NPP Journal

The Truth Behind Pet Influencer Endorsements

May 1, 2025/ Nicole R. Cammack

Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

The Pet Food Trend Cycle: When Marketing Overrides Nutrition

April 30, 2025/ Nicole R. Cammack

Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.

The Truth About Purines & Your Dog’s Bladder Health

April 22, 2025/ Morgan Laudano

Bladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.

Is Your Pet’s Food Truly Innovative or Just Expensive Hype?

April 21, 2025/ Nicole R. Cammack

The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

A reactive dog exploring Calm Canines after-hours shopping at NorthPoint Pets in Cheshire, CT

Calm Canines: Exclusive Shopping Hours for Reactive Pets at Northpoint Pets & Co.

April 14, 2025/ NorthPoint Pets

Shopping shouldn’t be stressful. Calm Canines is our new after-hours experience for reactive or anxious dogs who need space, quiet, and care.

Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

April 2, 2025/ Nicole R. Cammack

Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

Before and after cleaning a dirty dog collar

Think Twice Before Putting a Dirty Collar on Your Clean Dog

March 6, 2025/ Morgan Laudano

We all know the feeling, your pup is fresh out of the bath, smelling amazing, looking fluffy, and ready for all the snuggles. But before you grab that collar and clip it back on, stop for a second. If that dirty collar hasn’t been cleaned recently, you might be undoing all your hard work.

Are All Human Foods Dangerous for Dogs?

May 4, 2020

Every day there is more information made available to educate owners on various diets available. Commonly discussed and debated topics include grain-free foods and the age-old practice of giving your pets “table food.” Should we feed human food to our pets? The short answer is it depends. Some of these foods can be very beneficial and some could have unintended negative consequences.

How to Save Money on Your Pet’s Diet During Tough Times

May 4, 2020

As the pandemic continues, many pet owners are facing financial…

Considerations for Pet Food Bulk Buying and Shelf Life

May 4, 2020

As a pet owner, you're probably familiar with the idea of buying pet food in bulk. It can be a convenient way to save money and ensure you always have enough food for your beloved pets. However, with the current economic situation and the impact of the SARS-CoV-2 coronavirus, it's important to reconsider this practice. While it's understandable to want to stock up on essentials, including pet food, there are some things to keep in mind.

The Truth Behind Pet Influencer Endorsements

The Pet Food Trend Cycle: When Marketing Overrides Nutrition

The Truth About Purines & Your Dog’s Bladder Health

Is Your Pet’s Food Truly Innovative or Just Expensive Hype?

Calm Canines: Exclusive Shopping Hours for Reactive Pets at Northpoint Pets & Co.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

Think Twice Before Putting a Dirty Collar on Your Clean Dog

Are All Human Foods Dangerous for Dogs?

How to Save Money on Your Pet’s Diet During Tough Times

Considerations for Pet Food Bulk Buying and Shelf Life

Should I Feed My Pet Fresh Fruits & Vegetables?

Engage Your Pooch: Fun Ways to Keep Your Dog Mentally and Physically Active

Just Because It Looks Like Science Doesn’t Mean It Is

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