


Dog Food Buying Guide: Look Beyond Price Per Pound
Feeding your pet high-quality food isn’t about spending more; it’s about choosing better. Find out how to make smarter pet food choices with our expert-backed tips.

Dog Feeding Guidelines: How to Determine Your Dog’s Activity Level.
Transform your dog's health with effective feeding guidelines tailored to their unique activity level!

Q & A with Ava: My Journey at NorthPoint Pets
My time at NorthPoint Pets has not only helped me learn more about pet health but also improved the well-being of my own pets—especially my picky eater, Chloe!
Transparency in the Fresh Food Industry: Holding Brands Accountable
Demand accountability in the fresh food industry as brands like Darwin’s and Answers face scrutiny for pathogen contamination.

Nutrition, Science, and Innovation: NorthPoint Pets Turns 10
Join us in celebrating our 10th anniversary at NorthPoint Pets! Explore our journey from humble beginnings to becoming leaders in science-driven pet nutrition.

NorthPoint Celebrates 10 Years of Science-Backed Pet Nutrition
Join us for the NorthPoint Pets 10th Anniversary Celebration with exclusive offers, events, and giveaways from September 27-29!

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DIY Dog Wash closes one hour prior to store close.
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NorthPoint Pets is consistently recognized for excellence

NorthPoint Pets Expansion: What You Need to Know
/ NorthPoint PetsThe NorthPoint Pets expansion brings more space, more services, and the same trusted team. Here’s what to expect and when we’re opening.
Why We’re Expanding: A Note From Nicci
/ Nicole R. CammackWe’re expanding, not just to get bigger, but to build something better. NorthPoint Pets is tripling in size to offer more services, more support, and the same honest, science-driven care.
“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick
/ Nicole R. CammackWhen pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.
The Truth Behind Pet Influencer Endorsements
/ Nicole R. CammackInfluencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.
The Pet Food Trend Cycle: When Marketing Overrides Nutrition
/ Nicole R. CammackThink your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.
The Truth About Purines & Your Dog’s Bladder Health
/ Morgan LaudanoBladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.
Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
/ Nicole R. CammackThe label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.