NPP Journal

Why We’re Misjudging Dog & Cat Food Quality

April 6, 2026/ Nicole R. Cammack

We’ve been asking the wrong questions about pet food. Ingredient lists dominate the conversation, but they don’t tell us how a food actually performs in the body. This article breaks down what really matters – digestibility, formulation, and measurable outcomes – and why the industry needs to rethink how we define “good” nutrition.

grain-free dog food and DCM research analysis showing data-driven canine heart health insights

Grain-Free Dog Food and Heart Disease: What the Data Says (Part Two)

March 20, 2026/ Nicole R. Cammack

Grain-free dog food and heart disease headlines don’t tell the full story. Here’s what the research actually shows—and why the answer is more complex than “add grains.”

forever chemicals in pet food research concept with dog and food bowl

Forever Chemicals in Pet Food: What the Data Says

March 19, 2026/ Nicole R. Cammack

Concerned about PFAS in pet food? This data-driven breakdown explains what “forever chemicals” are, where exposure really comes from, and what actually matters.

Copper levels in dog food and impact on liver health

Copper in Dog Food: Why It’s More Complicated Than You Think

March 18, 2026/ Nicole R. Cammack

A deep dive into the grain-free dog food and DCM controversy, the FDA investigation, reporting bias, and the lawsuit reshaping the debate.

Grain-Free Dog Food and Heart Disease: How the Narrative Was Built (Part One)

March 13, 2026/ Nicole R. Cammack

A deep dive into the grain-free dog food and DCM controversy, the FDA investigation, reporting bias, and the lawsuit reshaping the debate.

A small brown and white dog drinking water from a stainless steel bowl on green grass outside.

What the New “Toxins in Dog Food” Report Really Means for Your Dog

February 27, 2026/ Nicole R. Cammack

A new “toxins in dog food” report is making headlines. Here’s what the screening actually found, what it doesn’t prove, and how to reduce long-term risk without panic or fear-based decisions.

Holiday hours and service updates sign for NorthPoint Pets & Company

In-Store Updates

December 16, 2025/ NorthPoint Pets

Holiday hours and in-store updates for late December and early January.

I was feeding Performatrin: Now what do I do?

November 5, 2020

‘House-brand’ or just marketing? Large chain stores and…

The Big Miss: Is No-Hide® Actually Rawhide?

October 20, 2020

A ‘consumer advocate’ recently stirred up drama from July 2017 re-circulating an article (figure 1) claiming that Earth Animal No-Hide® treats were rawhide, again. This was on the heels of the announcement of a class-action lawsuit (figure 2) against Earth Animal Ventures (EAV) questioning the ingredients and sourcing of No-Hide® products. I didn’t think I would have to address this issue, but apparently, I do since misinformation and cherry-picked information from the original chain of events keeps circulating (if it’s on the internet it must be true, right?). Consumers and retailers alike need to see the situation for what it is, so I’ll also write this from both a retailer and consumer standpoint to provide the level of transparency I hold others to. As you read this, you’ll understand that both sides have significant issues. In fact, No-Hide® being (or not being) rawhide is hardly the issue. Instead there is a pervasive lack of transparency and misinformation from both the consumer advocate side and EAV.