pet Influencer Endorsements
Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

The Pet Food Trend Cycle: When Marketing Overrides Nutrition
Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.
The Truth About Purines & Your Dog’s Bladder Health
Bladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.
Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

Calm Canines: Exclusive Shopping Hours for Reactive Pets at Northpoint Pets & Co.
Shopping shouldn’t be stressful. Calm Canines is our new after-hours experience for reactive or anxious dogs who need space, quiet, and care.

Think Twice Before Putting a Dirty Collar on Your Clean Dog
We all know the feeling, your pup is fresh out of the bath, smelling amazing, looking fluffy, and ready for all the snuggles. But before you grab that collar and clip it back on, stop for a second. If that dirty collar hasn’t been cleaned recently, you might be undoing all your hard work.

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Why We’re Misjudging Dog & Cat Food Quality
/ Nicole R. CammackWe’ve been asking the wrong questions about pet food. Ingredient lists dominate the conversation, but they don’t tell us how a food actually performs in the body. This article breaks down what really matters – digestibility, formulation, and measurable outcomes – and why the industry needs to rethink how we define “good” nutrition.
Grain-Free Dog Food and Heart Disease: What the Data Says (Part Two)
/ Nicole R. CammackGrain-free dog food and heart disease headlines don’t tell the full story. Here’s what the research actually shows—and why the answer is more complex than “add grains.”
Forever Chemicals in Pet Food: What the Data Says
/ Nicole R. CammackConcerned about PFAS in pet food? This data-driven breakdown explains what “forever chemicals” are, where exposure really comes from, and what actually matters.
Copper in Dog Food: Why It’s More Complicated Than You Think
/ Nicole R. CammackA deep dive into the grain-free dog food and DCM controversy, the FDA investigation, reporting bias, and the lawsuit reshaping the debate.
Grain-Free Dog Food and Heart Disease: How the Narrative Was Built (Part One)
/ Nicole R. CammackA deep dive into the grain-free dog food and DCM controversy, the FDA investigation, reporting bias, and the lawsuit reshaping the debate.
What the New “Toxins in Dog Food” Report Really Means for Your Dog
/ Nicole R. CammackA new “toxins in dog food” report is making headlines. Here’s what the screening actually found, what it doesn’t prove, and how to reduce long-term risk without panic or fear-based decisions.
In-Store Updates
/ NorthPoint PetsHoliday hours and in-store updates for late December and early January.