NPP Journal

The Truth Behind Pet Influencer Endorsements

May 1, 2025/ Nicole R. Cammack

Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

The Pet Food Trend Cycle: When Marketing Overrides Nutrition

April 30, 2025/ Nicole R. Cammack

Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.

The Truth About Purines & Your Dog’s Bladder Health

April 22, 2025/ Morgan Laudano

Bladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.

Is Your Pet’s Food Truly Innovative or Just Expensive Hype?

April 21, 2025/ Nicole R. Cammack

The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

A reactive dog exploring Calm Canines after-hours shopping at NorthPoint Pets in Cheshire, CT

Calm Canines: Exclusive Shopping Hours for Reactive Pets at Northpoint Pets & Co.

April 14, 2025/ NorthPoint Pets

Shopping shouldn’t be stressful. Calm Canines is our new after-hours experience for reactive or anxious dogs who need space, quiet, and care.

Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

April 2, 2025/ Nicole R. Cammack

Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

Before and after cleaning a dirty dog collar

Think Twice Before Putting a Dirty Collar on Your Clean Dog

March 6, 2025/ Morgan Laudano

We all know the feeling, your pup is fresh out of the bath, smelling amazing, looking fluffy, and ready for all the snuggles. But before you grab that collar and clip it back on, stop for a second. If that dirty collar hasn’t been cleaned recently, you might be undoing all your hard work.

Grain-Free Dog Food Controversy: We Need Less Marketing and More Science

March 12, 2020

Pet food companies may not be entirely honest in promoting their products as safe and healthy amidst controversy surrounding grain-free dog food and DCM.

Empowering Pet Health: Celebrating founder, Nicole Cammack’s Dedication to Pet Health

February 12, 2020

Our Founder of NorthPoint Pets, Nicole Cammack Wins Sage's Rising 50 Club Contest, Honoring Small Business Owners. $10,000 Award for Pet Wellness Innovation.

The Challenges of Pet Nutrition: No One is “Right” or “Wrong”

October 17, 2019

While in school I was taught that half of what I was learning would be proven wrong – the problem is that we did not, and still don’t know what half is wrong. Even so, the more education I receive and the more brilliant scientists and researchers I meet from around the world, the more I realize we know very little about the world we live in and the sciences that drive it. It’s up to us to keep asking questions, keep exploring and keep challenging everything.

Grain-Free Pet Foods and Heart Disease: The Whole Truth

October 11, 2019

Pet owners and veterinarians are expressing concern over the potential relationship between grain-free pet foods and heart disease known as Dilated Cardiomyopathy (DCM). However, little research and data are available on this topic, and some industry professionals fail to recognize the greater issue at hand. DCM is just one of the many health concerns that pet owners face, including cancer, diabetes, kidney disease, and allergies.