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NorthPoint Pets expert discusses pet food marketing claims with a customer.

“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick

May 8, 2025/ Nicole R. Cammack

When pet food marketing leans on emotional stories, science often gets left behind. Learn how to see through the noise and choose the best nutrition for your pet.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Blog-My-Dog-Was-Sick-So-I-Made-a-Pet-Food-Brand-1.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-05-08 14:13:502025-05-15 22:35:09“My Dog Was Sick, So I Made a Pet Food Brand” – The Industry’s Most Misleading Marketing Gimmick
Magnifying the truth behind pet influencer endorsements.

The Truth Behind Pet Influencer Endorsements

May 1, 2025/ Nicole R. Cammack

Influencer hype and fancy labels don’t equal better pet food. Learn how to see past the marketing and choose what truly benefits your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-3-The-Pet-Food-Trend-Cycle-When-Marketing-Overrides-Nutrition.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-05-01 15:24:412025-05-14 17:16:24The Truth Behind Pet Influencer Endorsements
Pet food trends versus real nutrition

The Pet Food Trend Cycle: When Marketing Overrides Nutrition

April 30, 2025/ Nicole R. Cammack

Think your pet’s food is cutting-edge? It might just be clever marketing. Uncover the truth behind pet food myths and trends.

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https://www.northpointpets.com/wp-content/uploads/2025/04/1Mini-Blog-2-The-Pet-Food-Trend-Cycle-When-Marketing-Overrides-Nutrition.png 667 850 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-04-30 23:32:292025-05-14 16:55:53The Pet Food Trend Cycle: When Marketing Overrides Nutrition
Dog staying hydrated to support purines and bladder health

The Truth About Purines & Your Dog’s Bladder Health

April 22, 2025/ Morgan Laudano

Bladder stones are painful—but often preventable. Know which dogs are at risk, what foods to avoid, and how to help your pup thrive.

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https://www.northpointpets.com/wp-content/uploads/2025/04/The-Truth-About-Purines-and-Your-Dogs-Bladder.svg 0 0 Morgan Laudano https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Morgan Laudano2025-04-22 17:13:542025-04-24 14:31:18The Truth About Purines & Your Dog’s Bladder Health
Golden Retriever sitting near trendy pet food packaging – pet food trends

Is Your Pet’s Food Truly Innovative or Just Expensive Hype?

April 21, 2025/ Nicole R. Cammack

The label looks new. The buzzwords are louder. But the food? It’s mostly the same. Behind every “reformulated” recipe is often a marketing strategy—not a nutritional breakthrough. Here’s how to tell the difference—and why it matters for your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/05/Mini-Blog-1-Is-Your-Pets-Food-Truly-Innovative—or-Just-Expensive-Hype.svg 0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-04-21 16:11:352025-05-01 15:31:09Is Your Pet’s Food Truly Innovative or Just Expensive Hype?
A reactive dog exploring Calm Canines after-hours shopping at NorthPoint Pets in Cheshire, CT

Calm Canines: Exclusive Shopping Hours for Reactive Pets at Northpoint Pets & Co.

April 14, 2025/ NorthPoint Pets

Shopping shouldn’t be stressful. Calm Canines is our new after-hours experience for reactive or anxious dogs who need space, quiet, and care.

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https://www.northpointpets.com/wp-content/uploads/2025/04/Blog-Graphic-850x667-1.png 667 850 NorthPoint Pets https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png NorthPoint Pets2025-04-14 15:24:082025-04-17 15:00:47Calm Canines: Exclusive Shopping Hours for Reactive Pets at Northpoint Pets & Co.
Modern pet food marketing creates more confusion than clarity for consumers.

Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze

April 2, 2025/ Nicole R. Cammack

Petfood trends are driven by marketing, not science. Learn how to cut through the noise and choose products that actually support your pet’s health.

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https://www.northpointpets.com/wp-content/uploads/2025/03/lifestyle-person-creating-content-with-their-pet.jpg 5180 7767 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2025-04-02 16:58:022025-04-14 14:05:15Influencer Approved, Science Denied: Navigating the Pet Industry’s Marketing Maze
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The Truth About Feeding Your Pet Raw Goat Milk

May 5, 2020
As a supplement, raw goat milk has some great nutritional benefits for dogs and cats alike. We frequently recommend it to add hydration to a dry (kibble) diet. But what does the research say? Expert Tip: Goat milk should not be used as a primary source of nutrition.
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https://www.northpointpets.com/wp-content/uploads/2020/05/GoatMilkFactOrFiction_featuredimage-.jpg 1043 1670 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-05-05 19:00:202023-05-14 18:25:28The Truth About Feeding Your Pet Raw Goat Milk

Are All Human Foods Dangerous for Dogs?

May 4, 2020
Every day there is more information made available to educate owners on various diets available. Commonly discussed and debated topics include grain-free foods and the age-old practice of giving your pets “table food.” Should we feed human food to our pets? The short answer is it depends. Some of these foods can be very beneficial and some could have unintended negative consequences.
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https://www.northpointpets.com/wp-content/uploads/2020/05/Screenshot-2023-03-07-at-11.23.13-AM.png 746 990 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-05-04 18:39:012023-05-08 16:00:51Are All Human Foods Dangerous for Dogs?

How to Save Money on Your Pet’s Diet During Tough Times

May 4, 2020
As the pandemic continues, many pet owners are facing financial…
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https://www.northpointpets.com/wp-content/uploads/2020/05/PandemicRawFoodAffordability_featuredimage-.jpg 854 1367 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-05-04 04:33:402023-05-14 17:32:32How to Save Money on Your Pet’s Diet During Tough Times

Considerations for Pet Food Bulk Buying and Shelf Life

May 4, 2020
As a pet owner, you're probably familiar with the idea of buying pet food in bulk. It can be a convenient way to save money and ensure you always have enough food for your beloved pets. However, with the current economic situation and the impact of the SARS-CoV-2 coronavirus, it's important to reconsider this practice. While it's understandable to want to stock up on essentials, including pet food, there are some things to keep in mind.
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0 0 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-05-04 04:31:252023-06-07 15:03:54Considerations for Pet Food Bulk Buying and Shelf Life
fresh strawberries for dogs

Should I Feed My Pet Fresh Fruits & Vegetables?

May 4, 2020
You may wonder if it's necessary to supplement your pet's diet with vegetables, especially if they don't seem to like them.
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https://www.northpointpets.com/wp-content/uploads/2020/05/Dog-Fresh-fruit-Strawberries.jpg 1436 1915 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-05-04 04:21:562023-07-26 11:57:30Should I Feed My Pet Fresh Fruits & Vegetables?

Engage Your Pooch: Fun Ways to Keep Your Dog Mentally and Physically Active

April 25, 2020
More people are home with their pets these days and just like their humans, pets need to stay both mentally and physically engaged.
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https://www.northpointpets.com/wp-content/uploads/2020/04/Boredom-Buster-Blog-Photo.jpg 675 1047 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-04-25 23:12:272023-07-26 11:54:08Engage Your Pooch: Fun Ways to Keep Your Dog Mentally and Physically Active

Just Because It Looks Like Science Doesn’t Mean It Is

April 23, 2020
On April 21, 2020, AVMA shared a CIDRAP article on MDR pathogens in raw meat diets for dogs.
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https://www.northpointpets.com/wp-content/uploads/2020/04/LooksLikeScience_featuredimage-.jpg 1236 1978 Nicole R. Cammack https://northpointpets.com/wp-content/uploads/2022/08/NPP_nav_color-1-300x94.png Nicole R. Cammack2020-04-23 16:08:112023-12-06 14:51:00Just Because It Looks Like Science Doesn’t Mean It Is
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About NorthPoint Pets

At NorthPoint Pets we pride ourselves on research based pet nutrition with an individual approach, dedicated to finding an appropriate solution for every pet. We’re trying to help your pets stay happier, and healthier, longer. Four Paws at a time.

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