The Truth Behind Pet Influencer Endorsements
Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

The Pet Food Trend Cycle: When Marketing Overrides Nutrition
Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.
The Truth About Purines & Your Dog’s Bladder Health
Bladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.
Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

Calm Canines: Exclusive Shopping Hours for Reactive Pets at Northpoint Pets & Co.
Shopping shouldn’t be stressful. Calm Canines is our new after-hours experience for reactive or anxious dogs who need space, quiet, and care.

Think Twice Before Putting a Dirty Collar on Your Clean Dog
We all know the feeling, your pup is fresh out of the bath, smelling amazing, looking fluffy, and ready for all the snuggles. But before you grab that collar and clip it back on, stop for a second. If that dirty collar hasn’t been cleaned recently, you might be undoing all your hard work.

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How to Make Your New Cat Feel at Home: A Beginner’s Guide
/ Nicole R. CammackWelcoming a new cat or kitten into your home is an exciting time, but it’s important to make the transition as smooth as possible for your furry friend. Follow these tips to help your cat adjust and thrive in their new environment.
The Importance of Gut Health for Pets: The Role of Bacteria
/ Nicole R. CammackThroughout the past 3 months, several peer-reviewed articles indicated how critical the microbiota and micro-biome are to canine behavior, health and performance, each warranting its own discussion. The following article discusses why canines should regularly receive probiotic supplementation to support their unique needs, and prevent common ailments and diseases